• This international food and beverage sourcing exhibition has started today and will end on Friday, February 23 at the Dubai World Trade Center. 
  • The interprofessional has a stand (Hall 1. S1-L69) where to show visitors the great capacity of the Spanish poultry industry in terms of innovation, digital transformation, healthy food and nutrition.
  • As part of its internationalization strategy, AVIANZA is carrying out this action through its agreement with ICEX.

Dubai, February 19, 2024 - The 2024 edition of Gulfood Dubai has started this morning at the Dubai World Trade Center standing, once again, as the largest fair in the Middle East dedicated to the food and beverage industry. One more edition AVIANZA, the Spanish Interprofessional Association of Poultry Meat, is present with an information stand by the hand of ICEX, as part of its internationalization plan. 

Until Friday, the interprofessional organization will present to distributors, the catering sector and consumers the benefits of the Spanish poultry industry, which is an international benchmark for its ability to innovate, transform and adapt to new challenges in terms of healthy eating, nutrition, animal welfare and food safety and quality. 

Jordi Montfort and Marta Lafarque, AVIANZA's secretary general and head of the internationalization area, respectively, are in charge of the association's space - HALL 1, stand S1-L69 - where they are already welcoming personalities, companies and associations interested in generating synergies with the Spanish poultry sector. 

Also, on Wednesday, February 21, from 11:00am to 12:30pm, AVIANZA is organizing a Masterclass under the #PoultryfromSpain campaign in the TOP TABLE GULFOOD space with renowned Spanish chef Iker Zapata Errasti (Tagomago Restaurant, Dubai), who will perform a succulent recipe with Spanish poultry meat as the protagonist.  

Spanish poultry companies such as Procavi and Coren are also present at this international fair. Gulfood Dubai is the largest agri-food event in the Middle East, Africa, Southeast Asia and Oceania. The Spanish Interprofessional Association of Poultry Meat joins this scenario to give visibility and promote Spanish poultry farming. More than 5,000 exhibiting companies and institutions are invited to participate in this edition and visitors from more than 120 countries are expected.

For Jordi Montfort, secretary general of AVIANZA, "it is essential for the association to be present at such prestigious international events as Gulfood Dubai. These fairs represent an irreplaceable platform to present and exalt the excellence of Spanish poultry products in such a strategic area for our international expansion plans, such as the countries of the Middle East".

Visitors at the AVIANZA stand. From left to right: María Naranjo, director of Food Industry of ICEX; Jordi Montfort and Marta Lafarque, general secretary and head of internationalization of AVIANZA and José Miguel Herrero, general director of the Food Industry of MAPA.
Representatives of MAPA, OFECOME Dubai and ICEX have been visiting today the AVIANZA stand in Hall 1-S1-L69.

Madrid, February 9, 2024. AVIANZA (Spanish Interprofessional Association of Poultry Meat) joins the discomfort of European farmers and livestock farmers and returns to claim, as it has done in recent months, the urgent need for European institutions to adjust current and future regulations to the real situation of the food industry in each country.

For Avianza, regulatory changes cannot go against a strategic sector such as farmers and growers in Europe, forcing them to produce in an unfair and anti-competitive system, which obliges local producers to meet high standards, while forgetting this compliance for producers in markets outside the EU.

One of the latest comparative grievances is being the community policies regarding a supposed increase in animal welfare. Since our sector is one of the most guaranteed in this field, regulations far from the contrasted facts will once again stifle the entire agri-food sector, leading it to one of the greatest crises in its history, since the profitability and viability of its farms will be seriously compromised.

Regulations that could reduce almost 70% of the useful surface area of farms, require millionaire investments in new facilities or increase production costs to a point of no return of economic viability. Measures that could triple the price of whole chicken carcasses, for example.

Measures such as the new European regulation on animal transport, whose application does not take into account either the climatic conditions of a country like Spain or the working conditions of the sector.

Therefore, we ask for the vision of all the agents involved in order to reach satisfactory solutions in all aspects, and not to continue regulating with our backs turned, not only to the producers, but also to the citizens themselves, who will be the main victims of the reduction of European food self-sufficiency.

 

  • The Spanish Interprofessional Association of Poultry Meat has brought together in Madrid more than ninety professionals from all over Spain to deepen in the characteristics and processes of this new Animal Welfare Commitment B+ label, specific for the poultry meat sector.
  • This training has been given by Dr. Ana E. Blanco, Agronomist Engineer in Animal Production and Antonio Alegre, veterinarian specialized in poultry farming.

Madrid, February 2, 2024. AVIANZA, the Spanish Interprofessional Association of Poultry Meat, has carried out a full day of training for professionals in the poultry sector where more than ninety attendees from all over Spain have been able to deepen and train on a topic as relevant as animal welfare. Specifically, the training has revolved around the new certificate of Animal Welfare Commitment B +, specific to the poultry meat sector, called Avianza Animal Welfare Spain (AAWS).

