Tickets

The initiative is promoted by the interprofessional organizations ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, in collaboration with the FEMP.

The Secretary General for the Demographic Challenge, Francesc Xavier Boya, and the Secretary General of the Spanish Federation of Municipalities and Provinces, Carlos Daniel Casares, participated in the municipal dialogue meeting, together with some twenty mayors and councilors from municipalities belonging to the Network.

January 25, 2023. The Red Municipal Ganadero-Cárnica has held in Madrid the first meeting of mayors and councilors of its member municipalities, which was attended by some twenty people from municipalities such as Alcarràs (Lleida), Alerre and Binéfar (Huesca), Cabezuela and Cantimpalos (Segovia), El Viso (Córdoba), Lleida, Tarancón (Cuenca) and Totana (Murcia).

Raúl Muñiz, president of INTEROVIC, and Mª Luz de Santos, Director of INTERCUN, spoke on behalf of the six interprofessional organizations to welcome the municipal officials, and the Secretary General for the Demographic Challenge of the Ministry for Ecological Transition and the Demographic Challenge also participated in the dialogue meeting, Francesc Xavier Boya, who has valued the role of industry in rural municipalities as "strategic to structure the rural environment and a great ally for the depopulation process in territories of our country"; and the Secretary General of the Spanish Federation of Municipalities and Provinces (FEMP), Carlos Daniel Casares, who has transferred the commitment of the organization based on the collaboration agreement signed in June 2021, highlighting the interest of the initiatives promoted by the network as "a vital element to address the growing trend of depopulation in Spain" .

At the meeting, the lines of work for 2023 were presented, as well as the Network's Constitutive Declaration, which sets out in ten points its founding objectives for developing this initiative as the best instrument for defending and promoting the shared interests of the livestock-meat chain and the local entities in which its activities are based.

The Municipal Livestock and Meat Network was born with the impulse of the six interprofessional organizations ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, in collaboration with the FEMP, with the purpose of recognizing the important support of the municipalities in the development of the activity of the chain, and to become a platform for dialogue and a space for collaboration between municipalities and the sector, to face common challenges.

The Network already has twenty-five municipalities throughout Spain (Galicia, Cantabria, Aragón, Cataluña, Castilla-La Mancha, Murcia, Extremadura, Castilla y León), with another twenty in the process of joining, seeking synergies to promote the conditions that have allowed the livestock-meat value chain to become one of the most important economic and social engines of the country and to act as one of the major backbone agents of rural Spain, especially in smaller municipalities, thus helping to combat the growing depopulation of these areas.

The importance of the livestock-meat chain in the Spanish economy

The positive impact of the livestock-meat chain is also significant at the national level, where it contributes nearly 48 billion euros to the national GDP and generates 672,000 direct jobs. In addition, the activity mobilizes two million associated jobs that fall within a varied selection of activities such as agricultural production for livestock feed and professionals in the veterinary, feed, animal health, logistics and transport and ancillary industries.

Livestock activity is developed in more than 350,000 farms throughout the national geography that make a contribution of 16,500 million euros to the Final Agricultural Production, according to data from the Ministry of Agriculture, Fisheries and Food. In addition, the Spanish meat industry put on the markets in 2021 a total of 7.7 million tons of meats and 1.5 million tons of processed products worth 31,727 million euros. With this production, Spain's food sovereignty in terms of meats has been ensured and has also allowed 3.46 million tons of meats and assorted processed products to be exported to markets around the world. These transactions have reached a value of 9,107 million euros, with a 5% growth in foreign turnover and volume compared to the previous year's figures. These figures have a special strategic relevance at a time when international trade is suffering a sharp decline and where the livestock-meat chain has emerged as a guarantee for maintaining a positive balance of payments.

How to join the Network

Municipalities wishing to form part of the Municipal Livestock and Meat Network must approve an institutional declaration in favor of the meat-livestock chain and accompany this decision with a communication action. All the necessary information on the process, the purposes of the Municipal Network and the contact form are available on the platform's website.

