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Avianza warns of recent food alerts from the European Commission and questions Mercosur's food security

Madrid, February 18, 2025. In recent weeks, the European Commission's Rapid Alert System for Food and Feed (RASFF Window) has issued several alert notifications linked to poultry products from Brazil, which has revived concerns about food safety in Mercosur countries. These alerts include the detection of pesticide residues and chlorinated chemicals, which are not permitted in the European Union, as well as the presence of pathogens such as Salmonella in meat products. For this reason, their entry has been refused, but it is impossible to verify the 100% of shipments from Brazil. 

From Avianza, the Spanish Interprofessional Association of Poultry Meat, we underline the importance of strengthening controls on imports from Mercosur countries, especially at a time when trade agreements are being sought that could increase the entry of these products into the European market. The growing list of alerts issued by the RASFF exposes the vulnerabilities of the food safety system of these countries and raises serious doubts about the quality and compliance with the health standards required in the EU.

Furthermore, the recent European Commission report, “Final of audit carried out in Brazil from 15 April to 3 May 2024 in order to evaluate the animal health controls in place, in particular on avian influenza in relation to the export of poultry, eggs and their products to the European Union”, calls into question the capacity of the Brazilian authorities to diagnose outbreaks of avian influenza early. The document warns that, although the system offers certain guarantees on compliance with import requirements, surveillance for highly pathogenic avian influenza (HPAI) may not be sufficient to detect the disease in time, which increases uncertainties regarding the control of exported products.

In this regard, Avianza reiterates its concern about the impact that the Mercosur agreement would have on the European poultry sector. According to the Rabobank report, "EU-Mercosur agreement: Implications for food and agribusiness", this agreement would allow the entry of 180,000 additional tons of poultry meat from Mercosur, which represents an increase of 581 TP3T with respect to current imports from this region and 201 TP3T with respect to total poultry imports in the EU. This increase, together with the deficiencies in Brazilian health controls, could put European food safety at risk, compared to the strict controls that European producers comply with, as reflected in the recent declaration of Spain as free of avian flu by the World Organisation for Animal Health.

Faced with this situation, Avianza urges European authorities to assess the impact of these products on consumer health and to prioritise local production of poultry meat, which is subject to strict quality controls and certifications. It is essential to defend the European poultry industry, which guarantees complete traceability and complies with the most rigorous animal welfare and food safety regulations, offering consumers safe, top-quality products.

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AVIANZA once again brings “Poultry from Spain” to Gulfood Dubai, the largest agri-food fair in the Middle East

  • The prestigious international food and beverage fair has started today and will run until Friday, February 21 at the Dubai World Trade Center
  • The poultry interprofessional has a presence in the ICEX space, where the Poultry of Spain has an area of 48m2, where six important poultry companies show their products and production processes to visitors.
  • With this action, Avianza is able to demonstrate the quality, capacity for innovation, as well as the commitment to animal welfare, sustainability and food safety of the Spanish poultry sector. 

Dubai, February 17, 2025.- The 2025 edition of Gulfood Dubai has kicked off this morning at the Dubai World Trade Center, consolidating its position as the largest agri-food event in the Middle East. AVIANZA, the Spanish Interprofessional Association of Poultry Meat, is once again present at this international forum with a large space within the ICEX Spain, Export and Investment pavilion, called “Poultry from Spain”. Within the area dedicated to the Spanish poultry sector, six large poultry companies, such as Coren, Iberdigest, Oblanca, Subirats, Urgasa and Vall Companys, have their own space to showcase their products and production processes to visitors. 

The presence at Gulfood Dubai is part of Avianza's internationalisation strategy and its agreement with ICEX, in collaboration with the Ministry of Agriculture, Fisheries and Food, so this will be a key week to promote the competitive advantages of the Spanish poultry industry to distributors, restaurateurs and consumers, internationally recognised for its quality, innovation and high standards in animal welfare, sustainability and food safety. In this regard, the Avianza team, headed by Jordi Montfort, general secretary, and Marta Lafarque, head of internationalisation, will be receiving representatives of companies and associations interested in establishing alliances with the Spanish poultry sector in the interprofessional space. 

