• This international food and beverage sourcing exhibition has started today and will end on Friday, February 23 at the Dubai World Trade Center. 
  • The interprofessional has a stand (Hall 1. S1-L69) where to show visitors the great capacity of the Spanish poultry industry in terms of innovation, digital transformation, healthy food and nutrition.
  • As part of its internationalization strategy, AVIANZA is carrying out this action through its agreement with ICEX.

Dubai, February 19, 2024 - The 2024 edition of Gulfood Dubai has started this morning at the Dubai World Trade Center standing, once again, as the largest fair in the Middle East dedicated to the food and beverage industry. One more edition AVIANZA, the Spanish Interprofessional Association of Poultry Meat, is present with an information stand by the hand of ICEX, as part of its internationalization plan. 

Until Friday, the interprofessional organization will present to distributors, the catering sector and consumers the benefits of the Spanish poultry industry, which is an international benchmark for its ability to innovate, transform and adapt to new challenges in terms of healthy eating, nutrition, animal welfare and food safety and quality. 

Jordi Montfort and Marta Lafarque, AVIANZA's secretary general and head of the internationalization area, respectively, are in charge of the association's space - HALL 1, stand S1-L69 - where they are already welcoming personalities, companies and associations interested in generating synergies with the Spanish poultry sector. 

Also, on Wednesday, February 21, from 11:00am to 12:30pm, AVIANZA is organizing a Masterclass under the #PoultryfromSpain campaign in the TOP TABLE GULFOOD space with renowned Spanish chef Iker Zapata Errasti (Tagomago Restaurant, Dubai), who will perform a succulent recipe with Spanish poultry meat as the protagonist.  

Spanish poultry companies such as Procavi and Coren are also present at this international fair. Gulfood Dubai is the largest agri-food event in the Middle East, Africa, Southeast Asia and Oceania. The Spanish Interprofessional Association of Poultry Meat joins this scenario to give visibility and promote Spanish poultry farming. More than 5,000 exhibiting companies and institutions are invited to participate in this edition and visitors from more than 120 countries are expected.

For Jordi Montfort, secretary general of AVIANZA, "it is essential for the association to be present at such prestigious international events as Gulfood Dubai. These fairs represent an irreplaceable platform to present and exalt the excellence of Spanish poultry products in such a strategic area for our international expansion plans, such as the countries of the Middle East".

Visitors at the AVIANZA stand. From left to right: María Naranjo, director of Food Industry of ICEX; Jordi Montfort and Marta Lafarque, general secretary and head of internationalization of AVIANZA and José Miguel Herrero, general director of the Food Industry of MAPA.
Representatives of MAPA, OFECOME Dubai and ICEX have been visiting today the AVIANZA stand in Hall 1-S1-L69.

This year has been marked by a process of recovery in the demand for poultry meat, reaching production values of 2021, but with a high cost of profitability after 2 years of price increases in raw materials, energy, inputs and inflation.

The launch of "Aves de España" as a new guarantee brand for consumers and for the sector, as well as promotional actions among consumers to show the properties of Spanish poultry meat, have been its pillars of action.

One of these actions has been the "European Poultrymeat" campaign, co-financed by the European Commission, which has reached more than 20 million people in the last two years.

Madrid, December 21, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat, takes stock of 2023 with an overview of the sector's activity over the past year. From poultry meat production rates, which reach 2021 levels, with a forecast to reach 1,681,722 tons (chicken, turkey and quail), compared to 1,632,740 in 2022.

However, the increase still does not cover the great economic efforts to face the successive crises of the last two years, nor the increase in production costs associated with our activity.

Nevertheless, the association has pursued two major objectives:

  • The promotion of Spanish poultry meat among Spanish consumers, positioning itself around three values: Sustainability, Animal Welfare and Food Safety. To this end, it has received support from the Ministry of Agriculture, Fisheries and Food, Alimentos de España, and the European Commission, with co-financed projects in addition to the investment of the partners themselves.
  • The second major objective has been the internationalization of our sector, with the opening of new markets such as Mexico, the reinforcement of the actions started with ICEX in the United Arab Emirates, a priority market, or the forecast of receiving trade missions from China, the Philippines or Singapore.  

All this without forgetting a great claim: the recognition of Spanish poultry meat as a representative of the Spanish brand and our gastronomic wealth, as well as our contribution to a healthy, affordable and safe food.

Main activity indicators of the Spanish poultry sector

In 2023, production has increased by 2.5%, with an increase in the average weight of poultry. Household consumption has recovered in relation to 2022, becoming a household refuge product in 2023.

EVOLUTION OF THE SECTOR:

Internationalization initiatives

Actions to generate new business opportunities and open markets for the Spanish poultry meat sector in the United Arab Emirates, thanks to the framework agreement with ICEX and the Poultry from Spain initiative. In addition, we proceeded to open the Mexican market.

Thus, in our mission in Dubai, Spanish poultry meat was the protagonist thanks to the support of ICEX, the Economic and Commercial Office of the Spanish Embassy in Dubai and SOPEXA.

In addition, in 2024, actions have been confirmed to attract companies from the distribution and catering sector to markets such as the Philippines, China and Singapore, among others.

It is time to look outside Europe for poultry exports. After the closure of important markets for France (such as Japan or the United States of America) due to vaccination against Avian Influenza, the possibility of influencing third country markets for Spain is a great opportunity. We are talking about Southeast Asian markets such as Singapore, Japan, Hong Kong or the Philippines, where we want to promote the Poultry from Spain brand for consumers in retail and the HORECA channel.

Position of the sector on the animal welfare regulations proposed by the European Commission.

According to Avianza, the impact on the poultry meat production sector in Spain of a possible implementation of the EFSA recommendations (under evaluation by the European Commission) would have the following consequences:

  • Reduction of almost 70% of the useful surface of the farms. It is as if 3,500 farms were to be closed, out of the current 5,000. Therefore, these 3,500 farms would need to be built to compensate and supply the current level of demand.
  • Construction of around 73% more warehouses to compensate and be able to supply the market. This would represent an investment of +1.8 billion euros.
  • To go back to the advances in genetics that currently allow for more sustainable, efficient and environmentally responsible production and ensure food safety.
  • The price of the carcass could triple on the farm. In the most consumed product in Spain, the breast, could reach 15 € or 20 € per kilo in conventional rotisserie chicken.
  • For most Spaniards, this increase would mean that chicken would become a luxury product for families, who would lose the possibility of accessing a very high quality protein.

