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Aves de España and Marta Verona highlight poultry meat at the Gourmets Hall

  • The chef and nutritionist carried out a cooking show in the space of the Ministry of Agriculture, Fisheries and Food of Spain, where she made three rich and nutritious gastronomic proposals with chicken, turkey and quail as the protagonists of the event.
  • Journalists and professionals from the sector were able to taste the succulent dishes and discover the benefits of this white meat in the incomparable setting of one of the most important gastronomic fairs in the country.

Madrid, April 23, 2024.-  The 37th edition of the Gourmets Show this Tuesday had a flavor of poultry meat. Avianza, the Spanish Interprofessional Association of Poultry Meat, wanted to highlight the Poultry of Spain by carrying out an interesting cooking show led by the renowned chef and nutritionist, Marta Verona.

Attendees, including journalists and professionals in the sector, were able to receive a master class on the tastiest and most nutritious options for cooking chicken, turkey and quail.

Marta Verona was in charge of devising and preparing this poultry menu consisting of three dishes. The diners began the tasting with a Taco of Caesar salad with cold cuts turkey home, they continued savoring chili pepper chicken with huasacaca, and they finished the gastronomic experience with a Saam of quail pickled with sweet potato puree, all made with local products.

This is the third edition that Avianza joins the Gourmets Hall, reiterating the importance that the interprofessional gives to being present and supporting events as important in the sector as this top-level gastronomic exhibition. With its presence, Avianza wants to continue promoting the Aves de España seal, the result of the Spanish poultry sector's commitment to quality, sustainability and food safety.  

This showcooking, carried out in the space of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, also had a recreational part for the attendees, who participated in a fun contest answering a question about poultry meat. The winners of the raffle will receive a personalized professional chef's jacket at home, as well as the ingredients to make Marta Verona's recipes.

The 37th edition of the Gourmets Fair, the No. 1 quality Food and Beverage Fair in Europe, opened its doors last Monday, April 22 and will continue to host more than 1,500 gastronomic firms and 37,000 premium products until next Thursday, April 25. level.

Successful attendance at the Spanish Bird Showcooking at the Gourmets Hall.

A moment of Marta Verona's showcooking in the MAPA and Foods of Spain space.

Two of the dishes prepared by chef Marta Verona.

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FOURTEEN LIVESTOCK ORGANIZATIONS JOIN TO ASK THE MINISTER OF AGRICULTURE FOR SPAIN TO REJECT THE NEW EUROPEAN REGULATION REGARDING THE TRANSPORT OF ANIMALS

  • Anice, Anprogapor, Apromar, Asaja, Aseprhu, Asoprovac, Avianza, Cesfac, COAG, Cooperativas Agro-alimentarias de España, Federovo, Intercun, UPA and Veteindustria have addressed Minister Luis Planas to show their concern about the new European regulations on the matter. of Animal Welfare and have joined together to demand that the Government of Spain take measures in this regard
  • These organizations declare that the European Regulation on the protection of animals during transport does not defend the European Production Model, does not contemplate or is based on the real Animal Welfare problems of Spain and will have serious consequences for Spanish livestock production. 

Madrid, April 10, 2024. The Spanish meat livestock sector once again shows its concern regarding the new European regulations on Animal Welfare. Fourteen of the most prominent livestock, agri-food and veterinary organizations in our country (Anice, Anprogapor, Apromar, Asaja, Aseprhu, Asoprovac, Avianza, Cesfac, COAG, Cooperativas Agro-alimentarias de España, Federovo, Intercun, UPA and Veteindustria) have come together and have sent a joint statement addressed directly to the Minister of Agriculture, Fisheries and Food, Luis Planas, so that Spain rejects the new European Regulation regarding the protection of animals during transport and related operations, for the amending Council Regulation (EC) No 1255/97 and repealing Council Regulation (EC) No 1/2005. 

These organizations insist that the new regulation does not have a sufficient scientific basis and does not ensure an improvement in the welfare of animals during transport compared to the current situation. It is evident that the proposal has not been sufficiently worked on and that its social, economic and environmental impact has not been adequately estimated. Likewise, they maintain that the solution must be to work to improve the implementation of the current legislative framework, the most demanding in the world, which would allow the welfare of animals to continue to increase.  

The demanding measures of the new regulation would risk the economic sustainability of many rural areas in more disadvantaged and depopulated territories, would reduce cultural diversity and benefit the interests of countries that occupy a privileged position for the animal trade, while peripheral countries would be condemned ( and to island territories) to a serious competitive disadvantage, which would bear disproportionate costs.

"For all this, we strongly ask that Spain's position before the Council be to reject the proposal and demand its withdrawal, frontally opposing it, due to the serious damage it would cause to Spanish livestock production, to the value chain of foods of animal origin, to citizens (whether producers or consumers), to the economy and rural development of our country, to its gastronomic culture and to the Spanish productive model. The entire sector is united in the face of this incoherent proposal,” the spokespersons for these organizations jointly assure. 

The serious consequences for Spain 

Spain is one of the main producing countries in the EU and complying with this new regulation would imply a decrease in the productive capacity and competitiveness of livestock production and foods of animal origin in our country. 

These are the main reasons why this Regulation is not viable: 

1.  Prevents fair and balanced trade between member countries of the European Union. Due to the limitation of travel hours and temperatures allowed for transport, Spanish farmers would not be able to receive animals for breeding from countries where they are currently purchased, nor would they be able to export high-value genetics to the rest of the world. 

 2.  Unprecedented administrative burden. The obligations included in the proposed standard entail a very high administrative, bureaucratic and personnel cost and many farms do not have the means to carry it out and the smallest ones will be the most affected.

3.  The Spanish animal production sector suffers clear discrimination due to its geographical location and natural conditions. In the proposed standard, the temperatures and geographical diversity of our country condition us and this proposal represents a comparative insult with respect to other European regions given the average temperatures in Spain. 

4.   Night work. The difficulties in transporting animals during the day for long periods of the year will force workers in the livestock sector and related activities to work longer hours at night. This would imply that animal production would have a higher cost, more occupational risks, greater difficulties in conciliation and a greater risk for road safety, among others. 