The Municipal Network for the livestock-meat chain intends to be a reflection of the great diversity that exists in Spain. For this reason, in the medium term, its members will include localities from all geographical areas of the country, governed by political forces of all political persuasions. The initiative also takes care of demographic representativeness with the participation of municipalities of all sizes, including those with less than 5,000 inhabitants, where the positive impact of the activity is even more notable.

More information:

José Manuel Alvarez - Red Municipal Ganadero-Cárnica (Livestock and Meat Municipal Network)

646 65 28 46 - [email protected]

As part of Meat Week, which was held to coincide with Meat Attraction, the International Meat Industry Trade Fair, AVIANZA, together with the interprofessional organisations ASICI, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO collaborated with the Mensajeros de la Paz Foundation by providing dishes made with meat products to contribute to the important charitable activity headed by Father Ángel. 

From 7 to 12 March, different rabbit, veal, lamb and poultry dishes, Iberian ham sandwiches and white layer pork sausages, prepared by the chefs and cutters of the six Spanish meat sector organisations, were served on the solidarity tables of the Foundation's soup kitchen. 

Mensajeros de la Paz, founded in Asturias in 1962 by Father Ángel García Rodríguez, currently has numerous social programmes, as well as areas of training, children, women, the elderly, immigration, etc., and the management of nearly a hundred homes for the elderly in different parts of Spain. All focused on improving the social and living conditions of the most disadvantaged citizens. 

Following the launch of the indefinite strike last Monday of the road freight transport sector in Spain, Avianza, the Spanish Interprofessional Association of Poultry Meat, which brings together 90% of the companies in the sector, is very concerned about how this situation is critically affecting both poultry farming and the distribution of product in the supermarket channel in our country.  

In a sector where timing is a vital factor, access to feed is key to rearing birds and closing production times in a timely manner. Variation in days can be a serious problem for both animal welfare and poultry management on farms with more than 46 million chickens produced every month, 1.5 million every day. Avianza represents more than 5,000 production farms, which are currently not guaranteed feed and other resources.  

Due to the characteristics of poultry meat, it is also critical to get the poultry to the production centres and, subsequently, to the shelves of markets, supermarkets and the HORECA channel. Not having agile transport corridors implies a serious problem for the conservation chain, as well as for the supply of distribution channels to meet the demand of the population.   

This is why Avianza urges the State Administrations, transport associations and the organisations involved to take measures to ensure adequate minimum services and the guarantee of being able to carry out a job that is crucial for feeding the population.  

On 8 March, the doors of Meat Attraction will open, the trade fair which will bring together the main national and international players in the meat sector at IFEMA, and where, for the first time, the Spanish poultry meat sector will be present.

Avianza will have a stand, 4B13, which will offer relevant information about the latest developments in this sector. There will be a series of activities aimed at the professional public, as well as workshops and specialised training to address new fields of marketing, innovation and export. The space will also have a showcooking and product demonstration area.  

In addition to Avianza's professional team, the stand will host the presence of 4 of our associated companies: Coren, Nutrave, Pujante and Uvesa, which will represent a committed sector that has invested heavily in recent years in innovation, process modernisation, sustainability and export capacity to new international markets.

Workshop by Spanish Michelin Star poultry farmer

Among the activities that will take place, it is worth highlighting the workshop that will take place in the Espacio Factoría Chef, on Wednesday 9th March at 14.00h, with Higinio Gómez Ortiz, a renowned poultry farmer with more than 5 decades of experience and one of the greatest poultry experts in our country.

With clients such as Coque, Lu or Diverxo, this professor from the Basque Culinary Center will show all those attending the workshop the stuffing and bridling techniques, the seasonality of the poultry or the organoleptic qualities of the poultry.  

We invite you to visit us at our stand 4B13 and join the more than 20,000 professional visitors that Meat Attraction will have in this edition.

The six interprofessional organisations of the livestock-meat sector, ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, have made public their satisfaction with the approval of the agri-food PERTE (Strategic project for economic recovery and transformation) by the Council of Ministers today, which will allow progress in the transformation of the sector under the levers of sustainability and digitisation, to underpin the Spanish position at the European and world forefront
of the meat sector.

