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Berlin Declaration: A sustainable future where we all fit

After its General Assembly in Berlin, AVEC, The European Poultry Meat Association, in which he participates Avianza and AMACO As representatives of our country, they have launched a joint declaration of all their national members in favor of the challenges of sustainability in the sector. 


This Berlin Declaration (English version), which you can see below, represents the vision of a strategic sector in Europe such as poultry (chicken, turkey, quail, duck, goose and others), whose combined production exceeds 38,000 million euros, with exports of more than 2,000 million euros a year. 


More than 25,000 family farms throughout Europe generate nearly 370,000 direct jobs. 


«At Avianza we subscribe to the Berlin Declaration as a necessary point of reflection for the entire European poultry sector regarding the main challenges that we have been addressing from each of our national interprofessional organizations. The response to the great demands of our society and our consumers to advance sustainable food in all its aspects is in the hands of our farmers and companies in the sector, who have been working for years to guarantee the highest standards of quality, safety and respect for environment. It is more necessary than ever to listen to them.» Jordi Montfort, Secretary General of Avianza.

Berlin Declaration

AVEC and the representatives of the respective integrated national associations commit to developing and promoting a Sustainability Charter to be presented in early 2022. The charter will aim to find the best balance between the three pillars of sustainability: environmental, social and economic , to be consistent with the objectives of the EU Green Deal and the Farm to Fork Strategy.

AVEC has begun a reflection process with the aim of facing the next challenges of our planet, which we believe cannot be combated alone, but must be addressed with a common approach. Therefore, all stakeholders in the production chain (breeding company representatives, farmer representatives, food processors, academics and scientists) are participating in this initiative.

With this declaration, the European poultry meat sector commits to a sustainable future.

Our agreement

The European poultry meat sector is a competitive, innovative and sustainable sector that contributes significantly to the balanced and healthy diet of the people of Europe and the world. We provide high quality poultry meat of species such as chicken, turkey, quail, duck, goose or others.

The poultry meat sector is a strategic asset in the EU food system, with a total production value of €38 billion, with exports worth more than €2 billion per year and providing direct employment. to more than 370,000 people. Chickens, turkeys and ducks are raised to high standards on 25,000 family farms across Europe.

In Europe, conventional poultry meat production represents 80% of the market. Using highly efficient production processes, only a minimal amount of natural resources is needed to generate a source of protein of great value for the human diet.

Implementing higher welfare standards for our animals is part of our DNA and we are proud to be world leaders in this matter. To achieve animal welfare and have high product quality, the extensive experience of our highly qualified professionals, who bring many years of experience to our sector, is crucial.

Our mission is progress

We are a progressive and committed sector that constantly works on the development of our procedures throughout the entire production chain. As an integrated sector, we work closely together and benefit from knowledge sharing at all levels.

We are aware that society and politicians in the European Union are immersed in an intense debate about the future of livestock farming. We see ourselves as an active part in this discussion and as a trusted partner. We advocate an open, responsive and constructive dialogue with the EU institutions, politicians and relevant stakeholders, striving to find new solutions.

Context

To ensure a just transition towards more sustainable European poultry meat production, EU authorities need to ensure and enforce a level playing field with international trading partners and demand identical rules for poultry meat. imported.

In the context of the European Green Deal and the Farm to Fork strategy in which the 27 EU Member States committed to making the European Union the first climate-neutral continent by 2050, the EU poultry sector wants to contribute to a more sustainable world.

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This is the consumer of poultry meat in Spain

Of the Do It Yourself to the "culinary critic", without giving up family traditions

What's behind a good roast chicken or a turkey salad? How do we integrate poultry meat into our diet? AVIANZA presents the x-ray of the most popular profiles among Spanish consumers during the summer: families, couples and singles

August 2021. Every year we produce in Spain more than 1.7 million tons of birds, to which are added imports from other countries. In the three summer months alone, more than 120 million copies are consumed, with roasted or fried chicken as the protagonist, along with grilled turkey fillets as a rising dish and the recovery of traditional recipes with native birds, such as quail.

