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A World Poultry Day with a “Birds of Spain” flavor and a sector more united than ever

  • The Aves de España certification celebrates its first World Poultry Day in operation working on the recognition of Spanish poultry quality 
  • This distinctive mark for poultry meat, promoted by Avianza, continues to take giant steps to unite the fundamental premises of Sustainability, Animal Welfare and Food Safety in a quality certificate that values the entire poultry meat production chain.

Madrid, May 10, 2024. This year the World Poultry Day It has Spanish flavor. The taste of "“Birds of Spain”, a quality certificate for poultry meat in our country that was released a few months ago and that continues unstoppable, combining the fundamental premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain. And on this World Poultry Day for the first time present at this celebration. 

The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.

To this end, products that meet all the requirements of the regulation and are certified have the label. Birds of Spain in its packaging. In addition, this logo carries a QR code, in which the consumer can scan and learn more about all the safety, quality and animal welfare certifications of the product they are consuming.

High-level poultry companies such as Avícola Hidalgo, Nutrave, Redondo and Grupo Vall Companys (through its subsidiaries Pondex and Avigal) have this certification and its incorporation to the shelves of the main supermarket chains is already being finalized.  

“We are in a turbulent time for the poultry sector, as we have been denouncing in recent months, due to the rise in costs and the transport and animal welfare regulations that they want to implement in Europe, but we also want to convey that positive vision of the great work What we do from Spain to enhance the quality of our poultry meat and consolidate the country as one of the European leaders in poultry meat production. And what better day than World Poultry Day,” says Jordi Montfort, general secretary of Avianza.

An interprofessional committed to the future of the sector

This World Poultry Day which is marked by a sector more united than ever, with international vision, with the proactivity of the meat sector to unapologetically promote its contribution to the healthy eating habits of citizens, and the demand to be recognized as an active part in decision-making about the more sustainable future of our planet, especially in matters of regulations that come from the European Commission.  

And again with internationalization as part of the value proposition as a meat sector, with presence in markets as important as the United Arab Emirates, with the help of ICEX, Mexico or China, with the first mission in years visiting our country to learn first-hand what makes us so attractive as an international gastronomic and agricultural power. 

And to end the celebrations in this important month for the poultry sector, on May 29 Avianza will collaborate and actively participate in aviFORUM Meat, a poultry meeting that stands as an indispensable reference for professionals in the poultry meat production sector and processing rooms. The interprofessional will have a presentation focused on Animal Welfare.

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Aves de España and Marta Verona highlight poultry meat at the Gourmets Hall

  • The chef and nutritionist carried out a cooking show in the space of the Ministry of Agriculture, Fisheries and Food of Spain, where she made three rich and nutritious gastronomic proposals with chicken, turkey and quail as the protagonists of the event.
  • Journalists and professionals from the sector were able to taste the succulent dishes and discover the benefits of this white meat in the incomparable setting of one of the most important gastronomic fairs in the country.

Madrid, April 23, 2024.-  The 37th edition of the Gourmets Show this Tuesday had a flavor of poultry meat. Avianza, the Spanish Interprofessional Association of Poultry Meat, wanted to highlight the Poultry of Spain by carrying out an interesting cooking show led by the renowned chef and nutritionist, Marta Verona.

Attendees, including journalists and professionals in the sector, were able to receive a master class on the tastiest and most nutritious options for cooking chicken, turkey and quail.

Marta Verona was in charge of devising and preparing this poultry menu consisting of three dishes. The diners began the tasting with a Taco of Caesar salad with cold cuts turkey home, they continued savoring chili pepper chicken with huasacaca, and they finished the gastronomic experience with a Saam of quail pickled with sweet potato puree, all made with local products.

This is the third edition that Avianza joins the Gourmets Hall, reiterating the importance that the interprofessional gives to being present and supporting events as important in the sector as this top-level gastronomic exhibition. With its presence, Avianza wants to continue promoting the Aves de España seal, the result of the Spanish poultry sector's commitment to quality, sustainability and food safety.  

This showcooking, carried out in the space of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, also had a recreational part for the attendees, who participated in a fun contest answering a question about poultry meat. The winners of the raffle will receive a personalized professional chef's jacket at home, as well as the ingredients to make Marta Verona's recipes.

The 37th edition of the Gourmets Fair, the No. 1 quality Food and Beverage Fair in Europe, opened its doors last Monday, April 22 and will continue to host more than 1,500 gastronomic firms and 37,000 premium products until next Thursday, April 25. level.

Successful attendance at the Spanish Bird Showcooking at the Gourmets Hall.

A moment of Marta Verona's showcooking in the MAPA and Foods of Spain space.

Two of the dishes prepared by chef Marta Verona.

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Avicola Hidalgo, Nutrave, Redondo and Grupo Vall Companys already have the Birds of Spain certification

  • These four important poultry companies have already completed the audit process of this certificate that arises under the fundamental and unifying premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain.
  • The poultry products of these commercial brands may have this seal on their packaging and labels so that the consumer associates the consumption of poultry with this name with a product that meets the highest quality standards throughout the food chain.
  • Other national producers are immersed in the process of obtaining this seal and will soon join the network of companies certified with the distinction. Birds of Spain
  • The poultry sector produced more than 1.6 million tons of poultry meat in 2023, increasing production by 2.5% and recovering household consumption in relation to 2022

Madrid, April 4, 2024. The quality certificate BIRDS OF SPAIN (www.avesdeespana.es), promoted by Avianza (Spanish Interprofessional Association of Poultry Meat), is already a reality that highlights the production of poultry meat (chicken, turkey and quail) in our country, from its breeding , production, preparation of products and their distribution throughout the world.

