With this presence on the shelves of Ahorramas supermarkets, Aves de España marks the beginning of its campaign to reach consumers and highlight the quality of the processes and food safety of poultry meat certified with the seal.
Spanish poultry is at its peak and both new poultry companies and more food chains are about to join the certification.
Madrid, October 8, 2024. The quality certificate BIRDS OF SPAIN (www.avesdeespana.es), promoted by Avianza (Spanish Interprofessional Association of Poultry Meat) is already a reality on the shelves. The objective of Avianza is to progressively bring its promotion campaign to the establishments of the Distribution channel, as well as small businesses and butchers throughout Spain. Birds of Spain, with the aim of informing the consumer about the quality of Spanish poultry meat, which is produced under the premises Sustainability, Animal Welfare and Food Safety.
The first large retailer to join this initiative has been Ahorramas, a food distributor that already has poultry products identified with the “heart” of Aves de España on its shelves.
The objective of Avianza is to have a presence in the spaces dedicated to poultry meat, both in the area of Poultry shop as in the areas of Refrigerated, where the consumer can identify which products have the seal Birds of Spain thanks to the labelling provided for this purpose). Customers can also obtain all relevant information on the requirements that these meat products meet through a code bidi which redirects to the campaign website, where all the available information can be found.
For now, poultry products from such relevant companies as Avícola Hidalgo, Nutrave, Redondo and Grupo Vall Companys (through its subsidiaries Pondex and Avigal), officially certified with the seal Birds of Spain, are the pioneers that already have the labeling on the shelves. Soon, new companies that are already currently processing the certification will join, and will soon add this identifier in supermarkets. At the same time, other important supermarket chains will also join in the short term, giving space to Birds of Spain.
“For Avianza and the entire poultry sector, it is great news to be able to bring the quality of Spanish poultry meat to the consumer. And doing so in collaboration with a leading company synonymous with quality and commitment such as Ahorramas is a great satisfaction” says Jordi Montfort, Secretary General of Avianza, who adds that “this is the starting signal for an initiative that further strengthens the Spanish poultry sector, which certifies the quality of our products and, above all, which shows the unity of a sector in its commitment to differentiation”.
All the information at the consumer's fingertips
The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.
To this end, products that meet all the requirements of the regulation and are certified will have the label. Birds of Spain on its packaging. In addition, this logo has a QR code, which the consumer can scan and learn about all the safety, quality and animal welfare certifications of the product they are consuming.
https://avianza.org/wp-content/uploads/2024/10/Aves-de-Espana-en-Ahorramas.jpg23032304Avianzahttps://avianza.org/wp-content/uploads/2020/06/logo_b.pngAvianza2024-10-08 10:10:242024-10-08 10:10:25The “Birds of Spain” certificate reaches supermarkets for the first time
A collaboration with chef Roberto Martínez Foronda and Higinio Gómez that seeks to highlight “Aves de España” as a poultry benchmark for quality and commitment.
Madrid, July 2024 – Aves de España, faithful to its commitment to bring Spanish poultry meat closer to consumers, has carried out a new action in Tripea (Vallehermoso Market) led by chef Roberto Martínez Foronda and the renowned pollero Higinio Gómez. With this action, Avianza, through the Aves de España seal, continues to show the quality of chicken, turkey and quail and advocate for the choice of Spanish poultry products on the main shelves and national markets. This new action in the Vallehermoso Market joins the rest of the gastronomic events that Aves de España is developing in different spaces and with renowned chefs.
The objective of «Birds of Spain» is to show citizens the commitment of Spanish farmers and producers to food security, sustainability and animal welfare. That is why, for this occasion, it will have the participation of Higinio Gómez, a supplier of poultry and game recognized in the world of haute cuisine. With more than five decades of experience, it supplies numerous Michelin-starred restaurants with products of the highest quality. Its stall in the Vallehermoso Market has become a reference, offering everything from simple chicken breast fillets to Scottish grouse for the most demanding chefs. His commitment to excellence and his passion for gastronomy have made him a fundamental name in the sector.