This animal welfare seal was created with the aim of demonstrating the responsibility and awareness of the poultry sector with animal-friendly production methods, improving good animal management practices and, therefore, contributing to greater efficiency in animal production and higher product quality.

The day included presentations by Dr. Ana E. Blanco, Agricultural Engineer in animal production and Antonio Alegre, veterinarian specializing in poultry farming. Blanco, agricultural engineer in animal production and Antonio Alegre, veterinarian specializing in poultry farming, who explained in detail each of the key points to understand the certification. From the specific characteristics of the AAWS seal, to the technical regulations of the animal welfare standards, as well as the auditing processes for farms and processing plants.

"The poultry sector has a moral and deontological obligation to provide the highest possible animal welfare to birds, not only to ensure compliance with current regulations, but to provide standards beyond legislation" said Arán Zaldívar, technical director of Avianza and added that "consideration for animal welfare is increasingly present in consumers and, therefore, the Spanish poultry sector must be committed to increase their confidence with a certification such as Avianza Animal Welfare Spain (AAWS)".

Commitment to animal welfare in the poultry sector

Improving good animal management practices contributes to greater efficiency in animal production and higher product quality. Hence the importance for all poultry professionals to be aware of the relevance of this certification for their companies.

Avianza Animal Welfare (AAWS) is an initiative framed within the common seal "B+ Animal Welfare Commitment", a project that arises from the Interprofessional Agri-Food Organizations of the Spanish livestock-meat sector and that groups the interprofessional organizations of each of the sectors represented. Obtaining AAWS certification, specific to the poultry meat sector, is necessary for authorization to use the "B+ Animal Welfare Commitment" mark.

The AVIANZA Animal Welfare Standard for broiler poultry is intended to lay the foundation for the highest animal welfare standards in meat poultry production. The objective of the AVIANZA Animal Welfare Standard certification is to evaluate the animal welfare of poultry farms and processing centers in a standardized and objective manner.

In addition to ensuring compliance with EU animal welfare legislation, it raises the standards above the legal minimum by extending the scope for action and control with regard to the five freedoms of animal welfare.

On farms, aspects affecting feeding, behavior, management and handling by personnel and their relationship with the birds, facilities and sanitation are evaluated. In processing centers, aspects related to the effect of handling by personnel, transport and related operations, lairage and stunning operations (either electric or controlled atmosphere), slaughter and possible injuries during these practices are evaluated. The evaluation is carried out by means of audits in which the direct and indirect conditions that may affect the poultry are verified.

This certification is carried out by certification bodies, and is framed in a constant evaluation, through follow-up audits, which ensure continuous compliance with the requirements established in AVIANZA's Animal Welfare Standard.

From left to right: Aran Zaldivar, technical director of Avianza; Dr. Ana E. Blanco and veterinarian Antonio Alegre, responsible for training on AAWS. Blanco and veterinarian Antonio Alegre, responsible for AAWS training.
A moment during the training of poultry sector professionals on the Avianza Animal Welfare Spain (AAWS) animal welfare seal.
A moment of Dr. Ana E. Blanco's speech at the Avianza training. Blanco at the Avianza training.

This year has been marked by a process of recovery in the demand for poultry meat, reaching production values of 2021, but with a high cost of profitability after 2 years of price increases in raw materials, energy, inputs and inflation.

The launch of "Aves de España" as a new guarantee brand for consumers and for the sector, as well as promotional actions among consumers to show the properties of Spanish poultry meat, have been its pillars of action.

One of these actions has been the "European Poultrymeat" campaign, co-financed by the European Commission, which has reached more than 20 million people in the last two years.

Madrid, December 21, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat, takes stock of 2023 with an overview of the sector's activity over the past year. From poultry meat production rates, which reach 2021 levels, with a forecast to reach 1,681,722 tons (chicken, turkey and quail), compared to 1,632,740 in 2022.

However, the increase still does not cover the great economic efforts to face the successive crises of the last two years, nor the increase in production costs associated with our activity.

Nevertheless, the association has pursued two major objectives:

  • The promotion of Spanish poultry meat among Spanish consumers, positioning itself around three values: Sustainability, Animal Welfare and Food Safety. To this end, it has received support from the Ministry of Agriculture, Fisheries and Food, Alimentos de España, and the European Commission, with co-financed projects in addition to the investment of the partners themselves.
  • The second major objective has been the internationalization of our sector, with the opening of new markets such as Mexico, the reinforcement of the actions started with ICEX in the United Arab Emirates, a priority market, or the forecast of receiving trade missions from China, the Philippines or Singapore.  