“Participation in such renowned fairs as Gulfood is key to positioning Spanish poultry products in a region of great importance for our international expansion, such as the Middle East. This event represents an indisputable platform to present and exalt the excellence of our production” says Jordi Montfort.

Representatives of Avianza, the six poultry companies and OFECOME at the Poultry from Spain space at Gulfood Dubai.

“Poultry from Spain” space within the ICEX stand.

Meetings at the Avianza area in Gulfood Dubai.

Members of OFECOME, representatives of Coren, Iberdigest, Oblanca, Subirats, Urgasa and Vall Companys and the Avianza team in the space dedicated to poultry meat.

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The poultry meat sector is promoting a European sustainability model in the face of the threat of low-cost production and animal rights activists' lies

Avianza has held a meeting with distribution, restaurant brands and the media where it has delved into the main challenges of the poultry sector in 2025

Poultry meat accounts for 411 TP3T of total protein consumption in Europe, consolidating its position as one of the main sources of protein in the European diet and global poultry meat consumption is expected to grow by 21 TP3T per capita by 2032.

Chicken meat is the most consumed fresh meat, with 557,900 tons in 2023

In terms of sustainability, European poultry meat is already established as a role model in the food sector and follows the objectives and meets the standards of the European Commission's Farm to Fork strategy.

Pressure from animal rights initiatives such as the European Chicken Commitment (ECC) to impose its model would entail an investment of 8.24 billion euros, which would reduce European production capacity and increase imports from countries with less strict regulations.

Madrid, February 4, 2025. Avianza, the Spanish Interprofessional Association of Poultry Meat, has held a debate forum for professionals in the sector, distribution and restaurant brands, as well as for specialized journalists. In this virtual meeting, Josep Solé and Jordi Montfort, president and general secretary of Avianza, respectively, together with Carlos Garcés, researcher and president of the European Federation of WPSA (World's Poultry Science Association) delved into the situation of the poultry sector for 2024 and the challenges for 2025.  

European poultry meat, a sustainable food sector

European poultry meat accounts for 411 TP3T of total protein consumption in Europe, establishing itself as one of the main sources of protein in the European diet and global poultry meat consumption is expected to grow by 21 TP3T per capita by 2032.

But it is also recognised worldwide for its high quality and efficient use of resources. Producers in the sector are aware of the importance of sustainability throughout the production chain, following the objectives of the European Commission's Farm to Fork Strategy. 

The European poultry sector is constantly seeking to improve its practices, establishing itself as a global model in food sustainability with strict EU regulations that guarantee resource conservation and animal welfare. 

In Spain, chicken meat is the most consumed fresh meat, with 557,900 tonnes in 2023, which represents an increase of 15% compared to the previous year.

A sustainable sector that they try to pressure with hoaxes 

Following these objective data on good practices in the European poultry sector, Avianza spokespeople wanted to delve deeper into the threats and the appearance of hoaxes and misinformation surrounding production systems and certifications promoted by animal rights groups and international pressure lobbies. 

Specifically, in relation to the initiative called European Chicken Commitment (ECC), under a pressure campaign for adherence to its own seal of animal welfare, in Spain coordinated by the Animal Welfare Observatory, which requires producers to eliminate breeding systems to focus only on the most expensive segment of products, derived from opting for lower breeding densities, the use of slow-growing strains and breeding in facilities with access to the outside. These measures would be the death knell for thousands of farmers in Spain, as well as an increase in costs that will impact on the ability of consumers to choose more affordable poultry meat. 

Its impact in logistical and economic terms is equally unaffordable (ADAS Report), something that animal rights organisations do not provide in a transparent manner to show the consequences of their demands. It is estimated that the implementation of the ECC would increase production costs by 21.9% per kg of poultry (from €2.74 to €3.34), an amount that could reach €22/kg in the case of breasts.