Tripea, a gastronomic reference in the capital and the most personal project of Roberto Martínez Foronda, has been the setting where dishes have been prepared that stood out for their originality and flavor, such as candied and fried artichoke with peanut sauce and roast chicken, béarnaise huacatay, cured meat, pickled red onion, sansho pepper and lime; chicken chili croquette and botija olive cream; and, finally, quail stewed in massaman curry sauce, saffron and palo Cortado, accompanied by Robuchon puree with Chinese five spices, offering a first-class gastronomic experience.
The stamp “Birds of Spain” continues its promotional work in various municipal markets in Madrid, highlighting the importance of consuming local products and quality. This initiative seeks to continue strengthening the link between producers, chefs and consumers, always offering quality and commitment guaranteed not only by the Spanish origin of the birds and their products, but also by traceability and transparency throughout the production cycle.
https://avianza.org/wp-content/uploads/2024/07/WhatsApp-Image-2024-07-18-at-16.11.12-2mmm.jpeg9601200Avianzahttps://avianza.org/wp-content/uploads/2020/06/logo_b.pngAvianza2024-07-24 13:28:322024-07-24 13:50:03AVES DE ESPAÑA CONTINUES TO SHOW ITS SEAL OF QUALITY WITH ACTIONS IN MUNICIPAL MARKETS IN DEMADRID
Tender for the selection of an Evaluation Agency for the assessment of a multi-Programme REA EU 1144/2014 for the promotion of poultry
EURSPO: PROMOTION PROGRAMME IN FRANCE, POLAND, GERMANY AND SPAIN
1/ CONTEXT
The Partnership:
CIPC – French Interprofessional Committee for Broiler Chickens (Coordinator)
Since its origins in 2007, CIPC is a French Poultry association representing 85% of the broiler sector and each of its fields: hatchery, farmers, animal nutrition, slaughterhouses. CIPC allocates its means and resources to broiler production, with a dedicated board member and study activities. Based in Rennes, close to major poultry production areas, CIPC represents the interests of its members on a wide range of topics such as animal welfare, sustainable production, food safety, exports and social affairs, therefore its employees actively participate in various working groups and consult with, for example, members, ministries, The French Food and Consumer Product Safety Authority (DGCCRF), universities and others. CIPC also contributes to disseminating all innovative results to foster investments in the poultry sector. At EU level, CIPC follows the works of the AVEC, the voice of the European poultry sector. At National level, CIPC developed an Observatory on the reasoned use of antibiotics in poultry and contributes to the valuable cluster on Agri-food who is one of the 3 leading agribusiness clusters and is engaged in Avipole Formation (the national training center for poultry).
KRD-IG – The National Poultry Council – Chamber of Commerce
KRD-IG is a leading poultry sector organization in Poland, based in Warsaw, aiming at protecting the interests of poultry farmers, producers and processors. Currently KRD consists of 110 members of various specializations from the poultry industry. KRD members include agricultural universities, associations of poultry farmers and producers, poultry meat processing plants, feed production plants and individual poultry farmers and producers. They represent every field of the Polish poultry business sector. KRD members produce approximately 70% of the total slaughter poultry production volume and approximately 80% of Polish exported poultry products. The organization actively stimulates Polish poultry sector growth and modernization and represents the poultry industry in relations with the Polish government, administration and non-public organizations. KRD coordinates promotional and communication projects for the poultry industry and maintains a wide range of educational and informational initiatives. KRD actively represents the Polish poultry industry in Europe and worldwide.
