Posts

, ,

Balance 2023: the poultry meat sector has earned the recognition of representing the Spain brand

This year has been marked by a process of recovery in demand for poultry meat, which reaches production values of 2021, but with a high cost of profitability after 2 years of price increases in raw materials, energy, inputs and inflation

●      The launch of “Aves de España” as a new guarantee brand for consumers and for the sector, as well as promotional actions among consumers to show the properties of Spanish poultry meat, have been its pillars of action.

●      One of these actions has been the “European Poultry” campaign, co-financed by the European Commission, and which has reached more than 20 million people in the last two years.

Madrid, December 21, 2023.- Avianza, the Spanish Interprofessional Poultry Meat Association, takes stock of 2023 with a vision of the sector's activity during the last year. From the poultry meat production indices, which reach 2021 levels, with a forecast of reaching 1,681,722 tons (chicken, turkey and quail), compared to 1,632,740 in 2022.

However, the increase does not yet cover the great economic efforts to face the successive crises of the last two years, nor the increase in production costs associated with our activity.

Despite everything, the association has pursued two main objectives:

  • The promotion of Spanish poultry meat among Spanish consumers, positioning itself around three values: Sustainability, Animal Welfare and Food Safety. For this, it has had the support of the Ministry of Agriculture, Fisheries and Food, Food of Spain, or the European Commission, with co-financed projects that are added to the investment of the partners themselves.
  • The second major objective has been the internationalization of our sector, with the opening of new markets such as Mexico, the reinforcement of the actions started with ICEX in the United Arab Emirates, a priority market, or the anticipation of receiving trade missions from China, the Philippines or Singapore.  

All this without forgetting a great claim: the recognition of Spanish poultry meat as a representative of the Spain brand and our gastronomic wealth, as well as our contribution to healthy, affordable and safe eating.

Main activity indicators of the Spanish poultry sector

In 2023, production has increased by 2.5%, with an increase in the average weight of the birds. Household consumption has recovered in relation to 2022, becoming a refuge product for households in 2023.

SECTOR EVOLUTION:

Initiatives for internationalization

Actions to generate new business opportunities and opening of markets for the Spanish poultry meat sector in the United Arab Emirates, thanks to the framework agreement with ICEX and the Poultry from Spain initiative. In addition, we proceed to open the Mexico market.

Thus, in our mission in Dubai, Spanish poultry meat was the protagonist thanks to the support of ICEX, the Economic and Commercial Office of the Spanish Embassy in Dubai and SOPEXA.

Furthermore, in 2024, actions have been confirmed to attract companies in the distribution and restaurant sector to markets such as the Philippines, China, or Singapore, among others.

It is time to look outside Europe for poultry exports. After the closure of important markets for France (such as Japan or the United States of America) due to vaccination against Avian Influenza, the possibility of influencing markets in third countries for Spain is a great opportunity. We are talking about Southeast Asian markets such as Singapore, Japan, Hong Kong or the Philippines, where we want to promote the Aves de España brand for the consumer in the retail and HORECA channel.

Position of the sector on the animal welfare regulations proposed by the European Commission.

According to Avianza, the impact on the poultry meat production sector in Spain of a possible implementation of the EFSA recommendations (under evaluation by the European Commission) would have the following consequences:

  • Reduction of almost 70% in the useful area of the farms. It is as if 3,500 farms were closed, out of the current 5,000. Therefore, those 3,500 farms would need to be built to compensate and supply the current level of demand.
  • Construction of around one more 73% of ships to compensate and be able to supply the market. This would mean an investment of +1.8 billion euros
  • Go back on the advances in genetics that currently allow for more sustainable, efficient and environmentally responsible production and guarantee food safety
  • The price of the carcass could triple on the farm. In the most consumed product in Spain, the breast, it could reach €15 or €20 per kilo for conventional free-range chicken.
  • This increase would mean that for the majority of Spaniards, chicken would become a luxury product for families, who would lose the possibility of accessing a very high quality protein.