Behind the figures, with an average of consumption per person of 14 kg of poultry meat per year, there are many stories hidden that revolve around the most demanded product in our country. Avianza (avianza.org), the Spanish Interprofessional Association of Poultry Meat, has carried out an online study on the profile of consumers in our country of this type of product, which reflects that choosing a good product, cooking it, plating it and consuming it is one of the greatest delights for anyone, regardless of their age, their gender or their marital status.

These are the main conclusions of the study:

Family consumers: from tradition to healthy experimentation

Many family celebrations in Spain are accompanied by a delicious gastronomic proposal with native poultry meats. Consumer preferences revolve around chicken and turkey meat for their versatility, price and success in the menu of the week. They also value the possibility of take advantage of all parts of the product and they are very receptive to the cooking advice they find on social networks.

Their likes: They revolve around barbecue or roast chicken, chicken or turkey salad, curry chicken, fried chicken, crispy fried or free-range chicken, among others, with a strong link also with home cooking recipes, especially if they are combined with regular ingredients in your shopping basket.

It is an environment where woman is the main buyer (72% vs 28% men), and has the widest age range, with 67% between 35 and 54 years old. Also notable is the 28% of buyers between 55-64 years old, older people who must prepare food for large groups.

Strong ties stand out intergenerational family, the cooperation in the preparation of dishes and meal planning, as well as a great love of popular recipes that are characterized by their flavor and that provide a solution to most of the diners' needs.

Its geographical location is broader than other groups, with presence in large and small cities, towns and medium-sized municipalities.

Within families, Avianza has also analyzed the profile of parents with small children, with a majority age range between 27 and 44 years, also with a predominance of women (80% vs 20% men) as a purchase decision maker. In this case, we are talking about a woman who calls herself “modern", curious, who likes to be informed, loves the properties of poultry meat and is not afraid to leave his comfort zone to find technical and specialized information, especially with the aim of offering healthy foods to their young children.

They look for security and balance in the diet, beyond the product itself. Nutritional balance and also between what is fun or attractive for children with recommendations that may not be as much to their liking, but essential for their growth. Poultry meat is therefore a creative way to, “with patience”, respond to nutritional challenges. The increase in turkey in their menu is appreciated, especially grilled or cold cuts.

These types of fathers and mothers love DIY (Do It Yourself), with its own style, without anachronisms and inclusive. They are not mothers or fathers who want to compete, they love diversity, they are multifaceted, they know it and practice it, and they are capable of doing “magic with time.”

These types of families want experience new things, create new dishes with chicken or turkey, and invite the little ones to be part of the experience.

As buyers, they don't like bargains, they distrust hoaxes and slogans, and they don't accept being told what to do, buy or take. It encourages them to draw their own conclusion. Its mission statement is: “I'm not a target and neither is my family, you don't know me”.

Coupled consumers: “gastronomy tastes twice as good with who you love”

Named “gourmet" either "food lovers” for their interests, they are defined as foodies. They are passionate about discovering new proposals, especially if they bear the seal healthy. His ideal dish during romantic moments usually revolves around poultry meat (chicken, turkey or native species such as quail) as it allows him to combine “good eating” with well-being. After all, there is nothing worse than heavy digestion after a dinner for two.

In this type of buyer profile the woman shows a lower age ranger, from 25 years old, while it rises to 35 years for them. However, increasingly we find couples without children at older ages, up to 55 years old. Highlights the group of urbanites living in big cities, with higher education, who like to travel, learn about other cultures, and enjoy a medium/high purchasing power. Concerned about ecology and climate change, innovative in their diet, and with interest in the origin of the product you consume. The Spanish poultry meat seal is a guarantee for them.  

It is the most “masculinized” profile of the four analyzed by the Avianza study, which does not mean that it is the majority, but it does reveal that Man assumes a more leading role in the decision to purchase poultry meat. It's about a man fan of good eat, knowledgeable about the product and comfortable in kitchens. Directly links the kitchen with the well-being in all its phases: from the preparation of the menu for his week (what do I feel like), the design of the route through establishments to find the product he is looking for and has in mind, the storage at home (he is an expert in redistributing the freezer), he cares about the preparations (marinades, macerates), and respect and enjoy the rhythms required to obtain the best result.

