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● It poses a direct and immediate threat to the sustainability of the poultry sector, putting thousands of jobs at risk by allowing imports that do not meet strict European quality and sustainability standards.
● They represent unfair competition with tangible environmental risks, since regulatory and production cost differences favour unsustainable practices, compromising food safety and the climate objectives of the European Union.


Madrid, December 9, 2024
.- AVIANZA, the Spanish Interprofessional Association of Poultry Meat, joins the widespread rejection of the European poultry meat sector, and of agriculture and livestock in general, against the trade agreement between the European Union and Mercosur, due to the serious implications that this has for food safety, compliance with production standards, environmental sustainability and the future of the European agricultural and livestock sector.


The agreement, which allows for increased imports of poultry meat and other agricultural products from Mercosur countries (Brazil, Argentina, Paraguay and Uruguay), represents a significant risk to the quality and sustainability standards that distinguish European production. According to the latest reports from the EU Directorate-General for Health and Food Safety (DG SANTE), Brazil faces serious difficulties in ensuring compliance with European health standards, raising concerns about the safety of imports.


A devastating impact on local production


The agreement provides for an additional import quota of 180,000 tonnes of poultry meat from Mercosur (in addition to the 300,000 already authorised), which is equivalent to the combined production of countries such as Finland, Sweden and Denmark. These imports not only affect local producers, but also generate unfair competition by allowing the entry of products that do not comply with the strict animal welfare, food safety and environmental sustainability regulations in force in the EU.


Currently, 25% of chicken breast meat consumed in the EU comes from third countries such as Brazil, Thailand and Ukraine, which do not operate under the same standards. This situation will worsen with the entry into force of the agreement, weakening local production and putting thousands of jobs at risk in the Spanish poultry sector.


Spanish poultry producers face significantly higher production costs due to compliance with strict animal welfare, food safety and sustainability regulations. It is estimated that these standards can account for between 6%-8% of the selling price of poultry meat in Spain (and that, without the approval of new animal welfare regulations and non-deforested origin of soybeans). In contrast, Brazilian producers operate under less demanding regulations, which allows them to offer lower prices and creates unfair competition that threatens the viability of the Spanish poultry sector.


Risks to environmental sustainability and biodiversity


The agreement contradicts Europe's commitments to climate action and biodiversity protection. Mercosur countries, especially Brazil, have been repeatedly singled out for unsustainable practices such as massive deforestation and the use of substances banned in the EU, such as atrazine in agricultural crops, as well as the use of antibiotics or hormones. These regulatory differences not only compromise global efforts to combat climate change, but also undermine the sustainability goals set out in the European Green Deal.


Lack of reciprocity and transparency for consumers


Despite promises of origin labelling, current regulations do not require identification of the origin of meat used in processed products, such as ready meals or food in catering chains. This leaves European consumers exposed to products that do not meet the standards they expect, without the possibility of making informed choices.


AVIANZA insists on the need to implement mandatory labelling for all meat and poultry products, as well as to ensure reciprocity in production standards between the EU and exporting countries.


A call to action


From AVIANZA, and in line with the position of other European associations such as AVEC, CEPM and COPA-COGECA, we urge the political leaders of the European Union to reject the agreement in its current form. Allowing the entry of agricultural products that do not meet European standards would be a strategic error that would undermine food safety, consumer welfare and the sustainability of our agricultural sector.


The future of European agriculture and livestock farming depends on a trade policy that protects our producers, promotes sustainability and defends European values.

He Ministry of Agriculture, Fisheries and Food and the Spanish Interprofessional Association of Poultry Meat (Avianza) participate in a trade mission in Riyadh, capital of Saudi Arabia, of the November 12-14. This initiative is part of the promotion strategy Food from Spain and the Interprofessionall avícola, which joins forces for the internationalization of the Spanish agri-food sector.

The mission responds to the growing interest in Spanish poultry products in the Saudi market and includes the participation of representatives of Avianza, who accompany the companies Coren, Oblanca, Urgasa and Vall Companys, all of them associated with the interprofessional and selected through an internal call.

Over the three days, the mission followed an agenda of meetings and field visits focused on identifying opportunities for collaboration with local importers and distributors.

Among the most notable activities, the following have been carried out: bilateral meetings between Spanish companies and key players in the Saudi market, with the aim of exploring possible import and distribution agreements for Spanish poultry meat. Visits have also been scheduled to supermarkets and large stores in Riyadh to gain first-hand knowledge of the local business environment and consumer habits.

