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Gourmets Hall 2021: The best pairing of poultry meats with century-old wines

On Monday the doors of the 34th edition of the Gourmet Salon of Madrid, the largest quality Food and Beverage Fair in Europe and one of the most prestigious references in the world. This year the fair had more than 1,500 gastronomic companies, more than 37,000 products and 1,300 new products with an estimated attendance of 70,000 professional visitors. 


At the booth Food from Spain, in pavilion 8 of IFEMA, AVIANZA celebrated a pairing of the best poultry meats, chicken, turkey and quail, with a special selection for the event of wines from Baron Wineries from Sanlúcar de Barrameda, The Hague Wineries of Tenerife and several wineries Peninsula Viticulturists, all of them centuries old and with high quality wines.   

The showcooking was in charge of the chef Fernando del Cerro, Honorable Mention in Cuisine from the Royal Academy of Gastronomy and Brotherhood of Good Food, Grand Prix Award for future chef from the International Academy of Gastronomy and head of the kitchen at Casa José de Aranjuez, which made picantón kebab with sauce sour washed down by Listán Blanco Barrica wine from Bodega La Haya, roast turkey with cocoa mole on pumpkin puree served with Apostata wine from Península Vinicultores and quail in tomato pickle with live salad accompanied by Xixarito wine from Bodegas Barón.  

A delicious opportunity to taste Spanish poultry meat with exceptional wines that many of the attendees of the 2021 Gourmets Show enjoyed.

In the featured photo, from left to right: Marian Fernández, DO La Orotava specialist technician; Antonio Bentabol, Head of the Valuation Service of the Cabildo de Tenerife; Toni Garcia, Head Chef of the Casa José restaurant (Aranjuez); Jordi Montfort, General Secretary of AVIANZA; Fernando del Cerro, Chef of Casa Jose; Javier Parrilla, Minister of Agriculture and Fisheries of the Cabildo of Tenerife; Vicky Febles, Commercial Director of Bodega La Haya.

You can see the full event in this video.

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CALL FOR TENDER

CALL FOR TENDER
Publication date: October 11, 2021
Tender for the selection of a promotion body for the development of a multi-annual program REA EU 1144/2014 for the promotion of poultry.

PROMOTION PROGRAM IN BELGIUM, FRANCE, SPAIN AND GERMANY

1/ CONTEXT
The Asociation:

AVEC (Coordinator)- Association of poultry processors and poultry trade in EU countries
AVEC is the voice of the European poultry sector. AVEC facilitates communication between international organizations and decision-makers and focuses on key areas such as animal health and welfare, food safety and quality, trade and sustainable development. AVEC members are national associations from 16 EU Member States + 1 associate member from the United Kingdom.

AVIANZA – the Spanish Poultry Meat Association (previously called Propollo)
The Spanish Poultry Meat Association -AVIANZA- has more than 65 associated companies, integrating more than 95% of the poultry meat market. In this sense, we have more than 5,000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 workers who work for the poultry meat industry in Spain.

BVG – Bundesverband der Geflügelschlachtereien e. v.
The BVG – Bundesverband der Geflügelschlachtereien e. V. is the professional organization and the sole representative body of the German poultry slaughter and processing industry. Its 33 members – mainly poultry slaughterhouses, poultry meat processors and marketers – represent more than 93% of the German poultry processing sector. As a specialized branch focusing on issues of the poultry processing industry, BVG is a member of the umbrella and top organization of the German poultry industry, the ZDG – Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association).

ICPC – French Interprofessional Broiler Committee

Since its origins in 2007, CIPC is a French poultry association that represents 85% of the broiler sector and each of its fields: hatchery, livestock, animal feeding, slaughterhouses. Based in Rennes, close to the main poultry production areas, it develops its network and experience to offer a variety of services available from professionals to scientists and closely linked to administration. The ICPC allocates its means and resources to broiler production, with a dedicated board member and survey activities. The French production volume in 2019 is estimated at 1,754 thousand Tec of poultry, including 222 MTec of ducks, 326 MTec of turkeys and 1,173 MTec of broilers.