BVH – Bundesverband bäuerlicher Hähnchenerzeuger eV
The BVH is the Federal Association of Farmer Chicken Producers and it is responsible for the agricultural operations at all stages of production of German chicken meat. The task of the association is bundling information about broiler production, providing competent information to all those involved, as well as authorities and institutions, and thus making the German broiler industry internationally competitive. With currently around 1000 members, 95% of the German chicken industry is organized in the BVH. As a specialized branch focusing on the topics of the poultry processing industry, BVH is a member of the umbrella and topmost organization of the German poultry industry, the ZDG – Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association). On an EU and international level, BVH is a member organization of AVEC and the International Poultry Council. BVH is the acknowledged contact for Germany's Federal Ministry of Food and Agriculture on all issues regarding poultry meat production. BVH's tasks cover a wide variety of topics representing the interests of its member companies, such as animal welfare, food safety, promotion of export activities and marketing standards.
AVIANZA – the Spanish Poultry Meat Association
The Spanish Poultry Meat Association AVIANZA has 43 associated companies, integrating more than 95% of the poultry meat market, with currently more than 5000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 employees working for the meat poultry industry in Spain. AVIANZA's commitment is developing innovation and market access to associates looking for equal promotion activities, enabling them to develop in a constantly changing world. Avianza focuses on the promotion of all poultry meat products, specifically on quality, environmental and sustainable consumption measures. Poultry meat production in Spain is technologically advanced and fully integrated, representing the 23% of the national meat production. Around 80% of Spain's total poultry meat comes from chicken.
EURSPO – the Programme:
The EURSPO Program focuses on the promotion and information of European sustainable poultry products and the benefits of the consumption of European poultry meat with a strong emphasis on the efforts of the industry towards more sustainable European production systems and more sustainable consumption trends (zero food waste) .
The market analysis identifies and justifies the need for such an important programme, both for the European Union and the proposing organizations alike (CIPC, BVH, AVIANZA, KRD) and it is aligned with the Farm to Fork and Green Deal strategies and Work Plan 2023 and complies with FBDG (Food Based Dietary Guidelines), reinforcing all efforts made by the European Commission itself.
The programme's main goal is to provide general information and to raise awareness on the sustainability strategies that the European poultry meat industry has been and will continue to be implemented, most significantly in terms of the negative impact of food waste on the environment, the economy and the society.
The general objectives of this proposal are:
to highlight the specificities of the European Unions, in particular in terms of environmental friendliness and sustainability in order to highlight the sustainable strategies that the European poultry meat industry has been implementing for many years;
to increase the awareness of the benefits of choosing EU products in order to promote a healthy lifestyle;
to increase the competitiveness and consumption of European poultry products, thereby increasing the European market share in Germany, France, Spain and Poland.
This proposal has a pan-European identity with a unified European image in all target markets, adapting the message to the individual challenges that they are facing and inspiring and motivating action all stakeholders.
EURSPO program focuses on three main target audience: young people, family decision makers (both of whom would form the end consumer section) and key opinion leaders, in France, Poland, Germany, and Spain. By selecting these segments, the promotion campaigns plan on targeting the generations who are seeking information, learning about food choices and making their minds; those who make food decisions for themselves and their families, shaping our consumer trends; and those who can spread our sustainability message.
With an overall budget of over €4 million and many promotion and information activities in France, Poland, Germany, and Spain the partnership will not only use online and offline channels to communicate the message but will also organize different events, tasting days and workshops to reach the highest number of consumers possible. The impact that this program will have for the European poultry sector will also encourage other industry key players to work on their sustainability and approach to food waste.
2/ OBJECTIVE OF THE CALL: SELECTION OF AN EVALUATION AGENCY FOR THE CAMPAIGN
In accordance with the EU regulations, the promotion program must be evaluated by an external Evaluation Body, in order to guarantee the respect of planned deliverables, costs and objectives.
The agency will determine a methodology to evaluate the correct implementation and effectiveness of the activities, as well as will evaluate the effectiveness of the campaign, especially on the targeted groups determined by the objectives and strategy. The selected evaluation body will have to consider for each planned action the output, result and impact indicator. They will gather data using appropriate means and use the data collected during the campaign to reach an appropriate level of information.