These actions will allow participating companies to better understand the needs of the Saudi consumer and explore opportunities to adapt their products to the demands of this market.

Saudi Arabia has become a strategic market for Spanish poultry meat, driven by the growing demand for high-quality food. Studies by Avianza They confirm that the interest of Saudi consumers in Spanish poultry products has grown significantly in recent years, reflecting the potential for expansion of the sector in this country.

This trade mission in Riyadh is part of the agreement between the Ministry and Avianza for the period 2024-2025, whose objective is to strengthen the competitiveness of the Spanish agri-food sector at an international level.

Read more. Source: https://www.europapress.es/economia/noticia-gobierno-avianza-viajan-riad-reforzar-comercio-carne-avicola-arabia-saudi-20241113101534.html

The progress made since the initiative was launched in February 2024 was presented, which has allowed the first inspection actions and favourable court rulings.
Special mention was made of the need to defend the Mediterranean diet in the face of the “plant-based” trend, as reflected in the recent report on the Strategic Dialogue on the Future of Agriculture and Food in the EU.
Four lines of collaboration were proposed, with the launching of training and information campaigns for citizens with the support of AESAN being of great importance.


The joint initiative #CadaCosaPorSuNombre in defense of truthful information for consumers led by ANFACO-CECOPESCA (Maritime-Industry Complex Organization1), ANICE (National Association of Meat Industries of Spain), AVIANZA (Spanish Interprofessional Association of Poultry Meat) and CEDECARNE (Spanish Confederation of Meat Retailers), and which represents more than 150,000 workers, met this week in Madrid with the new general secretary of Consumption and Gaming, Andrés Barragán, with the aim of presenting the path followed throughout 2024 and establishing new courses of action for the coming months. Ana Lopez-Santacruz, director of the National Food Center, belonging to AESAN, was also present during the meeting. The #CadaCosaPorSuNombre campaign, launched last February, seeks to raise public awareness and the Administration about the importance of correct labelling and advertising in the face of misinformation and confusion created by vegan products that imitate foods of animal origin.


During the meeting, the progress made to date was presented, citing: the latest reports made after a sampling of vegan products carried out in
supermarkets in Spain and which have resulted in favorable legal actions, for example, with the contentious-administrative procedure brought by the Institute
Galician Consumer and Competition Commission against the product “Filetes MerlVza” by HEÜRA; or the legal-technical analysis carried out and delivered to different Autonomous Communities, which seeks to facilitate the establishment of inspection criteria based on Regulation (EU) 1169/2011 on consumer information or others such as the Directive on misleading and comparative advertising (2006/114 / EC). Additionally, the directive that aims to end Greenwashing in the EU (2024/825) was analyzed, highlighting that said Directive “prohibits the use of generic environmental claims without a clear explanation”, and that vegan products would be in breach of compliance by using messages in their campaigns such as: “A meat burger pollutes more than your car” or “helps save the oceans”.


During the meeting, special mention was made of the risks derived from such confusion for consumers in relation to food safety. The tragic event that occurred in Australia in 2020 was recalled, when a six-year-old child died after mistaking the container of body milk for cow's milk. The case of Belgium in 2017 was also mentioned, where parents confused the suitability of giving their child cow's milk versus a vegetable drink. In the case of fish protein, the problem of vegan products that imitate canned tuna was exposed, but whose conservation must be refrigerated, with the consequent danger.


Promoting the Mediterranean diet in Europe instead of the “plant-based” diet


There was room to debate the recent European report on the Strategic Dialogue on the Future of Agriculture and Food, presented last week by the President of the European Commission, Ursula von der Leyen, together with the person responsible for the report, Professor Peter Strohschneider.


The report includes in its recommendation 2.1 the increase in the consumption of “plant-based” foods in Europe, in light of which the report suggests that this transition should be accompanied by the consumer and proposes compensation for livestock farmers who might be affected by this trend. In other words, the report supports the “plant-based” diet.


From the #CadaCosaPorSuNombre initiative, it was requested that Spain stop the concept of a “plant-based” diet, returning to the studied patterns and endorsed benefits.
scientifically from the Mediterranean diet. It is absolutely false that these “plant-based” diets are better than the Mediterranean diet. From a nutritional point of view, they lack the benefits of animal products, which offer a unique digestive matrix, rich in high-quality proteins, essential nutrients and Omega 3 fatty acids, such as in oily fish, or vitamin B12 in meat.