5. Decrease in exports. If this proposal progresses, Spain's export capacity would be seriously reduced. The impact would not only affect livestock farmers, but also the food chain that depends on products of animal origin (mainly processing and cutting industries, but also feed and input factories necessary for animal production and their products). processed products, and to transporters of animals and their products). 

6.  Inflation and decrease in state income If the text were approved, the consumer would pay the increases in the production cost of the products in the basic basket. It would be more expensive to consume meat, eggs or fish, especially for people with lower incomes in the population. 

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AVIANZA, ANFACO-CECOPESCA AND ANICE JOIN TO DEFEND THE NUTRITIONAL AUTHENTICITY OF PRODUCTS OF ANIMAL ORIGIN AGAINST IMITATION VEGAN FOODS

Those responsible for the three most representative organizations in Spain in the production of products of animal origin, both terrestrial and marine, met today with the General Director of Consumer Affairs, Daniel Arribas, in order to express to him the common movement of the entire the Spanish industry.

Under the initiative #CEveryThingByItsName, aim to raise public opinion about the true composition of these vegan foods, which in no way resemble the quality of animal protein or the content of its micronutrients.

Similar action is requested from neighboring countries, such as France or Italy, which have initiated legislative processes in order to ensure accurate information that ensures a correct choice for consumers and thus puts an end to unfair competition.

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In a strategic and unprecedented alliance to date, ANFACO-CECOPESCA (Organization of the sea-industry complex), ANICE (National Association of Meat Industries of Spain) and AVIANZA (Spanish Interprofessional Association of Poultry Meat) have undertaken a common initiative national level in defense of seafood, meat and poultry products, given the growing presence in the Spanish market of imitation vegan foods whose objective is to take advantage of the reputation of products of animal origin, attempting to mislead the consumer through its advertising and labeling.

For this reason, today the three entities have met with the General Director of Consumer Affairs, Mr. Daniel Arribas, in order to present to you the joint initiative that they will call #CEveryThingByItsName, with which they aim to raise public opinion about the true composition of said vegan foods, and the need to act from the Public Administrations, both at the Consumer level, reviewing the Spanish shelves under the principles of the food information regulations for the consumer in terms of mentions on the packaging or advertising of the product, and developing new specific legislation.

In this regard, although the European Consumer Information Regulation 1169/2011 includes elements of action, the meeting discussed the draft legislative projects that are being produced in France, 2023/0510/FR, or Italy, 2023/0469/IT, with decrees already sent to TRIS that seek to restrict the commercial names of products of animal origin by establishing minimum percentages of content in the ingredients, among other measures. These decrees should constitute a working basis for the ministry in its defense of the Mediterranean diet, an internationally recognized and scientifically proven diet against new vegan trends that employ unfair competition.

It is enough to read the ingredients of these vegan foods to understand that they are derived from vegetable proteins, prepared with the aim of imitating and displacing products of animal origin, presenting themselves as advantageous in the field of health, environmental character and even from a perspective. ethics. To do this, they do not hesitate to use names such as “vegan tuna or chicken”, as well as false advertising messages alluding to the fact that their consumption benefits the environment or is more responsible.

As a reminder, The three associative entities remember that nutrition must be varied and balanced. In this sense, products of animal origin incorporate a unique digestive matrix, with authentic and incomparable elements, related to the quality of their proteins (essential amino acids), or key micronutrients, such as minerals and vitamins, without forgetting the essential Omega 3 fatty acids. , present in fish. These vegan foods can never nutritionally replace products of animal origin.

Regarding sustainability, an argument in which many of these foods abound, we subscribe to the opinion of the Economic and Social Committee, which considers that Sustainability labels or claims that are not based on a widely recognized certification regime should be prohibited. Therefore, it lacks a rigorous comparison of the carbon or water footprint that these vegan foods produce, or the origin of their ingredients, which could precisely conclude the opposite, being more harmful to the environment.

Finally, it must be remembered that Spain is a world power in the food industry, being its vital socioeconomic contribution to many coastal and rural areas, helping with its activity to support thousands of families and with standards of responsibility or animal welfare recognized worldwide, that demonstrate the good choice of consuming Spanish products of animal origin.

It is expected that this initiative will generate deep reflection in the Spanish government and invite it to act, legislating in accordance with France and Italy, thus demonstrating its defense of loyal, truthful and transparent food information, which does not mislead the consumer.

Because a soy preparation is not a vegan chicken, nor is a chickpea pasta a nugget, let's call #CEveryThingByItsName.

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AVIANZA returns to Gulfood Dubai, the largest agri-food fair in the Middle East

  • This international food and beverage supply exhibition has started today and will end on Friday, February 23 at the Dubai World Trade Center 
  • The interprofessional has a stand (Hall 1. S1-L69) where to show visitors the great capacity of the Spanish poultry industry in terms of innovation, digital transformation, healthy eating and nutrition  
  • As part of its internationalization strategy, AVIANZA is carrying out this action through its agreement with ICEX

Dubai, February 19, 2024.- The 2024 edition of Gulfood Dubai began this morning at the Dubai World Trade Center, establishing itself, once again, as the largest fair in the Middle East dedicated to the food and beverage industry. One more edition AVIANZA, the Spanish Interprofessional Association of Poultry Meat, is present with an information stand with ICEX, as part of its internationalization plan. 

Until this Friday, the interprofessional organization will present to distributors, the restaurant sector and consumers the benefits of the Spanish poultry industry, which is an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of food. healthy, nutrition, animal welfare and food safety and quality. 

Jordi Montfort and Marta Lafarque, general secretary and head of the internationalization area of AVIANZA, respectively, are in charge of the association's space – HALL 1, stand S1-L69 – where it is already receiving personalities, companies and associations interested in generating synergies with the Spanish poultry sector. 

