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AVES DE ESPAÑA CONTINUES TO SHOW ITS SEAL OF QUALITY WITH ACTIONS IN MUNICIPAL MARKETS IN DEMADRID

A collaboration with chef Roberto Martínez Foronda and Higinio Gómez that seeks to highlight “Aves de España” as a poultry benchmark for quality and commitment.

Madrid, July 2024 – Aves de España, faithful to its commitment to bring Spanish poultry meat closer to consumers, has carried out a new action in Tripea (Vallehermoso Market) led by chef Roberto Martínez Foronda and the renowned pollero Higinio Gómez. With this action, Avianza, through the Aves de España seal, continues to show the quality of chicken, turkey and quail and advocate for the choice of Spanish poultry products on the main shelves and national markets. This new action in the Vallehermoso Market joins the rest of the gastronomic events that Aves de España is developing in different spaces and with renowned chefs.

The objective of «Birds of Spain» is to show citizens the commitment of Spanish farmers and producers to food security, sustainability and animal welfare. That is why, for this occasion, it will have the participation of Higinio Gómez, a supplier of poultry and game recognized in the world of haute cuisine. With more than five decades of experience, it supplies numerous Michelin-starred restaurants with products of the highest quality. Its stall in the Vallehermoso Market has become a reference, offering everything from simple chicken breast fillets to Scottish grouse for the most demanding chefs. His commitment to excellence and his passion for gastronomy have made him a fundamental name in the sector.

Tripea, a gastronomic reference in the capital and the most personal project of Roberto Martínez Foronda, has been the setting where dishes have been prepared that stood out for their originality and flavor, such as candied and fried artichoke with peanut sauce and roast chicken, béarnaise huacatay, cured meat, pickled red onion, sansho pepper and lime; chicken chili croquette and botija olive cream; and, finally, quail stewed in massaman curry sauce, saffron and palo Cortado, accompanied by Robuchon puree with Chinese five spices, offering a first-class gastronomic experience.

The stamp “Birds of Spain” continues its promotional work in various municipal markets in Madrid, highlighting the importance of consuming local products and
quality. This initiative seeks to continue strengthening the link between producers, chefs and consumers, always offering quality and commitment guaranteed not only by the Spanish origin of the birds and their products, but also by traceability and transparency throughout the production cycle.

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Aves de España and Marta Verona continue to highlight the properties of poultry meat at the Educate with foundation symposium

  • The chef and nutritionist carried out a cooking show at this educational meeting that is bringing together families, teachers and directors of private schools from all over Spain at the school. brains from Madrid 
  • More than a hundred attendees have been able to taste the nutritious chicken and turkey dishes and discover the benefits of this white meat within the framework of an educational meeting where nutrition at school age is also taking center stage.

Madrid, July 2, 2024.– Avianza, the Spanish Interprofessional Association of Poultry Meat, wanted to highlight the Poultry of Spain by carrying out a cooking show with the help of the renowned chef and nutritionist, Marta Verona, at the innovation symposium, Educate with Foundation, which is taking place at school brains from Madrid. This educational meeting brings together families, teachers, directors of private schools from all over Spain, as well as professionals in different areas that have an impact on the school stage. As has been the case of María Puy del Portillo, Scientific Director of the CIBER of Physiopathology of Obesity and Nutrition (CIBEROBN), who participated in a round table with other professionals such as Javier Urra. Precisely, after this debate, the showcooking was held where Marta, in addition to preparing succulent chicken and turkey dishes, recalled the great nutritional contribution of poultry meat and highlighted the quality of the national product.

Poultry meat is an important source of high-quality proteins, vitamins (B3 and B6), with little caloric load and cholesterol. This white meat is a pillar of the Mediterranean diet and healthy eating. With high digestibility, it provides phosphorus, iron and potassium and, in addition, contains essential amino acids for our body.

Furthermore, Spain is in the top three European producers of poultry meat, with 750 million birds produced per year and 40,000 professionals linked to the sector. Las Aves de España generates a business volume of more than 2.3 billion euros annually, with a mission: to provide healthy, accessible and quality food for people.

Attendees were able to receive a master class on the tastiest and most nutritious options for cooking chicken and turkey and tasted a Taco of Caesar salad with cold cuts turkey home and continued savoring the chili pepper chicken with huasacaca.

With its presence at this educational symposium, Avianza wants to continue promoting the Aves de España seal, the result of the commitment of the Spanish poultry sector to quality, sustainability and food safety. This time in an environment as transcendental as childhood and education, where establishing good eating habits is essential for future nutritional development.