For this type of consumers kitchen time is personal time, and they do not hesitate to dedicate it for themselves and their partners. That is why they enjoy the plating, details and accompaniments to the main product. “Gastronomy tastes twice as good with your partner”, they declare. Seeing your partner enjoy such careful final preparation is part of what unites you. They view cooking as culture, even as “live art.” Are traditional consumers and their modernized versions, but without altering values or principles. Finally, they are considered gourmet fans on social networks and specialized online sites. Recipes with less common bird species, such as capon, pularda, turkey, or quail, are gaining ground.

“Single” Consumer: delivery yes, but without giving up quality food

The consumer segment that lives alone has been associated with interests in low-nutrition takeout food, but the consumption of poultry meat is a way to break that concept. The proliferation of delivery or home delivery options makes it easier to incorporate poultry dishes into your menu., which also resist travel better and the time it takes to arrive at your home.

Estudio pollo carne avicola

Singles, students, people who telework at home, we are not only talking about young people, but about older people with a situation that has become separated or divorced. The distribution by sex is equal (50%), with women between 25 and 40 years old, and men between 30 and 45, which also reflects a later departure from home for this second segment.

The “millennial chicken” consumer is “appadicted, social, critical and free-thinking.””. They attach great importance to being close to reality, and dedicate time to home management, nutrition or personal well-being. They are pragmatic, pure practicality.

They resort to the service of delivery because you don't have time or desire to cook It is not incompatible with good eating and being satisfied, beyond the usual proposals. They want to try new restaurants and play at being culinary critics.

Their visit to the supermarket is aimed at buying a cut (tray of meat) and the appropriate ingredients, because they also feel prepared to cook and produce an even better version. They have no budget limitation, but they want to check which is the best option vs delivery. They distrust sales strategies based on purely commercial campaigns, although they are encouraged to participate in contests if they see the bases clear and it represents a challenge.

They love their ability to self-manage, take advantage of their “single” situation and not miss satisfying opportunities (cinema, travel, spa, adventure,…) for tomorrow. Always accompanied by a good gastronomic proposal.  

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Open letter livestock-meat sector

This is the letter signed by the six interprofessional organizations of the livestock-meat sector in response to the campaign launched by the Ministry of Consumer Affairs and its owner, Mr. Alberto Garzón Espinosa. In it we express our "stupor" at what we consider an unjustified attack on a very important part of our population, our economy and our professionals.

From Avianza, the Spanish interprofessional poultry meat association, we could not disagree more with their statements. We are a sector that has contributed responsibly and committed to the healthy diet of society, which has not stopped working in the most complicated moments of this pandemic, when we were asked to be there to supply the population. That has made significant efforts in terms of innovation, digital transformation, sustainability and support of that Mediterranean lifestyle that you mention, and of which we are part. Excluding us or attacking our sector is erasing an important part of our gastronomic culture and our contribution of value to the economy of our country.

Letter signed by ASICI, Avianza, Intercun, Interovic, Interporc and Provacuno

Dear Minister:

The six signatory Interprofessional Organizations want to express the astonishment of the hundreds of thousands of farmers, companies, workers and technicians from all over Spain linked to the livestock and meat sectors that we represent, at the campaign signed by yourself and the Ministry of which you are headline, in which he defames the entire livestock-meat sector.

It is worrying that a minister of the Government of Spain raises a series of statements, all of them erroneous, and also does so through public channels, trying to create an artificial confrontation with a sector, the livestock-meat sector, which plays a social and economic role. of the first magnitude in our country. According to the FAO, our sector generates more than 2.5 million jobs in Spain and almost 9,000 million euros of exports to Spain's trade balance.

It is irresponsible to use data in a distorted manner when many of them are from the Government of which it is a part, such as the official consumption data of the Ministry of Agriculture, Fisheries and Food or the data from the National Greenhouse Gas Inventory of the Ministry for the Ecological Transition and the Demographic Challenge.