This certificate adds four new member poultry companies that have verified through an exhaustive audit that they comply with the main values of the entire production chain: sustainability (both environmental, economic and social), the Animal welfare and the Food safety.

The companies Poultry Hidalgo, Nutrave, Redondo and Vall Companys Group (through its subsidiaries Pondex and Avigal) can now add the identification label of Birds of Spain, so that the consumer associates the consumption of poultry with this designation with a product that meets the highest quality standards throughout the food chain.

“That companies are betting on this unifying seal of Spanish poultry meat is a decisive step to highlight the quality of our poultry meat and consolidate the country as one of the European leaders in poultry meat production,” says Jordi Montfort, general secretary of Avianza and adds that “we are very satisfied with the great reception of this initiative since other national producers are immersed in the process of obtaining this seal and will soon join the network of companies certified with the Aves de Spain. We encourage other poultry producers to be part of Birds of Spain”. 

All the information at the consumer's fingertips

The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.

To this end, products that meet all the requirements of the regulation and are certified will have the label. Birds of Spain in its packaging. Besides, This logo carries a QR code, in which the consumer can scan and learn more about all the safety, quality and animal welfare certifications of the product they are consuming.

A leading sector in Spain

Avianza brings together more than 65 associated companies and represents more than 90% of companies linked to the poultry sector, both chicken, turkey and other poultry. In total, it has more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.

The poultry sector produced more than 1.6 million tons of poultry meat in 2023, increasing production by 2.5% and recovering household consumption in relation to 2022. Poultry meat has become a refuge product for Spanish homes.

The four companies certified with the AVES DE ESPAÑA seal.
The Vall Companys Group receiving certification during the last Alimentaria fair.
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AVIANZA, ANFACO-CECOPESCA AND ANICE JOIN TO DEFEND THE NUTRITIONAL AUTHENTICITY OF PRODUCTS OF ANIMAL ORIGIN AGAINST IMITATION VEGAN FOODS

Those responsible for the three most representative organizations in Spain in the production of products of animal origin, both terrestrial and marine, met today with the General Director of Consumer Affairs, Daniel Arribas, in order to express to him the common movement of the entire the Spanish industry.

Under the initiative #CEveryThingByItsName, aim to raise public opinion about the true composition of these vegan foods, which in no way resemble the quality of animal protein or the content of its micronutrients.

Similar action is requested from neighboring countries, such as France or Italy, which have initiated legislative processes in order to ensure accurate information that ensures a correct choice for consumers and thus puts an end to unfair competition.

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In a strategic and unprecedented alliance to date, ANFACO-CECOPESCA (Organization of the sea-industry complex), ANICE (National Association of Meat Industries of Spain) and AVIANZA (Spanish Interprofessional Association of Poultry Meat) have undertaken a common initiative national level in defense of seafood, meat and poultry products, given the growing presence in the Spanish market of imitation vegan foods whose objective is to take advantage of the reputation of products of animal origin, attempting to mislead the consumer through its advertising and labeling.

For this reason, today the three entities have met with the General Director of Consumer Affairs, Mr. Daniel Arribas, in order to present to you the joint initiative that they will call #CEveryThingByItsName, with which they aim to raise public opinion about the true composition of said vegan foods, and the need to act from the Public Administrations, both at the Consumer level, reviewing the Spanish shelves under the principles of the food information regulations for the consumer in terms of mentions on the packaging or advertising of the product, and developing new specific legislation.

In this regard, although the European Consumer Information Regulation 1169/2011 includes elements of action, the meeting discussed the draft legislative projects that are being produced in France, 2023/0510/FR, or Italy, 2023/0469/IT, with decrees already sent to TRIS that seek to restrict the commercial names of products of animal origin by establishing minimum percentages of content in the ingredients, among other measures. These decrees should constitute a working basis for the ministry in its defense of the Mediterranean diet, an internationally recognized and scientifically proven diet against new vegan trends that employ unfair competition.

It is enough to read the ingredients of these vegan foods to understand that they are derived from vegetable proteins, prepared with the aim of imitating and displacing products of animal origin, presenting themselves as advantageous in the field of health, environmental character and even from a perspective. ethics. To do this, they do not hesitate to use names such as “vegan tuna or chicken”, as well as false advertising messages alluding to the fact that their consumption benefits the environment or is more responsible.

As a reminder, The three associative entities remember that nutrition must be varied and balanced. In this sense, products of animal origin incorporate a unique digestive matrix, with authentic and incomparable elements, related to the quality of their proteins (essential amino acids), or key micronutrients, such as minerals and vitamins, without forgetting the essential Omega 3 fatty acids. , present in fish. These vegan foods can never nutritionally replace products of animal origin.

Regarding sustainability, an argument in which many of these foods abound, we subscribe to the opinion of the Economic and Social Committee, which considers that Sustainability labels or claims that are not based on a widely recognized certification regime should be prohibited. Therefore, it lacks a rigorous comparison of the carbon or water footprint that these vegan foods produce, or the origin of their ingredients, which could precisely conclude the opposite, being more harmful to the environment.