Furthermore, moving current production systems to ECC conditions would require 66.3% more farming space, which would be equivalent to the construction of around 9,692 new poultry houses, at an estimated cost of €8.24 billion. This scenario not only represents a huge financial effort for producers, but could also lead to a significant reduction in production in Europe, opening the door to greater dependence on imports from third countries, where regulations are much less strict.

“In addition to all these handicaps, there is the campaign of discredit and lies carried out by these organisations, providing supposed studies, clearly biased, with the sole aim of generating controversy and confusion among consumers and, ultimately, putting pressure on distribution companies, restaurant brands and poultry companies to join the private initiative of the ECC and continue financing these organisations” said Jordi Montfort, secretary of Avianza, adding that “what is really serious is that they call into question the advances of the sector in terms of sustainability and animal welfare, both European and Spanish, for a purely economic and ideological interest, and that they try to sell it to the consumer as an animalist act. The consumer deserves to have all the information” 

For his part, researcher Carlos Garcés, reaffirmed, through studies and contrasted data, that “producing poultry meat is producing the most sustainable meat in the world, it is the meat that has the greatest efficiency as a product because the poultry sector is the sector that has opted for technological improvements.” 

“Sustainable European Poultry Meat” Campaign

Avianza has been collaborating with the European Union for two years now on the “Sustainable European Poultry Meat” campaign, a project in which an intense dissemination effort is being carried out among consumers, educational institutions and research centres in our country. In this year, such relevant actions have been developed as: Sustainable Poultry Gastronomic Week at the Limbo Bernabéu Restaurant, seminars at universities for more than 5,000 students or the popular 10k race where more than 1,000 participants registered.  

Moment of the webinar with Josep Solé, president of Avianza and Jordi Montfort, general secretary.

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The FEMP approves the creation of the Network of Local Meat-Producing Entities

It arises from the agreement with the meat interprofessionals

  • Its objective is to defend, promote and give visibility to the livestock-meat activity and to claim its contribution to the rural world and the maintenance of its economic fabric.
  • The president of the Provincial Council of Ávila and of the FEMP Agriculture Commission, Carlos García, has been chosen to preside over the Network


January 23, 2025The Governing Board of the Spanish Federation of Municipalities and Provinces (FEMP) has approved the creation of the Network of Local Meat-Producing Entities, with the aim of defending, promoting and giving visibility to the relevance of the meat-producing activity and claiming its contribution to the rural world and the maintenance of its economic fabric, highlighting its role as a key element for population fixation and territorial cohesion.


The president of the Agriculture, Livestock, Forest Management and Rural Economy Commission of the FEMP and the Provincial Council of Ávila, Carlos García, has been elected to preside over the Livestock-Meat Network.


The Livestock-Meat Forum, which brings together the six interprofessional organisations in the sector (ASICI, AVIANZA, INTERCUN, INTERPOVIC, INTERPORC and ROVACUNO) has highlighted the importance of this new action in the rural area, arising from the agreement signed with the FEMP with the intention of being the basis for communication and collaboration between the private and public sectors at municipal level.


With the creation of this new network, the aim is to transfer good practices, develop awareness-raising activities and advise municipalities on all aspects related to livestock and industrial activity carried out in their territorial area, as well as launch activities to promote the sector.

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AVIANZA is part of the BIOTEGANIA project to improve animal health and livestock sustainability 

  • The initiative works on a comprehensive solution to control and prevent the transmission of diseases, optimize logistics and production processes and reduce environmental impact.l.
  • The BIOTEGANIA project was created to address the challenges and limitations of the agri-food sector through new technologies.
  • Funded by the CDTI and the State Research Agency of the Ministry of Science, Innovation and Universities of the Government of Spain, it has a consortium made up of seven companies and six research centers.

Livestock farming is a key activity to ensure that people have adequate access to the protein necessary to meet their nutritional needs. The pig and poultry sectors represent nearly 11% of Spanish GDP and employ more than 700,000 people.

