• The Avianza restaurant has opened (and now closed) its doors in the space of the Ministry of Agriculture, Fisheries and Food and Food of Spain, where chef Lucía Grávalos has created three avant-garde gastronomic proposals with chicken, turkey and quail as the protagonists of the event.
  • Journalists, influencers, Avianza associates and professionals from the sector in general were able to taste these dishes and discover the benefits of white meat, in an event presented by the gastronomic journalist, Verónica Zumalacárregui.

This Tuesday, the 35th edition of Salón Gourmets had an ephemeral restaurant within its walls dedicated exclusively to Spanish poultry meat. Avianza, the Spanish Interprofessional Association of Poultry Meat, wanted to highlight the value of poultry meat in this way, opening its restaurant to journalists, influencers, associations and professionals in general from the sector, so that they could all enjoy a cutting-edge menu without leaving IFEMA. Poultry meat is the most consumed meat in our country, which is also one of the main producers of poultry meat in Europe (more than 750 million birds of Spanish origin are consumed per year).

Chef Lucía Grávalos was in charge of devising and preparing this three-course poultry menu. Diners began the tasting with a turkey terrine stewed with foie sauce, followed by a marinated quail cannelloni and ended the gastronomic experience with a marinated chicken taco with lemon and herbs, all made with local products. Lucía has worked with internationally renowned Spanish chefs such as Martín Berasategui, Dani García and Álvaro Salazar.

Likewise, the presenter and gastronomic journalist Verónica Zumalacárregui was in charge of leading this gastronomic experience and accompanying Lucía in the presentation of each of the dishes.

In the words of Jordi Montfort, secretary general of Avianza, "it is very important for the association to be present and to support such important events in the sector as the Salón Gourmets and in this way continue to give prominence to Spanish poultry meat, He adds that "thanks to the collaboration of the Ministry of Agriculture, Fisheries and Food and Alimentos de España and the vision and expertise of chef Lucía Grávalos, it has once again become clear that chicken, turkey and quail, when well prepared, are gourmet and avant-garde products".

The Avianza restaurant was located in the Gastronomic space of the Ministry of Agriculture, Fisheries and Food and Food of Spain, in Hall 8 of IFEMA and was attended by more than 100 people.

The 35th edition of Salón Gourmets, Europe's No. 1 quality food and beverage fair, opened its doors on Monday 25 April and will continue to host more than 1,500 gastronomic firms and 37,000 top-quality products until Thursday 28 April.  

In the featured photo, from left to right: Francisco García, Padesa; Marta Lafarque, Avianza; Jonathan Querol, Padesa; Jordi Montfort, Avianza; Lucía Grávalos, chef; Verónica Zumalacárregui, presenter; Vicente Rico and Alberto Redondo, Sada group.

As part of Meat Week, which was held to coincide with Meat Attraction, the International Meat Industry Trade Fair, AVIANZA, together with the interprofessional organisations ASICI, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO collaborated with the Mensajeros de la Paz Foundation by providing dishes made with meat products to contribute to the important charitable activity headed by Father Ángel. 

From 7 to 12 March, different rabbit, veal, lamb and poultry dishes, Iberian ham sandwiches and white layer pork sausages, prepared by the chefs and cutters of the six Spanish meat sector organisations, were served on the solidarity tables of the Foundation's soup kitchen. 

Mensajeros de la Paz, founded in Asturias in 1962 by Father Ángel García Rodríguez, currently has numerous social programmes, as well as areas of training, children, women, the elderly, immigration, etc., and the management of nearly a hundred homes for the elderly in different parts of Spain. All focused on improving the social and living conditions of the most disadvantaged citizens. 

Following the launch of the indefinite strike last Monday of the road freight transport sector in Spain, Avianza, the Spanish Interprofessional Association of Poultry Meat, which brings together 90% of the companies in the sector, is very concerned about how this situation is critically affecting both poultry farming and the distribution of product in the supermarket channel in our country.  

In a sector where timing is a vital factor, access to feed is key to rearing birds and closing production times in a timely manner. Variation in days can be a serious problem for both animal welfare and poultry management on farms with more than 46 million chickens produced every month, 1.5 million every day. Avianza represents more than 5,000 production farms, which are currently not guaranteed feed and other resources.  

Due to the characteristics of poultry meat, it is also critical to get the poultry to the production centres and, subsequently, to the shelves of markets, supermarkets and the HORECA channel. Not having agile transport corridors implies a serious problem for the conservation chain, as well as for the supply of distribution channels to meet the demand of the population.   

