ARAL REPORT: PROCESSED TURKEY AND CHICKEN MEAT, CHALLENGES OF THE POULTRY SECTOR

Magazine ARAL (download here) has made a complete report on the market for processed turkey and chicken meat During last year. With the participation of several consulting firms and companies in the sector, this analysis shows how the poultry industry It has adapted to the new consumption habits of society, both those derived from the effects of this pandemic and those that had been registered in the preferences of families.

The biggest challenge in the sector has been in the customization of product offering, supported by the innovation and transformation of production companies, as well as the response to a client who seeks to know the origin of the products they consume as well as their production processes.

As pointed out Jordi Montfort, secretary general of Avianza In an opinion article that is part of this study, our sector has placed special focus on transparently showing the pillars that support our activity, such as Quality in raw materials, Sustainability and the Animal welfare.

In this article, we explain how we are gaining the trust of a consumer who is increasingly looking for the quality seal of our products of national origin, and for which we are carrying out digitalization processes of our value chain to reach them in a more direct and accessible way. And as Jordi Montfort points out, «quality and flavor take precedence over price competition, and this is something that the consumer appreciates, who welcomes the new proposals«.

Article written by Fernando Caballo Arcaya.