All this without forgetting a great claim: the recognition of Spanish poultry meat as a representative of the Spanish brand and our gastronomic wealth, as well as our contribution to a healthy, affordable and safe food.

Main activity indicators of the Spanish poultry sector

In 2023, production has increased by 2.5%, with an increase in the average weight of poultry. Household consumption has recovered in relation to 2022, becoming a household refuge product in 2023.

EVOLUTION OF THE SECTOR:

Internationalization initiatives

Actions to generate new business opportunities and open markets for the Spanish poultry meat sector in the United Arab Emirates, thanks to the framework agreement with ICEX and the Poultry from Spain initiative. In addition, we proceeded to open the Mexican market.

Thus, in our mission in Dubai, Spanish poultry meat was the protagonist thanks to the support of ICEX, the Economic and Commercial Office of the Spanish Embassy in Dubai and SOPEXA.

In addition, in 2024, actions have been confirmed to attract companies from the distribution and catering sector to markets such as the Philippines, China and Singapore, among others.

It is time to look outside Europe for poultry exports. After the closure of important markets for France (such as Japan or the United States of America) due to vaccination against Avian Influenza, the possibility of influencing third country markets for Spain is a great opportunity. We are talking about Southeast Asian markets such as Singapore, Japan, Hong Kong or the Philippines, where we want to promote the Poultry from Spain brand for consumers in retail and the HORECA channel.

Position of the sector on the animal welfare regulations proposed by the European Commission.

According to Avianza, the impact on the poultry meat production sector in Spain of a possible implementation of the EFSA recommendations (under evaluation by the European Commission) would have the following consequences:

  • Reduction of almost 70% of the useful surface of the farms. It is as if 3,500 farms were to be closed, out of the current 5,000. Therefore, these 3,500 farms would need to be built to compensate and supply the current level of demand.
  • Construction of around 73% more warehouses to compensate and be able to supply the market. This would represent an investment of +1.8 billion euros.
  • To go back to the advances in genetics that currently allow for more sustainable, efficient and environmentally responsible production and ensure food safety.
  • The price of the carcass could triple on the farm. In the most consumed product in Spain, the breast, could reach 15 € or 20 € per kilo in conventional rotisserie chicken.
  • For most Spaniards, this increase would mean that chicken would become a luxury product for families, who would lose the possibility of accessing a very high quality protein.

Position of the sector on the new regulation on the transport of meat products (already in force)

The main provisions for road transport are:

  • When temperatures between 25°C and 30°C are forecast, only travel between 21h00 and 10h00 will be permitted. Based on average temperatures in Spain, the operation would have to be at night from May to October, approximately
  • The number of animals per square meter inside the trucks is reduced.
  • Loading and unloading must be supervised by a veterinarian.
  • Maximum travel times are set at 12 hours including loading and unloading (if the destination is a processing room) and 24 hours for chicks (48 hours after hatching).

This regulation means having to increase the truck fleet by 22% (about 505 more trucks per week). Increasing the costs of night work, both for truck drivers and veterinarians and personnel involved in loading/unloading. Likewise, as the fleet increases, CO2 emissions, fuel consumption, etc. will increase, making this regulation less efficient than the one applied so far. In addition, travel times have a drastic influence on exports.

Launch of the "Aves de España" brand and Avianza Animal Welfare Spain (AAWS) seal.

We have launched the first quality certification for "Poultry from Spain" meat. This initiative establishes the foundations and tools to highlight the production of poultry meat (chicken, turkey and quail) from its breeding, production, processing and global distribution.

This certificate articulates the main values of our production chain: environmental, economic and social sustainability, Animal Welfare and Food Safety. A milestone to highlight the quality of Spanish poultry meat and consolidate Spain as one of the European leaders in poultry meat production.

This initiative also introduces Avianza Animal Welfare Spain (AAWS), a new Animal Welfare Commitment B+ label specific to our poultry meat sector. It guarantees a superior implementation of current regulations throughout our production process, strengthening our commitment to animal welfare in this industry.

Campaign with MAPA and Alimentos de España

Initiative to promote the consumption of poultry meat for the domestic market, in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) and Alimentos de España. The objective was to highlight the benefits of chicken, turkey and quail meat.

A campaign that has led us to collaborate with renowned chefs, the realization of outreach workshops and practical advice for the preparation of poultry meat, and raising awareness about healthy and balanced nutrition.

Sustainable European Poultry Meat Initiative

Through the campaign EUROPEAN POULTRY MEAT, YOUR SMART CHOICEco-financed by the European Commission, under the coordination of the European poultry association AVEC. The main objective has been to raise awareness among European consumers about the sustainability of the European poultry sector and the high quality of its product. It has been developed in Spain, France, Belgium and Germany.

Boosting creativity in Spanish gastronomy

Poultry meat is a fundamental part of the gastronomic richness of our country, and together with the most renowned chefs, as well as promising young chefs, we will promote in 2023 several actions to raise awareness of our poultry.