Likewise, on Wednesday, February 21, from 11:00 am to 12:30 pm, AVIANZA organizes a Masterclass under the #PoultryfromSpain campaign in the TOP TABLE GULFOOD space with the renowned Spanish chef Iker Zapata Errasti (Restaurante Tagomago, Dubai), who will perform a succulent recipe with Spanish poultry meat as the protagonist.  

Spanish poultry companies such as Procavi and Coren are also present at this international fair. Gulfood Dubai is the largest agri-food meeting in the Middle East, Africa, Southeast Asia and Oceania. The Spanish Interprofessional Association of Poultry Meat joins this scenario to give visibility and promote Spanish poultry farming. More than 5,000 exhibiting companies and institutions are invited to participate in this edition and visitors from more than 120 countries are expected to arrive.

For Jordi Montfort, general secretary of AVIANZA, “it is essential that the association has a presence in such prestigious international events as Gulfood Dubai. These fairs represent an irreplaceable platform to present and exalt the excellence of Spanish poultry products in an area that is so strategic for our international expansion plans, such as the countries of the Middle East."

Visits to the AVIANZA stand. From left to right. María Naranjo, director of the Food Industry at ICEX; Jordi Montfort and Marta Lafarque, general secretary and head of internationalization of AVIANZA and José Miguel Herrero, general director of the Food Industry of MAPA.
Representatives from MAPA, OFECOME Dubai and ICEX have been visiting the AVIANZA stand in Hall 1-S1-L69 today.
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Balance 2023: the poultry meat sector has earned the recognition of representing the Spain brand

This year has been marked by a process of recovery in demand for poultry meat, which reaches production values of 2021, but with a high cost of profitability after 2 years of price increases in raw materials, energy, inputs and inflation

●      The launch of “Aves de España” as a new guarantee brand for consumers and for the sector, as well as promotional actions among consumers to show the properties of Spanish poultry meat, have been its pillars of action.

●      One of these actions has been the “European Poultry” campaign, co-financed by the European Commission, and which has reached more than 20 million people in the last two years.

Madrid, December 21, 2023.- Avianza, the Spanish Interprofessional Poultry Meat Association, takes stock of 2023 with a vision of the sector's activity during the last year. From the poultry meat production indices, which reach 2021 levels, with a forecast of reaching 1,681,722 tons (chicken, turkey and quail), compared to 1,632,740 in 2022.

However, the increase does not yet cover the great economic efforts to face the successive crises of the last two years, nor the increase in production costs associated with our activity.

Despite everything, the association has pursued two main objectives:

  • The promotion of Spanish poultry meat among Spanish consumers, positioning itself around three values: Sustainability, Animal Welfare and Food Safety. For this, it has had the support of the Ministry of Agriculture, Fisheries and Food, Food of Spain, or the European Commission, with co-financed projects that are added to the investment of the partners themselves.
  • The second major objective has been the internationalization of our sector, with the opening of new markets such as Mexico, the reinforcement of the actions started with ICEX in the United Arab Emirates, a priority market, or the anticipation of receiving trade missions from China, the Philippines or Singapore.  

All this without forgetting a great claim: the recognition of Spanish poultry meat as a representative of the Spain brand and our gastronomic wealth, as well as our contribution to healthy, affordable and safe eating.

Main activity indicators of the Spanish poultry sector

In 2023, production has increased by 2.5%, with an increase in the average weight of the birds. Household consumption has recovered in relation to 2022, becoming a refuge product for households in 2023.

SECTOR EVOLUTION:

Initiatives for internationalization

Actions to generate new business opportunities and opening of markets for the Spanish poultry meat sector in the United Arab Emirates, thanks to the framework agreement with ICEX and the Poultry from Spain initiative. In addition, we proceed to open the Mexico market.

Thus, in our mission in Dubai, Spanish poultry meat was the protagonist thanks to the support of ICEX, the Economic and Commercial Office of the Spanish Embassy in Dubai and SOPEXA.

Furthermore, in 2024, actions have been confirmed to attract companies in the distribution and restaurant sector to markets such as the Philippines, China, or Singapore, among others.

It is time to look outside Europe for poultry exports. After the closure of important markets for France (such as Japan or the United States of America) due to vaccination against Avian Influenza, the possibility of influencing markets in third countries for Spain is a great opportunity. We are talking about Southeast Asian markets such as Singapore, Japan, Hong Kong or the Philippines, where we want to promote the Aves de España brand for the consumer in the retail and HORECA channel.

Position of the sector on the animal welfare regulations proposed by the European Commission.

According to Avianza, the impact on the poultry meat production sector in Spain of a possible implementation of the EFSA recommendations (under evaluation by the European Commission) would have the following consequences:

  • Reduction of almost 70% in the useful area of the farms. It is as if 3,500 farms were closed, out of the current 5,000. Therefore, those 3,500 farms would need to be built to compensate and supply the current level of demand.
  • Construction of around one more 73% of ships to compensate and be able to supply the market. This would mean an investment of +1.8 billion euros
  • Go back on the advances in genetics that currently allow for more sustainable, efficient and environmentally responsible production and guarantee food safety
  • The price of the carcass could triple on the farm. In the most consumed product in Spain, the breast, it could reach €15 or €20 per kilo for conventional free-range chicken.
  • This increase would mean that for the majority of Spaniards, chicken would become a luxury product for families, who would lose the possibility of accessing a very high quality protein.

Position of the sector on the new regulations for the transport of meat products (already in force)

The main provisions for road transport are:

  • When temperatures between 25°C and 30°C are expected, only trips that take place between 9:00 p.m. and 10:00 a.m. will be permitted. According to the average temperatures in Spain, the operation would have to be at night from May to October, approximately
  • The number of animals per square meter inside the trucks is reduced
  • Loading and unloading must be supervised by a veterinarian
  • The maximum travel times are set at 12 hours including loading and unloading (if the destination is a processing room) and 24 hours for chicks (48 hours after hatching).

This regulation means having to increase the truck fleet by 22% (about 505 more trucks per week). Increase costs due to night shifts, both for truck drivers and veterinarians and personnel involved in loading/unloading. Likewise, by increasing the fleet, CO2 emissions, fuel consumption, etc. will increase. Therefore, this regulation will be less efficient than the one applied until now. In addition, travel times drastically influence exports.