Finally, it must be remembered that Spain is a world power in the food industry, being its vital socioeconomic contribution to many coastal and rural areas, helping with its activity to support thousands of families and with standards of responsibility or animal welfare recognized worldwide, that demonstrate the good choice of consuming Spanish products of animal origin.

It is expected that this initiative will generate deep reflection in the Spanish government and invite it to act, legislating in accordance with France and Italy, thus demonstrating its defense of loyal, truthful and transparent food information, which does not mislead the consumer.

Because a soy preparation is not a vegan chicken, nor is a chickpea pasta a nugget, let's call #CEveryThingByItsName.

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AVIANZA returns to Gulfood Dubai, the largest agri-food fair in the Middle East

  • This international food and beverage supply exhibition has started today and will end on Friday, February 23 at the Dubai World Trade Center 
  • The interprofessional has a stand (Hall 1. S1-L69) where to show visitors the great capacity of the Spanish poultry industry in terms of innovation, digital transformation, healthy eating and nutrition  
  • As part of its internationalization strategy, AVIANZA is carrying out this action through its agreement with ICEX

Dubai, February 19, 2024.- The 2024 edition of Gulfood Dubai began this morning at the Dubai World Trade Center, establishing itself, once again, as the largest fair in the Middle East dedicated to the food and beverage industry. One more edition AVIANZA, the Spanish Interprofessional Association of Poultry Meat, is present with an information stand with ICEX, as part of its internationalization plan. 

Until this Friday, the interprofessional organization will present to distributors, the restaurant sector and consumers the benefits of the Spanish poultry industry, which is an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of food. healthy, nutrition, animal welfare and food safety and quality. 

Jordi Montfort and Marta Lafarque, general secretary and head of the internationalization area of AVIANZA, respectively, are in charge of the association's space – HALL 1, stand S1-L69 – where it is already receiving personalities, companies and associations interested in generating synergies with the Spanish poultry sector. 

Likewise, on Wednesday, February 21, from 11:00 am to 12:30 pm, AVIANZA organizes a Masterclass under the #PoultryfromSpain campaign in the TOP TABLE GULFOOD space with the renowned Spanish chef Iker Zapata Errasti (Restaurante Tagomago, Dubai), who will perform a succulent recipe with Spanish poultry meat as the protagonist.  

Spanish poultry companies such as Procavi and Coren are also present at this international fair. Gulfood Dubai is the largest agri-food meeting in the Middle East, Africa, Southeast Asia and Oceania. The Spanish Interprofessional Association of Poultry Meat joins this scenario to give visibility and promote Spanish poultry farming. More than 5,000 exhibiting companies and institutions are invited to participate in this edition and visitors from more than 120 countries are expected to arrive.

For Jordi Montfort, general secretary of AVIANZA, “it is essential that the association has a presence in such prestigious international events as Gulfood Dubai. These fairs represent an irreplaceable platform to present and exalt the excellence of Spanish poultry products in an area that is so strategic for our international expansion plans, such as the countries of the Middle East."

Visits to the AVIANZA stand. From left to right. María Naranjo, director of the Food Industry at ICEX; Jordi Montfort and Marta Lafarque, general secretary and head of internationalization of AVIANZA and José Miguel Herrero, general director of the Food Industry of MAPA.
Representatives from MAPA, OFECOME Dubai and ICEX have been visiting the AVIANZA stand in Hall 1-S1-L69 today.
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Avianza trains professionals in the poultry sector on the animal welfare seal Avianza Animal Welfare Spain (AAWS)

 

  • The Spanish Interprofessional Association of Poultry Meat has met in Madrid more than ninety professionals from all over Spain to delve into the characteristics and processes of this new B+ Animal Welfare Commitment badge, specific for the poultry meat sector
  • This training has been given by Dr. Ana E. Blanco, Agricultural Engineer in Animal Production and Antonio Alegre, veterinarian specializing in poultry farming.

Madrid, February 2, 2024. AVIANZA, the Spanish Interprofessional Association of Poultry Meat, has carried out a complete training day for professionals in the poultry sector where more than ninety attendees from all over Spain have been able to delve deeper and train on a topic as relevant as animal welfare. Specifically, the training has revolved around the new B+ Animal Welfare Commitment certificate, specific for the poultry meat sector, called Avianza Animal Welfare Spain (AAWS).

This animal welfare seal was created with the aim of demonstrating the responsibility and awareness of the poultry sector with forms of production that are respectful of animals, improving good animal management practices and, therefore, contributing to greater efficiency in animal production. and higher product quality.

The day included presentations by Dr. Ana E. Blanco, Agricultural Engineer in animal production, and Antonio Alegre, veterinarian specializing in poultry, who carefully explained each of the key points to understand the certification. From specific characteristics of the AAWS seal, to the technical regulations of the animal welfare reference, as well as the audit processes for farms and processing plants.

“The poultry sector has the moral and deontological obligation to provide the greatest possible animal welfare to birds, not only to guarantee compliance with current regulations, but to provide standards beyond the legislation,” said Arán Zaldívar, technical director of Avianza. and added that “consideration for animal welfare is increasingly present among consumers and, therefore, the Spanish poultry sector has to be committed to increasing their confidence with a certification such as Avianza Animal Welfare Spain (AAWS). )”.