The interprofessionals thank the Government for considering the agri-food sector - of which the livestock-meat chain is an important part - as a strategic sector for the country, an assessment that is reflected in the approval of this PERTE, integrated in the Recovery, Transformation and Resilience Plan, and which is of singular relevance for Spain.

With this approval, the pioneering initiative promoted by the livestock and meat interprofessionals, a strategic sectoral plan linked to European funds, is now being developed by a very large number of companies throughout the chain (livestock farmers and industries) throughout Spain.

This livestock-meat sector project will mobilise significant private investment that accompanies PERTE, with the aim of increasing its environmental sustainability and its capacity for innovation, contributing to the recovery and economic transformation of our country.

This project proposed by the livestock-meat chain involves 1,689 companies and livestock farmers from all the Autonomous Communities, 73.6% of which are SMEs, together with technological partners in the fields of the circular economy, renewable energies and digitalisation, and with an important focus on the territorial problems of our country and the positive contribution to the structuring of rural Spain
and the fight against depopulation.

With all this, the livestock-meat chain continues to demonstrate its commitment to contribute to the progress and development of Spanish society and its territories, through an ecosystem of activities that generates employment, wealth, territorial and socio-economic structuring, and is focused on sustainability and balanced, healthy and responsible food.

The doors of Gulfood, the largest trade fair in the Middle East dedicated to the food and hospitality industry, will open on 13 February and Avianza, the Spanish Interprofessional Association of Poultry Meat, will be there, hand in hand with ICEX, as part of its internationalisation plan.

The Dubai World Trade Centre will be the place where, for four days, the Avianza team will have its stand in Saeed Hall 1 - World Food S1-J4 / S1-K3 STAND 04, which will become the point of reference for all visitors from 120 countries and more than 4,000 companies attending who want to know the excellence and quality of Spanish poultry meat.

Participation in Gulfood is one more action within the #MEgustaPoultry campaign, which began last September in Dubai, to give visibility and promote Spanish poultry meat in the Middle East, one of the priority markets of its internationalisation plan. This campaign aims to show distributors, the catering sector and consumers the values associated with the Spanish poultry industry, as an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of healthy eating and nutrition.

During these months, several actions have been carried out, from the "Back to School" campaign in which 3 renowned Influencers in the UAE have collaborated to prepare various dishes using chicken, turkey and quail as a base, to training courses for cooks and chefs in the country with the renowned Asturian chef Mariano Andrés at SCAFA, The School of Culinary And Finishing Arts in Dubai, among other activities.

The #MEgustaPoultry campaign, which, in addition to the support of ICEX, has the backing of the Foods & Wines From Spain brand and the use of the Poultry From Spain quality seal, culminates with participation in this renowned trade fair, where the aim is to increase the turnover of the poultry sector, which has a turnover of 2,300 million euros per year and more than 40,000 direct and indirect jobs.

For Jordi Montfort, Secretary General of the Spanish Interprofessional Association of Poultry Meat, "it is very important for Avianza to be able to participate in such renowned trade fairs as Gulfood, which allows us to showcase the quality of Spanish poultry meat products in such an interesting and important region within our internationalisation plan as the countries of the Middle East".

We invite you to follow us on our social networks, Instagram and LinkedIn, where, in the coming weeks, we will be sharing our experience at Gulfood.  

 

MADRID, 19 January 2022.

The heads of the six interprofessional livestock-meat associations, Asici, Avianza, Intercun, Interovic, Interporc and Provacuno, defend in this opinion article published in El País the different production models of the sector, and call for a calm, responsible and committed political debate to face the future challenges of our activity.

Tribune El País Avianza

The past 25 of October opened the doors of SEPOR, the Fair Cattle, Industrial and Agroalimentaria of Lorca (SEPOR), that, in its fifty-third edition, has done it in a format that has combined presencialidad with virtual attendance in which they have participated 65 exhibitors and a hundred of speakers.