The evaluation body will have to be mindful of:
Output indicators: deliverables of the campaign (number of press ads, number of press releases, number of social media posts…)
Result indicators: measuring the reach of each action (viewership of videos, readership of press releases and of social media posts…)
Impact indicators: measure of how the campaign has increased awareness / image of the product and created a tangible economic return thanks to its various promotion actions, compared to the situation before the campaign and a baseline scenario without the campaign being implemented.
3/ BUDGET AND ACTIONS EXPECTED:
The budget of the evaluation of the campaign including fees is €66,000 (VAT incl.) over a total of 2 year-campaign. The distribution of the total evaluation budget per year is the following:
Year 1 (01/01/2024 – 12/31/2024): €15,400;
Year 2 (01/01/2025 – 12/31/2025): €50,600.
The Evaluation Agency will be in charge of the following activities, for a total budget of €66,000 (VAT incl.):
Extract from Plan B – below.
Work Package 8. Evaluation of results
Activity 1: Awareness Level Survey. In order to calculate the evolution of consumer awareness, it is necessary to carry out yearly surveys regarding the level of awareness of sustainability values of the European poultry sector in target countries at the beginning of the program and at the end of its implementation period. This survey will be carried out by an independent third party which through a series of surveys will report on the status and measurement of indicators established necessary to correctly evaluate the achievement of the target values set for the impact indicators, the persons reached by this survey will be 150 per target country. Evaluation of results. KPI Study As with activity 1, the study of KPIs is necessary to better estimate the real impact of the program. The evaluation of the KPIs will include and allow all four beneficiaries to better understand information such as the increase of the recognition towards the EU sustainable poultry and the increase of its consumption and market share in target countries. Data will be extracted from the KPI monitoring to evaluate the results, level of impact and trends. Study on Perception of Poultry Sustainability. As with the activities 1 and 2, since there is not that much information available for consumer habits and consumer behavior towards sustainability, we aim to develop a study by survey methodology on how consumer behaviors are embracing sustainability regarding the poultry industry. This study is intended to reveal the growing influence of sustainability of the post-pandemic target market's consumers, the insights into the level of engagement among different age groups, the importance of sustainability in the decision-making process, the barriers to sustainable poultry purchasing and the key aspects of consumers trends towards sustainable poultry meat and production methods. The persons reached by this survey will be 175 per target country. Thanks to this information and insights, the sustainability and continuity of the program is ensured and guaranteed.The Survey will be set up following the regulations and expectations following Annex III.
Duration: M12–M24
Lead Beneficiary:ICPC
Objectives: This work package activity is linked to Objectives 1, 2 and 3.
CIPC will send applicants on demand a briefing including technical information related to the selection of the target markets and the programme's objectives, as well as activities foreseen and KPIs for the preparation of their applications.
4/ RULES OF THE COMPETITION 1. This call for proposals concerns the promotion program for agricultural products co-financed by the European Union. 2. Agencies wishing to apply must have English-speaking contact people, as all exchanges with CIPC and REA will be in English. 3. The application file will include the following elements: · A presentation of the evaluation methodology; · A reverse planning for the evaluation of the campaign; · A detailed quote presented in Euro's, all taxes included, respecting the broad budgetary framework. 4. The Evaluation Agency will have to bring guarantees in the absence of conflict of interests to take part in this call. 5. Once the Evaluation Agency's work has been paid, the creations of the selected agency will become property of the announcers with no limit of time or location, for use through all communication techniques and media. 6. The announcers will reserve the right to use concepts and creations in all their campaigns and the campaigns of their collective structures with no limit in time. 7. Expenses can only be put forward after a detailed quote and a framework contract have been signed between the announcers and the selected agency. 5/ DOCUMENTS TO BE PROVIDED BY THE APPLICANTS
The detailed proposition should be sent imperatively in English to Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) by email at [email protected] and [email protected]. It should include:
– A dated and signed motivation letter accepting the conditions of the competition, as described in the call for proposals. – The presentation of the agency and its internal organization. – The name and experience level of the team in charge of the project. – Justification of knowledge of European markets, and in particular the markets targeted by the programme. – The presentation of local offices/relay structures who could play a role in the project for all countries concerned by the programme.