The commitment to animal welfare in the poultry sector

Improving good animal management practices contributes to greater efficiency in animal production and higher product quality. Hence the importance of all poultry farming professionals being aware of the relevance for their companies of having this certification.

Avianza Animal Welfare (AAWS) is an initiative framed in the common seal “B+ Commitment to Animal Welfare”, a project that arises from the Agri-Food Interprofessional Organizations of the Spanish livestock-meat sector and which brings together the interprofessional organizations of each of the sectors represented. Obtaining the AAWS certification, specific to the poultry meat sector, is necessary to authorize the use of the “B+ Animal Welfare Commitment” Mark.

The AVIANZA Animal Welfare Reference for fattening birds aims to lay the foundations for the strictest animal welfare standards in the production of meat birds. The objective pursued with the certification of the AVIANZA Animal Welfare Reference is to evaluate the animal welfare of poultry farms and processing centers in a standardized and objective manner.

In addition to ensuring compliance with community legal regulations on animal welfare, it raises standards above the legal minimum as it expands the fields of action and control relating to the five freedoms of animal welfare.

On farms, aspects that affect feeding, behavior, management and handling by staff and their relationship with birds, facilities and health are evaluated. While in processing centers, aspects related to the effect of handling by personnel, transportation and related operations, stabling and stunning operations (either electrical or controlled atmosphere), slaughter and possible injuries during these practices. The evaluation is carried out through audits in which direct and indirect conditions that may affect poultry are verified.

This certification is carried out by certification bodies, and is part of a constant evaluation, through follow-up audits, which ensure continuous compliance with the requirements established in the AVIANZA Animal Welfare Reference.

From left To right: Arán Zaldivar, technical director of Avianza; Dr. Ana E. Blanco and veterinarian Antonio Alegre, responsible for training on AAWS.
A moment of training for professionals in the poultry sector on the Avianza Animal Welfare Spain (AAWS) animal welfare seal.
A moment from Dr. Ana E. Blanco's intervention in the training of Avianza.
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Balance 2023: the poultry meat sector has earned the recognition of representing the Spain brand

This year has been marked by a process of recovery in demand for poultry meat, which reaches production values of 2021, but with a high cost of profitability after 2 years of price increases in raw materials, energy, inputs and inflation

●      The launch of “Aves de España” as a new guarantee brand for consumers and for the sector, as well as promotional actions among consumers to show the properties of Spanish poultry meat, have been its pillars of action.

●      One of these actions has been the “European Poultry” campaign, co-financed by the European Commission, and which has reached more than 20 million people in the last two years.

Madrid, December 21, 2023.- Avianza, the Spanish Interprofessional Poultry Meat Association, takes stock of 2023 with a vision of the sector's activity during the last year. From the poultry meat production indices, which reach 2021 levels, with a forecast of reaching 1,681,722 tons (chicken, turkey and quail), compared to 1,632,740 in 2022.

However, the increase does not yet cover the great economic efforts to face the successive crises of the last two years, nor the increase in production costs associated with our activity.

Despite everything, the association has pursued two main objectives:

  • The promotion of Spanish poultry meat among Spanish consumers, positioning itself around three values: Sustainability, Animal Welfare and Food Safety. For this, it has had the support of the Ministry of Agriculture, Fisheries and Food, Food of Spain, or the European Commission, with co-financed projects that are added to the investment of the partners themselves.
  • The second major objective has been the internationalization of our sector, with the opening of new markets such as Mexico, the reinforcement of the actions started with ICEX in the United Arab Emirates, a priority market, or the anticipation of receiving trade missions from China, the Philippines or Singapore.  

All this without forgetting a great claim: the recognition of Spanish poultry meat as a representative of the Spain brand and our gastronomic wealth, as well as our contribution to healthy, affordable and safe eating.

Main activity indicators of the Spanish poultry sector

In 2023, production has increased by 2.5%, with an increase in the average weight of the birds. Household consumption has recovered in relation to 2022, becoming a refuge product for households in 2023.

SECTOR EVOLUTION:

Initiatives for internationalization

Actions to generate new business opportunities and opening of markets for the Spanish poultry meat sector in the United Arab Emirates, thanks to the framework agreement with ICEX and the Poultry from Spain initiative. In addition, we proceed to open the Mexico market.

Thus, in our mission in Dubai, Spanish poultry meat was the protagonist thanks to the support of ICEX, the Economic and Commercial Office of the Spanish Embassy in Dubai and SOPEXA.

Furthermore, in 2024, actions have been confirmed to attract companies in the distribution and restaurant sector to markets such as the Philippines, China, or Singapore, among others.

It is time to look outside Europe for poultry exports. After the closure of important markets for France (such as Japan or the United States of America) due to vaccination against Avian Influenza, the possibility of influencing markets in third countries for Spain is a great opportunity. We are talking about Southeast Asian markets such as Singapore, Japan, Hong Kong or the Philippines, where we want to promote the Aves de España brand for the consumer in the retail and HORECA channel.

Position of the sector on the animal welfare regulations proposed by the European Commission.