During the three days that the fair lasted, professionals, students, commercial manrcas and users in general were able to attend the different technical conferences and workshops. One of the most awaited moments of #Sepor2021 was the celebration of the Sepor Gold Awards, which celebrated its 5th edition and where the work of companies and professionals in the agri-food sector was recognised.

Avianza congratulates all the award winners and, in particular, Maria Angeles Payán, head of the Payán Group, who received the National Sepor Gold Award FOR A LIFETIME dedicated to making the family business grow, as well as the Uvesa Group, Innovation Award for its innovation project MICOALGA_FEED.

Arán Zaldívar, deputy technical director of Avianza, was our representative at the Sepor de Oro 2021 awards ceremony, which this year has been supported by our interprofessional.

Monday saw the opening of the doors of the 34th edition of the Salón Gourmets in Madrid, the largest food and beverage fair of quality in Europe and one of the most prestigious in the world. This year the fair featured more than 1,500 gastronomic firms, more than 37,000 products and 1,300 new products, with an estimated 70,000 professional visitors. 


At the Alimentos de España stand in Hall 8 of IFEMA, AVIANZA held a pairing of the best poultry meats, chicken, turkey and quail, with a special selection for the event of wines from Bodegas Barón de Sanlúcar de Barrameda, Bodegas La Haya de Tenerife and several wineries of Península Viticultores, all of them centenarians and with wines of great quality.

The showcooking was in charge of the chef Fernando del Cerro, Honourable Mention in Cuisine from the Royal Academy of Gastronomy and Brotherhood of the Good Table, Grand Prix au chef de lÁvenir Award from the International Academy of Gastronomy and head of the kitchen of Casa José de Aranjuez, who prepared poussin kebab with sour sauce washed down with Listán Blanco Barrica wine from Bodega La Haya, roast turkey with cocoa mole on pumpkin purée served with Apóstata wine from Península Vinicultores and quails in tomato pickle with live salad accompanied by Xixarito wine from Bodegas Barón.

A delicious opportunity to taste Spanish poultry meats with exceptional wines enjoyed by many of those attending the Salón Gourmets 2021.

In the featured photo, from left to right: Marian Fernández, Technical Specialist DO La Orotava; Antonio Bentabol, Head of the Valuation Service of the Cabildo de Tenerife; Toni Garcia, Head Chef of the restaurant Casa José (Aranjuez); Jordi Montfort, Secretary General of AVIANZA; Fernando del Cerro, Chef of Casa Jose; Javier Parrilla, Councillor of Agriculture and Fisheries of the Cabildo de Tenerife; Vicky Febles, Commercial Director of Bodega La Haya.

You can watch the full event in this video.

CALL FOR TENDER
Date of publication: 11 October 2021
Call for tender for the selection of a promotion agency for the development of a multiannual REA EU 1144/2014 programme for the promotion of poultry.

PROMOTION PROGRAMME IN BELGIUM, FRANCE, SPAIN AND GERMANY

1/ CONTEXT
The Association:


AVEC (Coordinator)- Association of poultry processors and poultry trade in EU countries
AVEC is the voice of the European poultry sector. AVEC facilitates communication between international organisations and decision-makers and focuses on key areas such as animal health and welfare, food safety and quality, trade and sustainable development. AVEC members are national associations from 16 EU Member States + 1 associate member from the UK.

AVIANZA - the Spanish Poultry Meat Association (formerly Propollo)
The Spanish Poultry Meat Association - AVIANZA - has more than 65 member companies, integrating more than 95% of the poultry meat market. In this sense, we have more than 5000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 workers working for the poultry meat industry in Spain.

BVG - Bundesverband der Geflügelschlachtereien e. V.
The BVG - Bundesverband der Geflügelschlachtereien e. V. is the professional organisation and the only representative body of the German poultry slaughtering and processing industry. Its 33 members - mainly poultry slaughterhouses, poultry meat processors and traders - represent more than 93% of the German poultry processing sector. As a specialised branch focusing on the issues of the poultry processing industry, BVG is a member of the umbrella and apex organisation of the German poultry industry, the ZDG - Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association).

