Gulfood: Spanish poultry meat triumphs in the United Arab Emirates

Having just finished Gulfood, the largest trade fair in the Middle East dedicated to the food and hospitality industry, the Avianza team there, with Jordi Monfort, our Avianza general secretary, and Marta Lafarque, our international area manager, have only good words to say about the sector's participation in the fair.

In the first international incursion in the Middle East that Gulfood has meant for Avianza, we have been able, first of all, to be the communication bridge between the associated companies attending, Grupo Uvesa, Urgasa Group, Coren or Hijos de Juan Pujalte, among others, with the potential B2B customers present at the fair, carrying out our main professional task: supporting the companies in the sector.

In addition, the event has become a key networking point with entities as strategic for Avianza as the Municipality of Dubai, allowing us to strengthen commercial ties. All this in collaboration with ICEX, our partner for the promotion of the internationalisation plan in the Middle East, with which we have carried out the #MEgustaPoultry campaign that was launched last September in Dubai to give visibility and promote poultry meat.

Last but not least, Gulfood has been the visible face of the Spanish poultry sector where the more than 40,000 attendees have been able to see, first hand, the excellence and quality of national products, where we highlight the interest of purchasing managers from countries such as the United Arab Emirates and Saudi Arabia.

Undoubtedly a great experience that we hope to repeat in the near future to continue representing the poultry sector in the world.