The sector we represent will continue its informative work through verified data, such as the following:

  • When you claim that excessive meat consumption has led to an increase in cardiovascular diseases, diabetes and even some types of cancer, you should know that all international indicators reflect that the diet and lifestyle pattern of our country is the most suitable in the world, offering profiles that place Spain at the forefront of the world:
  • Spain is the healthiest country in the world (according to the Bloomberg ranking, Healthiest Country Index).
  • Spain is the country with the highest life expectancy in the world (according to the IHME of the University of Washington and the prestigious scientific journal The Lancet).
  • Spain is the country with the highest life expectancy in the European Union (according to the “State of Health in the EU 2019” report by the European Commission).
  • Spain has a rate well below the average cancer incidence rate of all OECD countries (according to the “Health at Glance 2019” study by the Organization for Economic Cooperation and Development (OECD).
  • When you claim that 15,000 liters of water are required to produce 1 kg of meat, you should know that the 90% of water attributed to meat production is "green water", coming from rain, which would continue to fall in the event of the disappearance of animals. Only one 10% corresponds to "blue water" and "gray water", an amount less than that of many vegetable crops.
  • When you ensure that 14.5% of greenhouse gases worldwide come from livestock, you should know that:
  • Livestock and manure production account for only 5.8% of emissions (Climate Watch and World Resources Institute, Our World in Data. Oxford University. 2020).
  • Energy, whether in the form of electricity, heat, transportation or industrial processes, accounts for the majority (74%) of greenhouse gas (GHG) emissions. The global food system, which encompasses production and post-agricultural processes such as processing and distribution, accounts for the remaining 26% of emissions. And of that 26%, livestock and fishing represent only a third (Joseph Poore and Thomas Nemecek. Science, 2018).
  • 80% of greenhouse gas (GHG) emissions from livestock farming in the world come from developing countries (FAO, 2017). We cannot contribute to mitigating climate change with a Eurocentric vision.
  • The intensity of emissions (CO2 eq/kg of meat) varies between different areas of the world. In our environment (Western Europe) we have one of the lowest emission intensities in the world (FAO, 2017). Our production systems are more efficient in the use of food, management and animal health. That is why we produce fewer emissions per unit of final product.
  • It is important to remember that, in Spain, according to official data from the National Inventory of Greenhouse Gases -Ministry for the Ecological Transition and the Demographic Challenge-, livestock production of meat represents only 7.8% of our country's total GHG emissions. On the contrary, transportation accounts for 27% of these emissions, followed by industry with 19.9%, electricity generation (17.8%), fuel consumption (8.5%) or industrial processes and use of other products (8%) (MITECO, 2020).
  • It is important to also remember that the methane produced in agriculture represents around 27% of the total methane emitted in the world. This methane is part of a biogenic cycle (it is transformed into CO2 and H.2Or in 12 years), which is absorbed by plants in photosynthesis. With stable livestock censuses, we do not increase CO2 in the atmosphere over time, so we do not contribute to warming like the consumption of fossil fuels is doing. Therefore, our emissions reduction contributes to the mitigation of climate change, just like other economic sectors.
  • When you claim that “the abuse of antibiotics endangers their effectiveness for both animals and humans,” you should know that:
  • The use of antibiotics as growth promoters in farm animals has been prohibited since 2006 (Directive 2001/82/EC and its subsequent amendments). Only sometimes, as in the case of humans, is it necessary to treat food-producing animals to cure a bacterial disease. The responsible use of medicines guarantees the well-being of animals, and that the food derived from them is healthy and safe.
  • European regulations regulate what medications and how they can be used to treat animals. Thus, only medications that have been authorized after having undergone a scientifically based risk assessment and favorable results can be used.
  • This has also been confirmed by the Spanish Agency for Medicines and Health Products (AEMPS), indicating that Spain reduced sales of veterinary antibiotics by 13.6% in 2019, a reduction of 58.8 TP3T between 2014 and 2019 (National Antibiotic Resistance Plan). Antibiotics).
  • At the European level, according to the latest report from the European Food Safety Agency (EFSA) on the monitoring of residues of veterinary medicines and other substances in animals and products of animal origin, only 0.30% of non-conformities were detected in 2019. Thus , EFSA concludes that there is a high level of compliance and that the European surveillance system is solid and contributes to consumer protection.