  • Meat Attraction, with cooking workshops given by the renowned chef of Canal Cocina, Sergio Fernández, with poultry meat as the protagonist.
  • Salón Gourmets, with Fabián León as master of ceremonies of our ephemeral restaurant, where we promoted the consumption of kilometer 0 products.
  • Barbecue workshops, with chef Alfonso Castellano, at Seeds, to highlight one of our most international products, roast chicken, as well as other dishes with turkey and quail.  
  • Promoting the use of food for food, with workshops and activities in Madrid's Mercado de la Paz, with the renowned chef and nutritionist Marta Verona as master of ceremonies. In addition, we opened our first pop up store at Puesto 92, to promote Local Markets and the knowledge of the Birds of Spain.
  • Thanksgiving workshops, to join an international holiday with our most local products, with turkey as the protagonist. With chefs such as Javier Muñoz Calero or Fernando Canales.

The importance of working together

  • We are LivestockAn initiative that ties in with European Livestock Voice and its campaign "Meatthefacts" (or "Livestock Reality" in Spain), which aims to respond to the unjustified pressure on the livestock sector and the myths that surround it. We aim to highlight the importance of providing accurate information on livestock production backed by scientific data and on-farm work.
  • Meat Livestock Forum & Agroganadera Municipal Network. An initiative promoted by the sector's interprofessional organizations to help the Spanish economy and society to face the challenges of sustainability, digitalization and the demographic challenge.
  • The professional agricultural organizations ASAJA, COAG and UPA, as well as AVIANZA (Spanish Interprofessional Association of Poultry Meat), state their firm commitment to ensure a long-term sustainable supply of poultry meat.
  • The aforementioned organizations have been negotiating since last summer, with the sole purpose of implementing a Standard Contract to ensure effective compliance with the chain law.

Madrid, December 21, 2023. Agro-livestock production has been in a critical socio-economic context for almost 3 years, which requires a continuous dialogue between all stakeholders, including distribution companies. A dialogue in which we are united by our commitment to consumers.

Despite the generalized reduction in meat production and consumption, the sector maintains a positive trend, which should be reflected in the income of the entire value chain of this food, from production, integrating companies and all associated service industries.

The growth of the sector must be based on a balanced distribution of economic value among all agents, and in this respect, distribution companies have and must assume a fundamental role.

The organizations signing this communiqué are in the process of negotiating the conditions that should regulate the aspects of integration contracts in poultry meat production. A process that aims to consolidate an agreement in the first quarter of 2024.

Since April 2023, the Integration Executive Committee has been officially constituted with the objective of reviewing and updating the Bases of the Standard Integration Contract, which establishes the main guarantees and the framework for regulating the activity between the production companies (integrators) and their integrated companies (poultry farms), updating and improving production conditions and standardizing them at the national level.

This Executive Integration Committee is an operational instrument for constructive discussion and proactive negotiation of the relationship between integrator companies and farmers engaged in poultry meat production in Spain.

We must emphasize here the constructive nature of the work team, and ask for responsibility from all the actors in the production chain, betting on truthful communication, and fighting against the disinformation present in today's society.

In Spain, more than 1.6 million tons of poultry meat are produced each year, corresponding to 793 million birds, according to data from the Ministry of Agriculture, Fisheries and Food in 2022. Our poultry meat sector has earned a relevant position in the national and European context. Let us continue working along these lines.

 

OPEN CALL FOR EVALUATION BODY:

Tender for the selection of an Evaluation Agency for the assessment of a multi-Programme REA EU 1144/2014 for the promotion of poultry.

EURSPO: PROMOTION PROGRAM IN FRANCE, POLAND, GERMANY AND SPAIN

1/ CONTEXT

The Partnership:

CIPC - French Interprofessional Committee for Broiler Chickens (Coordinator)

Since its origins in 2007, CIPC is a French Poultry association representing 85% of the broiler sector and each of its fields: hatchery, farmers, animal nutrition, slaughterhouses. CIPC allocates its means and resources to broiler production, with a dedicated board member and study activities. Based in Rennes, close to major poultry production areas, CIPC represents the interests of its members on a wide range of topics as animal welfare, sustainable production, food safety, exports and social affairs, therefore its employees actively participate in various working groups and consult with, for example, members, ministries, The French Food and Consumer Product Safety Authority (DGCCRF), universities and others. CIPC also contributes to disseminating all innovative results to foster investments in the poultry sector. At EU level, CIPC follows the works of the AVEC, the voice of the European poultry sector. At National level, CIPC developed an Observatory on the reasoned use of antibiotics in poultry and contributes to the valorial cluster on Agri-food who is one of the 3 leading agribusiness clusters and is engaged in Avipole Formation (the national training center for poultry).