Marta Verona during the workshop in Educate with Foundation.
A moment of the tasting at school brains.
Jordi Montfort, general secretary of Avianza together with Marta Verona and Candy Hernández, director of the school Brains.
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AVIANZA COMMUNICATION: THE POULTRY MEAT SECTOR FORECASTS AN EXTRA COST OF €860 MILLION IN THIS LEGISLATURE DUE TO CHANGES IN THE EU TRANSPORT REGULATION

  • If the entry into force of the new European regulation on the transport of live animals continues, framed in regulations for the supposed promotion of animal welfare, it would mean an immediate investment of 361 million euros, plus another 125 million euros annually.  
  • For Avianza, this is a regulation that has not taken the sector into account and that is based on a totally “impossible” implementation, which would lead to the closure of Spanish meat companies and the arrival of chicken meat from countries outside the EU that do not meet minimum standards
  • The measure means reducing the loading capacity per truck by 43%, increasing the number of necessary trips by 65% (more than 15 million additional kilometers), and generating an additional 222% of greenhouse gas emissions.

Madrid, June 27, 2024. Avianza, the Spanish Interprofessional Poultry Meat Association, has presented, on the occasion of the European Poultry Conference (Valencia), the main conclusions of its “Report on the Impact on the poultry meat sector of the proposal for a Regulation on the protection of animals during transport and related operations”, amending Council Regulation (EC) No 1255/97 of the Council of the European Union and repealing Council Regulation (EC) No 1/2005. An initiative that supposedly seeks to promote animal welfare, but that neither improves it nor represents a benefit in terms of sustainability, with a negative impact in both fields, especially for Spain. 

This analysis, which has been transferred to both the European Commission and the Ministry of Agriculture, Fisheries and Food of the Government of Spain, details the disastrous implications of this regulation for both consumers and the environment, contrary to what it claims to intend, and In practice, it means the possible disappearance of thousands of farms and companies producing the poultry meat sector. in our country, given the consequences on the viability, competitiveness and restrictions of the new proposed regulations.

The regulation aims to impose a redesign of the transport containers, increasing their height, as well as regulating the density in each of them. In addition, the consumption of inputs would increase, such as fuel, wear and tear on vehicles, overtime of transporters (with the consequent occupational risk and road congestion),... It would also imply the adaptation of mechanical infrastructure systems of the processing facilities, waiting times. , etc.  

These are the main conclusions of the Report:

Resolution of a Non-existent Problem

The report highlights that the declines in poultry transport in Spain they are already extremely low, with an average of 0.3%. This figure indicates that the current regulation already guarantees a high level of animal welfare during transport. The proposal does not present a situation or impact analysis, and appears to address a problem that does not exist in the reality of the sector.

Economic Impact on the Consumer

The implementation of this regulation would have a brutal economic impact on the Spanish shopping basket, as has been demonstrated in other regulations applied in European countries regarding animal welfare defined behind the backs of the sector, and which has tripled in some cases the price of chicken, as in the case of the Netherlands.

The additional production cost is estimated at 361 million euros in the first year alone for the adaptation of infrastructure, transportation, etc., to which 125 million euros would be added annually due to the increase in travel, additional necessary personnel, consumption of energy, etc. In total, 861 million euros in this legislature. An increase that would once again affect the entire value chain, especially the population in a situation of economic vulnerability.

Risk to Food Sovereignty

Spain is a key exporter of high-quality poultry genetics. The new proposed restrictions would put export capacity at risk, affecting the food sovereignty of both the European Union and the countries supplied. Companies would be forced to relocate outside the EU to maintain their markets, which would also endanger European food sovereignty. Unfortunately, relocation can actually be the step towards the closure of companies and the entry of production from other markets not subject to the regulation that is intended to be applied.

Environmental Consequences

The proposed regulation would increase CO2 emissions, water consumption and the carbon footprint of poultry transportation, reducing the sustainability of the sector. This contrasts with the sustainability and environmental protection objectives that the EU aims to promote. In addition to an increase in the number of trips to move the same production of poultry meat (more than 65%), it would imply the emission of 222% more greenhouse gas emissions.

Assumption “Animal Welfare”

Contrary to what is intended, the new regulations could harm animal welfare. Increased space between animals during transport could increase the risk of injuries and fractures, without providing significant benefits in terms of animal welfare. Transporting animals with lower densities would be equivalent to creating very dangerous gaps in the event of braking, as well as height regulations, which could cause raised animals to fall and break limbs. For comparison, this measure “"It would be like removing the seats from a bus so that people could travel standing on the road," which is clearly truly reckless.

Avianza reiterates its commitment to animal welfare, sustainability and food safety. However, it urges that any new regulation be based on concrete data and a rigorous analysis of the real impact on the sector and consumers.

Economic impact summary table.
Arán Zaldívar, deputy technical director of Avianza and Enrique Díaz, director of Inprovo.
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Surprise your guests this summer with a different barbecue with poultry meat from Spain

The good weather has arrived and with it, the outdoor barbecue season. This year, we encourage you to surprise the grill with some different and summery poultry meat preparations that will delight your guests.

Madrid, June 6, 2024. Is there anything more summery than a good barbecue? Getting together with family and friends outdoors, with grilled meats and fish, is the perfect recipe for an unforgettable evening.