Position of the sector on the new regulation on the transport of meat products (already in force)

The main provisions for road transport are:

  • When temperatures between 25°C and 30°C are forecast, only travel between 21h00 and 10h00 will be permitted. Based on average temperatures in Spain, the operation would have to be at night from May to October, approximately
  • The number of animals per square meter inside the trucks is reduced.
  • Loading and unloading must be supervised by a veterinarian.
  • Maximum travel times are set at 12 hours including loading and unloading (if the destination is a processing room) and 24 hours for chicks (48 hours after hatching).

This regulation means having to increase the truck fleet by 22% (about 505 more trucks per week). Increasing the costs of night work, both for truck drivers and veterinarians and personnel involved in loading/unloading. Likewise, as the fleet increases, CO2 emissions, fuel consumption, etc. will increase, making this regulation less efficient than the one applied so far. In addition, travel times have a drastic influence on exports.

Launch of the "Aves de España" brand and Avianza Animal Welfare Spain (AAWS) seal.

We have launched the first quality certification for "Poultry from Spain" meat. This initiative establishes the foundations and tools to highlight the production of poultry meat (chicken, turkey and quail) from its breeding, production, processing and global distribution.

This certificate articulates the main values of our production chain: environmental, economic and social sustainability, Animal Welfare and Food Safety. A milestone to highlight the quality of Spanish poultry meat and consolidate Spain as one of the European leaders in poultry meat production.

This initiative also introduces Avianza Animal Welfare Spain (AAWS), a new Animal Welfare Commitment B+ label specific to our poultry meat sector. It guarantees a superior implementation of current regulations throughout our production process, strengthening our commitment to animal welfare in this industry.

Campaign with MAPA and Alimentos de España

Initiative to promote the consumption of poultry meat for the domestic market, in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) and Alimentos de España. The objective was to highlight the benefits of chicken, turkey and quail meat.

A campaign that has led us to collaborate with renowned chefs, the realization of outreach workshops and practical advice for the preparation of poultry meat, and raising awareness about healthy and balanced nutrition.

Sustainable European Poultry Meat Initiative

Through the campaign EUROPEAN POULTRY MEAT, YOUR SMART CHOICEco-financed by the European Commission, under the coordination of the European poultry association AVEC. The main objective has been to raise awareness among European consumers about the sustainability of the European poultry sector and the high quality of its product. It has been developed in Spain, France, Belgium and Germany.

Boosting creativity in Spanish gastronomy

Poultry meat is a fundamental part of the gastronomic richness of our country, and together with the most renowned chefs, as well as promising young chefs, we will promote in 2023 several actions to raise awareness of our poultry.

  • Meat Attraction, with cooking workshops given by the renowned chef of Canal Cocina, Sergio Fernández, with poultry meat as the protagonist.
  • Salón Gourmets, with Fabián León as master of ceremonies of our ephemeral restaurant, where we promoted the consumption of kilometer 0 products.
  • Barbecue workshops, with chef Alfonso Castellano, at Seeds, to highlight one of our most international products, roast chicken, as well as other dishes with turkey and quail.  
  • Promoting the use of food for food, with workshops and activities in Madrid's Mercado de la Paz, with the renowned chef and nutritionist Marta Verona as master of ceremonies. In addition, we opened our first pop up store at Puesto 92, to promote Local Markets and the knowledge of the Birds of Spain.
  • Thanksgiving workshops, to join an international holiday with our most local products, with turkey as the protagonist. With chefs such as Javier Muñoz Calero or Fernando Canales.

The importance of working together

  • We are LivestockAn initiative that ties in with European Livestock Voice and its campaign "Meatthefacts" (or "Livestock Reality" in Spain), which aims to respond to the unjustified pressure on the livestock sector and the myths that surround it. We aim to highlight the importance of providing accurate information on livestock production backed by scientific data and on-farm work.
  • Meat Livestock Forum & Agroganadera Municipal Network. An initiative promoted by the sector's interprofessional organizations to help the Spanish economy and society to face the challenges of sustainability, digitalization and the demographic challenge.
  • The professional agricultural organizations ASAJA, COAG and UPA, as well as AVIANZA (Spanish Interprofessional Association of Poultry Meat), state their firm commitment to ensure a long-term sustainable supply of poultry meat.
  • The aforementioned organizations have been negotiating since last summer, with the sole purpose of implementing a Standard Contract to ensure effective compliance with the chain law.

Madrid, December 21, 2023. Agro-livestock production has been in a critical socio-economic context for almost 3 years, which requires a continuous dialogue between all stakeholders, including distribution companies. A dialogue in which we are united by our commitment to consumers.

Despite the generalized reduction in meat production and consumption, the sector maintains a positive trend, which should be reflected in the income of the entire value chain of this food, from production, integrating companies and all associated service industries.

The growth of the sector must be based on a balanced distribution of economic value among all agents, and in this respect, distribution companies have and must assume a fundamental role.

The organizations signing this communiqué are in the process of negotiating the conditions that should regulate the aspects of integration contracts in poultry meat production. A process that aims to consolidate an agreement in the first quarter of 2024.

Since April 2023, the Integration Executive Committee has been officially constituted with the objective of reviewing and updating the Bases of the Standard Integration Contract, which establishes the main guarantees and the framework for regulating the activity between the production companies (integrators) and their integrated companies (poultry farms), updating and improving production conditions and standardizing them at the national level.

This Executive Integration Committee is an operational instrument for constructive discussion and proactive negotiation of the relationship between integrator companies and farmers engaged in poultry meat production in Spain.

We must emphasize here the constructive nature of the work team, and ask for responsibility from all the actors in the production chain, betting on truthful communication, and fighting against the disinformation present in today's society.

In Spain, more than 1.6 million tons of poultry meat are produced each year, corresponding to 793 million birds, according to data from the Ministry of Agriculture, Fisheries and Food in 2022. Our poultry meat sector has earned a relevant position in the national and European context. Let us continue working along these lines.

 

OPEN CALL FOR EVALUATION BODY:

Tender for the selection of an Evaluation Agency for the assessment of a multi-Programme REA EU 1144/2014 for the promotion of poultry.