As you know, a few months ago we had the opportunity to meet with the Secretary General of the Ministry of Consumer Affairs, with whom we had a very cordial and fruitful meeting. At the meeting, we presented all the sectoral initiatives to support the country's recovery after the serious pandemic situation. Initiatives that include strong commitments in the areas of sustainability and the transition towards production models based on climate neutrality and circularity, as well as quality employment, territorial structuring, equal opportunities and balanced and healthy for the entire population.

We said it at the meeting and we reiterate it now: the livestock-meat sector contributes to job creation and creates opportunities and has strong environmental commitments with verifiable results. From the sector, we will continue on the path of institutional collaboration and dialogue; and we will continue to trust that our public officials contribute, with their attitude and their statements, to that climate of understanding and not by constructing a confrontation that does not exist.

Sincerely,

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We sign an agreement with the Spanish Federation of Municipalities and Provinces

Our joint work continues with the rest of the interprofessionals for the construction of the Municipal Livestock-Meat Network, a joint initiative to bring together municipalities with a significant presence of livestock and industries in their territory. The next step has been the signing of an important collaboration agreement with the FEMP, and the presentation of what will be the First Network Forum, scheduled for October. We reproduce the joint press release.

The Spanish Federation of Municipalities and Provinces (FEMP) and the six Interprofessional Organizations of the meat sector (OIAS) have signed today a collaboration agreement to promote the Municipal Livestock-Meat Network, an initiative launched by the Interprofessionals to work jointly with the Spanish municipalities that have a significant presence of livestock and industrial activities in their territory. 

The agreement has been signed by the secretary general of the FEMP, Carlos Daniel Casares, and the representatives of the OIAS: Antonio Prieto (president of ASICI), Antonio Sánchez (president of AVIANZA), Javier Gómez (vice president of INTERCUN), Raúl Muñiz (president of INTEROVIC), Alberto Herranz (director of INTERPORC) and Eliseu Isla (president of PROVACUNO). The event took place at the National Institute of Agricultural and Food Research and Technology (INIA), whose director, Esther Esteban, welcomed the participants. 

In his speech on behalf of the six Interprofessionals, Eliseu Isla stated that «Having the support of the FEMP for the development of this Network is a very relevant step for this initiative. "We are sure that together we will be able to join forces to make visible the rural world and its important role in Spanish territorial cohesion, as well as to promote innovation and progress in the livestock-meat sector.". 

For his part, Carlos Daniel Casares has highlighted «the contribution of the livestock-meat sector to the economy of thousands of municipalities in our country. “Depopulation is one of the great challenges we have as a country and livestock farming and meat industries are a tool to generate opportunities in rural areas.”. 

The Municipal Livestock-Meat Network aims to give visibility to the role of municipalities in the functioning of the sector, as well as promote public-private collaboration at the municipal level, developing actions or strategies to promote the sector, which has demonstrated its capacity for resilience and strength. strategic during the Covid-19 crisis. 

The Network will constitute a space for collaboration to face common challenges and share experiences that stimulate activity in the rural world and in municipalities throughout the territory and was created with the purpose of recognizing the important support of municipalities in the development of the activity of chain. In fact, the joint work carried out by companies and municipalities has allowed the livestock-meat chain to be one of the most important economic drivers in the country for some time and to act as the largest backbone agent of Rural Spain. 

In the development of this livestock-meat activity, municipalities play a fundamental role. With their support, the chain's activity has contributed, according to the latest data, a total of 42,000 million euros to the national GDP. The Municipal Livestock-Meat Network was created precisely with the purpose of recognizing this important synergy, and the essential work and support of the municipalities of our country. 

Joint work for livestock, meat and the development of rural Spain 

In this direction, the six interprofessional organizations that promote the Network have been working together for more than a year on the design of objectives and plans aimed at the social and economic recovery of our country, including the Next Generation Livestock-Meat project that may be part of the next PERTE Agri-food, with its own investments of more than 5,000 million euros distributed in matters of sustainability, digitalization and innovation. 

Its application together with aid from the European fund will bring about an unprecedented transformation of the sector in all the municipalities that host this economic activity, creating employment in the rural world and, especially, in areas at serious risk of depopulation. Likewise, work will also be done within the framework of the Network towards the development of the National Demographic Challenge Strategy, in order to adapt the sector's action to the needs of the municipalities. 