For this reason, chef Alfonso Castellano from the Seeds restaurant and AVIANZA, the Spanish Interprofessional Association of Poultry Meat, have joined forces, once again, to give the keys to success this summer by making poultry barbecue, as well as sharing three different and delicious recipes of turkey, chicken and quail with which to surprise diners.

All this without forgetting the importance of the Spanish product, of the Birds of Spain that are synonymous with quality (the Spanish production chain follows the highest standards of food control and safety); of proximity (there are farms spread throughout Spain); of versatility (it is one of the most suitable meats to prepare different dishes and combinations); of saving (it is one of the most economical, key for this inflation) and nutrition (it is a source of access to quality proteins, a key element for a healthy and balanced diet).

Jordi Montfort, welcoming the Bird Barbecue with Alfonso Castellano.

“With these actions from Avianza we want to continue promoting consumption in our country. The Spanish poultry production chain is one of the best in the world and the quality of our birds is unquestionable, which is why we have to continue spreading its benefits with actions like this," said Jordi Montfort, general secretary of Avianza, and added that "Spain It is also one of the main producers of poultry meat in Europe. We have a growing sector that we have to be proud of.” 

Chef Alfonso Castellano in a moment of the cooking show with Aves de España.

Keys to success with poultry barbecue:

  1. 1. Get out of the routine: A barbecue doesn't have to be limited to chorizo, blood sausage and bacon. There is a wide variety of meats and fish perfect for grilling. In addition, there are healthy options such as poultry.
  2. 2. Macerations and marinades: Grilled meat should not be synonymous with simplicity. To add a special touch and maintain juiciness, let the meat marinate for at least six hours with various spices and juices. Poultry meat, in particular, benefits greatly from these preparations, gaining in flavor and texture.
  3. 3. Quality product: All the above advice is worthless without good gender. Spanish Poultry is a top-level product, and the Spanish poultry sector is one of the leaders in Europe in terms of production, safety and food quality.

This Aves de España barbecue brought together gastronomic and lifestyle journalists, content creators on social networks and personalities from the livestock-meat sector among its embers, who were able to enjoy, in the gardens of the Seeds restaurant, a different experience with Poultry meat from Spain as the true protagonist.


Alfonso Castellano carried out a complete cooking show where he made three fun recipes to surprise the embers:

  1. – Turkey wing in Korean sauce
  2. – Roasted chicken with gin and tonic
  3. – Open quail with rum, honey and lemon with roasted pineapple
Spanish Bird Barbecue.

TURKEY WING IN KOREAN SAUCE


Ingredients:


● Fresh Turkey Wing 3k
● Smoked oil 120ml
● Kimchi 200ml
● Fresh cilantro 10g
● Chives 100g
● Salt 20g
● Water 2l


Elaboration:

1. Clean the feather wings and rub with salt.

2. Mix the smoked oil with the kimchi, chopped spring onion and fresh cilantro leaves. Add the turkey fillets here and leave in the refrigerator for 12 hours.

3. In a pressure cooker, add the marinated fillets and cover lightly with water, cook for 15 min. Let it cool, remove the wings and let it cool in the refrigerator.

4. With the ember at a medium intensity, we will sear the fillets until they are golden brown and we will pour them with the resulting sauce so that they caramelize over the heat.

QUAIL WITH RUM-HONEY AND LEMON


Ingredients:


● Chives 300g
● Garlic 10g
● Laurel 2 leaves
● Nail 2 units
● Allspice 10g
● Aged rum 100g
● Lemon juice 100g
● Honey 30g
● Chile 1 unit
● Extra virgin olive oil 200g
● Royal quail 8 units


Elaboration:

  1. 1. Clean the quail feathers, open them from the back and crush them, add salt and set aside.
  2. 2. Using a blender, blend the rest of the ingredients.
  3. 3. Spread the quail with the mixture and roast over low heat while watering and turning the birds on the grill.

GIN-TONIC CHICKEN


Ingredients:


● 2 roast chickens 1k each
● Ground juniper 50g
● Chamomile 10g
● Lemon juice 300g
● Gin 100g
● EVOO 400g
● Salt 20g


Elaboration:

  1. 1. Mix all the marinade ingredients and rub the chickens on all sides inside and outside the piece.
  2. 2. Let marinate for 12 hours.
  3. 3. Remove the chicken from the marinade and let it cool for 2 hours before roasting.
  4. 4. Prepare the coals for medium heat.
  5. 5. Place the chickens on the spit and place 30cm from the embers, cook for 45 min.
  6. 6. For the first 15 minutes, it will be placed on the side of the chicken's back.
  7. 7. The next 10 minutes on one side of the chicken and the next 10 minutes on the other side.
  8. 8. For the last 10 minutes we will place the chicken on the breast side.
  9. 9. We will separate the spit from the fire 50 cm and we can keep it that way for 10 more minutes if necessary, rotating it constantly.