This is why Avianza urges the State Administrations, transport associations and the organisations involved to take measures to ensure adequate minimum services and the guarantee of being able to carry out a job that is crucial for feeding the population.  

On 8 March, the doors of Meat Attraction will open, the trade fair which will bring together the main national and international players in the meat sector at IFEMA, and where, for the first time, the Spanish poultry meat sector will be present.

Avianza will have a stand, 4B13, which will offer relevant information about the latest developments in this sector. There will be a series of activities aimed at the professional public, as well as workshops and specialised training to address new fields of marketing, innovation and export. The space will also have a showcooking and product demonstration area.  

In addition to Avianza's professional team, the stand will host the presence of 4 of our associated companies: Coren, Nutrave, Pujante and Uvesa, which will represent a committed sector that has invested heavily in recent years in innovation, process modernisation, sustainability and export capacity to new international markets.

Workshop by Spanish Michelin Star poultry farmer

Among the activities that will take place, it is worth highlighting the workshop that will take place in the Espacio Factoría Chef, on Wednesday 9th March at 14.00h, with Higinio Gómez Ortiz, a renowned poultry farmer with more than 5 decades of experience and one of the greatest poultry experts in our country.

With clients such as Coque, Lu or Diverxo, this professor from the Basque Culinary Center will show all those attending the workshop the stuffing and bridling techniques, the seasonality of the poultry or the organoleptic qualities of the poultry.  

We invite you to visit us at our stand 4B13 and join the more than 20,000 professional visitors that Meat Attraction will have in this edition.

Having just finished Gulfood, the largest trade fair in the Middle East dedicated to the food and hospitality industry, the Avianza team there, with Jordi Monfort, our Avianza general secretary, and Marta Lafarque, our international area manager, have only good words to say about the sector's participation in the fair.

In the first international incursion in the Middle East that Gulfood has meant for Avianza, we have been able, first of all, to be the communication bridge between the associated companies attending, Grupo Uvesa, Urgasa Group, Coren or Hijos de Juan Pujalte, among others, with the potential B2B customers present at the fair, carrying out our main professional task: supporting the companies in the sector.

In addition, the event has become a key networking point with entities as strategic for Avianza as the Municipality of Dubai, allowing us to strengthen commercial ties. All this in collaboration with ICEX, our partner for the promotion of the internationalisation plan in the Middle East, with which we have carried out the #MEgustaPoultry campaign that was launched last September in Dubai to give visibility and promote poultry meat.

Last but not least, Gulfood has been the visible face of the Spanish poultry sector where the more than 40,000 attendees have been able to see, first hand, the excellence and quality of national products, where we highlight the interest of purchasing managers from countries such as the United Arab Emirates and Saudi Arabia.

Undoubtedly a great experience that we hope to repeat in the near future to continue representing the poultry sector in the world.

The health benefits of chicken are well known nowadays. That's why eating poultry meat will steal your heart but give it back to you in a very healthy way. We'll tell you why.

It has been scientifically proven that the consumption of poultry meat is very favourable for a strong and healthy heart. From its high protein content to the vitamins it provides, it can be seen that this type of meat has a lot to offer.

Studies show that people who regularly eat chicken, turkey and other food-grade poultry have had a significant reduction in LDL cholesterol particles (harmful cholesterol) without changing HDL cholesterol (beneficial particles).

This is due to the high protein and unsaturated fat content of poultry meat in general, which makes it a good choice for cardiovascular health.

The protein strengthens muscles, which helps heart function, while the unsaturated fats help lower cholesterol levels. Chicken is also a great source of omega-3 fatty acids, vitamin B6, B12, niacin and selenium. Omega-3s are important for maintaining healthy blood pressure levels and keeping the blood thin. Vitamin B6 helps metabolise carbohydrates and protein into energy for the body, while B12 aids in the production of red blood cells. Niacin plays an important role in lowering LDL cholesterol levels.

Skinless chicken breast, turkey, quail and all types of poultry is one of the leanest cuts of meat on the market, with a fat content of only 1.6 grams. It is also low in calories, making it the perfect food for people who are trying to lose weight or keep it off.

Your heart will be in love with the chicken in a long-lasting relationship, where you will be happy and, for sure, if you eat partridges, you will also eat the chicken and the turkey with your eyes... and with your mouth!

From Avianza we invite you to take part in our competition to celebrate the month of love and you will be eligible to win one of the five El Corte Inglés gift cards worth 150 euros that we have for true bird lovers.  