KRD-IG - The National Poultry Council - Chamber of Commerce

KRD-IG is a leading poultry sector organization in Poland, based in Warsaw, aiming at protecting the interests of poultry farmers, producers and processors. Currently KRD consists of 110 members of various specializations from the poultry industry. KRD members include agricultural universities, associations of poultry farmers and producers, poultry meat processing plants, feed production plants and individual poultry farmers and producers. They represent every field of the Polish poultry business sector. KRD members produce approximately 70% of the total slaughter poultry production volume and approximately 80% of Polish exported poultry products. The organization actively stimulates Polish poultry sector growth and modernization and represents the poultry industry in relations with the Polish government, administration and non-public organizations. KRD coordinates promotional and communication projects for the poultry industry and maintains a wide range of educational and informational initiatives. KRD actively represents the Polish poultry industry in Europe and worldwide.

BVH - Bundesverband bäuerlicher Hähnchenerzeuger e.V.

The BVH is the Federal Association of Farmer Chicken Producers and it is responsible for the agricultural operations at all stages of production of German chicken meat. The task of the association is bundling information about broiler production, providing competent information to all those involved, as well as authorities and institutions, and thus making the German broiler industry internationally competitive. With currently around 1000 members, 95% of the German chicken industry is organized in the BVH. As a specialized branch focusing on the topics of the poultry processing industry, BVH is a member of the umbrella and topmost organization of the German poultry industry, the ZDG - Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association). On an EU and international level, BVH is a member organization of AVEC and the International Poultry Council. BVH is the acknowledged contact for Germany's Federal Ministry of Food and Agriculture on all issues regarding poultry meat production. BVH's tasks cover a wide variety of topics representing the interests of its member companies, such as animal welfare, food safety, promotion of export activities and marketing standards.

AVIANZA - the Spanish Poultry Meat Association

The Spanish Poultry Meat Association AVIANZA has 43 companies associated, integrating more than 95% of the poultry meat market, with currently more than 5000 farms, 281 slaughterhouses and cutting plants, as well as more than 40.000 employees working for the meat poultry industry in Spain. AVIANZA's commitment is developing innovation and market access to associates looking for equal promotion activities, enabling them to develop in a constantly changing world. Avianza focuses on the promotion of all poultry meat products, specifically on quality, environmental and sustainable consumption measures. Poultry meat production in Spain is technologically advanced and fully integrated, representing 23% of the national meat production. Around 80% of Spain's total poultry meat comes from chicken.

EURSPO - the Programme:

The EURSPO Programme focuses on the promotion and information of European sustainable poultry products and the benefits of the consumption of European poultry meat with a strong emphasis on the efforts of the industry towards more sustainable European production systems and more sustainable consumption trends (zero food waste).

The market analysis identifies and justifies the need for such an important programme, both for the European Union and the proposing organizations alike (CIPC, BVH, AVIANZA, KRD) and it is aligned with the Farm to Fork and Green Deal strategies and Work Plan 2023 and complies with FBDG (Food Based Dietary Guidelines), reinforcing all efforts made by the European Commission itself.

The programme's main goal is to provide general information and to raise awareness on the sustainability strategies that the European poultry meat industry has been and will continue to be implementing, most significantly in terms of the negative impact of food waste on the environment, the economy and the society.

The general objectives of this proposal are:

  1. to highlight the specificities of the European Unions, in particular in terms of environmental friendliness and sustainability in order to highlight the sustainable strategies that the European poultry meat industry has been implementing for many years;
  2. to increase the awareness of the benefits of choosing EU products in order to promote a healthy lifestyle;
  3. to increase the competitiveness and consumption of European poultry products, thereby increasing the European market share in Germany, France, Spain and Poland.

This proposal has a pan-European identity with a unified European image in all target markets, adapting the message to the individual challenges that they are facing and inspiring and motivating action all stakeholders.

EURSPO program focuses on three main target audience: young people, family decision makers (both of which would form the end consumer section) and key opinion leaders, in France, Poland, Germany, and Spain. By selecting these segments, the promotion campaigns plan on targeting the generations who are seeking information, learning about food choices and making their mind; those who make food decisions for themselves and their families, shaping our consumer trends; and those who can spread our sustainability message.

With an overall budget of over €4 mill and many promotion and information activities in France, Poland, Germany, and Spain the partnership will not only use online and offline channels to communicate the message but will also organize different events, tasting days and workshops to reach the highest number of consumers possible. The impact that this programme will have for the European poultry sector will also encourage other industry key players to work on their sustainability and approach to food waste.

2/ OBJECTIVE OF THE CALL: SELECTION OF AN EVALUATION AGENCY FOR THE CAMPAIGN

In accordance with the EU regulations, the promotion program must be assessed by an external Evaluation Body, in order to guarantee the respect of planned deliverables, costs and objectives.