Specific collaborative actions


The sectors represented in #CadaCosaPorSuNombre, submitted four petitions to the
Secretary General, which were as follows:

1. Request the new European Commission to implement the delegated act contained in Article 36 of Regulation (EU) 1169/2011 to establish additional provisions for vegan products, including prohibiting their imitation as a strategy of displacement and confusion.

2. Propose the development of harmonized national legislation for all products of animal origin, which clarifies the situation, for which it will be of great importance
usefulness to wait for the ruling of the European Court of Justice on the preliminary question raised by France.

3. Strengthen control and surveillance mechanisms by the Autonomous Communities, ensuring compliance with product labelling regulations
imitation vegans, with special attention, in addition, to the HORECA channel.

4. Develop, in collaboration with AESAN, educational campaigns aimed at consumers to increase awareness of nutritional differences
between foods of animal origin versus vegan products.


In short, promoting public-private collaboration in consumer protection, promoting a clear and unified approach, because if biased information is provided or there is a lack of clarity, confusion can arise.


<< And because there are no vegan chicken nuggets, let's call #CadaCosaPorSuNombre >>

    Representatives of Avianza, ANICE, ANFACO-CECOPESCA with the Secretary General of Consumption and Gaming.

    • If the entry into force of the new European regulation on the transport of live animals continues, framed in regulations for the supposed promotion of animal welfare, it would mean an immediate investment of 361 million euros, plus another 125 million euros annually.  
    • For Avianza, this is a regulation that has not taken the sector into account and that is based on a totally “impossible” implementation, which would lead to the closure of Spanish meat companies and the arrival of chicken meat from countries outside the EU that do not meet minimum standards
    • The measure means reducing the loading capacity per truck by 43%, increasing the number of necessary trips by 65% (more than 15 million additional kilometers), and generating an additional 222% of greenhouse gas emissions.

    Madrid, June 27, 2024. Avianza, the Spanish Interprofessional Poultry Meat Association, has presented, on the occasion of the European Poultry Conference (Valencia), the main conclusions of its “Report on the Impact on the poultry meat sector of the proposal for a Regulation on the protection of animals during transport and related operations”, amending Council Regulation (EC) No 1255/97 of the Council of the European Union and repealing Council Regulation (EC) No 1/2005. An initiative that supposedly seeks to promote animal welfare, but that neither improves it nor represents a benefit in terms of sustainability, with a negative impact in both fields, especially for Spain. 

    This analysis, which has been transferred to both the European Commission and the Ministry of Agriculture, Fisheries and Food of the Government of Spain, details the disastrous implications of this regulation for both consumers and the environment, contrary to what it claims to intend, and In practice, it means the possible disappearance of thousands of farms and companies producing the poultry meat sector. in our country, given the consequences on the viability, competitiveness and restrictions of the new proposed regulations.

    The regulation aims to impose a redesign of the transport containers, increasing their height, as well as regulating the density in each of them. In addition, the consumption of inputs would increase, such as fuel, wear and tear on vehicles, overtime of transporters (with the consequent occupational risk and road congestion),... It would also imply the adaptation of mechanical infrastructure systems of the processing facilities, waiting times. , etc.  

    These are the main conclusions of the Report:

    Resolution of a Non-existent Problem

    The report highlights that the declines in poultry transport in Spain they are already extremely low, with an average of 0.3%. This figure indicates that the current regulation already guarantees a high level of animal welfare during transport. The proposal does not present a situation or impact analysis, and appears to address a problem that does not exist in the reality of the sector.

    Economic Impact on the Consumer

    The implementation of this regulation would have a brutal economic impact on the Spanish shopping basket, as has been demonstrated in other regulations applied in European countries regarding animal welfare defined behind the backs of the sector, and which has tripled in some cases the price of chicken, as in the case of the Netherlands.

    Risk to Food Sovereignty

    Spain is a key exporter of high-quality poultry genetics. The new proposed restrictions would put export capacity at risk, affecting the food sovereignty of both the European Union and the countries supplied. Companies would be forced to relocate outside the EU to maintain their markets, which would also endanger European food sovereignty. Unfortunately, relocation can actually be the step towards the closure of companies and the entry of production from other markets not subject to the regulation that is intended to be applied.

    Environmental Consequences

    The proposed regulation would increase CO2 emissions, water consumption and the carbon footprint of poultry transportation, reducing the sustainability of the sector. This contrasts with the sustainability and environmental protection objectives that the EU aims to promote. In addition to an increase in the number of trips to move the same production of poultry meat (more than 65%), it would imply the emission of 222% more greenhouse gas emissions.