CIPC - French Interprofessional Committee for Broiler Chickens

Since its origins in 2007, CIPC is a French poultry association representing 85% of the broiler sector and each of its fields: hatchery, breeding, animal feed, slaughterhouses. Based in Rennes, close to the main poultry production areas, it develops its network and expertise to offer a variety of services available from professionals to scientists and closely linked to the administration. The ICPC allocates its means and resources to broiler production, with a dedicated board member and study activities. The French production volume in 2019 is estimated at 1,754 thousand tce of poultry, including 222 MTec of ducks, 326 MTec of turkeys and 1,173 MTec of broilers.

SUST EU POULTRY - the Programme:

This programme aims to raise awareness and promote European poultry meat and poultry production methods, highlighting its commitment to creating the most sustainable and environmentally friendly European agri-food sector. The programme focuses on the three drivers of sustainability: environment, economy and society. The proposing organisations cover four different European markets giving the programme an ambitious European dimension and will focus on four different target markets: Belgium, Spain, Germany and France.

While the efforts and actions of the European poultry sector when the new Biodiversity and Farm to Fork[1] strategies were launched as part of the Green Deal[2] have been a major boost, there is still a tendency to identify the sector as one that does not play a beneficial role for climate action and the environment. For this reason, the aim of this programme is to highlight the sustainability of EU agriculture to consumers, highlighting its commitment to climate change mitigation and underlining that European poultry meat consumption is beneficial for a sustainable European environment, society and economy.

With a total budget of more than €3 million and numerous promotion and information activities in Belgium, Spain, Germany and France, the association will not only use online and offline channels to communicate the message, but will also organise different events, tasting days and workshops to reach as many consumers as possible. The impact this programme will have on the European poultry sector will also encourage other key players in the industry to work on their sustainable products and production methods.

General objectives:

"Highlighting the specific characteristics of agricultural production methods in the EU, in particular in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, especially in terms of quality, taste, diversity or traditions", is the general objective of this programme.

If consumers are aware of the sustainable characteristics of the European poultry sector compared to the same products from third countries, they can give priority to EU-produced poultry and make an informed choice. Within this programme, our aim is to promote European poultry meat products, more specifically products mainly from chicken and turkey.

Contribution to the environment

This programme, based on the sustainability of European products and production methods, aims to support the European poultry meat sector through communication activities based on the strategies that the proposing organisations and all their partners are implementing to make their production processes and environmental impact more sustainable. These strategies are in line with the European Farm to Fork and Green Deal strategies, both based on achieving greener and more sustainable production systems, among other objectives.

This programme also aims to adapt to new market trends in poultry meat consumption, as well as to the environmental demands that people are increasingly placing on producers.

2/ TENDERING PROCEDURE

The contracting of a specialised executive agency is necessary to plan and implement the actions covered in this programme once AVEC and its partners have signed the Grant Agreement. The partners expect a sustainable partnership with the implementing agency, based on high mutual trust, considering the budgets involved and the need to maintain the trust of the partners throughout the proposed programme.

The agency will interact with AVEC as Coordinator, but also with all partners individually to implement the programme in their respective target countries.

The programme will have an overall budget of over €3 million and has a total duration of 2 years. It focuses on three main target groups: young people, family decision-makers (who would form the end-consumer section) and key opinion leaders, in Germany, France, Belgium and Spain.

Open tendering conditions:

  1. The purpose of this tender is to apply for a promotion programme co-financed by the EU's ESA agency. If European funds are not secured, the tender will be considered void.
  2. This offer is not remunerated. Unsuccessful applicants will not receive any financial compensation.
  3. All information sent to successful applicants will be treated as strictly confidential, and due to the institutional nature of the data, cannot be used for other clients.
  4. AVEC will provide applicants, upon request, with technical information on the selection of target markets and the objectives of the programme for the preparation of their proposals.
  5. The selection criteria shall ensure the best value for money in accordance with Regulation (EU) No 1144/2014 of the European Parliament.
  6. Once the creative work has been submitted by the applicant, it becomes the property of the contracting authorities without limitations of time and space, and this includes its use for all methods and media.
  7. The contracting authorities reserve the right to use creative concepts (images, logos, slogans and domain names) in the context of other campaigns of their own and without time limitation.
  8. The selected body shall sign a contract with the contracting entities.
  9. No expenditure shall be incurred before a framework agreement has been signed between the contracting entities and the European Commission, and a framework agreement between the contracting entities and the implementing body.