EURSPO: PROMOTION PROGRAM IN FRANCE, POLAND, GERMANY AND SPAIN

1/ CONTEXT

The Partnership:

CIPC - French Interprofessional Committee for Broiler Chickens (Coordinator)

Since its origins in 2007, CIPC is a French Poultry association representing 85% of the broiler sector and each of its fields: hatchery, farmers, animal nutrition, slaughterhouses. CIPC allocates its means and resources to broiler production, with a dedicated board member and study activities. Based in Rennes, close to major poultry production areas, CIPC represents the interests of its members on a wide range of topics as animal welfare, sustainable production, food safety, exports and social affairs, therefore its employees actively participate in various working groups and consult with, for example, members, ministries, The French Food and Consumer Product Safety Authority (DGCCRF), universities and others. CIPC also contributes to disseminating all innovative results to foster investments in the poultry sector. At EU level, CIPC follows the works of the AVEC, the voice of the European poultry sector. At National level, CIPC developed an Observatory on the reasoned use of antibiotics in poultry and contributes to the valorial cluster on Agri-food who is one of the 3 leading agribusiness clusters and is engaged in Avipole Formation (the national training center for poultry).

KRD-IG - The National Poultry Council - Chamber of Commerce

KRD-IG is a leading poultry sector organization in Poland, based in Warsaw, aiming at protecting the interests of poultry farmers, producers and processors. Currently KRD consists of 110 members of various specializations from the poultry industry. KRD members include agricultural universities, associations of poultry farmers and producers, poultry meat processing plants, feed production plants and individual poultry farmers and producers. They represent every field of the Polish poultry business sector. KRD members produce approximately 70% of the total slaughter poultry production volume and approximately 80% of Polish exported poultry products. The organization actively stimulates Polish poultry sector growth and modernization and represents the poultry industry in relations with the Polish government, administration and non-public organizations. KRD coordinates promotional and communication projects for the poultry industry and maintains a wide range of educational and informational initiatives. KRD actively represents the Polish poultry industry in Europe and worldwide.

BVH - Bundesverband bäuerlicher Hähnchenerzeuger e.V.

The BVH is the Federal Association of Farmer Chicken Producers and it is responsible for the agricultural operations at all stages of production of German chicken meat. The task of the association is bundling information about broiler production, providing competent information to all those involved, as well as authorities and institutions, and thus making the German broiler industry internationally competitive. With currently around 1000 members, 95% of the German chicken industry is organized in the BVH. As a specialized branch focusing on the topics of the poultry processing industry, BVH is a member of the umbrella and topmost organization of the German poultry industry, the ZDG - Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association). On an EU and international level, BVH is a member organization of AVEC and the International Poultry Council. BVH is the acknowledged contact for Germany's Federal Ministry of Food and Agriculture on all issues regarding poultry meat production. BVH's tasks cover a wide variety of topics representing the interests of its member companies, such as animal welfare, food safety, promotion of export activities and marketing standards.

AVIANZA - the Spanish Poultry Meat Association

The Spanish Poultry Meat Association AVIANZA has 43 companies associated, integrating more than 95% of the poultry meat market, with currently more than 5000 farms, 281 slaughterhouses and cutting plants, as well as more than 40.000 employees working for the meat poultry industry in Spain. AVIANZA's commitment is developing innovation and market access to associates looking for equal promotion activities, enabling them to develop in a constantly changing world. Avianza focuses on the promotion of all poultry meat products, specifically on quality, environmental and sustainable consumption measures. Poultry meat production in Spain is technologically advanced and fully integrated, representing 23% of the national meat production. Around 80% of Spain's total poultry meat comes from chicken.

EURSPO - the Programme:

The EURSPO Programme focuses on the promotion and information of European sustainable poultry products and the benefits of the consumption of European poultry meat with a strong emphasis on the efforts of the industry towards more sustainable European production systems and more sustainable consumption trends (zero food waste).

The market analysis identifies and justifies the need for such an important programme, both for the European Union and the proposing organizations alike (CIPC, BVH, AVIANZA, KRD) and it is aligned with the Farm to Fork and Green Deal strategies and Work Plan 2023 and complies with FBDG (Food Based Dietary Guidelines), reinforcing all efforts made by the European Commission itself.

The programme's main goal is to provide general information and to raise awareness on the sustainability strategies that the European poultry meat industry has been and will continue to be implementing, most significantly in terms of the negative impact of food waste on the environment, the economy and the society.

The general objectives of this proposal are:

  1. to highlight the specificities of the European Unions, in particular in terms of environmental friendliness and sustainability in order to highlight the sustainable strategies that the European poultry meat industry has been implementing for many years;
  2. to increase the awareness of the benefits of choosing EU products in order to promote a healthy lifestyle;
  3. to increase the competitiveness and consumption of European poultry products, thereby increasing the European market share in Germany, France, Spain and Poland.

This proposal has a pan-European identity with a unified European image in all target markets, adapting the message to the individual challenges that they are facing and inspiring and motivating action all stakeholders.

EURSPO program focuses on three main target audience: young people, family decision makers (both of which would form the end consumer section) and key opinion leaders, in France, Poland, Germany, and Spain. By selecting these segments, the promotion campaigns plan on targeting the generations who are seeking information, learning about food choices and making their mind; those who make food decisions for themselves and their families, shaping our consumer trends; and those who can spread our sustainability message.

With an overall budget of over €4 mill and many promotion and information activities in France, Poland, Germany, and Spain the partnership will not only use online and offline channels to communicate the message but will also organize different events, tasting days and workshops to reach the highest number of consumers possible. The impact that this programme will have for the European poultry sector will also encourage other industry key players to work on their sustainability and approach to food waste.

2/ OBJECTIVE OF THE CALL: SELECTION OF AN EVALUATION AGENCY FOR THE CAMPAIGN

In accordance with the EU regulations, the promotion program must be assessed by an external Evaluation Body, in order to guarantee the respect of planned deliverables, costs and objectives.

The agency will determine a methodology to evaluate the correct implementation and effectiveness of the activities, as well as will evaluate the effectiveness of the campaign, especially on the targeted groups determined by the objectives and strategy. The selected evaluation body will have to consider for each planned action the output, result and impact indicator. They will gather data using appropriate means and use the data collected during the campaign to reach an appropriate level of information.

The evaluation body will have to be mindful of:

  • Output indicators: deliverables of the campaign (number of press ads, number of press releases, number of social media posts...)
  • Result indicators: measuring the reach of each action (viewership of videos, readership of press releases and of social media posts...)
  • Impact indicators: measure of how the campaign has increased awareness / image of the product and created a tangible economic return thanks to its various promotion actions, compared to the situation before the campaign and a baseline scenario without the campaign being implemented.