    Assumption “Animal Welfare”

    Contrary to what is intended, the new regulations could harm animal welfare. Increased space between animals during transport could increase the risk of injuries and fractures, without providing significant benefits in terms of animal welfare. Transporting animals with lower densities would be equivalent to creating very dangerous gaps in the event of braking, as well as height regulations, which could cause raised animals to fall and break limbs. For comparison, this measure “"It would be like removing the seats from a bus so that people could travel standing on the road," which is clearly truly reckless.

    Avianza reiterates its commitment to animal welfare, sustainability and food safety. However, it urges that any new regulation be based on concrete data and a rigorous analysis of the real impact on the sector and consumers.

    Economic impact summary table.
    Arán Zaldívar, deputy technical director of Avianza and Enrique Díaz, director of Inprovo.

    ANFACO-CECOPESCA, ANICE, AVIANZA and CEDECARNE launched the joint initiative #CadaCosaPorSuNombre last February. An action with which they aim to raise public opinion about the risks of an imbalance in the diet in the face of misinformation and confusion created by so-called imitation vegan products. 

    ___

    Madrid, May 13, 2024. The strategic alliance formed by ANFACO-CECOPESCA (Organization of the sea-industry complex1), ANICE (National Association of Meat Industries of Spain), AVIANZA (Spanish Interprofessional Association of Poultry Meat) and CEDECARNE (Spanish Confederation of Meat Retailers ), which represents more than 150,000 workers, met today with the Secretary General of Agrarian Resources and Food Security, Fernando Miranda, to present the joint initiative #CadaCosaPorSuNombre and demand concrete actions from the government of Spain in defense of consumers. 

    The main objective of this initiative is to raise public opinion about the true composition of said vegan foods and advocate for the need for action by Public Administrations, both at the Consumer level, reviewing Spanish shelves under information regulations. food for the consumer in terms of mentions on the packaging or advertising of the product, as well as developing new specific legislation at national and European level. 

    The meeting follows the one held on February 20 with the General Directorate of Consumer Affairs, and the request to the AESAN for an Interpretative Note for public opinion that helps promote an adequate understanding of its nutritional values and the impacts that it has on the Diet can cause a displacement of animal protein that is essential for our body, along with the rest of the essential micronutrients. 

    Firstly, during it the possibilities that, based on the current legislative framework (Regulation (EU) 1169/2011), allow for Consumer reviews to be carried out on the shelves were discussed, citing the recent success of collaboration with the Ministry in response to the complaint of product of HEURA FOODS that was called “MErlvza Steaks”.

    Next, the current legal frameworks were analyzed in terms of sales names and commercial presentations, and the concept of evocation or unfair practices in comparative advertising (Directives 2006/114/EC and 2005/29/EC), suggesting the need for regulation at a national level that protects the denominations if they do not include said animal protein as long as the scientific species that applies. In addition, legislation that should be taken into account was reviewed, such as Royal Decree 474/2014, on the quality standard for meat derivatives, or Royal Decree 1521/1984 for fishery products, while characteristics for said products are included. 

    Systematic non-compliance without legal action shows that it does not guarantee the differentiation of animal protein foods, and that an updated legal framework is needed. In this regard, the case of France was studied, which has recently raised the possibility of publishing a decree on this matter to the Court of Justice of the European Union (CJEU), which sought to avoid possible confusion or deception of the consumer when using terms traditionally associated with products of animal origin, but which are plant-based. It was agreed that once this issue was resolved in the CJEU, a similar initiative would be evaluated in the Spanish state. 

    Finally, the need to promote the development and implementation of the delegated act contained in article 36 of the European Consumer Information Regulation, 1169/2011, to articulate vegan and vegetarian products, as a means of solution, was recalled by the Spanish government. harmonized. This request must be conveyed to the political and European parliamentary parties, so that they can activate it urgently after the next elections in June. Likewise, during the meeting, the historical context of the dispute between vegetable and dairy products was explained, where, until a few years ago, it was common to find vegetable products with names reserved for dairy products. 

    This situation was resolved with the Judgment of the Court of Justice of the European Union of June 14, 2017, which established that plant products cannot be marketed with names such as "milk" or "cheese", which is considered a mandatory reference for the adequate protection of other products of animal origin. The truth behind imitation vegan foods Vegan products, increasingly present on supermarket shelves, are often promoted as healthier and more ethical alternatives to products of animal origin. 