About Birds of Spain:


Aves de España is a quality certificate for poultry meat of Spanish origin that Avianza has developed and which was born under the fundamental premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain.
The Aves de España certification in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry for meat production in the market ( fresh, chilled or frozen, whether packaged or in bulk); and products made, transformed or processed with it.
To this end, products that meet all the requirements of the regulation and are certified have the Aves de España label on their packaging. In addition, this logo carries a QR code, in which the consumer can scan and learn more about all the safety, quality and animal welfare certifications of the product they are consuming.


About Avianza:


Avianza, Spanish Interprofessional Association of Poultry Meat, is an interprofessional organization with 25 years of activity, which brings together more than 65 associated companies in Spain, and which defends the interests of the poultry sector both in our country and in the international market.
The association represents more than 90% of companies linked to the poultry sector, both chicken, turkey and other poultry. In total there are more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.
Among Avianza's objectives is also the consolidation of the poultry sector as a benchmark of quality and professionalism in the foreign market to promote exports, thanks to the work and responsibility of everyone. Likewise, Interprofessional is a pioneer in promoting quality, environmental, consumption promotion and animal welfare measures in Europe, with which it is fully committed and which places the sector as an example of sustainable production for both distribution chains. as for consumers.

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THE FOOD INDUSTRY ALLIANCE MEETS WITH THE SECRETARY GENERAL OF AGRICULTURAL RESOURCES AND FOOD SECURITY TO DEMAND GREATER CONSUMER PROTECTION AGAINST IMITATION VEGAN PRODUCTS

ANFACO-CECOPESCA, ANICE, AVIANZA and CEDECARNE launched the joint initiative #CadaCosaPorSuNombre last February. An action with which they aim to raise public opinion about the risks of an imbalance in the diet in the face of misinformation and confusion created by so-called imitation vegan products. 

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Madrid, May 13, 2024. The strategic alliance formed by ANFACO-CECOPESCA (Organization of the sea-industry complex1), ANICE (National Association of Meat Industries of Spain), AVIANZA (Spanish Interprofessional Association of Poultry Meat) and CEDECARNE (Spanish Confederation of Meat Retailers ), which represents more than 150,000 workers, met today with the Secretary General of Agrarian Resources and Food Security, Fernando Miranda, to present the joint initiative #CadaCosaPorSuNombre and demand concrete actions from the government of Spain in defense of consumers. 

The main objective of this initiative is to raise public opinion about the true composition of said vegan foods and advocate for the need for action by Public Administrations, both at the Consumer level, reviewing Spanish shelves under information regulations. food for the consumer in terms of mentions on the packaging or advertising of the product, as well as developing new specific legislation at national and European level. 

The meeting follows the one held on February 20 with the General Directorate of Consumer Affairs, and the request to the AESAN for an Interpretative Note for public opinion that helps promote an adequate understanding of its nutritional values and the impacts that it has on the Diet can cause a displacement of animal protein that is essential for our body, along with the rest of the essential micronutrients. 

Firstly, during it the possibilities that, based on the current legislative framework (Regulation (EU) 1169/2011), allow for Consumer reviews to be carried out on the shelves were discussed, citing the recent success of collaboration with the Ministry in response to the complaint of product of HEURA FOODS that was called “MErlvza Steaks”.

Next, the current legal frameworks were analyzed in terms of sales names and commercial presentations, and the concept of evocation or unfair practices in comparative advertising (Directives 2006/114/EC and 2005/29/EC), suggesting the need for regulation at a national level that protects the denominations if they do not include said animal protein as long as the scientific species that applies. In addition, legislation that should be taken into account was reviewed, such as Royal Decree 474/2014, on the quality standard for meat derivatives, or Royal Decree 1521/1984 for fishery products, while characteristics for said products are included. 

Systematic non-compliance without legal action shows that it does not guarantee the differentiation of animal protein foods, and that an updated legal framework is needed. In this regard, the case of France was studied, which has recently raised the possibility of publishing a decree on this matter to the Court of Justice of the European Union (CJEU), which sought to avoid possible confusion or deception of the consumer when using terms traditionally associated with products of animal origin, but which are plant-based. It was agreed that once this issue was resolved in the CJEU, a similar initiative would be evaluated in the Spanish state. 

Finally, the need to promote the development and implementation of the delegated act contained in article 36 of the European Consumer Information Regulation, 1169/2011, to articulate vegan and vegetarian products, as a means of solution, was recalled by the Spanish government. harmonized. This request must be conveyed to the political and European parliamentary parties, so that they can activate it urgently after the next elections in June. Likewise, during the meeting, the historical context of the dispute between vegetable and dairy products was explained, where, until a few years ago, it was common to find vegetable products with names reserved for dairy products. 

This situation was resolved with the Judgment of the Court of Justice of the European Union of June 14, 2017, which established that plant products cannot be marketed with names such as "milk" or "cheese", which is considered a mandatory reference for the adequate protection of other products of animal origin. The truth behind imitation vegan foods Vegan products, increasingly present on supermarket shelves, are often promoted as healthier and more ethical alternatives to products of animal origin. 