Position of the sector on the new regulations for the transport of meat products (already in force)

The main provisions for road transport are:

  • When temperatures between 25°C and 30°C are expected, only trips that take place between 9:00 p.m. and 10:00 a.m. will be permitted. According to the average temperatures in Spain, the operation would have to be at night from May to October, approximately
  • The number of animals per square meter inside the trucks is reduced
  • Loading and unloading must be supervised by a veterinarian
  • The maximum travel times are set at 12 hours including loading and unloading (if the destination is a processing room) and 24 hours for chicks (48 hours after hatching).

This regulation means having to increase the truck fleet by 22% (about 505 more trucks per week). Increase costs due to night shifts, both for truck drivers and veterinarians and personnel involved in loading/unloading. Likewise, by increasing the fleet, CO2 emissions, fuel consumption, etc. will increase. Therefore, this regulation will be less efficient than the one applied until now. In addition, travel times drastically influence exports.

Launch of the “Aves de España” brand and Avianza Animal Welfare Spain (AAWS) seal

We have launched the first quality certification for “Poultry of Spain” meat. This initiative establishes the foundations and tools to highlight the production of poultry meat (chicken, turkey and quail) from its breeding, production, processing and global distribution.

This certificate articulates the main values of our production chain: environmental, economic and social sustainability, Animal Welfare and Food Safety. A milestone to highlight the quality of Spanish poultry meat and consolidate Spain as one of the European leaders in the production of poultry meat.

This initiative also introduces the Avianza Animal Welfare Spain (AAWS), a new B+ Animal Welfare Commitment badge specific to our poultry meat sector. It guarantees a higher implementation of current regulations throughout our production process, strengthening our commitment to animal welfare in this industry.

Campaign with MAP and Food from Spain

Initiative to promote the consumption of poultry meat for the national market, in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) and Food of Spain. The objective has been to highlight the benefits of chicken, turkey or quail meat.

A campaign that has led us to collaborate with renowned chefs, carry out dissemination workshops and practical advice for the preparation of poultry meat, and raise awareness about healthy and balanced nutrition.

“Sustainable European Poultry” Initiative

Through the campaign EUROPEAN POULTRY MEAT, YOUR SMART CHOICE, co-financed by the European Commission, under the coordination of the European poultry association AVEC. The main objective has been to raise awareness among European consumers about the sustainability of the European poultry sector and the high quality of its product. It has been developed in Spain, France, Belgium and Germany.

Boosting the creativity of Spanish gastronomy

Poultry meat is a fundamental piece of the gastronomic wealth of our country, and together with the most renowned chefs, as well as promising young people, in 2023 we will promote several actions to raise awareness of our birds.

  • Meat Attraction, with cooking workshops taught by the renowned chef of Canal Cocina, Sergio Fernández, with poultry as the protagonist.
  • Gourmets Hall, with Fabián León as master of ceremonies of our ephemeral restaurant, where we promoted the consumption of kilometer 0 products.
  • Barbecue workshops, with chef Alfonso Castellano, at Seeds, to highlight one of our most international products, roast chicken, as well as other dishes with turkey and quail.  
  • Promotion of exploitative cuisine, with workshops and activities in Madrid's Mercado de la Paz, with the renowned chef and nutritionist Marta Verona as master of ceremonies. In addition, we opened our first pop up store in Post 92, to promote Local Markets and knowledge of the Birds of Spain.
  • Thanksgiving workshops, to join an international holiday using our most local products, with turkey as the protagonist. With chefs like Javier Muñoz Calero or Fernando Canales.

The importance of working together

  • We are Livestock.An initiative that is linked to European Livestock Voice and its "Meatthefacts" campaign (or "Livestock Reality" in Spain), and that aims to respond to the unjustified pressure on the livestock sector and the myths that surround it. We aim to underline the importance of providing accurate information on livestock production backed by scientific data and work on farms.
  • Meat Livestock Forum & Municipal Agricultural Livestock Network. An initiative promoted by interprofessional organizations in the sector to help the Spanish economy and society face the challenges of sustainability, digitalization and the demographic challenge.
,

FORECAST LOSSES OF €300 MM DUE TO INCREASE IN RAW MATERIALS AND LIGHT

According to estimates from the Ministry of Agriculture, Fisheries and Food, the cost per ton of feed for chicken had already grown by 26,20% from January 2020 to August 2021. In the case of turkey, it has exceeded 23%.