According to Avianza, the impact on the poultry meat production sector in Spain of a possible implementation of the EFSA recommendations (under evaluation by the European Commission) would have the following consequences:

  • Reduction of almost 70% in the useful area of the farms. It is as if 3,500 farms were closed, out of the current 5,000. Therefore, those 3,500 farms would need to be built to compensate and supply the current level of demand.
  • Construction of around one more 73% of ships to compensate and be able to supply the market. This would mean an investment of +1.8 billion euros
  • Go back on the advances in genetics that currently allow for more sustainable, efficient and environmentally responsible production and guarantee food safety
  • The price of the carcass could triple on the farm. In the most consumed product in Spain, the breast, it could reach €15 or €20 per kilo for conventional free-range chicken.
  • This increase would mean that for the majority of Spaniards, chicken would become a luxury product for families, who would lose the possibility of accessing a very high quality protein.

Position of the sector on the new regulations for the transport of meat products (already in force)

The main provisions for road transport are:

  • When temperatures between 25°C and 30°C are expected, only trips that take place between 9:00 p.m. and 10:00 a.m. will be permitted. According to the average temperatures in Spain, the operation would have to be at night from May to October, approximately
  • The number of animals per square meter inside the trucks is reduced
  • Loading and unloading must be supervised by a veterinarian
  • The maximum travel times are set at 12 hours including loading and unloading (if the destination is a processing room) and 24 hours for chicks (48 hours after hatching).

This regulation means having to increase the truck fleet by 22% (about 505 more trucks per week). Increase costs due to night shifts, both for truck drivers and veterinarians and personnel involved in loading/unloading. Likewise, by increasing the fleet, CO2 emissions, fuel consumption, etc. will increase. Therefore, this regulation will be less efficient than the one applied until now. In addition, travel times drastically influence exports.

Launch of the “Aves de España” brand and Avianza Animal Welfare Spain (AAWS) seal

We have launched the first quality certification for “Poultry of Spain” meat. This initiative establishes the foundations and tools to highlight the production of poultry meat (chicken, turkey and quail) from its breeding, production, processing and global distribution.

This certificate articulates the main values of our production chain: environmental, economic and social sustainability, Animal Welfare and Food Safety. A milestone to highlight the quality of Spanish poultry meat and consolidate Spain as one of the European leaders in the production of poultry meat.

This initiative also introduces the Avianza Animal Welfare Spain (AAWS), a new B+ Animal Welfare Commitment badge specific to our poultry meat sector. It guarantees a higher implementation of current regulations throughout our production process, strengthening our commitment to animal welfare in this industry.

Campaign with MAP and Food from Spain

Initiative to promote the consumption of poultry meat for the national market, in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain. The objective has been to highlight the benefits of chicken, turkey or quail meat.

A campaign that has led us to collaborate with renowned chefs, carry out dissemination workshops and practical advice for the preparation of poultry meat, and raise awareness about healthy and balanced nutrition.

“Sustainable European Poultry” Initiative

Through the campaign EUROPEAN POULTRY MEAT, YOUR SMART CHOICE, co-financed by the European Commission, under the coordination of the European poultry association AVEC. The main objective has been to raise awareness among European consumers about the sustainability of the European poultry sector and the high quality of its product. It has been developed in Spain, France, Belgium and Germany.

Boosting the creativity of Spanish gastronomy

Poultry meat is a fundamental piece of the gastronomic wealth of our country, and together with the most renowned chefs, as well as promising young people, in 2023 we will promote several actions to raise awareness of our birds.

  • Meat Attraction, with cooking workshops taught by the renowned chef of Canal Cocina, Sergio Fernández, with poultry as the protagonist.
  • Gourmets Hall, with Fabián León as master of ceremonies of our ephemeral restaurant, where we promoted the consumption of kilometer 0 products.
  • Barbecue workshops, with chef Alfonso Castellano, at Seeds, to highlight one of our most international products, roast chicken, as well as other dishes with turkey and quail.  
  • Promotion of exploitative cuisine, with workshops and activities in Madrid's Mercado de la Paz, with the renowned chef and nutritionist Marta Verona as master of ceremonies. In addition, we opened our first pop up store in Post 92, to promote Local Markets and knowledge of the Birds of Spain.
  • Thanksgiving workshops, to join an international holiday using our most local products, with turkey as the protagonist. With chefs like Javier Muñoz Calero or Fernando Canales.

The importance of working together

  • We are Livestock.An initiative that is linked to European Livestock Voice and its "Meatthefacts" campaign (or "Livestock Reality" in Spain), and that aims to respond to the unjustified pressure on the livestock sector and the myths that surround it. We aim to underline the importance of providing accurate information on livestock production backed by scientific data and work on farms.
  • Meat Livestock Forum & Municipal Agricultural Livestock Network. An initiative promoted by interprofessional organizations in the sector to help the Spanish economy and society face the challenges of sustainability, digitalization and the demographic challenge.
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JOINT COMMUNICATION ASAJA, COAG, UPA and AVIANZA: The future of poultry meat production depends on the commitment of the entire agri-food chain

  • The professional agricultural organizations ASAJA, COAG and UPA, as well as AVIANZA, (Spanish Interprofessional Association of Poultry Meat), present their firm commitment to ensuring a long-term sustainable supply of poultry meat.
  • The aforementioned organizations have carried out negotiations since last summer, with the sole purpose of launching a Standard Contract that ensures effective compliance with the law of the chain

Madrid, December 21, 2023. Agricultural and livestock production has been in a critical socio-economic context for almost 3 years, which requires continuous dialogue by all agents, including distribution companies. A dialogue in which we are united by our commitment to consumers.