 

3/ BUDGET AND ACTIONS EXPECTED:

The budget of the evaluation of the campaign including fees is 66 000 € (VAT incl.) over a total of 2 year-campaign. The repartition of the total evaluation budget per year is the following:

  • Year 1 (01/01/2024 - 12/31/2024): 15 400 €;
  • Year 2 (01/01/2025 - 12/31/2025): 50 600 €.

The Evaluation Agency will be in charge of the following activities, for a total budget of 66 000€ (VAT incl.):

Extract from Plan B - below.

Work Package 8. Evaluation of results

Activity 1: Awareness Level Survey. In order to calculate the evolution of consumer awareness, it is necessary to carry out yearly surveys regarding the level of awareness of sustainability values of the European poultry sector in target countries at the beginning of the programme and at the end of its implementation period. This survey will be carried out by an independent third party which through a series of surveys will report on the status and measurement of indicators established necessary to correctly evaluate the achievement of the target values set for the impact indicators, the persons reached by this survey will be 150 per target country. Evaluation of results. KPI Study As with the activity 1, the study of KPIs is necessary to better estimate the real impact of the programme. The evaluation of the KPIs will include and allow all four beneficiaries to better understand information such as the increase of the recognition towards the EU sustainable poultry and the increase of its consumption and market share in target countries. Data will be extracted from the KPI monitoring to evaluate the results, level of impact and tendences. Study on Perception of Poultry Sustainability. As with the activities 1 and 2, since there is not that much information available for consumer habits and consumer behavior towards sustainability, we aim to develop a study by survey methodology on how consumer behaviors are embracing sustainability regarding the poultry industry. This study is intended to reveal the growing influence of sustainability of the post-pandemic target market's consumers, the insights into the level of engagement between different age groups, the importance of sustainability in the decision-making process, the barriers to sustainable poultry shopping and the key aspects of consumers trends towards sustainable poultry meat and production methods. The persons reached by this survey will be 175 per target country. Thanks to this information and insights, the sustainability and continuity of the programme is ensured and guaranteed.The Survey will be set up following the regulations and expectations following Annex III.

Duration: M12- M24

Lead Beneficiary: CIPC

Objectives: This work package activity is linked to Objectives 1, 2 and 3.


 

CIPC will send applicants on demand a briefing including technical information related to the selection of the target markets and the program's objectives, as well as activities foreseen and KPIs for the preparation of their applications.


4/ RULES OF THE COMPETITION
1. This call for proposals concerns the promotion programme for agricultural products co-financed by the European Union.
2. Agencies wishing to apply must have English-speaking contact people, as all exchanges with CIPC and REA will be in English.
3.The application file will include the following elements:
- A presentation of the evaluation methodology;
- A reverse planning for the evaluation of the campaign;
- A detailed quote presented in Euro's, all taxes included, respecting the broad budgetary framework.
4. The Evaluation Agency will have to bring guarantees on the absence of conflict of interests to take part in this call.
5. Once the Evaluation Agency's work has been paid, the creations of the selected agency will become property of the announcers with no limit of time or location, for use through all communication techniques and media.
6. The announcers will reserve the right to use concepts and creations in all their campaigns and the campaigns of their collective structures with no limit in time.
7. Expenses can only be put forward after a detailed quote and a framework contract have been signed between the announcers and the selected agency.

5/ DOCUMENTS TO BE PROVIDED BY THE APPLICANTS

The detailed proposition should be sent imperatively in English to Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) by email at [email protected] and [email protected]. It should include:

- A dated and signed motivation letter accepting the conditions of the competition, as described in the call for proposals.
- The presentation of the agency and its internal organisation.
- The name and experience level of the team in charge of the project.
- Justification of knowledge of European markets, and in particular the markets targeted by the programme.
- The presentation of local offices/relay structures who could play a role in the project for all countries concerned by the programme.


These elements will help the announcers decide how adequate the agency's offer is compared to the needs of the campaign.


The selection will be done by a jury composed of the 4 national poultry associations (CIPC, KRD-IG, BVH, AVIANZA) which are involved in the project.


6/ SELECTION CRITERIA


Selection criteria:
1. Quality and coherence of the proposal (20 points)
2. Quality and pertinence of the suggested methodology (20 points)
3. Qualifications of the Evaluation Agency's team (15 points)
4. Agency's experience with EU programmes (15 points)
5. Respect of the budget and best value for money (20 points)
6. Financial viability of the agency (10 points)

7/PROPOSED PLANNING
- 31 January 2024 by 18h00: Deadline for sending application to the tender. (all applications sent after this date will not be considered).
- 15 February by 18h00: Notification of the chosen agency and detailed notification to the other agencies of non-selection
After the selection, the Coordinator will sign a bilateral agreement with the selected Evaluation Agency. The contract will stipulate everyone's tasks and responsibilities.

- The list of principal references of the past 2 years for similar actions over several countries (evaluation of agricultural sector, collective or institutional communication campaign) and providing the aim, budget and length of services.


8/ CONTACTS

The Coordination Team and Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) are available to answer any questions candidates might have by email at [email protected] and [email protected]. Each email written in the framework of this Call for Tender shall be in English and mention "EURSPO: Call for Tender - Evaluation Agency" in the email subject.
Date of publication: 18/12/2023.

 

  • The Spanish Interprofessional Association of Poultry Meat has organized a turkey carving workshop together with the Ministry of Agriculture, Fisheries and Food, Alimentos de España, the Spanish Ministry of Agriculture, Fisheries and Food, and the Spanish Ministry of Agriculture, Fisheries and Food.
  • Chef Fernando Canales was in charge of discovering all the secrets of turkey, the star product of Thanksgiving and the Christmas holidays in general, at the San Mamés Jatetxea restaurant.
  • This event brought together numerous personalities from the business and institutional sector, as well as journalists and influencers from Bilbao.
  • Turkey roast is a dish that has become a symbol of the Thanksgiving and Christmas holidays in many cultures around the world.

Madrid, November 17, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat and the Ministry of Agriculture, Fisheries and Food (MAPA) and Alimentos de España, wanted to bring to Bilbao the traditional celebration of Thanksgiving Day, where the turkey is the main protagonist. For this, they have counted on the chef Fernando Canales to carry out an informative workshop on the preparation of a turkey roast in the restaurant San Mamés Jatetxea (C/ Rafael Moreno Pitxitxi. San Mamés Stadium).