Added to this is the cost of electricity prices, which has multiplied by 6 in one year, which means an impact on each bird of 5 cents per kg, being essential for their incubation, breeding and processing.

MADRID, October 18, 2021

The price evolution data for feed raw materials from the Ministry of Agriculture, Fisheries and Food (view Report) show a critical situation for the poultry sector. From January 2020 to August 2021, the cost of chicken feed, the most common in distribution chains, rose a 26.20%, going from €297.42 per ton to €375.37. Extrapolating the data to the 600 million specimens produced each year in our country, with an average of 3.9 kilos of feed for fattening, only in that area is an estimated cost overrun of more than 198 million euros. This extra cost means going from €1.13 per specimen feed to €1.46, more than €0.33 per chicken.

These increases also affect another very common product in our diet: turkey. The cost of fattening feed has gone from €293.22 per ton in January 2020 to the current €362 (23.4% more). A 10 kg specimen may require up to 24 kg of food throughout its breeding (they are usually between 8 and 17 kg in weight/individual). From January 2020 to September 2021, the cost of feeding a turkey on a farm has gone from €1.10/kg to €1.29/kg, that is, more than an additional €1.9 per specimen. In total, more than 13 million turkeys are produced each year in Spain, so the Total extra cost could exceed 24.7 million euros.

On the other hand, according to data from MAPA itself, The national average prices of chicken paid to producers have gone from €1.82/kg to €1.52/kg (data February 2020 vs September 2021), 16,49% less (view Report 2020 and evolution 2021). In the case of turkey, prices have gone from €2.53/kg to €2.12/kg (data February 2020 vs September 2021). One 16.2% less.

These increases in feed costs would in turn be caused by the rise in the main raw materials, which only since January 2021 has behaved like this: corn (rise of 20,96%), wheat (12,16%), barley (17,99%) . In the case of “soybeans” it has increased by 33% from 2020 to 2021.

Furthermore, in 2020 the turnover of the poultry meat sector fell to 2,184 million euros (5% less than in 2019), due to the crisis caused by the fall in demand, which generated even greater pressure for producers.

In this way, the increase in feeding costs for chickens, turkeys and quails alone would account for 10,16% of the business generated (222 million euros over the 2,184 million euros mentioned), to which additional costs would have to be added such as the adaptation of facilities and logistics chain in the face of COVID measures.

Added to this is the cost of electric power, which has gone from an annual average of €34.0/MWh in 2020 to multiplying by 6 and 7 in 2021, with an average annual wholesale market price above €200/MWh. In standard poultry production (farming and poultry processing) This could mean an increase in costs of more than €0.05/kg of bird, equivalent to more than 87 million euros per year for the entire sector. Finally, there has been an increase in the CPI greater than 4%, which directly impacts the labor costs of the sector.

The total sum of all these costs puts the Spanish poultry sector in an additional bill that exceeds 309.7 million euros.

A perfect storm against a strategic sector

Poultry meat is also one of the most affected by the price war between the main chains and distribution operators in Spain. The chicken entry low cost from foreign markets, even from outside the EU, also represent an insult and a threat to the competitiveness of our sector, since in some cases low-priced poultry meat that does not meet the European production standard is being introduced into our market.

The last factor that impacts production costs has been the approval of the collective agreements for Slaughterhouses and Production Centers. With a conciliatory vision from Avianza, and the search for a stability scenario to avoid supply problems for consumers, a cumulative increase of 2,01% in labor costs is expected, which will reach 5,17% at the end of 2021, thus predicting labor stability in the sector.