The agency will determine a methodology to evaluate the correct implementation and effectiveness of the activities, as well as will evaluate the effectiveness of the campaign, especially on the targeted groups determined by the objectives and strategy. The selected evaluation body will have to consider for each planned action the output, result and impact indicator. They will gather data using appropriate means and use the data collected during the campaign to reach an appropriate level of information.

The evaluation body will have to be mindful of:

  • Output indicators: deliverables of the campaign (number of press ads, number of press releases, number of social media posts...)
  • Result indicators: measuring the reach of each action (viewership of videos, readership of press releases and of social media posts...)
  • Impact indicators: measure of how the campaign has increased awareness / image of the product and created a tangible economic return thanks to its various promotion actions, compared to the situation before the campaign and a baseline scenario without the campaign being implemented.

 

3/ BUDGET AND ACTIONS EXPECTED:

The budget of the evaluation of the campaign including fees is 66 000 € (VAT incl.) over a total of 2 year-campaign. The repartition of the total evaluation budget per year is the following:

  • Year 1 (01/01/2024 - 12/31/2024): 15 400 €;
  • Year 2 (01/01/2025 - 12/31/2025): 50 600 €.

The Evaluation Agency will be in charge of the following activities, for a total budget of 66 000€ (VAT incl.):

Extract from Plan B - below.

Work Package 8. Evaluation of results

Activity 1: Awareness Level Survey. In order to calculate the evolution of consumer awareness, it is necessary to carry out yearly surveys regarding the level of awareness of sustainability values of the European poultry sector in target countries at the beginning of the programme and at the end of its implementation period. This survey will be carried out by an independent third party which through a series of surveys will report on the status and measurement of indicators established necessary to correctly evaluate the achievement of the target values set for the impact indicators, the persons reached by this survey will be 150 per target country. Evaluation of results. KPI Study As with the activity 1, the study of KPIs is necessary to better estimate the real impact of the programme. The evaluation of the KPIs will include and allow all four beneficiaries to better understand information such as the increase of the recognition towards the EU sustainable poultry and the increase of its consumption and market share in target countries. Data will be extracted from the KPI monitoring to evaluate the results, level of impact and tendences. Study on Perception of Poultry Sustainability. As with the activities 1 and 2, since there is not that much information available for consumer habits and consumer behavior towards sustainability, we aim to develop a study by survey methodology on how consumer behaviors are embracing sustainability regarding the poultry industry. This study is intended to reveal the growing influence of sustainability of the post-pandemic target market's consumers, the insights into the level of engagement between different age groups, the importance of sustainability in the decision-making process, the barriers to sustainable poultry shopping and the key aspects of consumers trends towards sustainable poultry meat and production methods. The persons reached by this survey will be 175 per target country. Thanks to this information and insights, the sustainability and continuity of the programme is ensured and guaranteed.The Survey will be set up following the regulations and expectations following Annex III.

Duration: M12- M24

Lead Beneficiary: CIPC

Objectives: This work package activity is linked to Objectives 1, 2 and 3.


 

CIPC will send applicants on demand a briefing including technical information related to the selection of the target markets and the program's objectives, as well as activities foreseen and KPIs for the preparation of their applications.


4/ RULES OF THE COMPETITION
1. This call for proposals concerns the promotion programme for agricultural products co-financed by the European Union.
2. Agencies wishing to apply must have English-speaking contact people, as all exchanges with CIPC and REA will be in English.
3.The application file will include the following elements:
- A presentation of the evaluation methodology;
- A reverse planning for the evaluation of the campaign;
- A detailed quote presented in Euro's, all taxes included, respecting the broad budgetary framework.
4. The Evaluation Agency will have to bring guarantees on the absence of conflict of interests to take part in this call.
5. Once the Evaluation Agency's work has been paid, the creations of the selected agency will become property of the announcers with no limit of time or location, for use through all communication techniques and media.
6. The announcers will reserve the right to use concepts and creations in all their campaigns and the campaigns of their collective structures with no limit in time.
7. Expenses can only be put forward after a detailed quote and a framework contract have been signed between the announcers and the selected agency.

5/ DOCUMENTS TO BE PROVIDED BY THE APPLICANTS

The detailed proposition should be sent imperatively in English to Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) by email at [email protected] and [email protected]. It should include:

- A dated and signed motivation letter accepting the conditions of the competition, as described in the call for proposals.
- The presentation of the agency and its internal organisation.
- The name and experience level of the team in charge of the project.
- Justification of knowledge of European markets, and in particular the markets targeted by the programme.
- The presentation of local offices/relay structures who could play a role in the project for all countries concerned by the programme.


These elements will help the announcers decide how adequate the agency's offer is compared to the needs of the campaign.