The first Network Forum will be held in October 

After the signing of this agreement, the First Forum of the Network is scheduled to be held in October of this year, with the official presentation of the municipalities that participate in it. There are already town councils such as Totana (Murcia) or Los Tojos (Cantabria), which have formalized their membership in the Network, and others such as Ourense, Marchena (Seville) or Zafra (Badajoz), which are processing it, or such as Porriño (Pontevedra), which plans to approve its incorporation at its next plenary session at the end of this month. 

Participation in the Network will allow municipalities to be part of a platform that is visible to the authorities and have a voice through it, benefiting from the interrelation with their counterparts from other localities to share opportunities in the rural world and the sector. 

Likewise, they will be able to actively participate in the political conversation, defending the interests of a sector that contributes to the economy, society and demographics of their territory, sharing experiences that stimulate the rural world and achieving institutional, business and public opinion visibility. .

In short, the Municipal Livestock-Meat Network will be a space for everyone, towns and cities, with which to continue building a rural world with quality of life, full of opportunities and with an eye toward the present and the future. 

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World Poultry Day: Videos of the session “Keys to an industry of the future”

These are the interventions of our specialists on the occasion of the webinar «Spanish poultry sector: Keys to an Industry of the Future». In this session we have the participation of Maria Naranjo, director of Food, Gastronomy and Wines at ICEX; Carlos Garces, innovation specialist and professor in the Department of Animal Production and Food Science and Technology at the CEU Cardenal Herrera University; Antonio Escribano, doctor specializing in endocrinology and nutrition; and Jordi Montfort, general secretary Avianza. You can see a summary of the day in this news at Meat, media partner of the event.

Intervention María Naranjo, director of Food, Gastronomy and Wines at ICEX

Intervention Doctor Antonio Escribano

Intervention Carlos Garcés, innovation specialist

Intervention Jordi Montfort, Avianza general secretary

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OPEN LETTER: The Spanish poultry sector can be a modern and sustainable economic engine

On “World Poultry Day” (International Poultry Day), the Spanish Interprofessional Association of Poultry Meat, AVIANZA, launches a message of vindication of the work of the thousands of professionals in the Spanish poultry sector, in one of the moments most complex in its history, and also with greater opportunities.

May 10, 2021. Our country needs to strengthen its industrial strength more than ever. At a time of maximum tension for our society, with the effects of this pandemic yet to be discerned on people's lives and the economy, It is key to have a strong, innovative business fabric prepared to respond to present and future challenges.. And the Spanish poultry industry is a powerful engine which already generates more than 2.3 billion euros to our GDP, with more than 40,000 direct jobs and a modern structure prepared to compete on equal terms with other countries. In 2020, according to data from the Ministry of Agriculture, Fisheries and Food, poultry meat production reached 1.7 million tons, but it did so in an unprecedented structural context, which is worth reflecting on.  

And it is that We run the risk of dynamiting robust pillars that have led us to be a powerful poultry industry in Europe, with one of the most professionalized value chains in the Spanish agri-food sector, with important advances in genetics and development of native species, and with strong roots in the regional economy. Without forgetting the support of a body of highly trusted veterinarians and the strong investments in design, development and consolidation of state-of-the-art industrial plants. We are also a gastronomic reference, both as producers of new products and formats and for accompanying our restaurant sector in new culinary proposals that combine the best of Spanish food.

The “green and technological” challenge is part of our culture as a poultry industry, as demonstrated by initiatives such as the framework agreement between several interprofessional organizations to promote the digital and sustainable transformation of our meat industries through funds Next Generation, with a joint investment of more than 3,500 million euros, of which 50% are of private origin.

The Sustainable Development Goals are on our roadmap as companies and as part of a society in which we want a better future.. But true sustainable development involves understanding the reality of the poultry industry, its particularities, and not generate relocation of key industries for Europe, with strong commitments in animal welfare, research or application of strict biosafety measures and protocols for the eradication of antibiotics in food, applied for years. European and Spanish regulations are one of the strictest, something that other markets do not guarantee, and where the SDGs are not a priority either. The challenge is feed billions of citizens responsibly, where a quality and controlled poultry meat generates trust and responds to the need to have a diet rich in nutrients, natural proteins, healthy. It is something we will defend at the United Nations Food Systems Summit later this year.