However, a detailed analysis of its ingredients reveals a different reality. Made from plant protein additives and, in some cases, additives or ingredients that would make them considered ultra-processed, these foods are designed to mimic and displace their animal-based counterparts. Through deceptive advertising strategies, they are presented as beneficial options for health and the environment, using names such as "vegan tuna or chicken" making claims about supposed global environmental benefits not supported by verifiable data. From a nutritional point of view, they lack the benefits of products of animal origin, which offer a unique digestive matrix, rich in high-quality proteins, essential nutrients and Omega 3 fatty acids, as in oily fish, or vitamin B12 in meats, which vegan foods cannot match. 

Additionally and as a parallel work, the recently published directive 2024/825 regarding consumer empowerment for the ecological transition would provide new paths for the classification of behaviors that will be studied. There is a lack of certification to support the sustainability claims of these products, raising serious questions about their actual impact on the environment. 

In this context, the vital contribution of the Spanish food industry to the economy and social well-being is highlighted, as well as its globally recognized standards in terms of responsibility and animal welfare. 

The #CadaCosaPorSuNombre initiative reminds us of the benefits of the Mediterranean diet, and that the consumer has access to authentic products.

The spokespersons for the different associations together with the Secretary General of Agrarian Resources and Food Security, Fernando Miranda.
Image from the #CadaCosaPorSuName campaign.
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A World Poultry Day with a “Birds of Spain” flavor and a sector more united than ever

  • The Aves de España certification celebrates its first World Poultry Day in operation working on the recognition of Spanish poultry quality 
  • This distinctive mark for poultry meat, promoted by Avianza, continues to take giant steps to unite the fundamental premises of Sustainability, Animal Welfare and Food Safety in a quality certificate that values the entire poultry meat production chain.

Madrid, May 10, 2024. This year the World Poultry Day It has Spanish flavor. The taste of "“Birds of Spain”, a quality certificate for poultry meat in our country that was released a few months ago and that continues unstoppable, combining the fundamental premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain. And on this World Poultry Day for the first time present at this celebration. 

The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.

To this end, products that meet all the requirements of the regulation and are certified have the label. Birds of Spain in its packaging. In addition, this logo carries a QR code, in which the consumer can scan and learn more about all the safety, quality and animal welfare certifications of the product they are consuming.

High-level poultry companies such as Avícola Hidalgo, Nutrave, Redondo and Grupo Vall Companys (through its subsidiaries Pondex and Avigal) have this certification and its incorporation to the shelves of the main supermarket chains is already being finalized.  

“We are in a turbulent time for the poultry sector, as we have been denouncing in recent months, due to the rise in costs and the transport and animal welfare regulations that they want to implement in Europe, but we also want to convey that positive vision of the great work What we do from Spain to enhance the quality of our poultry meat and consolidate the country as one of the European leaders in poultry meat production. And what better day than World Poultry Day,” says Jordi Montfort, general secretary of Avianza.

An interprofessional committed to the future of the sector

This World Poultry Day which is marked by a sector more united than ever, with international vision, with the proactivity of the meat sector to unapologetically promote its contribution to the healthy eating habits of citizens, and the demand to be recognized as an active part in decision-making about the more sustainable future of our planet, especially in matters of regulations that come from the European Commission.  

And again with internationalization as part of the value proposition as a meat sector, with presence in markets as important as the United Arab Emirates, with the help of ICEX, Mexico or China, with the first mission in years visiting our country to learn first-hand what makes us so attractive as an international gastronomic and agricultural power. 

And to end the celebrations in this important month for the poultry sector, on May 29 Avianza will collaborate and actively participate in aviFORUM Meat, a poultry meeting that stands as an indispensable reference for professionals in the poultry meat production sector and processing rooms. The interprofessional will have a presentation focused on Animal Welfare.

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Aves de España and Marta Verona highlight poultry meat at the Gourmets Hall

  • The chef and nutritionist carried out a cooking show in the space of the Ministry of Agriculture, Fisheries and Food of Spain, where she made three rich and nutritious gastronomic proposals with chicken, turkey and quail as the protagonists of the event.
  • Journalists and professionals from the sector were able to taste the succulent dishes and discover the benefits of this white meat in the incomparable setting of one of the most important gastronomic fairs in the country.

Madrid, April 23, 2024.-  The 37th edition of the Gourmets Show this Tuesday had a flavor of poultry meat. Avianza, the Spanish Interprofessional Association of Poultry Meat, wanted to highlight the Poultry of Spain by carrying out an interesting cooking show led by the renowned chef and nutritionist, Marta Verona.

Attendees, including journalists and professionals in the sector, were able to receive a master class on the tastiest and most nutritious options for cooking chicken, turkey and quail.