For Jordi Montfort, secretary general of Avianza, “The increase in raw material prices has put the poultry sector in a critical position, together with other factors that in themselves already weakened a group that is an example of productivity, innovation and quality of its products and that generates thousands of Job positions. The data from the Ministry of Agriculture, Fisheries and Food are just the tip of the iceberg of a very complex scenario that is affecting thousands of families in our country, at a time when we need to support our industries more than ever.”

LINK TO OFFICIAL DATA

Evolution of feed and raw materials prices. Fountain: General website MAP / Feed Price Estimation Report September 2021.

Evolution national average chicken prices 2021. Evolution 2020. Source: MAP.

,

Berlin Declaration: A sustainable future where we all fit

After its General Assembly in Berlin, AVEC, The European Poultry Meat Association, in which he participates Avianza and AMACO As representatives of our country, they have launched a joint declaration of all their national members in favor of the challenges of sustainability in the sector. 


This Berlin Declaration (English version), which you can see below, represents the vision of a strategic sector in Europe such as poultry (chicken, turkey, quail, duck, goose and others), whose combined production exceeds 38,000 million euros, with exports of more than 2,000 million euros a year. 


More than 25,000 family farms throughout Europe generate nearly 370,000 direct jobs. 


«At Avianza we subscribe to the Berlin Declaration as a necessary point of reflection for the entire European poultry sector regarding the main challenges that we have been addressing from each of our national interprofessional organizations. The response to the great demands of our society and our consumers to advance sustainable food in all its aspects is in the hands of our farmers and companies in the sector, who have been working for years to guarantee the highest standards of quality, safety and respect for environment. It is more necessary than ever to listen to them.» Jordi Montfort, Secretary General of Avianza.

Berlin Declaration

AVEC and the representatives of the respective integrated national associations commit to developing and promoting a Sustainability Charter to be presented in early 2022. The charter will aim to find the best balance between the three pillars of sustainability: environmental, social and economic , to be consistent with the objectives of the EU Green Deal and the Farm to Fork Strategy.

AVEC has begun a reflection process with the aim of facing the next challenges of our planet, which we believe cannot be combated alone, but must be addressed with a common approach. Therefore, all stakeholders in the production chain (breeding company representatives, farmer representatives, food processors, academics and scientists) are participating in this initiative.

With this declaration, the European poultry meat sector commits to a sustainable future.

Our agreement

The European poultry meat sector is a competitive, innovative and sustainable sector that contributes significantly to the balanced and healthy diet of the people of Europe and the world. We provide high quality poultry meat of species such as chicken, turkey, quail, duck, goose or others.

The poultry meat sector is a strategic asset in the EU food system, with a total production value of €38 billion, with exports worth more than €2 billion per year and providing direct employment. to more than 370,000 people. Chickens, turkeys and ducks are raised to high standards on 25,000 family farms across Europe.

In Europe, conventional poultry meat production represents 80% of the market. Using highly efficient production processes, only a minimal amount of natural resources is needed to generate a source of protein of great value for the human diet.

Implementing higher welfare standards for our animals is part of our DNA and we are proud to be world leaders in this matter. To achieve animal welfare and have high product quality, the extensive experience of our highly qualified professionals, who bring many years of experience to our sector, is crucial.

Our mission is progress

We are a progressive and committed sector that constantly works on the development of our procedures throughout the entire production chain. As an integrated sector, we work closely together and benefit from knowledge sharing at all levels.

We are aware that society and politicians in the European Union are immersed in an intense debate about the future of livestock farming. We see ourselves as an active part in this discussion and as a trusted partner. We advocate an open, responsive and constructive dialogue with the EU institutions, politicians and relevant stakeholders, striving to find new solutions.

Context

To ensure a just transition towards more sustainable European poultry meat production, EU authorities need to ensure and enforce a level playing field with international trading partners and demand identical rules for poultry meat. imported.

In the context of the European Green Deal and the Farm to Fork strategy in which the 27 EU Member States committed to making the European Union the first climate-neutral continent by 2050, the EU poultry sector wants to contribute to a more sustainable world.