In this declaration of principles, we also offer a key contribution to the development of the industrial and economic fabric of rural or most depopulated areas. But we do it from the digitalization process that is already a fact in its plants. We are an industry that tackled an ambitious transformation challenge, with the aim of being more competitive, and at the same time more sustainable. It is not only a process that improves our industries, but also our ability to connect with consumers, to become the answer to your needs and new consumer habits.

The poultry industry is not a mere white label producer, but has known how to adapt to new scenarios, break that last mile to reach our customers through ecommerce or a more transparent, more direct, closer relationship. And that is synonymous with maturity and strength, it puts us in an unbeatable position to continue providing value to more and more segments of our industry.

This leads to strengthen our position in international markets, usually not considered a priority in the past, and which today more than ever are an opportunity and a necessity for our companies. Japan, China, the Philippines, the Middle East, Mexico and Europe itself perceive that something is moving in the Spanish poultry industry, and it is time to defend that position more than ever. It generates business for our companies, generates employment, generates wealth, and ultimately consolidates a stronger position as a poultry powerhouse. 

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REGISTER FOR THE WORLD POULTRY DAY EVENT: KEYS TO AN INDUSTRY OF THE FUTURE

Next May 10 we invite you to a very special day on the occasion of the #WorldPoultryDay (from 12pm to 1pm). We organize a sector meeting 1TP5Poultry industry with 3 great professionals to analyze the keys to our future:

✅ Maria Naranjo Crespo, Director of Food, Gastronomy and Wines of the ICEX.
✅ Carlos Garcés Narro, innovation specialist and professor in the Department of Animal Production and Food Science and Technology at the CEU Cardenal Herrera University.
✅ #AntonioNotary, a doctor specializing in both endocrinology and nutrition and sports medicine. Professor of Sports Nutrition by the Catholic University of Murcia.
✅ And Jordi Montfort, secretary general of #Avianza.

Registration in https://lnkd.in/ggeWz2T

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ARAL REPORT: PROCESSED TURKEY AND CHICKEN MEAT, CHALLENGES OF THE POULTRY SECTOR

Magazine ARAL (download here) has made a complete report on the market for processed turkey and chicken meat During last year. With the participation of several consulting firms and companies in the sector, this analysis shows how the poultry industry It has adapted to the new consumption habits of society, both those derived from the effects of this pandemic and those that had been registered in the preferences of families.

The biggest challenge in the sector has been in the customization of product offering, supported by the innovation and transformation of production companies, as well as the response to a client who seeks to know the origin of the products they consume as well as their production processes.

As pointed out Jordi Montfort, secretary general of Avianza In an opinion article that is part of this study, our sector has placed special focus on transparently showing the pillars that support our activity, such as Quality in raw materials, Sustainability and the Animal welfare.

In this article, we explain how we are gaining the trust of a consumer who is increasingly looking for the quality seal of our products of national origin, and for which we are carrying out digitalization processes of our value chain to reach them in a more direct and accessible way. And as Jordi Montfort points out, «quality and flavor take precedence over price competition, and this is something that the consumer appreciates, who welcomes the new proposals«.

Article written by Fernando Caballo Arcaya.

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AGRIBUSINESS SPECIAL: AN INDUSTRY COMMITTED TO ANIMAL WELFARE

The newspaper Agribusiness includes in its latest issue a special dedicated to Animal welfare, in which our interprofessional has participated with an opinion article that includes our main actions in this important commitment of the entire poultry industry. Can access the full content of the special on its website. We reproduce here the entire tribune of Jordi Montfort, secretary general of Avianza.

A responsible, innovative poultry industry committed to animal welfare

The Spanish poultry industry is a international benchmark for innovation capacity, transformation and adaptation to the new challenges posed by consumers and the agri-food value chain itself. Occupying this position has been possible thanks to a constant commitment of investment in all production processes, from genetics, raising birds on our farms, logistics and transportation, processing and manufacturing of products, or final marketing. And all this in addition, generating a important contribution to our economy, as well as the revitalization of business activity in rural areas.