SUST EU POULTRY – the Programme:

This program aims to raise awareness and promote European meat and poultry production methods, highlighting its commitment to creating the most sustainable and environmentally friendly European agri-food sector. The program focuses on the three factors of sustainability: the environment, the economy and society. The proposing organizations span four different European markets giving the program an ambitious European dimension and will focus on four different target markets: Belgium, Spain, Germany and France.

While the efforts and measures of the European poultry sector when the new Biodiversity and Farm to Fork strategies[1] were launched as part of the Green Deal[2] have been a great boost, there is still a tendency to identify the sector as a which has no beneficial role for climate action and the environment. For this reason, the aim of this program is to highlight the sustainability of EU agriculture for consumers, highlighting its commitment to climate change mitigation and underlining that the consumption of European poultry meat is beneficial for an sustainable European environment, society and economy.

With a total budget of more than 3 million euros and numerous promotional and information activities in Belgium, Spain, Germany and France, the association will not only use online and offline channels to communicate the message, but will also organize different events, tasting and workshops to reach the largest number of consumers possible. The impact this program will have on the European poultry sector will also encourage other key industry players to work on their sustainable products and production methods.

General objectives:

'Highlight the specific characteristics of agricultural production methods in the Union, in particular in terms of food safety, traceability, authenticity, labeling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, especially in terms of quality, flavor, diversity or traditions", is the general objective of this program.

If consumers are aware of the sustainable characteristics of the European poultry sector compared to the same products from third countries, they can prioritize poultry produced in the EU and make informed choices. Within this programme, our aim is to promote European poultry meat products, more specifically products originating mainly from chicken and turkey.

Contribution to the environment

This programme, based on the sustainability of European products and production methods, aims to support the European poultry meat sector through communication activities based on the strategies that the proposing organizations and all their partners are implementing to make more sustainable its production processes and its environmental impact. These strategies are in line with the European Farm to Fork and Green Deal strategies, both based on achieving more ecological and sustainable production systems, among other objectives.

This program also aims to adapt to new market trends in poultry meat consumption, as well as the environmental demands that people increasingly place on producers.

2/ TENDER

The hiring of a specialized executive agency is necessary to plan and execute the actions covered in this program once AVEC and its partners have signed the Grant Agreement. The partners expect a sustainable partnership with the implementing agency, based on high mutual trust, considering the budgets involved and the need to maintain the partners' trust through the proposed programme.

The agency will interact with AVEC as Coordinator, but also with all partners individually to implement the program in their respective target countries.

The program will have a global budget of more than 3 million euros and has a total duration of 2 years. It focuses on three main audiences: young people, family decision-makers (who would form the final consumer section) and key opinion leaders, in Germany, France, Belgium and Spain.

Open bidding conditions:

  1. The objective of this tender is the application for a promotion program co-financed by the EU EEA agency. If European funds are not guaranteed, the tender will be considered void.
  2. This offer is unpaid. Unselected applicants will not receive any financial compensation.
  3. All information sent to selected applicants will be treated as strictly confidential, and due to the institutional nature of the data, it cannot be used for other clients.
  4. The AVEC will send to candidates who request it technical information on the selection of target markets and the objectives of the program for the preparation of their proposals.
  5. The selection criteria will ensure the best value for money in accordance with Regulation (EU) No 1144/2014 of the European Parliament.
  6. Once the creative work is submitted by the applicant, it becomes the property of the awarding entities without limitations of time and space, and this includes its use for all methods and means of communication.
  7. The contracting entities reserve the right to use creative concepts (images, logos, slogans and domain names) in the context of other own campaigns and without time limitations.
  8. The selected body will sign a contract with the contracting entities.
  9. No costs will be incurred before a framework agreement has been signed between the contracting entities and the European Commission, and a framework agreement between the contracting entities and the implementing body.

Mandatory elements that applicants must present:

Candidates must propose a strategic plan for the development of a multiple promotion REA program in the aforementioned markets with the objective of improving the image of poultry products and boosting their consumption.

