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AVIANZA will be representing the Spanish poultry meat market at Gulfood

The doors of Gulfood, the largest trade fair in the Middle East dedicated to the food and hospitality industry, will open on 13 February and Avianza, the Spanish Interprofessional Association of Poultry Meat, will be there, hand in hand with ICEX, as part of its internationalisation plan.

The Dubai World Trade Centre will be the place where, for four days, the Avianza team will have its stand in Saeed Hall 1 - World Food S1-J4 / S1-K3 STAND 04, which will become the point of reference for all visitors from 120 countries and more than 4,000 companies attending who want to know the excellence and quality of Spanish poultry meat.

Participation in Gulfood is one more action within the #MEgustaPoultry campaign, which began last September in Dubai, to give visibility and promote Spanish poultry meat in the Middle East, one of the priority markets of its internationalisation plan. This campaign aims to show distributors, the catering sector and consumers the values associated with the Spanish poultry industry, as an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of healthy eating and nutrition.

During these months, several actions have been carried out, from the "Back to School" campaign in which 3 renowned Influencers in the UAE have collaborated to prepare various dishes using chicken, turkey and quail as a base, to training courses for cooks and chefs in the country with the renowned Asturian chef Mariano Andrés at SCAFA, The School of Culinary And Finishing Arts in Dubai, among other activities.

The #MEgustaPoultry campaign, which, in addition to the support of ICEX, has the backing of the Foods & Wines From Spain brand and the use of the Poultry From Spain quality seal, culminates with participation in this renowned trade fair, where the aim is to increase the turnover of the poultry sector, which has a turnover of 2,300 million euros per year and more than 40,000 direct and indirect jobs.

For Jordi Montfort, Secretary General of the Spanish Interprofessional Association of Poultry Meat, "it is very important for Avianza to be able to participate in such renowned trade fairs as Gulfood, which allows us to showcase the quality of Spanish poultry meat products in such an interesting and important region within our internationalisation plan as the countries of the Middle East".

We invite you to follow us on our social networks, Instagram and LinkedIn, where, in the coming weeks, we will be sharing our experience at Gulfood.