,

This is the consumer of poultry meat in Spain

Of the Do It Yourself to the "culinary critic", without giving up family traditions

What's behind a good roast chicken or a turkey salad? How do we integrate poultry meat into our diet? AVIANZA presents the x-ray of the most popular profiles among Spanish consumers during the summer: families, couples and singles

August 2021. Every year we produce in Spain more than 1.7 million tons of birds, to which are added imports from other countries. In the three summer months alone, more than 120 million copies are consumed, with roasted or fried chicken as the protagonist, along with grilled turkey fillets as a rising dish and the recovery of traditional recipes with native birds, such as quail.

Behind the figures, with an average of consumption per person of 14 kg of poultry meat per year, there are many stories hidden that revolve around the most demanded product in our country. Avianza (avianza.org), the Spanish Interprofessional Association of Poultry Meat, has carried out an online study on the profile of consumers in our country of this type of product, which reflects that choosing a good product, cooking it, plating it and consuming it is one of the greatest delights for anyone, regardless of their age, their gender or their marital status.

These are the main conclusions of the study:

Family consumers: from tradition to healthy experimentation

Many family celebrations in Spain are accompanied by a delicious gastronomic proposal with native poultry meats. Consumer preferences revolve around chicken and turkey meat for their versatility, price and success in the menu of the week. They also value the possibility of take advantage of all parts of the product and they are very receptive to the cooking advice they find on social networks.

Their likes: They revolve around barbecue or roast chicken, chicken or turkey salad, curry chicken, fried chicken, crispy fried or free-range chicken, among others, with a strong link also with home cooking recipes, especially if they are combined with regular ingredients in your shopping basket.

It is an environment where woman is the main buyer (72% vs 28% men), and has the widest age range, with 67% between 35 and 54 years old. Also notable is the 28% of buyers between 55-64 years old, older people who must prepare food for large groups.

Strong ties stand out intergenerational family, the cooperation in the preparation of dishes and meal planning, as well as a great love of popular recipes that are characterized by their flavor and that provide a solution to most of the diners' needs.

Its geographical location is broader than other groups, with presence in large and small cities, towns and medium-sized municipalities.

Within families, Avianza has also analyzed the profile of parents with small children, with a majority age range between 27 and 44 years, also with a predominance of women (80% vs 20% men) as a purchase decision maker. In this case, we are talking about a woman who calls herself “modern", curious, who likes to be informed, loves the properties of poultry meat and is not afraid to leave his comfort zone to find technical and specialized information, especially with the aim of offering healthy foods to their young children.

They look for security and balance in the diet, beyond the product itself. Nutritional balance and also between what is fun or attractive for children with recommendations that may not be as much to their liking, but essential for their growth. Poultry meat is therefore a creative way to, “with patience”, respond to nutritional challenges. The increase in turkey in their menu is appreciated, especially grilled or cold cuts.

These types of fathers and mothers love DIY (Do It Yourself), with its own style, without anachronisms and inclusive. They are not mothers or fathers who want to compete, they love diversity, they are multifaceted, they know it and practice it, and they are capable of doing “magic with time.”

These types of families want experience new things, create new dishes with chicken or turkey, and invite the little ones to be part of the experience.

As buyers, they don't like bargains, they distrust hoaxes and slogans, and they don't accept being told what to do, buy or take. It encourages them to draw their own conclusion. Its mission statement is: “I'm not a target and neither is my family, you don't know me”.

Coupled consumers: “gastronomy tastes twice as good with who you love”

Named “gourmet" either "food lovers” for their interests, they are defined as foodies. They are passionate about discovering new proposals, especially if they bear the seal healthy. His ideal dish during romantic moments usually revolves around poultry meat (chicken, turkey or native species such as quail) as it allows him to combine “good eating” with well-being. After all, there is nothing worse than heavy digestion after a dinner for two.