The detailed proposal (PowerPoint format is preferred) must be submitted in English to Ms. Birthe Steenberg ([email protected]) and include:

  1. A dated and signed request letter accepting the bidding conditions.
  2. A presentation from the agency that includes proof of being up to date with tax payments, information on its financial viability, on its competencies to support the association with these missions and on its knowledge of the rules relating to promotion programs financed by The EU
  3. A proposal based on the knowledge of the target countries regarding the production, consumption and consumption habits of poultry meat. The agency must be able to propose a series of actions based on the different criteria established in the proposal.
  4. The organization must describe the objectives, the target audience, as well as the planned products and must include a budget proposal for each action within the general framework defined for that campaign.
  5. Affidavit duly dated and signed by the applicant declaring any possible conflict of interest arising from the work carried out by an institution in the poultry sector in any of the markets covered by the campaign.

The proposal must take into account the mandatory EU signature and other graphic elements, as stipulated in Regulation EC/1144/2014 and the corresponding legislation. The selected executive agency must strictly comply with these criteria for all actions planned and carried out, as non-compliance with these EU rules would result in ineligibility of the actions and loss of funding. In the event that our application does not lead to the signing of the grant agreement, the execution of the campaign should of course have no purpose and this offer would be null and void.

3/ SUPPORT ACTIONS

The selected implementing agency will support the beneficiaries in the implementation of the following measures provided for in this programme:

  1. Public relations activities (public relations office and press releases)
  2. Digital communication (campaign on social networks, online advertising, digital events, etc.
  3. Organization of events such as exhibitions/conferences/webinars/
  4. Advertising in different media (press, online, television, outdoor,…)
  5. …

The agency will have to propose how to articulate and adapt all these actions to the different target countries, as well as demonstrate its experience in the different fields of activities.

The agency will have to propose how to articulate and adapt all these actions to the different recipient countries. The AVEC will send to candidates who request it technical information on the selection of target markets and the objectives of the program for the preparation of their proposals.

An evaluation agency will also be selected to audit the program. The selected body is expected to facilitate the work of the evaluation body, as necessary, throughout the project, e.g. For example, provide the information requested by the evaluation body, participate in occasional meetings and accept its recommendations.

4/ SELECTION CRITERIA

The selection will be made by a jury made up of the AVEC team, as well as the other 3 partners from France, Germany and Spain participating in the project.

Selection criteria:

  1. Quality and coherence of the strategy, argumentation of the proposed actions (30 points)
  2. Value for money (20 points)
  3. Understanding and strict compliance with EU promotion rules (20 points)
  4. Experience in EU promotion projects/communication actions, in particular on sustainability aspects, as well as quality of information provided on the financial viability of the Agency (20 points)
  5. Qualifications of the project management team and experience in the 4 target countries (10 points)

5/ PROPOSED PLANNING

November 15, at the latest, 6:00 p.m.: Deadline to submit the application for the tender
November 29 at 6:00 p.m.: notification of the elected agency and detailed notification to the other non-elected agencies

6/ CONTACTS

Ms. Birthe Steenberg, General Secretary of AVEC ([email protected]) is available to answer any questions candidates may have (tel: + 32 (0) 492 10 75 71).

[1] European Commission – https://ec.europa.eu/food/farm2fork_en
[2] European Commission – https://ec.europa.eu/clima/policies/eu-climate-action_en

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THE LIVESTOCK-MEAT CHAIN SHOWS ITS UNITY AND COMMITMENT

The six interprofessional organizations that represent the Spanish livestock-meat sector (ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC AND PROVACUNO) have demonstrated their unity of action and commitment to value and defend the interests of the entire chain and guarantee its sustainability and economic, environmental and social resilience to contribute to the recovery and stability that Spain needs to face future challenges. 

Read more
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The 9 paradoxes you should know "from farm to table"

The Sustainability It is one of the pillars on which the development of the current meat industry is based, and its weight will be even greater in the coming years, together with the energy transition wave innovation. To demonstrate the efforts of the European livestock sector in this regard, from Avianza We participate in the initiative promoted by the Platform "European Livestock Voice”, which in Spain has its adaptation in We are Livestock.