Mandatory elements to be submitted by applicants:

Applicants must propose a strategic plan for the development of a multi-promotional AER programme in the above-mentioned markets with the aim of improving the image of poultry products and boosting their consumption.

The detailed proposal (PowerPoint format is preferred) should imperatively be sent in English to Ms. Birthe Steenberg([email protected]) and include:

  1. A dated and signed letter of application accepting the tender conditions.
  2. A presentation of the agency, including proof of up-to-date tax payments, information on its financial viability, on its competencies to accompany the partnership with these missions and on its knowledge of the rules concerning EU-funded promotion programmes.
  3. A proposal based on knowledge of the target countries in terms of production, consumption and consumption habits of poultry meat. The agency should be able to propose a series of actions based on the different criteria set out in the proposal.
  4. The agency should describe the objectives, the target audience as well as the expected outputs and should include a budget proposal for each action within the overall framework defined for that campaign.
  5. A sworn declaration duly dated and signed by the applicant declaring any potential conflict of interest arising from work carried out by an institution in the poultry sector in any of the markets covered by the campaign.

The proposal must take into account the mandatory EU signature and other graphic elements as stipulated in Regulation EC/1144/2014 and relevant legislation. The selected executive agency must strictly comply with these criteria for all actions planned and implemented, as non-compliance with these EU rules would result in the ineligibility of the actions and loss of funding. In case our application does not lead to the signature of the grant agreement, the implementation of the campaign should of course serve no purpose and this offer would be null and void.

3/ SUPPORT ACTIONS

The selected implementing body will support beneficiaries in the implementation of the following measures foreseen in this programme:

  1. Public relations activities (public relations office and press releases)
  2. Digital communication (social media campaign, online advertising, digital events, etc.).
  3. Organisation of events such as exhibitions/conferences/webinars/
  4. Advertising in different media (press, online, television, outdoor...)

The agency will have to propose how to articulate and adapt all these actions to the different target countries, as well as to demonstrate its expertise in the different fields of activities.

The agency will have to propose how to articulate and adapt all these actions to the different target countries. The AVEC will send technical information on the selection of target markets and the objectives of the programme to applicants on request for the preparation of their proposals.

An evaluation agency will also be selected to audit the programme. The selected body is expected to facilitate the work of the evaluation agency as necessary throughout the project, e.g. provide information requested by the evaluation agency, participate in occasional meetings and accept its recommendations.

4/ SELECTION CRITERIA

The selection will be made by a jury composed of the AVEC team as well as the 3 other partners from France, Germany and Spain involved in the project.

Selection criteria:

  1. Quality and coherence of the strategy, reasoning of the proposed actions (30 points)
  2. Value for money (20 points)
  3. Understanding and strict respect of EU promotion rules (20 points)
  4. Experience in EU promotion projects/communication actions, in particular on sustainability aspects, as well as quality of the information provided on the financial viability of the Agency (20 points)
  5. Qualifications of the project management team and experience in the 4 target countries (10 points)

5/ PROPOSED PLANNING

15 November at 18.00 at the latest: deadline for sending the application to the call for tenders
29 November at 18.00: notification of the selected agency and detailed notification to the other agencies of non-selection

6/ CONTACTS

Ms Birthe Steenberg, Secretary General of AVEC([email protected]) is available to answer any questions candidates may have (tel: + 32 (0) 492 10 75 71).

[1] European Commission - https://ec.europa.eu/food/farm2fork_en
[2] European Commission - https://ec.europa.eu/clima/policies/eu-climate-action_en