The selection will be done by a jury composed of the 4 national poultry associations (CIPC, KRD-IG, BVH, AVIANZA) which are involved in the project.


6/ SELECTION CRITERIA


Selection criteria:
1. Quality and coherence of the proposal (20 points)
2. Quality and pertinence of the suggested methodology (20 points)
3. Qualifications of the Evaluation Agency's team (15 points)
4. Agency's experience with EU programmes (15 points)
5. Respect of the budget and best value for money (20 points)
6. Financial viability of the agency (10 points)

7/PROPOSED PLANNING
- 31 January 2024 by 18h00: Deadline for sending application to the tender. (all applications sent after this date will not be considered).
- 15 February by 18h00: Notification of the chosen agency and detailed notification to the other agencies of non-selection
After the selection, the Coordinator will sign a bilateral agreement with the selected Evaluation Agency. The contract will stipulate everyone's tasks and responsibilities.

- The list of principal references of the past 2 years for similar actions over several countries (evaluation of agricultural sector, collective or institutional communication campaign) and providing the aim, budget and length of services.


8/ CONTACTS

The Coordination Team and Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) are available to answer any questions candidates might have by email at [email protected] and [email protected]. Each email written in the framework of this Call for Tender shall be in English and mention "EURSPO: Call for Tender - Evaluation Agency" in the email subject.
Date of publication: 18/12/2023.

Avianza, the Spanish Interprofessional Association of Poultry Meat, in collaboration with the Ministry of Agriculture, Fisheries and Food, and Alimentos de España, invite you to enjoy the best chicken, turkey and quail meat recipes for this fall and succeed in your next family date, couple or treat yourself. 

This E-Book is one more action to promote the consumption of poultry meat that AVIANZA thanks to the support of the Ministry of Agriculture, Fisheries and Food and Alimentos de España throughout the year. Fill your kitchen with unique aromas and flavors with chicken, turkey and quail.

AVIANZA, the Spanish Interprofessional Association of Poultry Meat, welcomes autumn with a proposal of the best recipes to enjoy autumn with poultry meat from Spain. Discover the goodness of chicken, turkey and quail in different preparations, easy to make at home, and enjoy its great versatility and how nutritious and healthy these white meats are.

And don't miss our social networks to get GIFTS.  

 

  • The Spanish Interprofessional Association of Poultry Meat has organized a turkey carving workshop together with the Ministry of Agriculture, Fisheries and Food, Alimentos de España, the Spanish Ministry of Agriculture, Fisheries and Food, and the Spanish Ministry of Agriculture, Fisheries and Food.
  • Chef Fernando Canales was in charge of discovering all the secrets of turkey, the star product of Thanksgiving and the Christmas holidays in general, at the San Mamés Jatetxea restaurant.
  • This event brought together numerous personalities from the business and institutional sector, as well as journalists and influencers from Bilbao.
  • Turkey roast is a dish that has become a symbol of the Thanksgiving and Christmas holidays in many cultures around the world.

Madrid, November 17, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat and the Ministry of Agriculture, Fisheries and Food (MAPA) and Alimentos de España, wanted to bring to Bilbao the traditional celebration of Thanksgiving Day, where the turkey is the main protagonist. For this, they have counted on the chef Fernando Canales to carry out an informative workshop on the preparation of a turkey roast in the restaurant San Mamés Jatetxea (C/ Rafael Moreno Pitxitxi. San Mamés Stadium).

During this gastronomic showcooking - which was attended by more than fifty guests including political, business (through the Women Lab Bilbao network) and social personalities from Bilbao, as well as journalists and influencers - the chef demonstrated various preparation techniques such as preparation, type of cooking and oven temperatures. He also gave the keys to carving and plating techniques, as well as the best culinary combinations. 

This event joins the numerous actions to promote poultry meat consumption that AVIANZA carries out thanks to the support of the Ministry of Agriculture, Fisheries and Food throughout the year. On this occasion, the objective of this workshop was to highlight the benefits of turkey meat, one of the most interesting meats on the market.

Turkey, a versatile product and symbol of celebration

Turkey is an essential element in holiday recipes because of its history, versatility, flavor and its ability to bring people together for a festive meal. It is a dish that has become a symbol of the holidays in many cultures around the world.

In the case of Thanksgiving, one of the most important holidays in the United States, which is celebrated on the fourth Thursday of November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays.

The AVIANZ team, Marta Lafarque, Jordi Montfort and Aran Zaldivar, with chef Fernando Canales and his team at the Thanksgiving dinner.
Fernando Canales giving the showcooking workshop at the San Mames Jatetxea restaurant.
Thanksgiving turkey.
Thanksgiving dinner following the tasting.

