The “Birds of Spain” certificate reaches supermarkets for the first time

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With this presence on the shelves of Ahorramas supermarkets, Aves de España marks the beginning of its campaign to reach consumers and highlight the quality of the processes and food safety of poultry meat certified with the seal.

Spanish poultry is at its peak and both new poultry companies and more food chains are about to join the certification.

Madrid, October 8, 2024. The quality certificate BIRDS OF SPAIN (www.avesdeespana.es), promoted by Avianza (Spanish Interprofessional Association of Poultry Meat) is already a reality on the shelves. The objective of Avianza is to progressively bring its promotion campaign to the establishments of the Distribution channel, as well as small businesses and butchers throughout Spain. Birds of Spain, with the aim of informing the consumer about the quality of Spanish poultry meat, which is produced under the premises Sustainability, Animal Welfare and Food Safety.

The first large retailer to join this initiative has been Ahorramas, a food distributor that already has poultry products identified with the “heart” of Aves de España on its shelves.

The objective of Avianza is to have a presence in the spaces dedicated to poultry meat, both in the area of Poultry shop as in the areas of Refrigerated, where the consumer can identify which products have the seal Birds of Spain thanks to the labelling provided for this purpose). Customers can also obtain all relevant information on the requirements that these meat products meet through a code bidi which redirects to the campaign website, where all the available information can be found.

For now, poultry products from such relevant companies as Avícola Hidalgo, Nutrave, Redondo and Grupo Vall Companys (through its subsidiaries Pondex and Avigal), officially certified with the seal Birds of Spain, are the pioneers that already have the labeling on the shelves. Soon, new companies that are already currently processing the certification will join, and will soon add this identifier in supermarkets. At the same time, other important supermarket chains will also join in the short term, giving space to Birds of Spain.

“For Avianza and the entire poultry sector, it is great news to be able to bring the quality of Spanish poultry meat to the consumer. And doing so in collaboration with a leading company synonymous with quality and commitment such as Ahorramas is a great satisfaction” says Jordi Montfort, Secretary General of Avianza, who adds that “this is the starting signal for an initiative that further strengthens the Spanish poultry sector, which certifies the quality of our products and, above all, which shows the unity of a sector in its commitment to differentiation”.

All the information at the consumer's fingertips

The certification Birds of Spain in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry in the market for the production of meat (fresh, refrigerated or frozen , whether packaged or in bulk); and products made, transformed or processed with it.

To this end, products that meet all the requirements of the regulation and are certified will have the label. Birds of Spain on its packaging. In addition, this logo has a QR code, which the consumer can scan and learn about all the safety, quality and animal welfare certifications of the product they are consuming.