    However, a detailed analysis of its ingredients reveals a different reality. Made from plant protein additives and, in some cases, additives or ingredients that would make them considered ultra-processed, these foods are designed to mimic and displace their animal-based counterparts. Through deceptive advertising strategies, they are presented as beneficial options for health and the environment, using names such as "vegan tuna or chicken" making claims about supposed global environmental benefits not supported by verifiable data. From a nutritional point of view, they lack the benefits of products of animal origin, which offer a unique digestive matrix, rich in high-quality proteins, essential nutrients and Omega 3 fatty acids, as in oily fish, or vitamin B12 in meats, which vegan foods cannot match. 

    Additionally and as a parallel work, the recently published directive 2024/825 regarding consumer empowerment for the ecological transition would provide new paths for the classification of behaviors that will be studied. There is a lack of certification to support the sustainability claims of these products, raising serious questions about their actual impact on the environment. 

    In this context, the vital contribution of the Spanish food industry to the economy and social well-being is highlighted, as well as its globally recognized standards in terms of responsibility and animal welfare. 

    The #CadaCosaPorSuNombre initiative reminds us of the benefits of the Mediterranean diet, and that the consumer has access to authentic products.

    The spokespersons for the different associations together with the Secretary General of Agrarian Resources and Food Security, Fernando Miranda.
    Image from the #CadaCosaPorSuName campaign.
    • The Aves de España certification celebrates its first World Poultry Day in operation working on the recognition of Spanish poultry quality 
    • This distinctive mark for poultry meat, promoted by Avianza, continues to take giant steps to unite the fundamental premises of Sustainability, Animal Welfare and Food Safety in a quality certificate that values the entire poultry meat production chain.

    Madrid, May 10, 2024. This year the World Poultry Day It has Spanish flavor. The taste of "“Birds of Spain”, a quality certificate for poultry meat in our country that was released a few months ago and that continues unstoppable, combining the fundamental premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain. And on this World Poultry Day for the first time present at this celebration. 

    The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.

    To this end, products that meet all the requirements of the regulation and are certified have the label. Birds of Spain in its packaging. In addition, this logo carries a QR code, in which the consumer can scan and learn more about all the safety, quality and animal welfare certifications of the product they are consuming.

    High-level poultry companies such as Avícola Hidalgo, Nutrave, Redondo and Grupo Vall Companys (through its subsidiaries Pondex and Avigal) have this certification and its incorporation to the shelves of the main supermarket chains is already being finalized.  

    “We are in a turbulent time for the poultry sector, as we have been denouncing in recent months, due to the rise in costs and the transport and animal welfare regulations that they want to implement in Europe, but we also want to convey that positive vision of the great work What we do from Spain to enhance the quality of our poultry meat and consolidate the country as one of the European leaders in poultry meat production. And what better day than World Poultry Day,” says Jordi Montfort, general secretary of Avianza.

    An interprofessional committed to the future of the sector

    This World Poultry Day which is marked by a sector more united than ever, with international vision, with the proactivity of the meat sector to unapologetically promote its contribution to the healthy eating habits of citizens, and the demand to be recognized as an active part in decision-making about the more sustainable future of our planet, especially in matters of regulations that come from the European Commission.  

    And again with internationalization as part of the value proposition as a meat sector, with presence in markets as important as the United Arab Emirates, with the help of ICEX, Mexico or China, with the first mission in years visiting our country to learn first-hand what makes us so attractive as an international gastronomic and agricultural power. 

    And to end the celebrations in this important month for the poultry sector, on May 29 Avianza will collaborate and actively participate in aviFORUM Meat, a poultry meeting that stands as an indispensable reference for professionals in the poultry meat production sector and processing rooms. The interprofessional will have a presentation focused on Animal Welfare.

    • Anice, Anprogapor, Apromar, Asaja, Aseprhu, Asoprovac, Avianza, Cesfac, COAG, Cooperativas Agro-alimentarias de España, Federovo, Intercun, UPA and Veteindustria have addressed Minister Luis Planas to show their concern about the new European regulations on the matter. of Animal Welfare and have joined together to demand that the Government of Spain take measures in this regard
    • These organizations declare that the European Regulation on the protection of animals during transport does not defend the European Production Model, does not contemplate or is based on the real Animal Welfare problems of Spain and will have serious consequences for Spanish livestock production. 