Marta Verona was in charge of devising and preparing this poultry menu consisting of three dishes. The diners began the tasting with a Taco of Caesar salad with cold cuts turkey home, they continued savoring chili pepper chicken with huasacaca, and they finished the gastronomic experience with a Saam of quail pickled with sweet potato puree, all made with local products.

This is the third edition that Avianza joins the Gourmets Hall, reiterating the importance that the interprofessional gives to being present and supporting events as important in the sector as this top-level gastronomic exhibition. With its presence, Avianza wants to continue promoting the Aves de España seal, the result of the Spanish poultry sector's commitment to quality, sustainability and food safety.  

This showcooking, carried out in the space of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, also had a recreational part for the attendees, who participated in a fun contest answering a question about poultry meat. The winners of the raffle will receive a personalized professional chef's jacket at home, as well as the ingredients to make Marta Verona's recipes.

The 37th edition of the Gourmets Fair, the No. 1 quality Food and Beverage Fair in Europe, opened its doors last Monday, April 22 and will continue to host more than 1,500 gastronomic firms and 37,000 premium products until next Thursday, April 25. level.

Successful attendance at the Spanish Bird Showcooking at the Gourmets Hall.

A moment of Marta Verona's showcooking in the MAPA and Foods of Spain space.

Two of the dishes prepared by chef Marta Verona.

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Avicola Hidalgo, Nutrave, Redondo and Grupo Vall Companys already have the Birds of Spain certification

  • These four important poultry companies have already completed the audit process of this certificate that arises under the fundamental and unifying premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain.
  • The poultry products of these commercial brands may have this seal on their packaging and labels so that the consumer associates the consumption of poultry with this name with a product that meets the highest quality standards throughout the food chain.
  • Other national producers are immersed in the process of obtaining this seal and will soon join the network of companies certified with the distinction. Birds of Spain
  • The poultry sector produced more than 1.6 million tons of poultry meat in 2023, increasing production by 2.5% and recovering household consumption in relation to 2022

Madrid, April 4, 2024. The quality certificate BIRDS OF SPAIN (www.avesdeespana.es), promoted by Avianza (Spanish Interprofessional Association of Poultry Meat), is already a reality that highlights the production of poultry meat (chicken, turkey and quail) in our country, from its breeding , production, preparation of products and their distribution throughout the world.

This certificate adds four new member poultry companies that have verified through an exhaustive audit that they comply with the main values of the entire production chain: sustainability (both environmental, economic and social), the Animal welfare and the Food safety.

The companies Poultry Hidalgo, Nutrave, Redondo and Vall Companys Group (through its subsidiaries Pondex and Avigal) can now add the identification label of Birds of Spain, so that the consumer associates the consumption of poultry with this designation with a product that meets the highest quality standards throughout the food chain.

“That companies are betting on this unifying seal of Spanish poultry meat is a decisive step to highlight the quality of our poultry meat and consolidate the country as one of the European leaders in poultry meat production,” says Jordi Montfort, general secretary of Avianza and adds that “we are very satisfied with the great reception of this initiative since other national producers are immersed in the process of obtaining this seal and will soon join the network of companies certified with the Aves de Spain. We encourage other poultry producers to be part of Birds of Spain”. 

All the information at the consumer's fingertips

The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.

To this end, products that meet all the requirements of the regulation and are certified will have the label. Birds of Spain in its packaging. Besides, This logo carries a QR code, in which the consumer can scan and learn more about all the safety, quality and animal welfare certifications of the product they are consuming.

A leading sector in Spain

Avianza brings together more than 65 associated companies and represents more than 90% of companies linked to the poultry sector, both chicken, turkey and other poultry. In total, it has more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.

The poultry sector produced more than 1.6 million tons of poultry meat in 2023, increasing production by 2.5% and recovering household consumption in relation to 2022. Poultry meat has become a refuge product for Spanish homes.

The four companies certified with the AVES DE ESPAÑA seal.
The Vall Companys Group receiving certification during the last Alimentaria fair.
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AVIANZA returns to Gulfood Dubai, the largest agri-food fair in the Middle East

  • This international food and beverage supply exhibition has started today and will end on Friday, February 23 at the Dubai World Trade Center 
  • The interprofessional has a stand (Hall 1. S1-L69) where to show visitors the great capacity of the Spanish poultry industry in terms of innovation, digital transformation, healthy eating and nutrition  
  • As part of its internationalization strategy, AVIANZA is carrying out this action through its agreement with ICEX

Dubai, February 19, 2024.- The 2024 edition of Gulfood Dubai began this morning at the Dubai World Trade Center, establishing itself, once again, as the largest fair in the Middle East dedicated to the food and beverage industry. One more edition AVIANZA, the Spanish Interprofessional Association of Poultry Meat, is present with an information stand with ICEX, as part of its internationalization plan. 

Until this Friday, the interprofessional organization will present to distributors, the restaurant sector and consumers the benefits of the Spanish poultry industry, which is an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of food. healthy, nutrition, animal welfare and food safety and quality. 