We are faced with a sector that, despite the general reduction in meat production and consumption, maintains a positive trend, which should be reflected in the income of the entire value chain of this food, from production, companies integrators and all associated service industries.

The growth of the sector must be based on a balanced distribution of economic value among all agents, and in this aspect, distribution companies have and must assume a fundamental role.

The signatory organizations of this statement are in a process of negotiating the conditions that should regulate the aspects of integration contracts in the production of poultry meat. A process that aims to consolidate an agreement in the first quarter of 2024.

Since April 2023, the Executive Integration Committee was officially established, whose objective is to review and update the Bases of the Type Integration Contract, which establishes the main guarantees and the framework of action for the regulation of the activity between the producing companies (integrators) and their members (poultry farms), updating and improving the conditions of production, and standardizing them at the national level.

This Executive Integration Committee is an operational instrument for constructive debate and proactive negotiation of the relationship between integrating companies and farmers dedicated to the production of poultry meat in Spain.

We must emphasize here the constructive nature of the work team, and demand responsibility from all actors in the production chain, betting on truthful communication, and fighting against the misinformation present in today's society.

In Spain, more than 1.6 million tons of poultry meat are produced each year, corresponding to 793 million birds, according to data from the Ministry of Agriculture, Fisheries and Food in 2022. Our poultry meat sector has earned a relevant position in the national context. and European. Let's continue working along those lines.

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EURSPO: Selection Evaluation Agency

 

OPEN CALL FOR BODY EVALUATION:

Tender for the selection of an Evaluation Agency for the assessment of a multi-Programme REA EU 1144/2014 for the promotion of poultry

EURSPO: PROMOTION PROGRAMME IN FRANCE, POLAND, GERMANY AND SPAIN

1/ CONTEXT

The Partnership:

CIPC – French Interprofessional Committee for Broiler Chickens (Coordinator)

Since its origins in 2007, CIPC is a French Poultry association representing 85% of the broiler sector and each of its fields: hatchery, farmers, animal nutrition, slaughterhouses. CIPC allocates its means and resources to broiler production, with a dedicated board member and study activities. Based in Rennes, close to major poultry production areas, CIPC represents the interests of its members on a wide range of topics such as animal welfare, sustainable production, food safety, exports and social affairs, therefore its employees actively participate in various working groups and consult with, for example, members, ministries, The French Food and Consumer Product Safety Authority (DGCCRF), universities and others. CIPC also contributes to disseminating all innovative results to foster investments in the poultry sector. At EU level, CIPC follows the works of the AVEC, the voice of the European poultry sector. At National level, CIPC developed an Observatory on the reasoned use of antibiotics in poultry and contributes to the valuable cluster on Agri-food who is one of the 3 leading agribusiness clusters and is engaged in Avipole Formation (the national training center for poultry).

KRD-IG – The National Poultry Council – Chamber of Commerce

KRD-IG is a leading poultry sector organization in Poland, based in Warsaw, aiming at protecting the interests of poultry farmers, producers and processors. Currently KRD consists of 110 members of various specializations from the poultry industry. KRD members include agricultural universities, associations of poultry farmers and producers, poultry meat processing plants, feed production plants and individual poultry farmers and producers. They represent every field of the Polish poultry business sector. KRD members produce approximately 70% of the total slaughter poultry production volume and approximately 80% of Polish exported poultry products. The organization actively stimulates Polish poultry sector growth and modernization and represents the poultry industry in relations with the Polish government, administration and non-public organizations. KRD coordinates promotional and communication projects for the poultry industry and maintains a wide range of educational and informational initiatives. KRD actively represents the Polish poultry industry in Europe and worldwide.

BVH – Bundesverband bäuerlicher Hähnchenerzeuger eV

The BVH is the Federal Association of Farmer Chicken Producers and it is responsible for the agricultural operations at all stages of production of German chicken meat. The task of the association is bundling information about broiler production, providing competent information to all those involved, as well as authorities and institutions, and thus making the German broiler industry internationally competitive. With currently around 1000 members, 95% of the German chicken industry is organized in the BVH. As a specialized branch focusing on the topics of the poultry processing industry, BVH is a member of the umbrella and topmost organization of the German poultry industry, the ZDG – Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association). On an EU and international level, BVH is a member organization of AVEC and the International Poultry Council. BVH is the acknowledged contact for Germany's Federal Ministry of Food and Agriculture on all issues regarding poultry meat production. BVH's tasks cover a wide variety of topics representing the interests of its member companies, such as animal welfare, food safety, promotion of export activities and marketing standards.

AVIANZA – the Spanish Poultry Meat Association

The Spanish Poultry Meat Association AVIANZA has 43 associated companies, integrating more than 95% of the poultry meat market, with currently more than 5000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 employees working for the meat poultry industry in Spain. AVIANZA's commitment is developing innovation and market access to associates looking for equal promotion activities, enabling them to develop in a constantly changing world. Avianza focuses on the promotion of all poultry meat products, specifically on quality, environmental and sustainable consumption measures. Poultry meat production in Spain is technologically advanced and fully integrated, representing the 23% of the national meat production. Around 80% of Spain's total poultry meat comes from chicken.

EURSPO – the Programme:

The EURSPO Program focuses on the promotion and information of European sustainable poultry products and the benefits of the consumption of European poultry meat with a strong emphasis on the efforts of the industry towards more sustainable European production systems and more sustainable consumption trends (zero food waste) .