During this gastronomic showcooking - which was attended by more than fifty guests including political, business (through the Women Lab Bilbao network) and social personalities from Bilbao, as well as journalists and influencers - the chef demonstrated various preparation techniques such as preparation, type of cooking and oven temperatures. He also gave the keys to carving and plating techniques, as well as the best culinary combinations. 

This event joins the numerous actions to promote poultry meat consumption that AVIANZA carries out thanks to the support of the Ministry of Agriculture, Fisheries and Food throughout the year. On this occasion, the objective of this workshop was to highlight the benefits of turkey meat, one of the most interesting meats on the market.

Turkey, a versatile product and symbol of celebration

Turkey is an essential element in holiday recipes because of its history, versatility, flavor and its ability to bring people together for a festive meal. It is a dish that has become a symbol of the holidays in many cultures around the world.

In the case of Thanksgiving, one of the most important holidays in the United States, which is celebrated on the fourth Thursday of November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays.

The AVIANZ team, Marta Lafarque, Jordi Montfort and Aran Zaldivar, with chef Fernando Canales and his team at the Thanksgiving dinner.
Fernando Canales giving the showcooking workshop at the San Mames Jatetxea restaurant.
Thanksgiving turkey.
Thanksgiving dinner following the tasting.

  • The Spanish Interprofessional Association of Poultry Meat has once again organized a turkey carving workshop together with the Ministry of Agriculture, Fisheries and Food and Food of Spain. 
  • Chef Javier Muñoz-Calero was in charge of discovering all the secrets of turkey, the star product of Thanksgiving and the Christmas holidays in general.
  • The event at the Ovillo restaurant brought together numerous personalities from the Spanish agri-food sector, as well as journalists and influencers related to food, gastronomy and lifestyle. 
  • Turkey roast is a dish that has become a symbol of the Thanksgiving and Christmas holidays in many cultures around the world. 

Madrid, November 15, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat, and the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain, have joined again, for the second consecutive year, the traditional celebration of Thanksgiving Day, where the turkey is the main protagonist. For this, they have counted on the chef Javier Muñoz-Calero, to carry out an informative workshop on the preparation of a turkey roast at the Ovillo restaurant in Madrid (C/ de Pantoja, 8).  

During this gastronomic showcooking, which was attended by more than fifty guests, including personalities from the Spanish agri-food sector, journalists and gastronomic, food and lifestyle influencers, the chef demonstrated various preparation techniques such as preparation, type of cooking and oven temperatures. He also gave the keys to carving and plating techniques, as well as the best culinary combinations. 

This event joins the numerous actions to promote poultry meat consumption that AVIANZA carries out thanks to the support of the Ministry of Agriculture, Fisheries and Food throughout the year. On this occasion, the objective of this workshop was to highlight the benefits of turkey meat, one of the most interesting meats on the market.

Turkey, a versatile product and symbol of celebration 

Turkey is an essential element in holiday recipes because of its history, versatility, flavor and its ability to bring people together for a festive meal. It is a dish that has become a symbol of the holidays in many cultures around the world. 

In the case of Thanksgiving, one of the most important holidays in the United States, which is celebrated on the fourth Thursday of November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays. 

The Interprofessional Poultry Industry wants to promote the consumption of poultry among the population using social networks

  • Hand in hand with the popular radio and television presenter and with the collaboration of the Ministry of Agriculture, Fisheries and Food and Food of Spain, AVIANZA has launched a campaign on Instagram composed of outreach actions, including a sweepstakes of poultry recipes among users.
  • For several weeks, Tony Aguilar has been giving away 40 signed coolers to users who have participated by commenting on which chicken, turkey or quail recipe is their favorite.
  • This action with Tony Aguilar is part of the interprofessional project in social networks, which includes collaborations with influencers Chef Bosquet, Cristina Ferrer, Clara P. Villalón among others.
  • Influencers are sharing their favorite poultry recipes on their social media profiles, which will be compiled into a free ebook, which will be available on the avianza.org website.

Madrid, November 13, 2023.- AVIANZA, the Spanish Interprofessional Association of Poultry Meat, together with the Ministry of Agriculture, Fisheries and Food and Food of Spain, are carrying out an action to promote the consumption of poultry from Spain in social networks. To do this, they have joined the renowned radio and television presenter, Tony Aguilar, who is carrying out in his Instagram profile an action to spread the goodness of poultry meat.

The presenter is reminding his audience that poultry from Spain is a healthy, versatile and nutritious product and, moreover, the perfect ally for the consumer in a complicated economic context because it gives the peace of mind of knowing that, in an affordable way, they are eating a healthy and balanced diet.

To complete this action, Tony Aguilar is carrying out a sweepstakes among Instagram users. To participate, those interested must follow the instructions in the sweepstakes publication and indicate their favorite chicken, turkey or quail recipe and tag the person with whom they would share it. During these weeks Tony Aguilar is raffling 40 coolers signed by him among the participants.

Fall influencer campaign

This action with Tony Aguilar is the starting point for a social media campaign that AVIANZA is developing this fall with the aim of promoting the wide variety of dishes and recipes that can be made with products of this season.

To this end, the interprofessional is collaborating with influencers such as Chef Bosquet, Cristina Ferrer, Clara P. Villalón, among others. They are sharing their favorite poultry meat recipes on their social media profiles. These recipes will be compiled in a free ebook, which will be available on the avianza.org website.

With these actions and thanks to the support of the Ministry of Agriculture, Fisheries and Food and Food of Spain, AVIANZA continues immersed in its campaign to promote the consumption of poultry meat in Spain, as well as to spread the benefits of this white meat of Spanish origin, among which stand out its great nutritional value, its quality and the safety of its production. Spain is one of the main producers of poultry meat in Europe, where more than 750 million birds of Spanish origin are consumed each year. 

AVIANZA defends the interests of the Spanish poultry sector both in Spain and in the international market and represents more than 90% of the companies linked to the poultry sector, both chicken, turkey and quail meat. In total there are more than 5,000 farms and production centers, 281 cutting and processing plants, which directly employ more than 40,000 professionals.

Presenter Tony Aguilar at Avianza headquarters at the start of the social media sweepstakes.

OPEN CALL:

Tender for the selection of an implementing agency for the development of a multiple European program REA EU 1144/2014 for the promotion of poultry products.