    Madrid, April 10, 2024. The Spanish meat livestock sector once again shows its concern regarding the new European regulations on Animal Welfare. Fourteen of the most prominent livestock, agri-food and veterinary organizations in our country (Anice, Anprogapor, Apromar, Asaja, Aseprhu, Asoprovac, Avianza, Cesfac, COAG, Cooperativas Agro-alimentarias de España, Federovo, Intercun, UPA and Veteindustria) have come together and have sent a joint statement addressed directly to the Minister of Agriculture, Fisheries and Food, Luis Planas, so that Spain rejects the new European Regulation regarding the protection of animals during transport and related operations, for the amending Council Regulation (EC) No 1255/97 and repealing Council Regulation (EC) No 1/2005. 

    These organizations insist that the new regulation does not have a sufficient scientific basis and does not ensure an improvement in the welfare of animals during transport compared to the current situation. It is evident that the proposal has not been sufficiently worked on and that its social, economic and environmental impact has not been adequately estimated. Likewise, they maintain that the solution must be to work to improve the implementation of the current legislative framework, the most demanding in the world, which would allow the welfare of animals to continue to increase.  

    The demanding measures of the new regulation would risk the economic sustainability of many rural areas in more disadvantaged and depopulated territories, would reduce cultural diversity and benefit the interests of countries that occupy a privileged position for the animal trade, while peripheral countries would be condemned ( and to island territories) to a serious competitive disadvantage, which would bear disproportionate costs.

    "For all this, we strongly ask that Spain's position before the Council be to reject the proposal and demand its withdrawal, frontally opposing it, due to the serious damage it would cause to Spanish livestock production, to the value chain of foods of animal origin, to citizens (whether producers or consumers), to the economy and rural development of our country, to its gastronomic culture and to the Spanish productive model. The entire sector is united in the face of this incoherent proposal,” the spokespersons for these organizations jointly assure. 

    The serious consequences for Spain 

    Spain is one of the main producing countries in the EU and complying with this new regulation would imply a decrease in the productive capacity and competitiveness of livestock production and foods of animal origin in our country. 

    These are the main reasons why this Regulation is not viable: 

    1.  Prevents fair and balanced trade between member countries of the European Union. Due to the limitation of travel hours and temperatures allowed for transport, Spanish farmers would not be able to receive animals for breeding from countries where they are currently purchased, nor would they be able to export high-value genetics to the rest of the world. 

     2.  Unprecedented administrative burden. The obligations included in the proposed standard entail a very high administrative, bureaucratic and personnel cost and many farms do not have the means to carry it out and the smallest ones will be the most affected.

    3.  The Spanish animal production sector suffers clear discrimination due to its geographical location and natural conditions. In the proposed standard, the temperatures and geographical diversity of our country condition us and this proposal represents a comparative insult with respect to other European regions given the average temperatures in Spain. 

    4.   Night work. The difficulties in transporting animals during the day for long periods of the year will force workers in the livestock sector and related activities to work longer hours at night. This would imply that animal production would have a higher cost, more occupational risks, greater difficulties in conciliation and a greater risk for road safety, among others. 

    5. Decrease in exports. If this proposal progresses, Spain's export capacity would be seriously reduced. The impact would not only affect livestock farmers, but also the food chain that depends on products of animal origin (mainly processing and cutting industries, but also feed and input factories necessary for animal production and their products). processed products, and to transporters of animals and their products). 

    6.  Inflation and decrease in state income If the text were approved, the consumer would pay the increases in the production cost of the products in the basic basket. It would be more expensive to consume meat, eggs or fish, especially for people with lower incomes in the population. 

    • These four important poultry companies have already completed the audit process of this certificate that arises under the fundamental and unifying premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain.
    • The poultry products of these commercial brands may have this seal on their packaging and labels so that the consumer associates the consumption of poultry with this name with a product that meets the highest quality standards throughout the food chain.
    • Other national producers are immersed in the process of obtaining this seal and will soon join the network of companies certified with the distinction. Birds of Spain
    • The poultry sector produced more than 1.6 million tons of poultry meat in 2023, increasing production by 2.5% and recovering household consumption in relation to 2022

    Madrid, April 4, 2024. The quality certificate BIRDS OF SPAIN (www.avesdeespana.es), promoted by Avianza (Spanish Interprofessional Association of Poultry Meat), is already a reality that highlights the production of poultry meat (chicken, turkey and quail) in our country, from its breeding , production, preparation of products and their distribution throughout the world.

    This certificate adds four new member poultry companies that have verified through an exhaustive audit that they comply with the main values of the entire production chain: sustainability (both environmental, economic and social), the Animal welfare and the Food safety.