Despite its importance, this sector faces multiple challenges and limitations such as the control of greenhouse gas emissions, nitrates and phosphorus, the need to restrict the use of antibiotics or the improvement of animal welfare. These are challenges that must inevitably be faced in order to achieve its goals. ensure the sustainability of production in an ethical and responsible manner.

To achieve this, it is essential to improve the overall health of animals and develop new technologies, methods and practices that make the sector more efficient, competitive and environmentally friendly, and which also takes into account the entire livestock value chain.

In this context, the BIOTEGANIA project was born, funded by the CDTI and the State Research Agency of the Ministry of Science, Innovation and Universities of the Government of Spain.

The initiative aims to develop a system that integrates different biotechnological, digital and artificial intelligence tools for the detection, prevention, control and treatment of emerging communicable diseases and for the optimization of logistics and production processes in the agri-food sector. In this way, through sensors and advanced diagnostics, the application of biosecurity and biocontainment, and phage therapy, the aim is to offer the food value chain a comprehensive solution, promoting significant environmental, social and economic benefits that will improve the competitiveness of livestock farming.

Social impact

The project will respond to two problems of great importance to society, such as: protection, welfare and sustainability of farm animals, and the safety of the food we consume.

On the one hand, it will contribute to improving animal health and welfare by reducing non-communicable diseases. At the same time, environmental issues will be addressed, promoting the ecological transition by reducing the impact of waste and the water and CO footprint.2 in livestock production.

Likewise, the initiative will help improve the quality and safety of the food we consume, reducing the potential transmission of zoonotic pathogens and antimicrobial resistance through the consumption of contaminated food, which will help ensure food safety and protect consumer health.

This research and knowledge transfer project involves the collaboration between seven companies and six research centres. In the business field they participate Quartet SL of Jorge Group; Sanchez Romero Carvajal Jabugo SAU of the Osborne Group; Cobb Española SA of Cobb Group Europe; White AVICOLA SL from Grupo Oblanca; Vital Professional Services SERPROVIT SL; Animal Data Analytics ADA SL; and Exopol SLU. On the other hand, in the scientific-technological field it has the participation of the technological center AZTI (Basque Country), the Poultry Quality and Animal Feed Center of the Valencian Community (CECAV), the Autonomous University of Barcelona (UAB), the Cardenal Herrera University (UCH-CEU), the Complutense University of Madrid (UCM) and the Polytechnic University of Valencia ((UPV). In addition, the project is supported by ANPROGAPOR (National Association of Pig Producers) and AVIANZA (Interprofessional Association of Poultry Meat), which will promote the dissemination of the project's progress in both sectors and enhance the continuity of the project and the exploitation of its results.

Image resource from Avianza.

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THE SPANISH MEAT AND POULTRY SECTOR REJECTS THE EU-MERCOSUR AGREEMENT DUE TO ITS CONSEQUENCES FOR FOOD SECURITY, THE ENVIRONMENT AND THE SUSTAINABILITY OF THE SECTOR

● It poses a direct and immediate threat to the sustainability of the poultry sector, putting thousands of jobs at risk by allowing imports that do not meet strict European quality and sustainability standards.
● They represent unfair competition with tangible environmental risks, since regulatory and production cost differences favour unsustainable practices, compromising food safety and the climate objectives of the European Union.


Madrid, December 9, 2024.- AVIANZA, the Spanish Interprofessional Association of Poultry Meat, joins the widespread rejection of the European poultry meat sector, and of agriculture and livestock in general, against the trade agreement between the European Union and Mercosur, due to the serious implications that this has for food safety, compliance with production standards, environmental sustainability and the future of the European agricultural and livestock sector.


The agreement, which allows for increased imports of poultry meat and other agricultural products from Mercosur countries (Brazil, Argentina, Paraguay and Uruguay), represents a significant risk to the quality and sustainability standards that distinguish European production. According to the latest reports from the EU Directorate-General for Health and Food Safety (DG SANTE), Brazil faces serious difficulties in ensuring compliance with European health standards, raising concerns about the safety of imports.