Jordi Montfort and Marta Lafarque, general secretary and head of the internationalization area of AVIANZA, respectively, are in charge of the association's space – HALL 1, stand S1-L69 – where it is already receiving personalities, companies and associations interested in generating synergies with the Spanish poultry sector. 

Likewise, on Wednesday, February 21, from 11:00 am to 12:30 pm, AVIANZA organizes a Masterclass under the #PoultryfromSpain campaign in the TOP TABLE GULFOOD space with the renowned Spanish chef Iker Zapata Errasti (Restaurante Tagomago, Dubai), who will perform a succulent recipe with Spanish poultry meat as the protagonist.  

Spanish poultry companies such as Procavi and Coren are also present at this international fair. Gulfood Dubai is the largest agri-food meeting in the Middle East, Africa, Southeast Asia and Oceania. The Spanish Interprofessional Association of Poultry Meat joins this scenario to give visibility and promote Spanish poultry farming. More than 5,000 exhibiting companies and institutions are invited to participate in this edition and visitors from more than 120 countries are expected to arrive.

For Jordi Montfort, general secretary of AVIANZA, “it is essential that the association has a presence in such prestigious international events as Gulfood Dubai. These fairs represent an irreplaceable platform to present and exalt the excellence of Spanish poultry products in an area that is so strategic for our international expansion plans, such as the countries of the Middle East."

Visits to the AVIANZA stand. From left to right. María Naranjo, director of the Food Industry at ICEX; Jordi Montfort and Marta Lafarque, general secretary and head of internationalization of AVIANZA and José Miguel Herrero, general director of the Food Industry of MAPA.
Representatives from MAPA, OFECOME Dubai and ICEX have been visiting the AVIANZA stand in Hall 1-S1-L69 today.
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Balance 2023: the poultry meat sector has earned the recognition of representing the Spain brand

This year has been marked by a process of recovery in demand for poultry meat, which reaches production values of 2021, but with a high cost of profitability after 2 years of price increases in raw materials, energy, inputs and inflation

●      The launch of “Aves de España” as a new guarantee brand for consumers and for the sector, as well as promotional actions among consumers to show the properties of Spanish poultry meat, have been its pillars of action.

●      One of these actions has been the “European Poultry” campaign, co-financed by the European Commission, and which has reached more than 20 million people in the last two years.

Madrid, December 21, 2023.- Avianza, the Spanish Interprofessional Poultry Meat Association, takes stock of 2023 with a vision of the sector's activity during the last year. From the poultry meat production indices, which reach 2021 levels, with a forecast of reaching 1,681,722 tons (chicken, turkey and quail), compared to 1,632,740 in 2022.

However, the increase does not yet cover the great economic efforts to face the successive crises of the last two years, nor the increase in production costs associated with our activity.

Despite everything, the association has pursued two main objectives:

  • The promotion of Spanish poultry meat among Spanish consumers, positioning itself around three values: Sustainability, Animal Welfare and Food Safety. For this, it has had the support of the Ministry of Agriculture, Fisheries and Food, Food of Spain, or the European Commission, with co-financed projects that are added to the investment of the partners themselves.
  • The second major objective has been the internationalization of our sector, with the opening of new markets such as Mexico, the reinforcement of the actions started with ICEX in the United Arab Emirates, a priority market, or the anticipation of receiving trade missions from China, the Philippines or Singapore.  

All this without forgetting a great claim: the recognition of Spanish poultry meat as a representative of the Spain brand and our gastronomic wealth, as well as our contribution to healthy, affordable and safe eating.

Main activity indicators of the Spanish poultry sector

In 2023, production has increased by 2.5%, with an increase in the average weight of the birds. Household consumption has recovered in relation to 2022, becoming a refuge product for households in 2023.

SECTOR EVOLUTION:

Initiatives for internationalization

Actions to generate new business opportunities and opening of markets for the Spanish poultry meat sector in the United Arab Emirates, thanks to the framework agreement with ICEX and the Poultry from Spain initiative. In addition, we proceed to open the Mexico market.

Thus, in our mission in Dubai, Spanish poultry meat was the protagonist thanks to the support of ICEX, the Economic and Commercial Office of the Spanish Embassy in Dubai and SOPEXA.

Furthermore, in 2024, actions have been confirmed to attract companies in the distribution and restaurant sector to markets such as the Philippines, China, or Singapore, among others.

It is time to look outside Europe for poultry exports. After the closure of important markets for France (such as Japan or the United States of America) due to vaccination against Avian Influenza, the possibility of influencing markets in third countries for Spain is a great opportunity. We are talking about Southeast Asian markets such as Singapore, Japan, Hong Kong or the Philippines, where we want to promote the Aves de España brand for the consumer in the retail and HORECA channel.

Position of the sector on the animal welfare regulations proposed by the European Commission.

