AVIANZA and Tony Aguilar join forces to promote the birds of Spain

The Poultry Interprofessional wants to promote the consumption of birds among the population that uses social networks

• With the help of the popular radio and television presenter and with the collaboration of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, AVIANZA has launched a campaign on Instagram composed of dissemination actions, including a draw for poultry recipes among users.

• For several weeks, Tony Aguilar has been giving away 40 signed coolers to users who have participated by commenting on which chicken, turkey or quail recipe is their favorite.

• This action with Tony Aguilar is part of the interprofessional project on social networks, which includes collaborations with influencers Chef Bosquet, Cristina Ferrer, Clara P. Villalón among others.

• The influencers are sharing their favorite poultry recipes on their social media profiles, which will be compiled in a free ebook, which will be available on the avianza.org website.

Madrid, November 13, 2023.- AVIANZA, the Spanish Interprofessional Association of Poultry Meat, together with the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, are carrying out an action to promote the consumption of poultry in Spain on social networks. To do this, they have joined forces with the renowned radio and television presenter, Tony Aguilar, who is carrying out an action to disseminate the benefits of poultry meat on his Instagram profile.

The presenter is reminding his audience that Spanish birds are a healthy, versatile and nutritious product and, furthermore, the perfect ally for the consumer in a complicated economic context because they give the peace of mind of knowing that, in an affordable way, they are being fed. in a healthy and balanced way.

To complete this action, Tony Aguilar is holding a raffle among Instagram users. To participate, those interested must follow the instructions set out in the raffle publication and indicate their favorite chicken, turkey or quail recipe and tag the person with whom they would share it. During these weeks Tony Aguilar is raffling off 40 portable coolers signed by him among the participants.

Fall campaign with influencers

This action with Tony Aguilar is the starting point for a social media campaign that AVIANZA is developing this fall with the aim of promoting the wide variety of dishes and recipes that can be made with this season's products.

To achieve this, the interprofessional is collaborating with influencers such as Chef Bosquet, Cristina Ferrer, Clara P. Villalón, among others. They are sharing their favorite poultry recipes on their social media profiles. Recipes that will be compiled in a free ebook, which will be available on the avianza.org website.

With these actions and thanks to the support of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, AVIANZA continues immersed in its campaign to promote the consumption of poultry meat in Spain, as well as to disseminate the benefits of this white meat with origin Spain, among which its great nutritional value, its quality and the safety of its production stand out. Spain is one of the main producers of poultry meat in Europe, where more than 750 million birds of Spanish origin are consumed each year. 

AVIANZA defends the interests of the Spanish poultry sector both in Spain and in the international market and represents more than 90% of companies linked to the poultry sector, both in chicken, turkey and quail meat. In total there are more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.