A devastating impact on local production


The agreement provides for an additional import quota of 180,000 tonnes of poultry meat from Mercosur (in addition to the 300,000 already authorised), which is equivalent to the combined production of countries such as Finland, Sweden and Denmark. These imports not only affect local producers, but also generate unfair competition by allowing the entry of products that do not comply with the strict animal welfare, food safety and environmental sustainability regulations in force in the EU.


Currently, 25% of chicken breast meat consumed in the EU comes from third countries such as Brazil, Thailand and Ukraine, which do not operate under the same standards. This situation will worsen with the entry into force of the agreement, weakening local production and putting thousands of jobs at risk in the Spanish poultry sector.


Spanish poultry producers face significantly higher production costs due to compliance with strict animal welfare, food safety and sustainability regulations. It is estimated that these standards can account for between 6%-8% of the selling price of poultry meat in Spain (and that, without the approval of new animal welfare regulations and non-deforested origin of soybeans). In contrast, Brazilian producers operate under less demanding regulations, which allows them to offer lower prices and creates unfair competition that threatens the viability of the Spanish poultry sector.


Risks to environmental sustainability and biodiversity


The agreement contradicts Europe's commitments to climate action and biodiversity protection. Mercosur countries, especially Brazil, have been repeatedly singled out for unsustainable practices such as massive deforestation and the use of substances banned in the EU, such as atrazine in agricultural crops, as well as the use of antibiotics or hormones. These regulatory differences not only compromise global efforts to combat climate change, but also undermine the sustainability goals set out in the European Green Deal.


Lack of reciprocity and transparency for consumers


Despite promises of origin labelling, current regulations do not require identification of the origin of meat used in processed products, such as ready meals or food in catering chains. This leaves European consumers exposed to products that do not meet the standards they expect, without the possibility of making informed choices.


AVIANZA insists on the need to implement mandatory labelling for all meat and poultry products, as well as to ensure reciprocity in production standards between the EU and exporting countries.


A call to action


From AVIANZA, and in line with the position of other European associations such as AVEC, CEPM and COPA-COGECA, we urge the political leaders of the European Union to reject the agreement in its current form. Allowing the entry of agricultural products that do not meet European standards would be a strategic error that would undermine food safety, consumer welfare and the sustainability of our agricultural sector.


The future of European agriculture and livestock farming depends on a trade policy that protects our producers, promotes sustainability and defends European values.

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Once again, the Birds of Spain are the stars of AVIANZA's Thanksgiving celebration

● The Spanish Interprofessional Association of Poultry Meat has organized, one more year, the Thanksgiving dinner with chef Manu Berganza (Azotea Group) and the pairing of Bodegas Carmelo Rodero

● The event, which took place at the Cornamusa restaurant in Madrid, brought together prominent representatives of the agri-food sector, as well as journalists and influencers related to food, gastronomy and lifestyle.

● In addition, Aves de España will hold a raffle in collaboration with Taste of America - through their Instagram profiles - where 15 turkeys of Spanish origin and different classic American side dishes will be given away.

Madrid, November 27, 2024.- For the third consecutive year, Avianza, the Spanish Interprofessional Association of Poultry Meat, has celebrated the traditional Thanksgiving holiday with turkey and Spanish poultry as the main protagonists. For this, the chef chosen was Manu Berganza, who leads the kitchens of Azotea Grupo and prepared, at the Cornamusa restaurant (Madrid), a complete roast turkey menu with its traditional garnishes and also shared his carving technique with the attendees.


During this culinary event, which was attended by a large group of guests including representatives of the Spanish agri-food sector, journalists and renowned influencers in the gastronomic and lifestyle fields, Avianza continued to promote the consumption of poultry meat, in general, and turkey in particular, one of the most versatile and healthy options on the market. And of course, highlighting meat certified with the Aves de España seal, a distinction that certifies the Quality, Sustainability and Food Safety of the Spanish poultry product.