These elements will help the announcers decide how adequate the agency's offer is compared to the needs of the campaign.
The selection will be done by a jury composed of the 4 national poultry associations (CIPC, KRD-IG, BVH, AVIANZA) which are involved in the project.
6/ SELECTION CRITERIA
Selection criteria: 1. Quality and coherence of the proposal (20 points) 2. Quality and relevance of the suggested methodology (20 points) 3. Qualifications of the Evaluation Agency's team (15 points) 4. Agency's experience with EU programs (15 points) 5. Respect of the budget and best value for money (20 points) 6. Financial viability of the agency (10 points)
7/ PROPOSED PLANNING · 31 January 2024 at 6:00 p.m.: Deadline for sending applications to the tender. (all applications sent after this date will not be considered). · 15 February by 6:00 p.m.: Notification of the chosen agency and detailed notification to the other agencies of non-selection After the selection, the Coordinator will sign a bilateral agreement with the selected Evaluation Agency. The contract will stipulate everyone's tasks and responsibilities.
– The list of main references of the past 2 years for similar actions over several countries (evaluation of agricultural sector, collective or institutional communication campaign) and providing the aim, budget and length of services.
8/ CONTACTS
The Coordination Team and Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) are available to answer any questions candidates might have by email at [email protected] and [email protected]. Each email written in the framework of this Call for Tender shall be in English and mention “EURSPO: Call for Tender – Evaluation Agency” in the email subject. Date of publication: 12/18/2023.
The Spanish Interprofessional Association of Poultry Meat has organized a turkey carving workshop together with the Ministry of Agriculture, Fisheries and Food, Food of Spain
Chef Fernando Canales was in charge of discovering all the secrets of turkey, the star product of Thanksgiving and Christmas holidays in general, at the San Mamés Jatetxea restaurant.
This event brought together numerous personalities from the business and institutional sector, as well as journalists and influencers from Bilbao.
Roast turkey is a dish that has become a symbol of Thanksgiving and Christmas festivities in many cultures around the world.
Madrid, November 17, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat and the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain, wanted to bring the traditional celebration of Thanksgiving to Bilbao, where the turkey is the main protagonist. To do this, they have had chef Fernando Canales to carry out an informative workshop on the preparation of a roast turkey at the San Mamés Jatetxea restaurant (C/ Rafael Moreno Pitxitxi. San Mamés Stadium)
During this gastronomic showcooking – which was attended by more than fifty guests including personalities from the political, business (through the Women Lab Bilbao network) and Bilbao social spheres, as well as journalists and influencers – the chef showed various preparation techniques such as preparation, type of cooking and oven temperatures. He also gave the keys to the carving and plating technique, as well as the best culinary combinations.
This event joins the numerous actions to promote the consumption of poultry meat that AVIANZA carries out thanks to the support of the Ministry of Agriculture, Fisheries and Food throughout the year. On this occasion, the objective of this workshop was to highlight the benefits of turkey meat, one of the most interesting meats on the market.
Turkey, a versatile product and symbol of celebration
Turkey is an essential element in holiday recipes because of its history, versatility, flavor, and its ability to bring people together around a festive meal. It is a dish that has become a symbol of festivities in many cultures around the world.
In the case of Thanksgiving, one of the most important holidays in the United States that is celebrated on the fourth Thursday in November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays.
https://avianza.org/wp-content/uploads/2023/11/Representantes-de-Avianza-con-el-chef-Fernando-Canales.jpg9001200Avianzahttps://avianza.org/wp-content/uploads/2020/06/logo_b.pngAvianza2023-11-17 14:18:562023-11-17 14:18:57AVIANZA brings the traditional Thanksgiving dinner around turkey to Bilbao