PROPOLLO AND HOSTELEO COLLABORATE TO SUPPORT RESTORATIONS ON WORLD FRIED CHICKEN DAY IN SPAIN

The poultry association Propollo launches a digital initiative to join the #pollolovers party around the world, and which aims to encourage the consumption of poultry meat from local producers as well as the activity of establishments and delivery services

Garlic fried chicken or American style? In it World Fried Chicken Day (July 6) Spaniards will have a new opportunity to gastronomically celebrate one of the most important anniversaries in the Anglo-Saxon world, where the United States takes the cake, since 80% of Americans admit to consuming it at least once a month.

In Spain, 92 million wings are produced every month, that reach our plates in their different styles and presentations, and of which a 25% are tasted in our restaurants and bars (HORECA).

This summer the deconfinement is marking the return to normality and the exit to the streets, and from the Interprofessional Association of Chicken Meat Poultry / Propollo (propollo.es), which brings together more than 95% of the poultry sector in Spain, want to invite you to celebrate the #WorldFriedChickenDay (diadelpollofrito.es) with friends and family, purchasing Spanish products in their favorite restaurant establishments, in their homes through the options of delivery (home delivery) or acquisition in distribution channels such as large stores or small businesses.

Several collaborators join the initiative, including Hostel, a portal that brings together more than 15,000 establishments in Spain, which Propollo wants to support to promote the consumption of poultry meat in its different forms of preparation.

The initiative also seeks to connect with younger consumers through social networks and different influencers gastronomic and lifestyle, who come together to share their preferences in terms of preparation or seasoning, with a clear proposal: #CelebrateWithChicken.

This World Fried Chicken Day It is, if possible, richer in options in Spain, since touring the national geography we find several proposals: from the typical "fried chicken with garlic" or "garlic chicken wings", prepared in a pot or frying pan with local products and extra virgin olive oil, to the traditional “home-style fried chicken” with fries.

Without forgetting the “American-style fried chicken” or the “baked buffalo-style wings”, seasoned with sweet paprika and which connect us with the Anglo-Saxon origins of this international day. The dishes proposed for #CelebrateWithChicken They also include haute cuisine options such as “fried chicken with corn flakes” or “Southern-style fried chicken”, with tarragon, dried dill and “Old Bay” spices.

For Jordi Montfort, Secretary General of Propollo, “After the stoppage in demand during the hardest weeks of confinement, consumers are eager to return little by little to normality, where the new social and safety guidelines allow them to continue enjoying Spanish gastronomy in the company of their family and friends. This World Fried Chicken Day is one more opportunity to do something typical of our culture: celebrate it with healthy foods produced in our own country.”

In conclusion, this year the World Fried Chicken Day It will be more social and familiar than ever, and all that remains is to choose the preferred option. #CelebrateWithChicken.