Part of our efforts are aimed at effectively exposing the keys that can allow an effective strategy to be developed and implemented in Europe. “from farm to table””. A challenge for which several interprofessionals have joined together, within the framework of action of the European Union.

Our last action was the presentation of the video «The 9 paradoxes of farm to table», where we highlight that, despite good intentions, «the farm to fork strategy does not take into consideration the real situation and challenges of the livestock sector«. Our wish is actively participate in the great process of ecological transition underway, but showing through these contents that the answer requires a complete, transparent and close to reality analysis.

These 9 paradoxes reflect the misconceptions and prejudices suffered by the livestock sector, and which refer to issues such as the environment, health or the economy. Our challenge is uncover inaccuracies that often spread without any scientific basis, and provide truthful information on topics such as:
• The nutritional value of meat
• The coherence of land use for livestock activity.
• The environmental sustainability of the European livestock chain
• The economic impact of the sector
• The protection of animal welfare
• The use of fertilizers
• Employment in rural areas
• The gastronomic and cultural heritage of products of animal origin
• The safety and availability of our food products

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AVIANZA PARTICIPATES IN THE CREATION OF THE MUNICIPAL LIVESTOCK-MEAT NETWORK

He The municipal fabric of Spain has played a crucial role in the development of the livestock-meat chain. Their lands have been used to feed and raise animals, their neighbors have worked hard in the process from the farm to the consumers' table, and the municipalities have provided the necessary facilities for these initiatives to prosper. This institutional and citizen work, together with that of companies in the sector, has allowed the livestock-meat chain to be, for several decades, the main economic engine and backbone agent of Rural Spain.

In this sense, in gratitude for the constant support provided, the six interprofessional meat organizations (ASICI, Avianza, Intercun, Interovic, Interporc and Provacuno), have launched the “Municipal livestock-meat network”, a platform that aims to pay tribute to all those municipalities in Spain in which meat has become a hallmark of its own identity. With this gesture, the meat interprofessionals want to return the affection received over the years by all citizens and municipal corporations and value their contribution to the development of the meat sector and the economy in general. 

In addition to paying this tribute, the “Municipal Livestock-Meat Network” was born with the vocation of becoming a dialogue platform between the private and public sectors at the municipal level, so the Network aspires to strengthen alliances with those municipalities with livestock-meat activities that want to contribute to the recognition of the chain as a development lever. The network will be representative of the social, geographical, political and cultural diversity of our country.

How to be part of the Network

Interprofessional organizations are currently in contact with dozens of city councils throughout Spain, with the aim of integrating them, a process that has already begun and will take place in the coming weeks. However, any municipality where the livestock-meat sector is active can be part of the network, through the approval of an institutional declaration by the plenary session of the town councils. Interested municipalities will find all the necessary information on the website redganaderocarnica.es.

Development of rural areas

The “Municipal Livestock-Meat Network” will seek to highlight the symbiotic relationship that exists between this socio-economic sector and the municipalities of the regions in which it operates. It must be taken into account that livestock-meat activity plays a fundamental role in establishing population in many localities, thus reducing the territorial gap in the country and the progressive process of depopulation of rural areas. The great livestock diversity that exists and the conditions of the chain itself, which makes it easier for a large population to settle near farms and businesses, has allowed the areas with a livestock-meat presence to resist the challenge much better, in many cases until reversing the process.

The variety of species and livestock forms also allows us to conserve and take advantage of many of the landscapes of Rural Spain. The mountain areas host a good part of the cattle, the unproductive lands and of high ecological interest are grazed by sheep and goats, the Iberian pig is part of the landscape of the pasture, the rabbit farms are located in nuclei of less than 2,000 inhabitants and the white-coated pig represents one of the sectors with the highest economic profitability in towns with less than 5,000 inhabitants.