The market analysis identifies and justifies the need for such an important programme, both for the European Union and the proposing organizations alike (CIPC, BVH, AVIANZA, KRD) and it is aligned with the Farm to Fork and Green Deal strategies and Work Plan 2023 and complies with FBDG (Food Based Dietary Guidelines), reinforcing all efforts made by the European Commission itself.

The programme's main goal is to provide general information and to raise awareness on the sustainability strategies that the European poultry meat industry has been and will continue to be implemented, most significantly in terms of the negative impact of food waste on the environment, the economy and the society.

The general objectives of this proposal are:

  1. to highlight the specificities of the European Unions, in particular in terms of environmental friendliness and sustainability in order to highlight the sustainable strategies that the European poultry meat industry has been implementing for many years;
  2. to increase the awareness of the benefits of choosing EU products in order to promote a healthy lifestyle;
  3. to increase the competitiveness and consumption of European poultry products, thereby increasing the European market share in Germany, France, Spain and Poland.

This proposal has a pan-European identity with a unified European image in all target markets, adapting the message to the individual challenges that they are facing and inspiring and motivating action all stakeholders.

EURSPO program focuses on three main target audience: young people, family decision makers (both of whom would form the end consumer section) and key opinion leaders, in France, Poland, Germany, and Spain. By selecting these segments, the promotion campaigns plan on targeting the generations who are seeking information, learning about food choices and making their minds; those who make food decisions for themselves and their families, shaping our consumer trends; and those who can spread our sustainability message.

With an overall budget of over €4 million and many promotion and information activities in France, Poland, Germany, and Spain the partnership will not only use online and offline channels to communicate the message but will also organize different events, tasting days and workshops to reach the highest number of consumers possible. The impact that this program will have for the European poultry sector will also encourage other industry key players to work on their sustainability and approach to food waste.

2/ OBJECTIVE OF THE CALL: SELECTION OF AN EVALUATION AGENCY FOR THE CAMPAIGN

In accordance with the EU regulations, the promotion program must be evaluated by an external Evaluation Body, in order to guarantee the respect of planned deliverables, costs and objectives.

The agency will determine a methodology to evaluate the correct implementation and effectiveness of the activities, as well as will evaluate the effectiveness of the campaign, especially on the targeted groups determined by the objectives and strategy. The selected evaluation body will have to consider for each planned action the output, result and impact indicator. They will gather data using appropriate means and use the data collected during the campaign to reach an appropriate level of information.

The evaluation body will have to be mindful of:

  • Output indicators: deliverables of the campaign (number of press ads, number of press releases, number of social media posts…)
  • Result indicators: measuring the reach of each action (viewership of videos, readership of press releases and of social media posts…)
  • Impact indicators: measure of how the campaign has increased awareness / image of the product and created a tangible economic return thanks to its various promotion actions, compared to the situation before the campaign and a baseline scenario without the campaign being implemented.

 

3/ BUDGET AND ACTIONS EXPECTED:

The budget of the evaluation of the campaign including fees is €66,000 (VAT incl.) over a total of 2 year-campaign. The distribution of the total evaluation budget per year is the following:

  • Year 1 (01/01/2024 – 12/31/2024): €15,400;
  • Year 2 (01/01/2025 – 12/31/2025): €50,600.

The Evaluation Agency will be in charge of the following activities, for a total budget of €66,000 (VAT incl.):

Extract from Plan B – below.

Work Package 8. Evaluation of results

Activity 1: Awareness Level Survey. In order to calculate the evolution of consumer awareness, it is necessary to carry out yearly surveys regarding the level of awareness of sustainability values of the European poultry sector in target countries at the beginning of the program and at the end of its implementation period. This survey will be carried out by an independent third party which through a series of surveys will report on the status and measurement of indicators established necessary to correctly evaluate the achievement of the target values set for the impact indicators, the persons reached by this survey will be 150 per target country.  Evaluation of results. KPI Study As with activity 1, the study of KPIs is necessary to better estimate the real impact of the program. The evaluation of the KPIs will include and allow all four beneficiaries to better understand information such as the increase of the recognition towards the EU sustainable poultry and the increase of its consumption and market share in target countries. Data will be extracted from the KPI monitoring to evaluate the results, level of impact and trends. Study on Perception of Poultry Sustainability. As with the activities 1 and 2, since there is not that much information available for consumer habits and consumer behavior towards sustainability, we aim to develop a study by survey methodology on how consumer behaviors are embracing sustainability regarding the poultry industry. This study is intended to reveal the growing influence of sustainability of the post-pandemic target market's consumers, the insights into the level of engagement among different age groups, the importance of sustainability in the decision-making process, the barriers to sustainable poultry purchasing and the key aspects of consumers trends towards sustainable poultry meat and production methods. The persons reached by this survey will be 175 per target country. Thanks to this information and insights, the sustainability and continuity of the program is ensured and guaranteed.The Survey will be set up following the regulations and expectations following Annex III.

Duration: M12–M24

Lead Beneficiary: ICPC

Objectives: This work package activity is linked to Objectives 1, 2 and 3.


 

CIPC will send applicants on demand a briefing including technical information related to the selection of the target markets and the programme's objectives, as well as activities foreseen and KPIs for the preparation of their applications.