In addition, on this occasion, Avianza had the collaboration of Bodegas Carmelo Rodero, who created a perfect pairing to accompany the turkey. Its founder, Carmelo Rodero, and its technical director and oenologist, Beatriz Rodero, shared with the attendees the history of their company and the details of the wines of the evening: Carmelo Rodero Crianza 2022, Carmelo Rodero Raza 2021 and Carmelo Rodero TSM.


“It is a pleasure for us to continue promoting Thanksgiving, a holiday with such a beautiful connotation as gratitude and in which everything revolves around a turkey” says Jordi Montfort, Secretary General of Avianza, adding that “it is a celebration that allows us to continue giving value to the Poultry of Spain, to the work of thousands of farmers and professionals in a production chain that employs more than 40,000 people and is one of the three main producers of poultry meat in Europe. For all these reasons, combining this American tradition with a quality raw material such as the Spanish turkey seems to us to be the perfect combination.”

Turkey: symbol of celebration and versatility


Turkey has earned a prominent place on holiday tables thanks to its versatility, flavor and ability to bring people together around a special meal. It is an essential food in Christmas and Thanksgiving recipes, a holiday celebrated on the fourth Thursday of November in the United States, where stuffed turkey is the main dish.


Similarly, in the Christmas celebrations of many cultures, roast or stuffed turkey has become one of the most traditional recipes, consolidating its presence on the tables during these festivities.

Spanish turkey and American side dishes, the perfect combination


In addition to this Thanksgiving dinner, Avianza and Aves de España will be holding a raffle from Thanksgiving Day (November 28) until December 5 in collaboration with Taste of America, a company specializing in American products. 15 turkeys will be given away, as well as products to accompany them, such as pumpkin puree or the classic turkey stuffing with herbs and spices. The contest rules can be found on the Instagram profiles @avesdespana and @tasteofamericae.

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Thanksgiving or Friendsgiving, celebrate it however you like, but always with Birds of Spain

We propose a very simple and tasty recipe to surprise your guests.


Thanksgiving It is a beloved tradition that we are already adopting in our country. This celebration, originating in American culture, becomes a great opportunity to be thankful, gather family members and share a special evening around a roast turkey.

In fact, there are many who already adapt this dinner and turn it into the so-called and fun Friendsgiving, where friends get together to celebrate and give thanks for their union and friendship.


He Thanksgiving It has gained prominence in recent years and there are already numerous emblematic restaurants that include special menus of Thanksgiving in our country, but, Avianza, the Spanish Interprofessional Association of Poultry Meat, wants to go a step further and promote this celebration also having a prominent place in homes.

The goal is for Spaniards to learn how to cook turkey, but always with the quality and safety that comes from doing so using Spanish poultry meat that is certified with Birds of Spain, a seal of quality awarded to those poultry products that have been audited and that follow the premises and controls based on Sustainability, Animal Welfare and Food Safety.


To achieve this goal, Birds of Spain has had the collaboration of the company specialized in American products, Taste of America, which shares a great recipe to celebrate Thanksgiving at home on November 28th, with the perfect combination of the Spanish touch of poultry and North American products for the accompaniment.


Ingredients:


● 1 whole turkey (5-7 kilos). Serves 10 people
● 8 tablespoons unsalted butter
● 4 fresh sprigs of thyme, rosemary or sage, or a combination of all of these
● 1 lemon, cut into quarters
● Salt
● Freshly ground black pepper
● 2 cups chicken or vegetable broth


Instructions:


● Remove the turkey from the refrigerator 30/60 minutes before roasting it
● Preheat the oven to 220ºC and leave only the bottom rack open
● Melt the butter in a saucepan, together with the herbs
● Spread the turkey generously with butter all over and season with salt and pepper, even under the skin, in some areas, so that it has contact with the meat
● Place the turkey in the roasting pan with the breast facing up. Remove the herb sprigs from the butter and place inside the turkey, along with the lemon.
● Pour 2 cups of broth into the pan and hold the wings under the turkey
● Place the turkey in the oven and lower the temperature to 180ºC
● The general rule is 27 minutes in the oven for every kilo. A 7 kilo turkey will take a little over 3 hours to roast. You can check the temperature with a thermometer to ensure progress. The meat should be at least 75ºC when finished.
● Every 30-45 minutes, baste the turkey with the butter and juices from the pan


Tips:


● For crispier skin, use a baking dish with a built-in rack so that the turkey meat is not in contact with the juices during roasting.
● You can place aluminum foil halfway through roasting if the skin burns.
● Tip to check if the turkey is cooked: gently pull on one wing. If it comes off easily, the turkey is done.