EURSPO: EUROPEAN PROMOTION PROGRAM IN FRANCE, POLAND, GERMANY AND SPAIN

1/ CONTEXT

Associations:

FRANCE: CIPC - French Interprofessional Committee for Broiler Chickens (Coordinator)

Since its origins in 2007, CIPC is a French poultry association representing 85% of the poultry sector and each of its sectors: breeders, farmers, animal nutrition, slaughterhouses. CIPC allocates its means and resources to broiler production, with a dedicated board member and study activities. Based in Rennes, close to the main poultry production areas, CIPC represents the interests of its members on a wide range of topics such as animal welfare, sustainable production, food safety, exports and social issues, whereby its employees actively participate in various working groups and consult. with, for example, members, ministries, the French Food and Consumer Product Safety Authority (DGCCRF), universities and others. CIPC also contributes to disseminating all innovative results to encourage investments in the poultry sector. At the EU level, CIPC follows the work of AVEC, the voice of the European poultry sector. At the national level, CIPC developed an Observatory on the rational use of antibiotics in poultry and contributes to the valoral group on agri-food, which is one of the three main agribusiness groups and participates in the Avipole Training (the national training center for poultry).

POLAND: KRD-IG - The Polish National Poultry Board - Chamber of Commerce

KRD-IG is a leading poultry industry organization in Poland, based in Warsaw, which aims to protect the interests of poultry farmers, producers and processors. The KRD currently consists of 110 members from various specialties of the poultry industry. KRD members include agricultural universities, associations of poultry farmers and producers, poultry meat processing plants, feed production plants and individual poultry farmers and producers. They represent all sectors of the Polish poultry industry. KRD members produce approximately 70% of the total volume of slaughter poultry production and approximately 80% of exported Polish poultry products. The organization actively stimulates the growth and modernization of the Polish poultry sector and represents the poultry industry in relations with the Polish government, administration and non-public organizations. KRD coordinates promotional and communication projects for the poultry industry and maintains a wide range of educational and informational initiatives. KRD actively represents the Polish poultry industry in Europe and worldwide.

GERMANY: BVH - Bundesverband bäuerlicher Hähnchenerzeuger eV

The BVH is the federal association of broiler producers and is responsible for farming operations in all stages of German broiler meat production. The task of the association is to pool information on broiler production, to provide competent information to all stakeholders as well as to authorities and institutions, and thus to make the German poultry industry internationally competitive. With around 1,000 members at present, 95% of the German poultry industry is organized in the BVH. As a subsidiary specialized in poultry industry issues, BVH is a member of the main organization of the German poultry industry, the ZDG - Zentralverband der Deutschen. Geflügelwirtschaft e. V. (German Poultry Association). At EU and international level, BVH is a member organization of AVEC and the International Poultry Council. BVH is the recognized contact partner of the German Federal Ministry of Food and Agriculture for all issues related to poultry meat production. BVH's tasks cover a wide range of topics representing the interests of its member companies, such as animal welfare, food safety, promotion of export activities and marketing standards.

SPAIN: AVIANZA - Spanish Interprofessional Poultry Meat Association

AVIANZA has 43 member companies, integrating more than 95% of the poultry meat market, currently with more than 5,000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 employees working for the poultry meat industry in Spain. AVIANZA's commitment is to develop innovation and market access for associates seeking equitable promotional activities that allow them to develop in an ever-changing world. Avianza focuses on the promotion of all poultry meat products, specifically on quality, environmental and sustainable consumption measures. Poultry meat production in Spain is technologically advanced and fully integrated, accounting for 23% of national meat production. Around 80% of the total poultry meat in Spain is chicken poultry production.

EURSPO - the Program:

The EURSPO Program focuses on promoting and informing about sustainable European poultry products and the benefits of European poultry meat consumption with emphasis on industry efforts towards more sustainable European production systems and more sustainable consumption trends (against food waste).

The market analysis identifies and justifies the need for such an important program, both for the European Union and for the participating organizations (CIPC, BVH, AVIANZA, KRD) and is aligned with the Farm to Fork and Green Deal strategies and Roadmap 2023 and complies with the FBDG (Food Based Dietary Guides), reinforcing all the efforts made by the European Commission itself.

The main goal of this program is to provide general information and raise awareness of the sustainability strategies that the European poultry industry has been and will continue to implement, especially in terms of the negative impact of food waste on the environment, the economy and society.

The general objectives are:

  1. highlight the specificities of the European Union, particularly in terms of environmental friendliness and sustainability, in order to highlight the sustainable strategies that the European poultry industry has been implementing for many years;
  2. raise awareness of the benefits of choosing products from the EU to promote a healthy lifestyle;
  3. increase the competitiveness and consumption of European poultry products, thereby increasing the European market share in Germany, France, Spain and Poland.

This proposal has a pan-European identity with a unified European image in all target markets, tailoring the message to the individual challenges they face and inspiring and motivating action by all stakeholders.

The EURSPO program focuses on three target audiences: young people, family decision-makers (who would form the end consumer section) and opinion leaders in France, Poland, Germany and Spain. By selecting these segments, the promotional campaigns aim to address the generations who seek information, learn about food choices and make decisions; those who make food decisions for themselves and their families, shaping our consumption trends; and those who can spread our sustainability message.

With a total budget of more than €4 million and numerous promotional and information activities in France, Poland, Germany and Spain, the association will not only use online and offline channels to communicate the message, but will also organize different events, tasting days and workshops to reach as many consumers as possible. The impact this program will have for the European poultry sector will also encourage other key players in the industry to work on their sustainability and approach to food waste.

2/ CALL FOR BIDS

The contracting of a specialized implementation agency is necessary to plan and execute the actions covered in this program once CIPC and the other partnerships have signed the grant agreement. The partners expect a sustainable partnership with the implementing agency, based on high mutual trust, considering the budget involved and the need to maintain the trust of the partners throughout the proposed program.

The selected Agency will interact with ICPC as Coordinator, but also with all partners individually to implement the program in their respective target countries.

Open tendering conditions:

1. The purpose of this tender is to apply for a promotion program co-financed by the EU REA agency. If the European funds are not guaranteed, the tender will be considered void.

2. This tender is not remunerated. Unsuccessful applicants will not receive any financial compensation.

All information sent to successful applicants will be treated with strict confidentiality, and due to the institutional nature of the data, may not be used for other clients.

4. CIPC will send to applicants, upon request, a report including technical information related to the selection of target markets and program objectives for the preparation of their proposals.

5. The selection criteria shall ensure the best value for money in accordance with Regulation (EU) No. 1144/2014 of the European Parliament.