Launch of the “Aves de España” brand and Avianza Animal Welfare Spain (AAWS) seal

We have launched the first quality certification for “Poultry of Spain” meat. This initiative establishes the foundations and tools to highlight the production of poultry meat (chicken, turkey and quail) from its breeding, production, processing and global distribution.

This certificate articulates the main values of our production chain: environmental, economic and social sustainability, Animal Welfare and Food Safety. A milestone to highlight the quality of Spanish poultry meat and consolidate Spain as one of the European leaders in the production of poultry meat.

This initiative also introduces the Avianza Animal Welfare Spain (AAWS), a new B+ Animal Welfare Commitment badge specific to our poultry meat sector. It guarantees a higher implementation of current regulations throughout our production process, strengthening our commitment to animal welfare in this industry.

Campaign with MAP and Food from Spain

Initiative to promote the consumption of poultry meat for the national market, in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain. The objective has been to highlight the benefits of chicken, turkey or quail meat.

A campaign that has led us to collaborate with renowned chefs, carry out dissemination workshops and practical advice for the preparation of poultry meat, and raise awareness about healthy and balanced nutrition.

“Sustainable European Poultry” Initiative

Through the campaign EUROPEAN POULTRY MEAT, YOUR SMART CHOICE, co-financed by the European Commission, under the coordination of the European poultry association AVEC. The main objective has been to raise awareness among European consumers about the sustainability of the European poultry sector and the high quality of its product. It has been developed in Spain, France, Belgium and Germany.

Boosting the creativity of Spanish gastronomy

Poultry meat is a fundamental piece of the gastronomic wealth of our country, and together with the most renowned chefs, as well as promising young people, in 2023 we will promote several actions to raise awareness of our birds.

  • Meat Attraction, with cooking workshops taught by the renowned chef of Canal Cocina, Sergio Fernández, with poultry as the protagonist.
  • Gourmets Hall, with Fabián León as master of ceremonies of our ephemeral restaurant, where we promoted the consumption of kilometer 0 products.
  • Barbecue workshops, with chef Alfonso Castellano, at Seeds, to highlight one of our most international products, roast chicken, as well as other dishes with turkey and quail.  
  • Promotion of exploitative cuisine, with workshops and activities in Madrid's Mercado de la Paz, with the renowned chef and nutritionist Marta Verona as master of ceremonies. In addition, we opened our first pop up store in Post 92, to promote Local Markets and knowledge of the Birds of Spain.
  • Thanksgiving workshops, to join an international holiday using our most local products, with turkey as the protagonist. With chefs like Javier Muñoz Calero or Fernando Canales.

The importance of working together

  • We are Livestock.An initiative that is linked to European Livestock Voice and its "Meatthefacts" campaign (or "Livestock Reality" in Spain), and that aims to respond to the unjustified pressure on the livestock sector and the myths that surround it. We aim to underline the importance of providing accurate information on livestock production backed by scientific data and work on farms.
  • Meat Livestock Forum & Municipal Agricultural Livestock Network. An initiative promoted by interprofessional organizations in the sector to help the Spanish economy and society face the challenges of sustainability, digitalization and the demographic challenge.
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JOINT COMMUNICATION ASAJA, COAG, UPA and AVIANZA: The future of poultry meat production depends on the commitment of the entire agri-food chain

  • The professional agricultural organizations ASAJA, COAG and UPA, as well as AVIANZA, (Spanish Interprofessional Association of Poultry Meat), present their firm commitment to ensuring a long-term sustainable supply of poultry meat.
  • The aforementioned organizations have carried out negotiations since last summer, with the sole purpose of launching a Standard Contract that ensures effective compliance with the law of the chain

Madrid, December 21, 2023. Agricultural and livestock production has been in a critical socio-economic context for almost 3 years, which requires continuous dialogue by all agents, including distribution companies. A dialogue in which we are united by our commitment to consumers.

We are faced with a sector that, despite the general reduction in meat production and consumption, maintains a positive trend, which should be reflected in the income of the entire value chain of this food, from production, companies integrators and all associated service industries.

The growth of the sector must be based on a balanced distribution of economic value among all agents, and in this aspect, distribution companies have and must assume a fundamental role.

The signatory organizations of this statement are in a process of negotiating the conditions that should regulate the aspects of integration contracts in the production of poultry meat. A process that aims to consolidate an agreement in the first quarter of 2024.

Since April 2023, the Executive Integration Committee was officially established, whose objective is to review and update the Bases of the Type Integration Contract, which establishes the main guarantees and the framework of action for the regulation of the activity between the producing companies (integrators) and their members (poultry farms), updating and improving the conditions of production, and standardizing them at the national level.

This Executive Integration Committee is an operational instrument for constructive debate and proactive negotiation of the relationship between integrating companies and farmers dedicated to the production of poultry meat in Spain.

We must emphasize here the constructive nature of the work team, and demand responsibility from all actors in the production chain, betting on truthful communication, and fighting against the misinformation present in today's society.

In Spain, more than 1.6 million tons of poultry meat are produced each year, corresponding to 793 million birds, according to data from the Ministry of Agriculture, Fisheries and Food in 2022. Our poultry meat sector has earned a relevant position in the national context. and European. Let's continue working along those lines.

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The turkey is once again the main protagonist of the AVIANZA Thanksgiving celebration

  • La Asociación Interprofesional Española de Carne Avícola ha organizado, un año más, un taller de trinchado de pavo junto al Ministerio de Agricultura, Pesca y Alimentación y Alimentos de España 
  • El chef Javier Muñoz-Calero, fue el encargado de descubrir todos los secretos del pavo, el producto estrella de Acción de Gracias y de las fiestas navideñas en general
  • El evento en el restaurante Ovillo reunió en torno a esta ave a numerosas personalidades del sector agroalimentario español, así como a periodistas e influencers relacionados con la alimentación, la gastronomía y lifestyle 
  • Roast turkey is a dish that has become a symbol of Thanksgiving and Christmas festivities in many cultures around the world. 