Taste of America recommends a selection of the most typical products to accompany the star dish of turkey on Thanksgiving day, or weekend, such as Brussels sprouts, cranberry sauce, snow peas or mashed sweet potatoes, as well as stuffing for the turkey, which can be found in their establishments: https://www.tasteofamerica.es/.

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The Government and Avianza strengthen the poultry meat trade in Saudi Arabia

He Ministry of Agriculture, Fisheries and Food and the Spanish Interprofessional Association of Poultry Meat (Avianza) participate in a trade mission in Riyadh, capital of Saudi Arabia, of the November 12-14. This initiative is part of the promotion strategy Food from Spain and the Interprofessionall avícola, which joins forces for the internationalization of the Spanish agri-food sector.

The mission responds to the growing interest in Spanish poultry products in the Saudi market and includes the participation of representatives of Avianza, who accompany the companies Coren, Oblanca, Urgasa and Vall Companys, all of them associated with the interprofessional and selected through an internal call.

Over the three days, the mission followed an agenda of meetings and field visits focused on identifying opportunities for collaboration with local importers and distributors.

Among the most notable activities, the following have been carried out: bilateral meetings between Spanish companies and key players in the Saudi market, with the aim of exploring possible import and distribution agreements for Spanish poultry meat. Visits have also been scheduled to supermarkets and large stores in Riyadh to gain first-hand knowledge of the local business environment and consumer habits.

These actions will allow participating companies to better understand the needs of the Saudi consumer and explore opportunities to adapt their products to the demands of this market.

Saudi Arabia has become a strategic market for Spanish poultry meat, driven by the growing demand for high-quality food. Studies by Avianza They confirm that the interest of Saudi consumers in Spanish poultry products has grown significantly in recent years, reflecting the potential for expansion of the sector in this country.

This trade mission in Riyadh is part of the agreement between the Ministry and Avianza for the period 2024-2025, whose objective is to strengthen the competitiveness of the Spanish agri-food sector at an international level.

Read more. Source: https://www.europapress.es/economia/noticia-gobierno-avianza-viajan-riad-reforzar-comercio-carne-avicola-arabia-saudi-20241113101534.html

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Avianza held its first race “10K Madrid Runs for Sustainable Poultry Meat”

The Interprofessional organised this sporting event, part of the European campaign "European Poultry Meat: a sustainable choice", where a popular race and a family walk were held.


Madrid, October 16, 2024. Avianza, the Spanish Interprofessional Association of Poultry Meat, has successfully held the “10K Madrid Runs for Sustainable European Poultry Meat” race and the 3.5K family walk, which brought together hundreds of people not only to run, but also to enjoy a true celebration of sport, sustainability and a good atmosphere that ended with a succulent poultry meat tasting.


The good weather accompanied the runners who, from the Madrid esplanade of Puente del Rey, began a spectacular route through Madrid Río and Casa de Campo.


After finishing the race, participants were able to enjoy music, gifts, children's activities, masseurs and, above all, a spectacular menu featuring chicken skewers and poultry sausages, among others.


The fastest runners received prizes in sports equipment, with €100 for the winners, €75 for the runners-up and €50 for the third-placed runners in the male and female categories. All participants were entered into a draw for a €100 voucher for sports equipment.

This event is part of the EURSPO campaign, a programme promoted by poultry associations from France, Poland, Germany and Spain under the motto “European Poultry Meat: A Sustainable Choice”. Its aim is to raise consumer awareness about the sustainability of the European poultry sector and its commitment to a more environmentally friendly food system, with a particular emphasis on reducing food waste.