The agri-food sector, and the meat subsector in particular, is also an opportunity to develop associated industrial initiatives in these areas where employment is generated and economic activity is diversified. In the case of the meat industry, which is the leading branch of food in Spain, industrial activity is made up of 2,750 companies, among which there are many small and medium-sized ones. These companies are preferably located in rural areas with the same difficulties as the territory on which livestock farming is based.

Opportunity generator

The livestock-meat chain contributed 42,000 million euros to the national GDP in 2019, (15,172.6 million from livestock production and 26,822 million euros from the meat industry), which represents 22.6% of the entire food sector. In 2019, the meat-livestock subsector reached 28.8% of Final Agricultural Production and 77.4% of Final Production generated by the entire animal sector according to the MAPA.

Regarding employment, livestock farms, the meat industry and the entire distribution and sales system generate 672,000 direct jobs. The total is distributed among the half a million people dedicated to livestock farming, the 97,000 workers in the meat industries and the 75,000 people employed in retail trade. In total, it is estimated that about two million people make their living from the livestock-meat chain in our country, including agricultural production for livestock, and the sectors of veterinary professionals, feed, animal health, logistics and transportation, and auxiliary industries.

Regarding exports, the volume in 2019 reached 7,555 million euros, which is equivalent to the entire Spanish wood and cork industry, with a growth of 26% in foreign turnover and 15.1% in volume compared to the figures from the previous year. These figures have a special strategic relevance at a time when international trade is suffering a strong decline and where the livestock-meat chain has emerged as a guarantee to maintain the positive balance of the balance of payments.

Meat trade has a strong countercyclical and resilient component, since in the month of April 2020, in full confinement, while the year-on-year variation rate of our exports for all economic sectors fell by 39.3%, that of meat increased 13% for a value of 635 million euros.

Fountain: Press release Municipal Livestock-Meat Network.

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NEXT GENERATION FUNDS: THE MEAT SECTOR PROMOTES THE GREEN AND DIGITAL ECONOMY

The meat sector in Spain, including the poultry industry, will promote a 3.5 billion project to accelerate the green and digital economy in our country, within the framework of the funds Next Generation of the European Union.

AVIANZA has joined together with other interprofessional organizations such as Interporc, Asici, Interovic, Provacuno and Intercun to form a working group that represents more than 21 industries. The team is made up of associations and companies, and Manuel García, from Vall Companys.

Two important technological partners also participate in the initiative: Hispasat and Telefónica, whose challenge is to provide infrastructure and technological solutions to accelerate digitalization and innovation in production centers and the rest of the value chain of the Spanish meat industries. Funds Next Generation They are an opportunity to promote your transformation, under the principles of Sustainability, new ways of working, inter-connectivity of different areas of activity, etc.

On the part of the poultry sector, this group has partners from Avianza as Vall Companys Group, Uvesa Group either Coren, among others.

The objective of this project is that 50 % of the financing comes from private funds, while the other 50% is provided by the European “Next Generation” funds, for which they will have to be approved first by the Government, to later pass by the analysis and acceptance of the EU.

These are some of the main commitments collected by this project:

  • In terms of sustainability, The dossier prepared includes the intention to join to the European Green Deal, reduce single-use plastics by 25 % and boost the supply of energy from renewable sources, reaching 70 % in three years.
  • The fight against climate change It also appears in this initiative, since to reduce the carbon footprint it proposes reducing emissions by 15 % for the livestock sector, and by 30 % for the meat industry.
  • In digitalization, both ranchers and the industry propose using “Blockchain” technology, until 50% of exports are reached, 10 % of companies have developed an “online” sales channel and that there is a boost to robotization.
  • The project also reflects actions related to equal opportunities to reach 50 % of female employment in all links of the chain.
  • And also others related to animal welfare, to extend the implementation of the certificate during 2021. Animal Welfare Commitment.

From Avianza We consider this project as a pioneering initiative for our poultry industry, and we trust in the approval of Next Generation funds for its subsequent application over the next three years. Our mission is to contribute to the environmental, economic and social sustainability of our poultry sector, and support our partners at a momentous time to ensure their viability in the face of the serious effects of this pandemic on the economy.