    The companies Poultry Hidalgo, Nutrave, Redondo and Vall Companys Group (through its subsidiaries Pondex and Avigal) can now add the identification label of Birds of Spain, so that the consumer associates the consumption of poultry with this designation with a product that meets the highest quality standards throughout the food chain.

    “That companies are betting on this unifying seal of Spanish poultry meat is a decisive step to highlight the quality of our poultry meat and consolidate the country as one of the European leaders in poultry meat production,” says Jordi Montfort, general secretary of Avianza and adds that “we are very satisfied with the great reception of this initiative since other national producers are immersed in the process of obtaining this seal and will soon join the network of companies certified with the Aves de Spain. We encourage other poultry producers to be part of Birds of Spain”. 

    All the information at the consumer's fingertips

    The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.

    To this end, products that meet all the requirements of the regulation and are certified will have the label. Birds of Spain in its packaging. Besides, This logo carries a QR code, in which the consumer can scan and learn more about all the safety, quality and animal welfare certifications of the product they are consuming.

    A leading sector in Spain

    Avianza brings together more than 65 associated companies and represents more than 90% of companies linked to the poultry sector, both chicken, turkey and other poultry. In total, it has more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.

    The poultry sector produced more than 1.6 million tons of poultry meat in 2023, increasing production by 2.5% and recovering household consumption in relation to 2022. Poultry meat has become a refuge product for Spanish homes.

    The four companies certified with the AVES DE ESPAÑA seal.
    The Vall Companys Group receiving certification during the last Alimentaria fair.

    Those responsible for the three most representative organizations in Spain in the production of products of animal origin, both terrestrial and marine, met today with the General Director of Consumer Affairs, Daniel Arribas, in order to express to him the common movement of the entire the Spanish industry.

    Under the initiative #CEveryThingByItsName, aim to raise public opinion about the true composition of these vegan foods, which in no way resemble the quality of animal protein or the content of its micronutrients.

    Similar action is requested from neighboring countries, such as France or Italy, which have initiated legislative processes in order to ensure accurate information that ensures a correct choice for consumers and thus puts an end to unfair competition.

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    In a strategic and unprecedented alliance to date, ANFACO-CECOPESCA (Organization of the sea-industry complex), ANICE (National Association of Meat Industries of Spain) and AVIANZA (Spanish Interprofessional Association of Poultry Meat) have undertaken a common initiative national level in defense of seafood, meat and poultry products, given the growing presence in the Spanish market of imitation vegan foods whose objective is to take advantage of the reputation of products of animal origin, attempting to mislead the consumer through its advertising and labeling.

    For this reason, today the three entities have met with the General Director of Consumer Affairs, Mr. Daniel Arribas, in order to present to you the joint initiative that they will call #CEveryThingByItsName, with which they aim to raise public opinion about the true composition of said vegan foods, and the need to act from the Public Administrations, both at the Consumer level, reviewing the Spanish shelves under the principles of the food information regulations for the consumer in terms of mentions on the packaging or advertising of the product, and developing new specific legislation.

    In this regard, although the European Consumer Information Regulation 1169/2011 includes elements of action, the meeting discussed the draft legislative projects that are being produced in France, 2023/0510/FR, or Italy, 2023/0469/IT, with decrees already sent to TRIS that seek to restrict the commercial names of products of animal origin by establishing minimum percentages of content in the ingredients, among other measures. These decrees should constitute a working basis for the ministry in its defense of the Mediterranean diet, an internationally recognized and scientifically proven diet against new vegan trends that employ unfair competition.

    It is enough to read the ingredients of these vegan foods to understand that they are derived from vegetable proteins, prepared with the aim of imitating and displacing products of animal origin, presenting themselves as advantageous in the field of health, environmental character and even from a perspective. ethics. To do this, they do not hesitate to use names such as “vegan tuna or chicken”, as well as false advertising messages alluding to the fact that their consumption benefits the environment or is more responsible.

    As a reminder, The three associative entities remember that nutrition must be varied and balanced. In this sense, products of animal origin incorporate a unique digestive matrix, with authentic and incomparable elements, related to the quality of their proteins (essential amino acids), or key micronutrients, such as minerals and vitamins, without forgetting the essential Omega 3 fatty acids. , present in fish. These vegan foods can never nutritionally replace products of animal origin.

    Regarding sustainability, an argument in which many of these foods abound, we subscribe to the opinion of the Economic and Social Committee, which considers that Sustainability labels or claims that are not based on a widely recognized certification regime should be prohibited. Therefore, it lacks a rigorous comparison of the carbon or water footprint that these vegan foods produce, or the origin of their ingredients, which could precisely conclude the opposite, being more harmful to the environment.