Madrid, 15 de noviembre de 2023.- Avianza, la Asociación Interprofesional Española de Carne Avícola, y el Ministerio de Agricultura, Pesca y Alimentación (MAPA) y Alimentos de España, se han vuelto a sumar, por segundo año consecutivo, a la tradicional celebración del día de Acción de Gracias, donde el pavo es el gran protagonista. Para ello, han contado con el chef Javier Muñoz-Calero, para llevar a cabo un taller divulgativo sobre la preparación de un asado de pavo en el restaurante Ovillo de Madrid (C/ de Pantoja, 8).  

Durante este showcooking gastronómico, al que asistieron más de medio centenar de invitados entre personalidades del sector agroalimentario español, periodistas e influenciadores gastronómicos, alimentarios y de lifestyle, el chef mostró diversas técnicas de elaboración como la preparación, el tipo de cocción y las temperaturas del horno. También dio las claves sobre la técnica de trinchado y de emplatado, así como las mejores combinaciones culinarias. 

This event joins the numerous actions to promote the consumption of poultry meat that AVIANZA carries out thanks to the support of the Ministry of Agriculture, Fisheries and Food throughout the year. On this occasion, the objective of this workshop was to highlight the benefits of turkey meat, one of the most interesting meats on the market.

Turkey, a versatile product and symbol of celebration 

Turkey is an essential element in holiday recipes because of its history, versatility, flavor, and its ability to bring people together around a festive meal. It is a dish that has become a symbol of festivities in many cultures around the world. 

In the case of Thanksgiving, one of the most important holidays in the United States that is celebrated on the fourth Thursday in November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays. 

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AVIANZA and Tony Aguilar join forces to promote the birds of Spain

La Interprofesional avícola quiere fomentar el consumo de aves entre la población usuaria de redes sociales

  • De la mano del popular presentador de radio y televisión y con la colaboración del Ministerio de Agricultura, Pesca y Alimentación y Alimentos de España, AVIANZA ha lanzado una campaña en Instagram compuesta por acciones de divulgación, entre ellas un sorteo de recetas de aves entre los usuarios.
  • Durante varias semanas, Tony Aguilar ha estado regalando 40 neveras portátiles firmadas entre los usuarios que han participado comentando qué receta de pollo, pavo o codorniz es su favorita.
  • Esta acción con Tony Aguilar se enmarca dentro del proyecto de la interprofesional en redes sociales, que incluye colaboraciones con los influencers Chef Bosquet, Cristina Ferrer, Clara P. Villalón entre otros.
  • Los influencers están compartiendo en sus perfiles de redes sociales sus recetas con carne de aves favoritas, que se recopilarán en un ebook gratuito, que estará disponible en la web de avianza.org.

Madrid, 13 de noviembre de 2023.- AVIANZA, la Asociación Interprofesional Española de Carne Avícola, junto al Ministerio de Agricultura, Pesca y Alimentación y Alimentos de España, están llevando a cabo una acción de fomento del consumo de aves de España en redes sociales. Para ello, se han unido al reconocido presentador de radio y televisión, Tony Aguilar, que está realizando en su perfil de Instagram una acción de divulgación de las bondades de la carne de aves.

El presentador está recordando a su público que las aves de España son un producto saludable, versátil y nutritivo y, además, el aliado perfecto para el consumidor en un contexto económico complicado porque dan la tranquilidad de saber que, de una manera asequible, están alimentándose de forma sana y equilibrada.

Para completar esta acción, Tony Aguilar está llevando a cabo un sorteo entre los usuarios de Instagram. Para participar, los interesados deben seguir las indicaciones expuestas en la publicación del sorteo e indicar cuál es su receta de pollo, pavo o codorniz favorita y etiquetar a la persona con quién la compartiría. Durante estas semanas Tony Aguilar está sorteando 40 neveras portátiles firmadas por él entre los participantes.

Campaña de otoño con influenciadores

Esta acción con Tony Aguilar es el punto de partida para una campaña en redes sociales que está desarrollando AVIANZA este otoño con el objetivo de fomentar la gran variedad de platos y recetas que se pueden realizar con productos de esta temporada.

Para ello, la interprofesional está colaborando con influencers de la talla de Chef Bosquet, Cristina Ferrer, Clara P. Villalón, entre otros. Ellos están compartiendo en sus perfiles de redes sociales sus recetas con carne avícola favoritas. Recetas que se recopilarán en un ebook gratuito, que estará disponible en la web de avianza.org.

Con estas acciones y gracias al apoyo del Ministerio de Agricultura, Pesca y Alimentación y Alimentos de España, AVIANZA continúa inmersa en su campaña de fomento del consumo de la carne de ave en España, así como de divulgación de las bondades de esta carne blanca con origen España, entre las que destacan su gran valor nutritivo, su calidad y la seguridad de su producción. España es uno de los principales productores de carne avícola en Europa, donde se consumen al año más de 750 millones de aves de origen español. 

AVIANZA defiende los intereses del sector avícola español tanto en España como en el mercado internacional y representa a más del 90% de las compañías vinculadas al sector avícola, tanto de carne de pollo, pavo y codorniz. En total suma más de 5.000 granjas y centros de producción, 281 salas de despiece y procesamiento, que dan empleo directo a más de 40.000 profesionales.

El presentador Tony Aguilar en la sede de Avianza en el comienzo del sorteo en redes sociales.
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Avianza promotes its first certification to promote poultry meat from Spain

  • This certificate arises under the fundamental and unifying premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain.
  • That the sector has its own distinctive mark is a decisive step to highlight the quality of Spanish poultry meat and consolidate the country as one of the European leaders in production.
  • This reference will be present in the attached poultry meat products so that the consumer associates the consumption of poultry with a product that meets the highest quality standards throughout the food chain.
  • The interprofessional encourages all national producers to join the network of companies certified with the AVES DE ESPAÑA distinctive

 

Madrid, October 24, 2023. Spanish poultry meat already has its own quality certificate. Under the global initiative “BIRDS OF SPAIN” (www.avesdeespana.es), promoted by Avianza (Spanish Interprofessional Association of Poultry Meat), the bases and necessary tools are laid to value the production of poultry meat (chicken, turkey and quail) in our country, from its breeding, production, preparation of products and its distribution throughout the world.