In this type of buyer profile the woman shows a lower age ranger, from 25 years old, while it rises to 35 years for them. However, increasingly we find couples without children at older ages, up to 55 years old. Highlights the group of urbanites living in big cities, with higher education, who like to travel, learn about other cultures, and enjoy a medium/high purchasing power. Concerned about ecology and climate change, innovative in their diet, and with interest in the origin of the product you consume. The Spanish poultry meat seal is a guarantee for them.  

It is the most “masculinized” profile of the four analyzed by the Avianza study, which does not mean that it is the majority, but it does reveal that Man assumes a more leading role in the decision to purchase poultry meat. It's about a man fan of good eat, knowledgeable about the product and comfortable in kitchens. Directly links the kitchen with the well-being in all its phases: from the preparation of the menu for his week (what do I feel like), the design of the route through establishments to find the product he is looking for and has in mind, the storage at home (he is an expert in redistributing the freezer), he cares about the preparations (marinades, macerates), and respect and enjoy the rhythms required to obtain the best result.

For this type of consumers kitchen time is personal time, and they do not hesitate to dedicate it for themselves and their partners. That is why they enjoy the plating, details and accompaniments to the main product. “Gastronomy tastes twice as good with your partner”, they declare. Seeing your partner enjoy such careful final preparation is part of what unites you. They view cooking as culture, even as “live art.” Are traditional consumers and their modernized versions, but without altering values or principles. Finally, they are considered gourmet fans on social networks and specialized online sites. Recipes with less common bird species, such as capon, pularda, turkey, or quail, are gaining ground.

“Single” Consumer: delivery yes, but without giving up quality food

The consumer segment that lives alone has been associated with interests in low-nutrition takeout food, but the consumption of poultry meat is a way to break that concept. The proliferation of delivery or home delivery options makes it easier to incorporate poultry dishes into your menu., which also resist travel better and the time it takes to arrive at your home.

Estudio pollo carne avicola

Singles, students, people who telework at home, we are not only talking about young people, but about older people with a situation that has become separated or divorced. The distribution by sex is equal (50%), with women between 25 and 40 years old, and men between 30 and 45, which also reflects a later departure from home for this second segment.

The “millennial chicken” consumer is “appadicted, social, critical and free-thinking.””. They attach great importance to being close to reality, and dedicate time to home management, nutrition or personal well-being. They are pragmatic, pure practicality.

They resort to the service of delivery because you don't have time or desire to cook It is not incompatible with good eating and being satisfied, beyond the usual proposals. They want to try new restaurants and play at being culinary critics.

Their visit to the supermarket is aimed at buying a cut (tray of meat) and the appropriate ingredients, because they also feel prepared to cook and produce an even better version. They have no budget limitation, but they want to check which is the best option vs delivery. They distrust sales strategies based on purely commercial campaigns, although they are encouraged to participate in contests if they see the bases clear and it represents a challenge.

They love their ability to self-manage, take advantage of their “single” situation and not miss satisfying opportunities (cinema, travel, spa, adventure,…) for tomorrow. Always accompanied by a good gastronomic proposal.  

,

ARAL REPORT: PROCESSED TURKEY AND CHICKEN MEAT, CHALLENGES OF THE POULTRY SECTOR

Magazine ARAL (download here) has made a complete report on the market for processed turkey and chicken meat During last year. With the participation of several consulting firms and companies in the sector, this analysis shows how the poultry industry It has adapted to the new consumption habits of society, both those derived from the effects of this pandemic and those that had been registered in the preferences of families.

The biggest challenge in the sector has been in the customization of product offering, supported by the innovation and transformation of production companies, as well as the response to a client who seeks to know the origin of the products they consume as well as their production processes.

As pointed out Jordi Montfort, secretary general of Avianza In an opinion article that is part of this study, our sector has placed special focus on transparently showing the pillars that support our activity, such as Quality in raw materials, Sustainability and the Animal welfare.

