THE INTERPROFESSIONAL PROPOLLO CHANGES ITS BRAND TO THE NEW AVIANZA

MAPA has also been requested to change its functional scope to chicken, turkey and quail meat, in such a way that it accommodates other segments of the poultry industry, and which will imply a new name such as “Spanish Interprofessional Association of Poultry Meat”

AVIANZA It will be from now on the new brand of the Spanish Interprofessional Association of Poultry Meat, a name that has also been requested from the Ministry of Agriculture, Fisheries and Food to expand its functional scope.

After more than 25 years of activity, it will leave behind its name of “Interprofessional Association of Chicken Meat Poultry of the Kingdom of Spain" either "Propollo”, as it was usually known. The new name is pending authorization by MAPA, as it represents the expansion of the functional scope of the interprofessional to the chicken, turkey and quail meat sectors.  

This brand change seeks a double objective: on the one hand, to more broadly represent the composition and diversity of its associates, as it brings together more than 95% of the Spanish poultry sector, including the production of chicken, turkey and other poultry meat.

In total 65 associated companies, including the main national and international integrators that operate in our country, with more than 5,000 farms, 280 cutting and processing centers, and a total of 45,000 direct and indirect jobs. The joint production of this industry exceeds 720 million copies each year, and an annual turnover of over 2.3 billion euros.

The second objective of the new name AVIANZA is to enhance its image on an international level, also relying on the seal Avianza Export. Considered one of the priorities of its associates, the activity outside our borders seeks to value the quality and trust in Spanish poultry products, both in Europe and in other markets with high demand, such as China, Japan, the United Arab Emirates or Qatar. , among others. The recent agreement with the ICEX It is one of the pillars of this action plan.

AVIANZA is already part of the European association AVEC, and plays a main role in the negotiation with national and international public administrations to defend the interests of the Spanish poultry sector. With the new seal Avianza Export The strategic plan for the promotion and export of products of Spanish origin will be reinforced, as well as trade agreements under preferential conditions for its partners. For Antonio Sanchez, president of the Spanish Interprofessional Association of Poultry Meat, “Our new Avianza brand and the change in its name after 25 years gives us a more global image in the international context, as well as a more integrative one, as it represents the diverse industry rich in the species that we produce in our country, such as chicken, turkey, quail, etc..”