This certificate functions as a backbone element of the main values of the entire production chain: sustainability (both environmental, economic and social), the Animal welfare and the Food safety, which is why it represents a decisive step to value the quality of Spanish poultry meat and consolidate the country as one of the European leaders in poultry meat production.

This initiative also incorporates the Avianza Animal Welfare Spain (AAWS),a new B+ Animal Welfare Commitment badge, specific for the poultry meat sector, and guarantor of its implementation, above the current regulations throughout the production process.

All the information at the consumer's fingertips

The AVES DE ESPAÑA certification in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry for meat production in the market ( fresh, chilled or frozen, whether packaged or in bulk); and products made, transformed or processed with it.

To this end, products that meet all the requirements of the regulation and are certified will have the AVES DE ESPAÑA label on their packaging. Besides, This logo carries a QR code, in which the consumer can scan and learn up close all the information on the origin and traceability of the product they are consuming.

“This launch is a priority for Avianza and the sector, because we are sure that the Spanish Birds certificate will give consumers greater confidence in the transparency of quality processes, increase the prestige of the sector and its products and, of course, will favor local consumption over imported products” says Josep Solé, president of Avianza.

A challenge for the sector

From Avianza the website has been enabled BIRDS OF SPAIN (www.avesdeespana.es) to inform the entire sector about the details of the certification process and all national producers are urged to join the network of certified companies under the umbrella of AVES DE ESPAÑA.

The pilot project for this seal is being carried out with the poultry companies PADESA and Vall Companys, and the interprofessional estimates that more than twenty companies will join throughout this year.

A certified process

Compliance with the requirements of the regulation by operators and their certification is carried out through external audits carried out by a certification entity approved by ENAC, and are authorized by Avianza.

Avianza brings together more than 65 associated companies and represents more than 90% of companies linked to the poultry sector, both chicken, turkey and other poultry. In total, it has more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.

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OPEN CONVOCATORY

CONVOCATORIA ABIERTA:

Licitación para la selección de una agencia de implementación para el desarrollo de un programa europeo múltiple REA UE 1144/2014 para la promoción de productos avícolas

EURSPO: PROGRAMA EUROPEO DE PROMOCIÓN EN FRANCIA, POLONIA, ALEMANIA Y ESPAÑA

1/ CONTEXTO

Las Asociaciones:

FRANCIA: CIPC – Comité interprofesional francés de pollos de engorde (Coordinador)

Desde sus orígenes en 2007, CIPC es una asociación avícola francesa que representa el 85% del sector avícola y de cada uno de sus sectores: criaderos, ganaderos, nutrición animal, mataderos. CIPC asigna sus medios y recursos a la producción de pollos de engorde, con un miembro de la junta dedicado y actividades de estudio. Con sede en Rennes, cerca de las principales zonas de producción avícola, CIPC representa los intereses de sus miembros en una amplia gama de temas como bienestar animal, producción sostenible, seguridad alimentaria, exportaciones y asuntos sociales, por lo que sus empleados participan activamente en varios grupos de trabajo y consultan. con, por ejemplo, miembros, ministerios, la Autoridad Francesa de Seguridad de los Productos de Consumo y Alimentos (DGCCRF), universidades y otros. CIPC también contribuye a difundir todos los resultados innovadores para fomentar las inversiones en el sector avícola. A nivel de la UE, CIPC sigue los trabajos de AVEC, la voz del sector avícola europeo. A nivel nacional, CIPC desarrolló un Observatorio sobre el uso racional de antibióticos en aves de corral y contribuye al grupo valorial sobre agroalimentos, que es uno de los tres principales grupos de agronegocios y participa en la Formación Avipole (el centro nacional de formación para aves de corral).

POLONIA: KRD-IG – El Consejo Nacional Polaco Avícola – Cámara de Comercio

KRD-IG es una organización líder del sector avícola en Polonia, con sede en Varsovia, cuyo objetivo es proteger los intereses de los avicultores, productores y procesadores. Actualmente el KRD está formado por 110 miembros de diversas especialidades de la industria avícola. Los miembros del KRD incluyen universidades agrícolas, asociaciones de avicultores y productores, plantas procesadoras de carne de aves, plantas de producción de piensos y avicultores y productores individuales. Representan todos los sectores del sector avícola polaco. Los miembros del KRD producen aproximadamente el 70% del volumen total de producción de aves de corral para sacrificio y aproximadamente el 80% de los productos avícolas polacos exportados. La organización estimula activamente el crecimiento y la modernización del sector avícola polaco y representa a la industria avícola en las relaciones con el gobierno, la administración y las organizaciones no públicas polacas. KRD coordina proyectos de promoción y comunicación para la industria avícola y mantiene una amplia gama de iniciativas educativas e informativas. KRD representa activamente a la industria avícola polaca en Europa y en todo el mundo.

ALEMANIA: BVH – Bundesverband bäuerlicher Hähnchenerzeuger eV

La BVH es la asociación federal de productores de pollo y es responsable de las operaciones agrícolas en todas las etapas de la producción de carne de pollo alemana. La tarea de la asociación es agrupar información sobre la producción de pollos de engorde, proporcionar información competente a todos los interesados, así como a las autoridades e instituciones, y así hacer que la industria avícola alemana sea competitiva a nivel internacional. Con alrededor de 1.000 miembros actualmente, el 95% de la industria avícola alemana está organizada en la BVH. Como filial especializada en temas relacionados con la industria avícola, BVH es miembro de la principal organización de la industria avícola alemana, la ZDG – Zentralverband der Deutschen. Geflügelwirtschaft e. V. (Asociación Avícola Alemana). A nivel de la UE e internacional, BVH es una organización miembro de AVEC y del Consejo Avícola Internacional. BVH es el interlocutor reconocido del Ministerio Federal de Alimentación y Agricultura de Alemania para todos los temas relacionados con la producción de carne de ave. Las tareas de BVH cubren una amplia variedad de temas que representan los intereses de sus empresas miembro, como el bienestar animal, la seguridad alimentaria, la promoción de actividades de exportación y las normas de comercialización.