4/ RULES OF THE COMPETITION
1. This call for proposals concerns the promotion program for agricultural products co-financed by the European Union.
2. Agencies wishing to apply must have English-speaking contact people, as all exchanges with CIPC and REA will be in English.
3. The application file will include the following elements:
· A presentation of the evaluation methodology;
· A reverse planning for the evaluation of the campaign;
· A detailed quote presented in Euro's, all taxes included, respecting the broad budgetary framework.
4. The Evaluation Agency will have to bring guarantees in the absence of conflict of interests to take part in this call.
5. Once the Evaluation Agency's work has been paid, the creations of the selected agency will become property of the announcers with no limit of time or location, for use through all communication techniques and media.
6. The announcers will reserve the right to use concepts and creations in all their campaigns and the campaigns of their collective structures with no limit in time.
7. Expenses can only be put forward after a detailed quote and a framework contract have been signed between the announcers and the selected agency.
 
5/ DOCUMENTS TO BE PROVIDED BY THE APPLICANTS

The detailed proposition should be sent imperatively in English to Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) by email at [email protected] and [email protected]. It should include:

– A dated and signed motivation letter accepting the conditions of the competition, as described in the call for proposals.
– The presentation of the agency and its internal organization.
– The name and experience level of the team in charge of the project.
– Justification of knowledge of European markets, and in particular the markets targeted by the programme.
– The presentation of local offices/relay structures who could play a role in the project for all countries concerned by the programme.


These elements will help the announcers decide how adequate the agency's offer is compared to the needs of the campaign.


The selection will be done by a jury composed of the 4 national poultry associations (CIPC, KRD-IG, BVH, AVIANZA) which are involved in the project.


6/ SELECTION CRITERIA


Selection criteria:
1. Quality and coherence of the proposal (20 points)
2. Quality and relevance of the suggested methodology (20 points)
3. Qualifications of the Evaluation Agency's team (15 points)
4. Agency's experience with EU programs (15 points)
5. Respect of the budget and best value for money (20 points)
6. Financial viability of the agency (10 points)
 
7/ PROPOSED PLANNING
·       31 January 2024 at 6:00 p.m.: Deadline for sending applications to the tender. (all applications sent after this date will not be considered).
·       15 February by 6:00 p.m.: Notification of the chosen agency and detailed notification to the other agencies of non-selection
After the selection, the Coordinator will sign a bilateral agreement with the selected Evaluation Agency. The contract will stipulate everyone's tasks and responsibilities.

– The list of main references of the past 2 years for similar actions over several countries (evaluation of agricultural sector, collective or institutional communication campaign) and providing the aim, budget and length of services.


8/ CONTACTS

The Coordination Team and Mr Yann Brice (Executive Officer of CIDEF-CIPC-CICAR-ATM Avicole) are available to answer any questions candidates might have by email at [email protected] and [email protected]. Each email written in the framework of this Call for Tender shall be in English and mention “EURSPO: Call for Tender – Evaluation Agency” in the email subject.
Date of publication: 12/18/2023.

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AVIANZA brings the traditional Thanksgiving dinner around turkey to Bilbao

 

  • The Spanish Interprofessional Association of Poultry Meat has organized a turkey carving workshop together with the Ministry of Agriculture, Fisheries and Food, Food of Spain
  • Chef Fernando Canales was in charge of discovering all the secrets of turkey, the star product of Thanksgiving and Christmas holidays in general, at the San Mamés Jatetxea restaurant.
  • This event brought together numerous personalities from the business and institutional sector, as well as journalists and influencers from Bilbao.
  • Roast turkey is a dish that has become a symbol of Thanksgiving and Christmas festivities in many cultures around the world.

Madrid, November 17, 2023.- Avianza, the Spanish Interprofessional Association of Poultry Meat and the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain, wanted to bring the traditional celebration of Thanksgiving to Bilbao, where the turkey is the main protagonist. To do this, they have had chef Fernando Canales to carry out an informative workshop on the preparation of a roast turkey at the San Mamés Jatetxea restaurant (C/ Rafael Moreno Pitxitxi. San Mamés Stadium)

During this gastronomic showcooking – which was attended by more than fifty guests including personalities from the political, business (through the Women Lab Bilbao network) and Bilbao social spheres, as well as journalists and influencers – the chef showed various preparation techniques such as preparation, type of cooking and oven temperatures. He also gave the keys to the carving and plating technique, as well as the best culinary combinations. 

This event joins the numerous actions to promote the consumption of poultry meat that AVIANZA carries out thanks to the support of the Ministry of Agriculture, Fisheries and Food throughout the year. On this occasion, the objective of this workshop was to highlight the benefits of turkey meat, one of the most interesting meats on the market.

Turkey, a versatile product and symbol of celebration

Turkey is an essential element in holiday recipes because of its history, versatility, flavor, and its ability to bring people together around a festive meal. It is a dish that has become a symbol of festivities in many cultures around the world.

In the case of Thanksgiving, one of the most important holidays in the United States that is celebrated on the fourth Thursday in November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays.

The AVIANZ team, Marta Lafarque, Jordi Montfort and Arán Zaldivar, together with chef Fernando Canales and his team at the Thanksgiving dinner.
Fernando Canales teaching the showcooking workshop at the San Mames Jatetxea restaurant.
Thanksgiving Turkey.
Thanksgiving dinner after the tasting.