6. Once the applicant's creative proposal is submitted, it becomes the property of the contracting entities without limitations of time and space, and this includes its use for all media and means of communication.

7. The contracting entities reserve the right to use creative concepts (images, logos, slogans and domain names) in the context of other campaigns of their own and without time limitation.

8. The selected agency will sign a contract with the contracting entities.

9. No expenditure shall be incurred before a framework agreement has been signed between the contracting entities and the European Commission, and a framework agreement between the contracting entities and the executing agency.

Mandatory elements to be submitted by applicants:

Applicants should propose a strategic plan for the development of a multi-promotion AER program in the above-mentioned markets with the objective of improving the image of poultry products and boosting their consumption.

The detailed proposal (preferably in PowerPoint format) must be sent in English to the coordination team ( [email protected] ) and to Mr. Yann Brice ( [email protected] ) and must include:

  1. Application letter dated and signed accepting the bidding conditions.
  2. A Submission from the agency including proof of current tax payments, information on its financial viability, on its competencies to accompany the partnership on these missions and on its knowledge of the rules relating to EU-funded promotion programs.
  3. A proposal based on the target countries' knowledge of poultry production, consumption, sustainability aspects and consumption habits. The agency should be able to propose a range of actions based on the different criteria set out in the proposal, providing results and impact (not less than those indicated in the Program description).
  4. The agency should describe the objectives, target audience and expected deliverables and should include a budget proposal for each action within the overall framework defined for that campaign.
  5. Taking into account the main message of the campaign, the agency should design an alternative to the overall creative concept of the campaign, in particular, the initial design (1 to 3 variants) of the visual identification of the campaign (graphic sign (logo) of the campaign), master layout, website home page, advertising design (both offline and online), sample social media posts, promotional materials, trade show booth design, POS and other events foreseen in the program.
  6. Affidavit duly dated and signed by the applicant stating any possible conflict of interest derived from the work carried out by an institution of the poultry sector in any of the markets covered by the campaign.

The proposal must integrate the mandatory EU signature and other graphic elements as stipulated in Regulation EC/1144/2014 and related legislation. The selected implementing agency must strictly comply with these criteria for all actions planned and carried out, as failure to comply with these EU rules would result in ineligibility of the actions and loss of funding. In case our application does not reach the signing of the grant agreement, the implementation of the campaign should, of course, serve no purpose and this tender would be null and void.

3/ SUPPORT ACTIONS

The selected implementing agency will support the beneficiaries in the implementation of the following actions foreseen in this program:

  • Public relations activities (public relations office and press releases)
  • Digital media (social media campaign, online advertising, digital events, etc.)
  • Organization and promotion of points of sale and different types of events (B2B, B2C) and consumer activities(restaurant weeks, sponsorships, etc.).
  • Advertising in different media (press, online, outdoor...)

The Candidate must propose how to articulate and adapt all these actions to the different target countries, as well as demonstrate his/her experience in the different fields of activity.

CIPC will send to applicants, upon request, a report that will include technical information related to the selection of target markets and program objectives for the preparation of proposals.

An Evaluation Agency will also be selected to audit the program and its activities. The selected agency is expected to facilitate the work of the evaluation agency as needed throughout the project, for example, by providing information requested by the evaluation agency, participating in occasional meetings, and taking into account its recommendations.

4/ SELECTION CRITERIA

The selection will be made by a jury composed of the 4 national poultry associations (CIPC, KRD-IG, BVH, AVIANZA) participating in the project.

Selection criteria:

  1. Quality, creativity and coherence of the strategy, argumentation of the proposed actions (35 points)
  2. Experience in EU promotion projects, understanding of and strict compliance with EU promotion rules (15 points)
  3. Experience in Communication actions, particularly in food promotion, sustainability aspects and food waste (15 points)
  4. Quality of information provided on the agency's financial viability and value for money (20 points)
  5. Qualifications of the project management team and experience in the participating countries (15 points)

5/ PROPOSED PLANNING

  • November 30 at 6:00 p.m.: Deadline for submitting the application to the bidding process.
  • December 15 at 18h00 : Notification of the selected agency and detailed notification to the other unsuccessful agencies.

7/ CONTACTS

The coordination team and Mr. Yann Brice (Executive Director of CIDEF-CIPC-CICAR-ATM Avicole) are available to answer any questions candidates may have by email to [email protected] and [email protected] . Each email written in the framework of this call for tender must be in English and mention "EURSPO: Call for Tender - Implementing Agency" in the subject line of the email.

  • The sector's interprofessional organisations promote the Livestock and Meat Forum based on two essential criteria: unity and a firm commitment to the country.
  • At the presentation ceremony, the Minister of Agriculture, Fisheries and Food, Luis Planas, highlighted the Government's support for the livestock and meat sector "for providing quality food, boosting our exports and giving life to our rural environment".


June 2022. Acting in a coordinated manner to tackle current challenges, such as sustainability and climate change, digitalisation and innovation or the demographic challenge and the structuring of rural Spain, are the strategic axes of the Livestock and Meat Forum, a new initiative of the six interprofessional organisations in the sector that was presented today at the headquarters of the Ministry of Agriculture, Fisheries and Food, with the participation of the Minister Luis Planas.


In his speech, the head of the Spanish agri-food sector stressed that "society has to know that it has in our livestock farmers, in the meat sector, one of the pillars on which it can feel reassured", stressing "the need to publicise their work and the advances they are making to produce sustainable food, respectful of the environment and animal welfare".


The minister reiterated the Government's support for the livestock and meat sector "for providing quality food, boosting our exports and giving life to our rural environment", and in relation to EU promotion aid, he said that he shared the sector's concern: "reducing support for meat in promotion without prior discussion of the analyses and the context that lead to this decision is wrong. Spain will defend this position in the EU framework", he concluded.


"All the sectors we represent are united and committed to our country", said the presidents of Interporc, Manuel García, and Interovic, Raúl Muñiz, on behalf of the six interprofessional organisations (Asici, Avianza, Intercun, Interovic, Interporc and Provacuno).


"We are determined to create a strong public-private partnership to enhance the value of our sectors and the work and dedication of the hundreds of thousands of professionals who work in them, not only for the social, economic and territorial value that we already bring, but also, and above all, to anticipate the challenges that society and the market demand of us. It is precisely this alliance that provides the best added value to this initiative", they stressed.