    Finally, it must be remembered that Spain is a world power in the food industry, being its vital socioeconomic contribution to many coastal and rural areas, helping with its activity to support thousands of families and with standards of responsibility or animal welfare recognized worldwide, that demonstrate the good choice of consuming Spanish products of animal origin.

    It is expected that this initiative will generate deep reflection in the Spanish government and invite it to act, legislating in accordance with France and Italy, thus demonstrating its defense of loyal, truthful and transparent food information, which does not mislead the consumer.

    Because a soy preparation is not a vegan chicken, nor is a chickpea pasta a nugget, let's call #CEveryThingByItsName.


     

    • The Spanish Interprofessional Association of Poultry Meat has met in Madrid more than ninety professionals from all over Spain to delve into the characteristics and processes of this new B+ Animal Welfare Commitment badge, specific for the poultry meat sector
    • This training has been given by Dr. Ana E. Blanco, Agricultural Engineer in Animal Production and Antonio Alegre, veterinarian specializing in poultry farming.

    Madrid, February 2, 2024. AVIANZA, the Spanish Interprofessional Association of Poultry Meat, has carried out a complete training day for professionals in the poultry sector where more than ninety attendees from all over Spain have been able to delve deeper and train on a topic as relevant as animal welfare. Specifically, the training has revolved around the new B+ Animal Welfare Commitment certificate, specific for the poultry meat sector, called Avianza Animal Welfare Spain (AAWS).

    This animal welfare seal was created with the aim of demonstrating the responsibility and awareness of the poultry sector with forms of production that are respectful of animals, improving good animal management practices and, therefore, contributing to greater efficiency in animal production. and higher product quality.

    The day included presentations by Dr. Ana E. Blanco, Agricultural Engineer in animal production, and Antonio Alegre, veterinarian specializing in poultry, who carefully explained each of the key points to understand the certification. From specific characteristics of the AAWS seal, to the technical regulations of the animal welfare reference, as well as the audit processes for farms and processing plants.

    “The poultry sector has the moral and deontological obligation to provide the greatest possible animal welfare to birds, not only to guarantee compliance with current regulations, but to provide standards beyond the legislation,” said Arán Zaldívar, technical director of Avianza. and added that “consideration for animal welfare is increasingly present among consumers and, therefore, the Spanish poultry sector has to be committed to increasing their confidence with a certification such as Avianza Animal Welfare Spain (AAWS). )”.

    The commitment to animal welfare in the poultry sector

    Improving good animal management practices contributes to greater efficiency in animal production and higher product quality. Hence the importance of all poultry farming professionals being aware of the relevance for their companies of having this certification.

    Avianza Animal Welfare (AAWS) is an initiative framed in the common seal “B+ Commitment to Animal Welfare”, a project that arises from the Agri-Food Interprofessional Organizations of the Spanish livestock-meat sector and which brings together the interprofessional organizations of each of the sectors represented. Obtaining the AAWS certification, specific to the poultry meat sector, is necessary to authorize the use of the “B+ Animal Welfare Commitment” Mark.

    The AVIANZA Animal Welfare Reference for fattening birds aims to lay the foundations for the strictest animal welfare standards in the production of meat birds. The objective pursued with the certification of the AVIANZA Animal Welfare Reference is to evaluate the animal welfare of poultry farms and processing centers in a standardized and objective manner.

    In addition to ensuring compliance with community legal regulations on animal welfare, it raises standards above the legal minimum as it expands the fields of action and control relating to the five freedoms of animal welfare.

    On farms, aspects that affect feeding, behavior, management and handling by staff and their relationship with birds, facilities and health are evaluated. While in processing centers, aspects related to the effect of handling by personnel, transportation and related operations, stabling and stunning operations (either electrical or controlled atmosphere), slaughter and possible injuries during these practices. The evaluation is carried out through audits in which direct and indirect conditions that may affect poultry are verified.

    This certification is carried out by certification bodies, and is part of a constant evaluation, through follow-up audits, which ensure continuous compliance with the requirements established in the AVIANZA Animal Welfare Reference.

    From left To right: Arán Zaldivar, technical director of Avianza; Dr. Ana E. Blanco and veterinarian Antonio Alegre, responsible for training on AAWS.
    A moment of training for professionals in the poultry sector on the Avianza Animal Welfare Spain (AAWS) animal welfare seal.
    A moment from Dr. Ana E. Blanco's intervention in the training of Avianza.