ESPAÑA: AVIANZA – Asociación Interprofesional Española de Carne Avícola

AVIANZA cuenta con 43 empresas asociadas, integrando más del 95% del mercado de la carne de ave, contando actualmente con más de 5.000 granjas, 281 mataderos y despieces, así como más de 40.000 empleados trabajando para la industria de la carne de ave en España. El compromiso de AVIANZA es desarrollar la innovación y el acceso al mercado de los asociados que buscan actividades de promoción equitativas que les permitan desarrollarse en un mundo en constante cambio. Avianza se centra en la promoción de todos los productos cárnicos de ave, concretamente en medidas de calidad, medioambientales y de consumo sostenible. La producción de carne de ave en España es tecnológicamente avanzada y está totalmente integrada, representando el 23% de la producción cárnica nacional. Alrededor del 80% del total de la carne de ave en España es producción avícola de pollo.

EURSPO – el Programa:

El Programa EURSPO se centra en la promoción e información sobre los productos avícolas europeos sostenibles y los beneficios del consumo de carne de ave europea con énfasis en los esfuerzos de la industria hacia sistemas de producción europeos más sostenibles y tendencias de consumo más sostenibles (contra el desperdicio de alimentos).

El análisis de mercado identifica y justifica la necesidad de un programa tan importante, tanto para la Unión Europea como para las organizaciones participantes (CIPC, BVH, AVIANZA, KRD) y está alineado con las estrategias y el Plan de Trabajo 2023 de Farm to Fork y Green Deal. y cumple con las FBDG (Food Based Dietary Guides), reforzando todos los esfuerzos realizados por la propia Comisión Europea .

La principal meta del pesente programa es proporcionar información general y concienciar sobre las estrategias de sostenibilidad que la industria europea de la carne de ave ha estado y seguirá implementando, sobre todo en términos del impacto negativo del desperdicio de alimentos en el medio ambiente, la economía y la sociedad.

Los objetivos generales son:

  1. resaltar las especificidades de la Unión Europea, en particular en términos de respeto al medio ambiente y sostenibilidad, con el fin de resaltar las estrategias sostenibles que la industria europea de la carne de ave viene aplicando desde hace muchos años;
  2. aumentar la concienciación sobre los beneficios de elegir productos procedentes de la UE para promover un estilo de vida saludable;
  3. aumentar la competitividad y el consumo de productos avícolas europeos, aumentando así la cuota de mercado europeo en Alemania, Francia, España y Polonia.

Esta propuesta tiene una identidad paneuropea con una imagen europea unificada en todos los mercados objetivo, adaptando el mensaje a los desafíos individuales a los que se enfrentan e inspirando y motivando la acción de todas las partes interesadas.

El programa EURSPO se centra en tres públicos objetivos: los jóvenes, los responsables de la toma de decisiones familiares (que formarían la sección de consumidores finales) y los líderes de opinión en Francia, Polonia, Alemania y España. Al seleccionar estos segmentos, las campañas de promoción pretenden dirigirse a las generaciones que buscan información, aprenden sobre la elección de alimentos y toman decisiones; quienes toman las decisiones alimentarias para ellos y sus familias, dando forma a nuestras tendencias de consumo; y aquellos que puedan difundir nuestro mensaje de sostenibilidad.

Con un presupuesto total de más de 4 millones de euros y numerosas actividades de promoción e información en Francia, Polonia, Alemania y España, la asociación no sólo utilizará canales online y offline para comunicar el mensaje, sino que también organizará diferentes eventos, jornadas de degustación y talleres para llegar al mayor número de consumidores posible. El impacto que este programa tendrá para el sector avícola europeo también alentará a otros actores clave de la industria a trabajar en su sostenibilidad y enfoque al desperdicio de alimentos.

2/ CONVOCATORIA DE LICITACIÓN

Es necesaria la contratación de una agencia de implementación especializada para planificar y ejecutar las acciones cubiertas en este programa una vez que CIPC y el resto de asociaciones hayan firmado el acuerdo de subvención. Los socios esperan una asociación sostenible con la agencia de implementación, basada en una alta confianza mutua, considerando el presupuesto involucrado y la necesidad de mantener la confianza de los socios a través del programa propuesto.

La Agencia seleccionada interactuará con CIPC como Coordinador, pero también con todos los socios individualmente para implementar el programa en sus respectivos países objetivo.

Condiciones de licitación abierta:

1. El objetivo de este concurso es la solicitud de un programa de promoción cofinanciado por la agencia EU REA. Si los fondos europeos no están garantizados, la licitación se considerará desierta.

2. Esta licitación no es remunerada. Los solicitantes no seleccionados no recibirán ninguna compensación económica.

3. Toda la información enviada a los solicitantes seleccionados será tratada con estricta confidencialidad, y debido al carácter institucional de los datos, no podrá ser utilizada para otros clientes.

4. CIPC enviará a los solicitantes, previa solicitud, un informe que incluirá información técnica relacionada con la selección de los mercados objetivo y los objetivos del programa para la preparación de sus propuestas.

5. Los criterios de selección garantizarán la mejor relación calidad-precio de conformidad con el Reglamento (UE) n.º 1144/2014 del Parlamento Europeo.

6. Una vez enviada la propuesta creativa del solicitante, ésta pasa a ser propiedad de las entidades contratantes sin limitaciones de tiempo y espacio, y esto incluye su utilización para todos los medios y medios de comunicación.

7. Las entidades contratantes se reservan el derecho de utilizar conceptos creativos (imágenes, logotipos, eslóganes y nombres de dominio) en el contexto de otras campañas propias y sin limitación de tiempo.