Our farms, production centers and the entire ecosystem of companies in general are increasingly more professionalized, more technical, and even more prepared to address the process of internationalization to even more demanding markets, if possible. And in this evolution, Having an “Animal Welfare Commitment” seal is a priority for everyone. Because a large part of the homework has already been done. We are talking about the ability to transparently show that consumer that, for years, our companies and professionals have complied beyond and beyond with the principles set by the World Organization for Animal Health (OIE) in terms of animal welfare, as well as the regulations. of the European Union, such as the European Convention for the Protection of Animals on Livestock Farms. They are facts.

Having an “Animal Welfare Commitment” seal is a priority for everyone

Avianza

For this reason, our interprofessional actively participates in different work committees, both in our sector and with other interprofessionals, to create the common framework that allows us to promote a seal that represents to our consumers the guarantee of poultry production which is governed by the highest standards of animal welfare, as well as ethical criteria. Standards that are applied in areas of biosecurity, food, accommodation and facilities, or animal management.

It is a common responsibility, which is nourished by the improvements proposed by the entire ecosystem of the meat industry, committees of experts involving universities and technology centers, certification entities, operators and the animal protection and defense organizations themselves. Dialogue and respect must be the basis of improvement.

Because in the European Union we have one of the most demanding and advanced regulations in the field of animal welfare, and our companies are guarantors of compliance. When our poultry products compete in international markets, and also the national one, it should be an important competitive advantage, especially given the threat of low-cost poultry meat from markets that are more lax in their production policies. And this is something that we want to highlight in a positive way: Spanish poultry meat is a healthy, safe and quality product.

Our companies and professionals have spent years transforming their facilities into highly advanced complexes, where innovation and digitalization help to control and improve each part of the production process, with a significant investment in traceability. Technologies such as blockchain, or the governance and adoption of data for making better decisions, are part of this transformation process, and their practical application can contribute to giving elderly solidity and transparency to initiatives such as our quality and animal welfare seal.

We have the opportunity to harmonize the certification processes so that the consumer recognizes in a single seal that reality of which we are so proud.

Avianza

From Avianza We want that when consumers go to their shelves they have the guarantee that purchasing a poultry product produced in Spain is synonymous with all the values that we have mentioned previously. And also the efforts of thousands of anonymous professionals and families who work every day to guarantee that Spanish poultry meat is part of the gastronomic heritage of our country.

In 2021 we address important challenges in the internationalization of our products, focusing on markets such as Japan, Hong Kong, the Middle East or the EU itself, especially with a Premium product, and the ability to communicate more widely, efficiently and transparent the good practices in terms of animal welfare that we have applied in all links of the value chain of the meat industry.

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The 9 paradoxes you should know "from farm to table"

The Sustainability It is one of the pillars on which the development of the current meat industry is based, and its weight will be even greater in the coming years, together with the energy transition wave innovation. To demonstrate the efforts of the European livestock sector in this regard, from Avianza We participate in the initiative promoted by the Platform "European Livestock Voice”, which in Spain has its adaptation in We are Livestock.

Part of our efforts are aimed at effectively exposing the keys that can allow an effective strategy to be developed and implemented in Europe. “from farm to table””. A challenge for which several interprofessionals have joined together, within the framework of action of the European Union.

Our last action was the presentation of the video «The 9 paradoxes of farm to table», where we highlight that, despite good intentions, «the farm to fork strategy does not take into consideration the real situation and challenges of the livestock sector«. Our wish is actively participate in the great process of ecological transition underway, but showing through these contents that the answer requires a complete, transparent and close to reality analysis.

These 9 paradoxes reflect the misconceptions and prejudices suffered by the livestock sector, and which refer to issues such as the environment, health or the economy. Our challenge is uncover inaccuracies that often spread without any scientific basis, and provide truthful information on topics such as:
• The nutritional value of meat
• The coherence of land use for livestock activity.
• The environmental sustainability of the European livestock chain
• The economic impact of the sector
• The protection of animal welfare
• The use of fertilizers
• Employment in rural areas
• The gastronomic and cultural heritage of products of animal origin
• The safety and availability of our food products