This is the SWOT of the meat industries, including poultry

25 professionals representing the Spanish meat industries have participated in this complete report of the meat magazine, where the SWOT of each of the sectors, including the Poultry. Through it, the main Weaknesses and Threats, where the report highlights, among others, the tensions in the market prices, also diminished by the COVID19 crisis, as well as the need to carry out more proactive communication work around the properties of meat products and the commitment of professionals to more sustainable and safe production.

As for the Strengths, the professionals consulted highlight the resilient nature of our industries, as well as our objective of internationalization, relying on the good external image of Spanish products, of high quality and with a production model that is an example for the rest. of markets.

As for Opportunities, it precisely affects the potential that the opening of new markets for our meat would mean for our industries, something that, for example, we have been working on since Avianza with the recent agree with ICEX.

Our general secretary, Jordi Montfort, has analyzed for Meat What are the main components of that SWOT applied to our industry (image attached). The Strengths stand out, where our sector has been making significant investments and solid advances in professionalization and technical improvement of our value chain or innovation as a lever for growth and strengthening of our companies.

In addition, it highlights two of the production pillars of our interprofessional, such as biosafety and the quality of our products as a sign of identity and our values.

You can download the full report from their website.