8. La agencia seleccionada firmará un contrato con las entidades contratantes.

9. No se incurrirá en gastos antes de que se haya firmado un acuerdo marco entre las entidades adjudicadoras y la Comisión Europea, y un acuerdo marco entre las entidades adjudicadoras y el organismo de ejecución.

Elementos obligatorios que deben presentar los solicitantes:

Los candidatos deberán proponer un plan estratégico para el desarrollo de un programa REA multipromoción en los mercados anteriormente mencionados con el objetivo de mejorar la imagen de los productos avícolas e impulsar su consumo.

La propuesta detallada (preferiblemente en formato PowerPoint) debe enviarse obligatoriamente en inglés al equipo de coordinación ( [email protected] ) y al Sr. Yann Brice ( [email protected] ) y debe incluir:

  1. Carta de Solicitud fechada y firmada aceptando las bases de licitación.
  2. A Presentación de la agencia que incluya la prueba de estar al corriente en el pago de impuestos, información sobre su viabilidad financiera, sobre sus competencias para acompañar la asociación en estas misiones y sobre su conocimiento de las normas relativas a los programas de promoción financiados por la UE.
  3. Una propuesta basada en el conocimiento de los países objetivo sobre la producción, el consumo, los aspectos de sostenibilidad y los hábitos de consumo de la carne de ave. La agencia debería poder proponer una gama de acciones basadas en los diferentes criterios establecidos en la propuesta, proporcionando resultados e impacto (no inferiores a los indicados en la descripción del Programa).
  4. La agencia debe describir los objetivos, el público objetivo, así como los entregables esperados y debe incluir una propuesta presupuestaria para cada acción dentro del marco general definido para esa campaña.
  5. Teniendo en cuenta el mensaje principal de la campaña, la agencia deberá diseñar una alternativa al concepto creativo general de la campaña, en particular, el diseño inicial (1 a 3 variantes) de la identificación visual de la campaña (signo gráfico (logotipo) de campaña), maquetación maestra, página de inicio del sitio web, diseño de publicidad (tanto offline como online), ejemplos de post en redes sociales, materiales promocionales, diseño de stand para feria, PLV y otros eventos previstos en el programa.
  6. Declaración Jurada debidamente fechada y firmada por el solicitante en la que manifieste cualquier posible conflicto de intereses derivado de los trabajos realizados por una institución del sector Avícola en cualquiera de los mercados cubiertos por la campaña.

La propuesta debe integrar la firma obligatoria de la UE y otros elementos gráficos según lo estipulado en el Reglamento CE/1144/2014 y la legislación relacionada. La agencia de ejecución seleccionada deberá cumplir estrictamente estos criterios para todas las acciones planificadas y llevadas a cabo, ya que el incumplimiento de estas normas de la UE daría lugar a la no subvencionabilidad de las acciones y a la pérdida de financiación. En caso de que nuestra solicitud no llegue a la firma del acuerdo de subvención, la realización de la campaña, por supuesto, no debería tener ningún propósito y esta licitación sería nula y sin efecto.

3/ ACCIONES DE APOYO

La agencia de implementación seleccionada apoyará a los beneficiarios en la implementación de las siguientes acciones previstas en este programa:

  • Actividades de relaciones públicas (oficina de relaciones públicas y comunicados de prensa)
  • Medios digitales (campaña en redes sociales, publicidad online, eventos digitales, etc.)
  • Organización y promoción de Puntos de Venta y distintos tipos de Eventos (B2B, B2C) y actividades dirigidas al consumidor (restaurant weeks, patrocinios…)
  • Publicidad en diferentes medios (prensa, online, exterior…)

El Candidato deberá proponer cómo articular y adaptar todas estas acciones a los diferentes países objetivo, así como demostrar su experiencia en los diferentes campos de actividad.

CIPC enviará a los solicitantes, previa solicitud, un informe que incluirá información técnica relacionada con la selección de los mercados objetivo y los objetivos del programa para la preparación de las propuestas.

También se seleccionará una Agencia de Evaluación para auditar el programa y sus actividades. Se espera que el organismo seleccionado facilite el trabajo de la agencia de evaluación según sea necesario a lo largo del proyecto, por ejemplo, proporcionando la información solicitada por la agencia de evaluación, participando en reuniones ocasionales y teniendo en cuenta sus recomendaciones.

4/ CRITERIOS DE SELECCIÓN

La selección será realizada por un jurado compuesto por las 4 asociaciones avícolas nacionales (CIPC, KRD-IG, BVH, AVIANZA) que participan en el proyecto.

Criterios de selección:

  1. Calidad, creatividad y coherencia de la estrategia, argumentación de las acciones propuestas (35 puntos)
  2. Experiencia en proyectos de promoción de la UE, comprensión y cumplimiento estricto de las normas de promoción de la UE (15 puntos)
  3. Experiencia en acciones de Comunicación, particularmente en promoción de alimentos, aspectos de sostenibilidad y desperdicio de alimentos (15 puntos)
  4. Calidad de la información proporcionada sobre viabilidad financiera de la agencia y relación calidad-precio (20 puntos)
  5. Cualificaciones del equipo de gestión del proyecto y experiencia en los países participantes (15 puntos)

5/ PLANIFICACIÓN PROPUESTA

  • 30 de noviembre a las 18h00: Fecha límite para el envío de la solicitud a la licitación.
  • 15 de diciembre a las 18h00 : Notificación de la agencia elegida y notificación detallada a las demás agencias de no seleccionadas.

7/ CONTACTOS

El equipo de coordinación y el Sr. Yann Brice (director ejecutivo de CIDEF-CIPC-CICAR-ATM Avicole ) están disponibles para responder a cualquier pregunta que los candidatos puedan tener por correo electrónico a [email protected] and [email protected] . Cada correo electrónico escrito en el marco de esta convocatoria de licitación deberá estar en inglés y mencionar “EURSPO: Call for Tender – Agencia de implementación” en el asunto del correo electrónico.