To this end, the Livestock and Meat Forum, which was created with the slogan "Building a country", is committed to three fundamental objectives:

  1. To share with society the chain's efforts to become more sustainable and innovative, hand in hand with economic development.
  2. To make the work and voice of Spanish municipalities more visible.
  3. Develop truthful and transparent communication with the support of the scientific world.

And all of this through the sector's contributions to the Spanish economy, to the structuring of rural Spain and the fixation of population, to sustainability and to digitalisation, innovation and development.


The Spanish livestock-meat sector is a net generator of opportunities for our country: it creates quality jobs, stimulates the areas where it is established and, thanks to its exporting vocation, is promoting the Spain brand throughout the world. And all this, without losing the sector's essence of protecting the territory and the environment, among other reasons, because its very existence depends on it.


The Forum responds to the desire of the livestock-meat chain to promote all advances in sustainability and the efforts and resources
aimed at reducing environmental impact, advancing in the circularity of production and moving towards environmental neutrality and the promotion of a more sustainable environment through significant economic investment in innovation and talent.


At the same time, the Forum also wants to raise awareness of the important efforts being made by the chain and the companies that make it up to tackle a deep integration of digitalisation and innovation processes in the sector's production processes.


The Forum also aims to become, through the Municipal Livestock and Meat Network, the main advocate of the economic and social activities that have enabled the survival of many towns and villages in rural areas. Its purpose is to establish meeting points that make visible the important work of the chain to face the demographic and economic challenges that the country must face, and to promote public-private collaboration between municipalities and the sector.


And finally, the Forum aims to provide quality information on the challenges and actions in the livestock-meat chain. In recent times, biased,
biased and targeted information has become a serious problem that affects the public sector and markets alike. The
contribution of the Forum will be transparency and the incorporation into the social debate of the world of science and research as the best means of
knowledge about the meat-livestock chain and its productions.


The Forum's presentation ceremony included the holding of two expert round tables on "Sustainability and Digitalisation" and "The stakes of the chain in the face of the demographic and generational challenge and equality", moderated by journalists Íñigo Inchusta and Elisa Plumed, with the participation of Manuel Lainez (innovation and sustainability consultant), Carlos Piñeiro (information management systems in livestock farming), Francesc Boya (Secretary General of Demographic Challenge), Margarita Rico (research professor at the University of Valladolid) and Lucía Velasco (livestock farming representative).


Link to the Forum presentation: https://youtu.be/m7HjmGH0tgU

Website: www.forogc.es


The livestock-meat chain
In order to correctly situate the enormous social and economic importance of the livestock-meat chain, we must refer to the millions of families in our country whose lives and development are directly linked to livestock production, industry and meat marketing. More than 2 million people depend on this activity in Spain, from the farmers who grow the cereals and fodder to feed the livestock, to the feed manufacturing industry, livestock farmers, meat industries, the animal health industry, veterinary professionals, the livestock and meat logistics and transport sector, auxiliary industries (agricultural machinery, livestock installations, installations for the industry, refrigeration, etc.), organised distribution (supermarket and hypermarket chains) and specialised retail distribution (butcher's and charcuterie shops).


Livestock farming is carried out on more than 350,000 farms throughout the country and more than half of our activity is located in municipalities with less than 5,000 inhabitants. Livestock farming directly employs more than half a million people and the meat industries and retail trade employ a further 200,000 people. Livestock farming contributes 16,500 million euros to Final Agricultural Production, while the turnover of the meat industry amounts to 31,727 million euros (28.5% of the entire agri-food industrial sector), with 9,107 million euros of exports in 2021 contributing to the country's balance of trade.

More information:
José Manuel Álvarez
Coordinator of the Interprofessional Platform
Ganadero-Cárnicas
[email protected]
646 65 28 46

  • The Avianza restaurant has opened (and now closed) its doors in the space of the Ministry of Agriculture, Fisheries and Food and Food of Spain, where chef Lucía Grávalos has created three avant-garde gastronomic proposals with chicken, turkey and quail as the protagonists of the event.
  • Journalists, influencers, Avianza associates and professionals from the sector in general were able to taste these dishes and discover the benefits of white meat, in an event presented by the gastronomic journalist, Verónica Zumalacárregui.

This Tuesday, the 35th edition of Salón Gourmets had an ephemeral restaurant within its walls dedicated exclusively to Spanish poultry meat. Avianza, the Spanish Interprofessional Association of Poultry Meat, wanted to highlight the value of poultry meat in this way, opening its restaurant to journalists, influencers, associations and professionals in general from the sector, so that they could all enjoy a cutting-edge menu without leaving IFEMA. Poultry meat is the most consumed meat in our country, which is also one of the main producers of poultry meat in Europe (more than 750 million birds of Spanish origin are consumed per year).

Chef Lucía Grávalos was in charge of devising and preparing this three-course poultry menu. Diners began the tasting with a turkey terrine stewed with foie sauce, followed by a marinated quail cannelloni and ended the gastronomic experience with a marinated chicken taco with lemon and herbs, all made with local products. Lucía has worked with internationally renowned Spanish chefs such as Martín Berasategui, Dani García and Álvaro Salazar.

Likewise, the presenter and gastronomic journalist Verónica Zumalacárregui was in charge of leading this gastronomic experience and accompanying Lucía in the presentation of each of the dishes.

In the words of Jordi Montfort, secretary general of Avianza, "it is very important for the association to be present and to support such important events in the sector as the Salón Gourmets and in this way continue to give prominence to Spanish poultry meat, He adds that "thanks to the collaboration of the Ministry of Agriculture, Fisheries and Food and Alimentos de España and the vision and expertise of chef Lucía Grávalos, it has once again become clear that chicken, turkey and quail, when well prepared, are gourmet and avant-garde products".

The Avianza restaurant was located in the Gastronomic space of the Ministry of Agriculture, Fisheries and Food and Food of Spain, in Hall 8 of IFEMA and was attended by more than 100 people.

The 35th edition of Salón Gourmets, Europe's No. 1 quality food and beverage fair, opened its doors on Monday 25 April and will continue to host more than 1,500 gastronomic firms and 37,000 top-quality products until Thursday 28 April.  

In the featured photo, from left to right: Francisco García, Padesa; Marta Lafarque, Avianza; Jonathan Querol, Padesa; Jordi Montfort, Avianza; Lucía Grávalos, chef; Verónica Zumalacárregui, presenter; Vicente Rico and Alberto Redondo, Sada group.