In this article, we explain how we are gaining the trust of a consumer who is increasingly looking for the quality seal of our products of national origin, and for which we are carrying out digitalization processes of our value chain to reach them in a more direct and accessible way. And as Jordi Montfort points out, «quality and flavor take precedence over price competition, and this is something that the consumer appreciates, who welcomes the new proposals«.

Article written by Fernando Caballo Arcaya.

,

AGRIBUSINESS SPECIAL: AN INDUSTRY COMMITTED TO ANIMAL WELFARE

The newspaper Agribusiness includes in its latest issue a special dedicated to Animal welfare, in which our interprofessional has participated with an opinion article that includes our main actions in this important commitment of the entire poultry industry. Can access the full content of the special on its website. We reproduce here the entire tribune of Jordi Montfort, secretary general of Avianza.

A responsible, innovative poultry industry committed to animal welfare

The Spanish poultry industry is a international benchmark for innovation capacity, transformation and adaptation to the new challenges posed by consumers and the agri-food value chain itself. Occupying this position has been possible thanks to a constant commitment of investment in all production processes, from genetics, raising birds on our farms, logistics and transportation, processing and manufacturing of products, or final marketing. And all this in addition, generating a important contribution to our economy, as well as the revitalization of business activity in rural areas.

Our farms, production centers and the entire ecosystem of companies in general are increasingly more professionalized, more technical, and even more prepared to address the process of internationalization to even more demanding markets, if possible. And in this evolution, Having an “Animal Welfare Commitment” seal is a priority for everyone. Because a large part of the homework has already been done. We are talking about the ability to transparently show that consumer that, for years, our companies and professionals have complied beyond and beyond with the principles set by the World Organization for Animal Health (OIE) in terms of animal welfare, as well as the regulations. of the European Union, such as the European Convention for the Protection of Animals on Livestock Farms. They are facts.

Having an “Animal Welfare Commitment” seal is a priority for everyone

Avianza

For this reason, our interprofessional actively participates in different work committees, both in our sector and with other interprofessionals, to create the common framework that allows us to promote a seal that represents to our consumers the guarantee of poultry production which is governed by the highest standards of animal welfare, as well as ethical criteria. Standards that are applied in areas of biosecurity, food, accommodation and facilities, or animal management.

It is a common responsibility, which is nourished by the improvements proposed by the entire ecosystem of the meat industry, committees of experts involving universities and technology centers, certification entities, operators and the animal protection and defense organizations themselves. Dialogue and respect must be the basis of improvement.

Because in the European Union we have one of the most demanding and advanced regulations in the field of animal welfare, and our companies are guarantors of compliance. When our poultry products compete in international markets, and also the national one, it should be an important competitive advantage, especially given the threat of low-cost poultry meat from markets that are more lax in their production policies. And this is something that we want to highlight in a positive way: Spanish poultry meat is a healthy, safe and quality product.

Our companies and professionals have spent years transforming their facilities into highly advanced complexes, where innovation and digitalization help to control and improve each part of the production process, with a significant investment in traceability. Technologies such as blockchain, or the governance and adoption of data for making better decisions, are part of this transformation process, and their practical application can contribute to giving elderly solidity and transparency to initiatives such as our quality and animal welfare seal.

We have the opportunity to harmonize the certification processes so that the consumer recognizes in a single seal that reality of which we are so proud.

Avianza

From Avianza We want that when consumers go to their shelves they have the guarantee that purchasing a poultry product produced in Spain is synonymous with all the values that we have mentioned previously. And also the efforts of thousands of anonymous professionals and families who work every day to guarantee that Spanish poultry meat is part of the gastronomic heritage of our country.

In 2021 we address important challenges in the internationalization of our products, focusing on markets such as Japan, Hong Kong, the Middle East or the EU itself, especially with a Premium product, and the ability to communicate more widely, efficiently and transparent the good practices in terms of animal welfare that we have applied in all links of the value chain of the meat industry.

,

This is the SWOT of the meat industries, including poultry

25 professionals representing the Spanish meat industries have participated in this complete report of the meat magazine, where the SWOT of each of the sectors, including the Poultry. Through it, the main Weaknesses and Threats, where the report highlights, among others, the tensions in the market prices, also diminished by the COVID19 crisis, as well as the need to carry out more proactive communication work around the properties of meat products and the commitment of professionals to more sustainable and safe production.

