AVIANZA and Cookpad join forces to celebrate World Fried Chicken Day by promoting home cooking and use

• The interprofessional has joined forces with cookpad, the largest platform for home cooking recipes, to encourage users to share fried chicken recipes until July 6, with the hashtag #ElRetodelPolloFrito

• Authors of homemade recipes from the Cookpad community, such as Recetas Para Ser Feliz, The Blondie Kitchen, Gema del Olmo and Mamá qué Comemos Hoy, have encouraged their followers to share their creations in the thematic challenge launched by Cookpad to your community and on social networks, focusing on home cooking and healthy eating.

• Recipes shared during #TheFriedChickenChallenge on Cookpad will be brought together in a free ebook that will be available on this home cooking social network, and which aims to encourage Internet users to cook more with easy, simple and fun recipes that have chicken as the protagonist.

Madrid, July 6, 2022.-  Avianza, the interprofessional poultry meat association, wanted to join the celebration of World Fried Chicken Day this July 6 with an action on social networks in collaboration with cookpad, the largest home cooking social network in the world that promotes home cooking as a well-being habit and encourages its users to share simple and healthy recipes and ideas.

To develop this action, which has been carried out with the hashtag #ElRetodelPolloFrito on Instagram, four renowned Cookpad recipe authors shared their homemade fried chicken recipes encouraging people to participate in the challenge. In this way, Rrecipes to be happy, The Blondie Kitchen, Gema Recetas and Mama What We Eat, who are also active on social networks, encouraged Cookpad users and their followers on Instagram to share their homemade fried chicken creations to celebrate this world day, in which the meat of this bird is the absolute protagonist.

Since last week and until this very day, July 6, Cookpad authors, who are also content creators Foodie, Fitness, Healthy and Gourmet, have published their best fried chicken recipes, encouraging home cooking fans, their followers and the Cookpad community to share their tricks and preparations for making fried chicken at home with ideas for use and without waste. Recipes shared during #ElRetodelPolloFrito on the website and in the Cookpad app They will be included in the ebook “#ElRetodelPolloFrito: recipes, tricks and much more”, which will have a free, downloadable format, and will be available to anyone interested on the website and in the Cookpad app.

"For us, it is a priority to ensure the needs of the poultry sector, but it is also very important to promote the consumption of poultry meat with actions like this one that, in a dynamic way and through social networks, become an incomparable showcase to highlight the benefits of white meat, among which stand out how healthy, light and versatile it is,” says Jordi Montfort, general secretary of Avianza. For this action, the interprofessional has once again counted on the collaboration of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain.

For her part, Maribel from “Recipes to be happy”, one of the Cookpad authors who has joined the initiative and has a community of 552K followers On Instagram, he says that “I like challenges, so this time we are going to turn around a traditional recipe and cook a (not) fried chicken with a spectacularly delicious and healthy result. “Chicken is a more versatile food than we think and with this proposal I am going to show you.” 

More information in www.avianza.org and at cookpad.com/es