ICEX and Propollo join forces to boost poultry meat exports abroad

Europa Press echoes the historic agreement between ICEX and Propollo to take our poultry industry to international markets, with an ambitious action plan to promote our products.

Among the different measures, workshops, seminars or debate forums on the internationalization of the sector will be developed, as well as international promotion activities, whether technical conferences, seminars on opportunities in strategic markets or reverse missions of buyers or opinion leaders.

Internationalization is the great challenge of this sector, so through promotional actions or instruments such as personalized market studies this path will be facilitated, identifying commercial partners for the export and investment of their industry."

María Peña, ICEX CEO

To read the full article, see here.

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Alimarket Report September 2020: The poultry sector promotes digitalization

Due to the effects of the COVID19 pandemic, the meat sector is undergoing important changes. And one of them has been the strong progress towards digitalization, which joins the commitments of our sector, such as Sustainability and the Wellbeing encouragesl, as well as the crucial process of Internationalization.

In this report of Alimarket, in which we have participated since Propollo Contributing our vision and experiences, the "state of the art" of the meat sector in Spain is analyzed, including the poultry industry. These are the main conclusions:

  • He "plant-based” has burst onto the scene of the sector, according to the president of ANICE, “digital and technological tools have become fundamental for the meat industry…”. Declarations that are accompanied by a “Digitalization Plan” to make partners aware of the possibilities that technology and digital tools offer to associated companies.
  • Digitalization in the meat sector is still limited. They will undoubtedly have an impact on the structure of the company itself and its relationship with the customer, in addition to an improvement in production, the adaptation of products, greater safety of its products and workers; and, of course, in communication with clients and attracting new ones.
Source: MAP

The increase in digitalization has been confirmed by Provacuno, another of the interprofessional organizations participating in the report. According to those responsible, there have been increases in online sales platforms, in parallel to the feared decrease in consumption by the HORECA sector during this pandemic, and the increase in interest in exports.

“The poultry sector has been developing important investments in the modernization of facilities, access to new sources of renewable energy, application of circular economies or waste management.", Jordi Montfort, Secretary General Propollo

Alimarket

As the report explains, the meat sector, through ANAFRIC and of Provacuno, in a movement that we also support at Propollo, has requested aid for private storage, the opening of public intervention purchases and direct aid to the producing sector, especially to feedlots or in our case, poultry farms.

In foreign trade, COVID has had a notable influence. International fairs have been almost suppressed, as well as travel and gatherings of people. Traditional trade promotion models have undergone a significant change. Digital transformation now plays a new role.

New markets are opened through online audits, as in the case of Thailand. A path is open for new commercial destinations.

Sustainability and animal welfare

Sustainability and well-being, objectives pursued by the sector before the pandemic, continue to play an important role today. From Propollo We explain how “The poultry sector has been developing important investments in the modernization of facilities, access to new sources of renewable energy, application of circular economies or waste management. But it is a global commitment, and therefore it must continue to be encouraged by public administrations, to extend the possibilities of adopting them to as many companies as possible..”

Another of the topics mentioned refers to the Meat Sector Working Group of the Food for Life-Spain Technological Platform (PTF4LS), which proposes promoting and organizing R&D&i processes, creating structures that allow this innovation to be channeled effective and efficiently structure the relationship between the industry and the world of innovation, identifying common interests and market requirements.

Antibiotic-free production, financing opportunities for R&D&i projects and food safety in fermented sausages are some of the new projects that meat companies have embarked on.

The report also indicates that we cannot forget the appearance of processed meat substitutes in the coming years and that they will compete with traditional products. Another challenge that the meat sector will have to face.

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AgroBusiness: Towards the new scenario that we have to redraw

Tribune of Antonio Sánchez, President of Propollo, for the 20th Anniversary Special of AgroNegocios magazine.

20 years ago, when he was born AgroBusiness, many of us face “new challenges for new times” under the headlines of the passing of a century and a millennium. And although some of us are part of a generation that has lived through several transitions, from politics to economics, we had to address a new transition focused on technology and globalization.

Today, everything we had learned, all the challenges we had been overcoming, have become the essential tools to face a new scenario that we have to redraw together due to this crisis. And I want to do it optimistically, but also critically.

I have the honor of representing the poultry sector, which has been an example of this journey of resilience over the years, and which has always responded with responsibility, talent and innovation.

During the toughest moments of the pandemic, many spotlights were pointed at us, aware of our role as an industry supplier of such an essential product in the citizens' basket.

Agribusiness

Millions of birds reached consumers in March thanks to the efforts of thousands of families throughout Spain, who They deserve special recognition, united by an impressive feeling of solidarity.

Today our sector represents an industry recognized for the quality of its products, for the ability of its facilities to adapt to the demanding national and international health regulations, for a logistics network that allows more than 1,600,000 tons of chicken, turkey and other meat to be placed birds anywhere in the national geography.

Our professionals have supported part of this necessary transformation in training, digitalization and the new, more collaborative work formalities. Today we are also a more diverse industry, committed to the environment and energy efficiency, and which proudly displays its policies on animal welfare.

WE ARE ALONE AGAIN

But we face this crisis with some not so positive aspects, although it is up to us to provide the answers. The first point is the correlation between our consideration as an essential activity and economic engine with the support we receive. European and national public administrations have repeatedly postponed solutions for a sector that represents 23% of meat consumption in this country, with a wealth generation of more than 2.3 billion euros annually, and for which The fall of the Horeca and tourism sector can mean losses of more than 600 million euros. And we are alone again, without any help or support.

The second point is found in our ability to export. The quality seal of Spanish chicken will allow us to open new markets, but we are doing so at one of the worst times, with pressure in the form of low-cost prices from countries protected by agreements that are currently out of context. The cohesion and responsibility of the entire distribution and restaurant chain is more necessary than ever to respond not only to the sector, but also to consumers, with what they expect from us: product and service.

But let's get back to the essence of this article: hope. In times like this we make our commitment available to society. We open new spaces to share experiences around a product that is so social and linked to our emotions.

Eating chicken has been linked to our confinement and also to de-escalation. It will be in our backpacks when we resume walks with our children in the countryside, at dinners during a summer as strange as this one, or at the family celebration that we return to after a long time, with a good chicken on the table.

It is linked to our Mediterranean diet, versatile, genuine and at the same time exquisite to be an icon of our most prestigious chefs. Therefore, in addition to congratulating AgroNegocios for this 20th anniversary, I join in a greater celebration. Confidence in facing a new decade in a new normal.

Today is World Fried Chicken Day: #CelebraloConPollo

PROPOLLO has joined the world festival of #pollolovers launching a digital initiative that seeks to encourage the consumption of poultry meat from local producers. The interprofessional is accompanied in this action by several companies and entities. 

In Spain they are produced every month 92 million wings, which reach our plates in their different styles and presentations, and of which a 25% is tasted in our restaurants and bars (HORECA).

The Interprofessional Association of Chicken Meat Poultry, which brings together more than 95% of the poultry sector in Spain, wants to invite you to celebrate the #WorldFriedChickenDay (diadelpollofrito.es) with friends and family

Meat

Watch the complete article.

Interview with Jordi Montfort, General Secretary of Propollo

"We are at a key moment, where in addition to addressing the consequences of COVID19 we must promote greater international projection for our sector." Jordi Montfort, Secretary General Propollo.

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