  • The Spanish Interprofessional Association of Poultry Meat has once again organized a turkey carving workshop together with the Ministry of Agriculture, Fisheries and Food and Food of Spain. 
  • Chef Javier Muñoz-Calero was in charge of discovering all the secrets of turkey, the star product of Thanksgiving and the Christmas holidays in general.
  • The event at the Ovillo restaurant brought together numerous personalities from the Spanish agri-food sector, as well as journalists and influencers related to food, gastronomy and lifestyle. 
  • Turkey roast is a dish that has become a symbol of the Thanksgiving and Christmas holidays in many cultures around the world. 

Madrid, November 15, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat, and the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain, have joined again, for the second consecutive year, the traditional celebration of Thanksgiving Day, where the turkey is the main protagonist. For this, they have counted on the chef Javier Muñoz-Calero, to carry out an informative workshop on the preparation of a turkey roast at the Ovillo restaurant in Madrid (C/ de Pantoja, 8).  

During this gastronomic showcooking, which was attended by more than fifty guests, including personalities from the Spanish agri-food sector, journalists and gastronomic, food and lifestyle influencers, the chef demonstrated various preparation techniques such as preparation, type of cooking and oven temperatures. He also gave the keys to carving and plating techniques, as well as the best culinary combinations. 

This event joins the numerous actions to promote poultry meat consumption that AVIANZA carries out thanks to the support of the Ministry of Agriculture, Fisheries and Food throughout the year. On this occasion, the objective of this workshop was to highlight the benefits of turkey meat, one of the most interesting meats on the market.

Turkey, a versatile product and symbol of celebration 

Turkey is an essential element in holiday recipes because of its history, versatility, flavor and its ability to bring people together for a festive meal. It is a dish that has become a symbol of the holidays in many cultures around the world. 

In the case of Thanksgiving, one of the most important holidays in the United States, which is celebrated on the fourth Thursday of November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays. 

The Interprofessional Poultry Industry wants to promote the consumption of poultry among the population using social networks

  • Hand in hand with the popular radio and television presenter and with the collaboration of the Ministry of Agriculture, Fisheries and Food and Food of Spain, AVIANZA has launched a campaign on Instagram composed of outreach actions, including a sweepstakes of poultry recipes among users.
  • For several weeks, Tony Aguilar has been giving away 40 signed coolers to users who have participated by commenting on which chicken, turkey or quail recipe is their favorite.
  • This action with Tony Aguilar is part of the interprofessional project in social networks, which includes collaborations with influencers Chef Bosquet, Cristina Ferrer, Clara P. Villalón among others.
  • Influencers are sharing their favorite poultry recipes on their social media profiles, which will be compiled into a free ebook, which will be available on the avianza.org website.

Madrid, November 13, 2023.- AVIANZA, the Spanish Interprofessional Association of Poultry Meat, together with the Ministry of Agriculture, Fisheries and Food and Food of Spain, are carrying out an action to promote the consumption of poultry from Spain in social networks. To do this, they have joined the renowned radio and television presenter, Tony Aguilar, who is carrying out in his Instagram profile an action to spread the goodness of poultry meat.

The presenter is reminding his audience that poultry from Spain is a healthy, versatile and nutritious product and, moreover, the perfect ally for the consumer in a complicated economic context because it gives the peace of mind of knowing that, in an affordable way, they are eating a healthy and balanced diet.

To complete this action, Tony Aguilar is carrying out a sweepstakes among Instagram users. To participate, those interested must follow the instructions in the sweepstakes publication and indicate their favorite chicken, turkey or quail recipe and tag the person with whom they would share it. During these weeks Tony Aguilar is raffling 40 coolers signed by him among the participants.

Fall influencer campaign

This action with Tony Aguilar is the starting point for a social media campaign that AVIANZA is developing this fall with the aim of promoting the wide variety of dishes and recipes that can be made with products of this season.

To this end, the interprofessional is collaborating with influencers such as Chef Bosquet, Cristina Ferrer, Clara P. Villalón, among others. They are sharing their favorite poultry meat recipes on their social media profiles. These recipes will be compiled in a free ebook, which will be available on the avianza.org website.

With these actions and thanks to the support of the Ministry of Agriculture, Fisheries and Food and Food of Spain, AVIANZA continues immersed in its campaign to promote the consumption of poultry meat in Spain, as well as to spread the benefits of this white meat of Spanish origin, among which stand out its great nutritional value, its quality and the safety of its production. Spain is one of the main producers of poultry meat in Europe, where more than 750 million birds of Spanish origin are consumed each year. 

AVIANZA defends the interests of the Spanish poultry sector both in Spain and in the international market and represents more than 90% of the companies linked to the poultry sector, both chicken, turkey and quail meat. In total there are more than 5,000 farms and production centers, 281 cutting and processing plants, which directly employ more than 40,000 professionals.

Presenter Tony Aguilar at Avianza headquarters at the start of the social media sweepstakes.