According to Avianza, the impact on the poultry meat production sector in Spain of a possible implementation of the EFSA recommendations (under evaluation by the European Commission) would have the following consequences:

  • Reduction of almost 70% in the useful area of the farms. It is as if 3,500 farms were closed, out of the current 5,000. Therefore, those 3,500 farms would need to be built to compensate and supply the current level of demand.
  • Construction of around one more 73% of ships to compensate and be able to supply the market. This would mean an investment of +1.8 billion euros
  • Go back on the advances in genetics that currently allow for more sustainable, efficient and environmentally responsible production and guarantee food safety
  • The price of the carcass could triple on the farm. In the most consumed product in Spain, the breast, it could reach €15 or €20 per kilo for conventional free-range chicken.
  • This increase would mean that for the majority of Spaniards, chicken would become a luxury product for families, who would lose the possibility of accessing a very high quality protein.

Position of the sector on the new regulations for the transport of meat products (already in force)

The main provisions for road transport are:

  • When temperatures between 25°C and 30°C are expected, only trips that take place between 9:00 p.m. and 10:00 a.m. will be permitted. According to the average temperatures in Spain, the operation would have to be at night from May to October, approximately
  • The number of animals per square meter inside the trucks is reduced
  • Loading and unloading must be supervised by a veterinarian
  • The maximum travel times are set at 12 hours including loading and unloading (if the destination is a processing room) and 24 hours for chicks (48 hours after hatching).

This regulation means having to increase the truck fleet by 22% (about 505 more trucks per week). Increase costs due to night shifts, both for truck drivers and veterinarians and personnel involved in loading/unloading. Likewise, by increasing the fleet, CO2 emissions, fuel consumption, etc. will increase. Therefore, this regulation will be less efficient than the one applied until now. In addition, travel times drastically influence exports.

Launch of the “Aves de España” brand and Avianza Animal Welfare Spain (AAWS) seal

We have launched the first quality certification for “Poultry of Spain” meat. This initiative establishes the foundations and tools to highlight the production of poultry meat (chicken, turkey and quail) from its breeding, production, processing and global distribution.

This certificate articulates the main values of our production chain: environmental, economic and social sustainability, Animal Welfare and Food Safety. A milestone to highlight the quality of Spanish poultry meat and consolidate Spain as one of the European leaders in the production of poultry meat.

This initiative also introduces the Avianza Animal Welfare Spain (AAWS), a new B+ Animal Welfare Commitment badge specific to our poultry meat sector. It guarantees a higher implementation of current regulations throughout our production process, strengthening our commitment to animal welfare in this industry.

Campaign with MAP and Food from Spain

Initiative to promote the consumption of poultry meat for the national market, in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain. The objective has been to highlight the benefits of chicken, turkey or quail meat.

A campaign that has led us to collaborate with renowned chefs, carry out dissemination workshops and practical advice for the preparation of poultry meat, and raise awareness about healthy and balanced nutrition.

“Sustainable European Poultry” Initiative

Through the campaign EUROPEAN POULTRY MEAT, YOUR SMART CHOICE, co-financed by the European Commission, under the coordination of the European poultry association AVEC. The main objective has been to raise awareness among European consumers about the sustainability of the European poultry sector and the high quality of its product. It has been developed in Spain, France, Belgium and Germany.

Boosting the creativity of Spanish gastronomy

Poultry meat is a fundamental piece of the gastronomic wealth of our country, and together with the most renowned chefs, as well as promising young people, in 2023 we will promote several actions to raise awareness of our birds.

  • Meat Attraction, with cooking workshops taught by the renowned chef of Canal Cocina, Sergio Fernández, with poultry as the protagonist.
  • Gourmets Hall, with Fabián León as master of ceremonies of our ephemeral restaurant, where we promoted the consumption of kilometer 0 products.
  • Barbecue workshops, with chef Alfonso Castellano, at Seeds, to highlight one of our most international products, roast chicken, as well as other dishes with turkey and quail.  
  • Promotion of exploitative cuisine, with workshops and activities in Madrid's Mercado de la Paz, with the renowned chef and nutritionist Marta Verona as master of ceremonies. In addition, we opened our first pop up store in Post 92, to promote Local Markets and knowledge of the Birds of Spain.
  • Thanksgiving workshops, to join an international holiday using our most local products, with turkey as the protagonist. With chefs like Javier Muñoz Calero or Fernando Canales.

The importance of working together

  • We are Livestock.An initiative that is linked to European Livestock Voice and its "Meatthefacts" campaign (or "Livestock Reality" in Spain), and that aims to respond to the unjustified pressure on the livestock sector and the myths that surround it. We aim to underline the importance of providing accurate information on livestock production backed by scientific data and work on farms.
  • Meat Livestock Forum & Municipal Agricultural Livestock Network. An initiative promoted by interprofessional organizations in the sector to help the Spanish economy and society face the challenges of sustainability, digitalization and the demographic challenge.