As for the Strengths, the professionals consulted highlight the resilient nature of our industries, as well as our objective of internationalization, relying on the good external image of Spanish products, of high quality and with a production model that is an example for the rest. of markets.

As for Opportunities, it precisely affects the potential that the opening of new markets for our meat would mean for our industries, something that, for example, we have been working on since Avianza with the recent agree with ICEX.

Our general secretary, Jordi Montfort, has analyzed for Meat What are the main components of that SWOT applied to our industry (image attached). The Strengths stand out, where our sector has been making significant investments and solid advances in professionalization and technical improvement of our value chain or innovation as a lever for growth and strengthening of our companies.

In addition, it highlights two of the production pillars of our interprofessional, such as biosafety and the quality of our products as a sign of identity and our values.

You can download the full report from their website.

,

Alimarket Report September 2020: The poultry sector promotes digitalization

Due to the effects of the COVID19 pandemic, the meat sector is undergoing important changes. And one of them has been the strong progress towards digitalization, which joins the commitments of our sector, such as Sustainability and the Wellbeing encouragesl, as well as the crucial process of Internationalization.

In this report of Alimarket, in which we have participated since Propollo Contributing our vision and experiences, the "state of the art" of the meat sector in Spain is analyzed, including the poultry industry. These are the main conclusions:

  • He "plant-based” has burst onto the scene of the sector, according to the president of ANICE, “digital and technological tools have become fundamental for the meat industry…”. Declarations that are accompanied by a “Digitalization Plan” to make partners aware of the possibilities that technology and digital tools offer to associated companies.
  • Digitalization in the meat sector is still limited. They will undoubtedly have an impact on the structure of the company itself and its relationship with the customer, in addition to an improvement in production, the adaptation of products, greater safety of its products and workers; and, of course, in communication with clients and attracting new ones.
Source: MAP

The increase in digitalization has been confirmed by Provacuno, another of the interprofessional organizations participating in the report. According to those responsible, there have been increases in online sales platforms, in parallel to the feared decrease in consumption by the HORECA sector during this pandemic, and the increase in interest in exports.

“The poultry sector has been developing important investments in the modernization of facilities, access to new sources of renewable energy, application of circular economies or waste management.", Jordi Montfort, Secretary General Propollo

Alimarket

As the report explains, the meat sector, through ANAFRIC and of Provacuno, in a movement that we also support at Propollo, has requested aid for private storage, the opening of public intervention purchases and direct aid to the producing sector, especially to feedlots or in our case, poultry farms.

In foreign trade, COVID has had a notable influence. International fairs have been almost suppressed, as well as travel and gatherings of people. Traditional trade promotion models have undergone a significant change. Digital transformation now plays a new role.

New markets are opened through online audits, as in the case of Thailand. A path is open for new commercial destinations.

Sustainability and animal welfare

Sustainability and well-being, objectives pursued by the sector before the pandemic, continue to play an important role today. From Propollo We explain how “The poultry sector has been developing important investments in the modernization of facilities, access to new sources of renewable energy, application of circular economies or waste management. But it is a global commitment, and therefore it must continue to be encouraged by public administrations, to extend the possibilities of adopting them to as many companies as possible..”

Another of the topics mentioned refers to the Meat Sector Working Group of the Food for Life-Spain Technological Platform (PTF4LS), which proposes promoting and organizing R&D&i processes, creating structures that allow this innovation to be channeled effective and efficiently structure the relationship between the industry and the world of innovation, identifying common interests and market requirements.

Antibiotic-free production, financing opportunities for R&D&i projects and food safety in fermented sausages are some of the new projects that meat companies have embarked on.

The report also indicates that we cannot forget the appearance of processed meat substitutes in the coming years and that they will compete with traditional products. Another challenge that the meat sector will have to face.