It's very simple! Here are the steps you need to follow.  

  1. Choose the bird that makes your heart flutter and with which you are going to prepare that recipe that will raise sighs.  
  1. Don't throw away your receipt! You will need it to participate in the competition, as long as it is more than 7 euros.  
  1. Fill in the form and, in addition to your contact details, attach the recipe and the receipt. 

You have until 28 February to participate. Once the competition is over, the Avianza jury will select the 5 winners who will be announced on 2 March on this link

#LoveWithWings

The six interprofessional organisations of the livestock-meat sector, ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, have made public their satisfaction with the approval of the agri-food PERTE (Strategic project for economic recovery and transformation) by the Council of Ministers today, which will allow progress in the transformation of the sector under the levers of sustainability and digitisation, to underpin the Spanish position at the European and world forefront
of the meat sector.

The interprofessionals thank the Government for considering the agri-food sector - of which the livestock-meat chain is an important part - as a strategic sector for the country, an assessment that is reflected in the approval of this PERTE, integrated in the Recovery, Transformation and Resilience Plan, and which is of singular relevance for Spain.

With this approval, the pioneering initiative promoted by the livestock and meat interprofessionals, a strategic sectoral plan linked to European funds, is now being developed by a very large number of companies throughout the chain (livestock farmers and industries) throughout Spain.

This livestock-meat sector project will mobilise significant private investment that accompanies PERTE, with the aim of increasing its environmental sustainability and its capacity for innovation, contributing to the recovery and economic transformation of our country.

This project proposed by the livestock-meat chain involves 1,689 companies and livestock farmers from all the Autonomous Communities, 73.6% of which are SMEs, together with technological partners in the fields of the circular economy, renewable energies and digitalisation, and with an important focus on the territorial problems of our country and the positive contribution to the structuring of rural Spain
and the fight against depopulation.

With all this, the livestock-meat chain continues to demonstrate its commitment to contribute to the progress and development of Spanish society and its territories, through an ecosystem of activities that generates employment, wealth, territorial and socio-economic structuring, and is focused on sustainability and balanced, healthy and responsible food.

The doors of Gulfood, the largest trade fair in the Middle East dedicated to the food and hospitality industry, will open on 13 February and Avianza, the Spanish Interprofessional Association of Poultry Meat, will be there, hand in hand with ICEX, as part of its internationalisation plan.

The Dubai World Trade Centre will be the place where, for four days, the Avianza team will have its stand in Saeed Hall 1 - World Food S1-J4 / S1-K3 STAND 04, which will become the point of reference for all visitors from 120 countries and more than 4,000 companies attending who want to know the excellence and quality of Spanish poultry meat.

Participation in Gulfood is one more action within the #MEgustaPoultry campaign, which began last September in Dubai, to give visibility and promote Spanish poultry meat in the Middle East, one of the priority markets of its internationalisation plan. This campaign aims to show distributors, the catering sector and consumers the values associated with the Spanish poultry industry, as an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of healthy eating and nutrition.

During these months, several actions have been carried out, from the "Back to School" campaign in which 3 renowned Influencers in the UAE have collaborated to prepare various dishes using chicken, turkey and quail as a base, to training courses for cooks and chefs in the country with the renowned Asturian chef Mariano Andrés at SCAFA, The School of Culinary And Finishing Arts in Dubai, among other activities.

The #MEgustaPoultry campaign, which, in addition to the support of ICEX, has the backing of the Foods & Wines From Spain brand and the use of the Poultry From Spain quality seal, culminates with participation in this renowned trade fair, where the aim is to increase the turnover of the poultry sector, which has a turnover of 2,300 million euros per year and more than 40,000 direct and indirect jobs.

For Jordi Montfort, Secretary General of the Spanish Interprofessional Association of Poultry Meat, "it is very important for Avianza to be able to participate in such renowned trade fairs as Gulfood, which allows us to showcase the quality of Spanish poultry meat products in such an interesting and important region within our internationalisation plan as the countries of the Middle East".

We invite you to follow us on our social networks, Instagram and LinkedIn, where, in the coming weeks, we will be sharing our experience at Gulfood.  

 

MADRID, 19 January 2022.

The heads of the six interprofessional livestock-meat associations, Asici, Avianza, Intercun, Interovic, Interporc and Provacuno, defend in this opinion article published in El País the different production models of the sector, and call for a calm, responsible and committed political debate to face the future challenges of our activity.

Tribune El País Avianza