Avianza held its first race “10K Madrid Runs for Sustainable Poultry Meat”

The Interprofessional organised this sporting event, part of the European campaign "European Poultry Meat: a sustainable choice", where a popular race and a family walk were held.

Madrid, October 16, 2024. Avianza, the Spanish Interprofessional Association of Poultry Meat, has successfully held the “10K Madrid Runs for Sustainable European Poultry Meat” race and the 3.5K family walk, which brought together hundreds of people not only to run, but also to enjoy a true celebration of sport, sustainability and a good atmosphere that ended with a succulent poultry meat tasting.

The good weather accompanied the runners who, from the Madrid esplanade of Puente del Rey, began a spectacular route through Madrid Río and Casa de Campo.

After finishing the race, participants were able to enjoy music, gifts, children's activities, masseurs and, above all, a spectacular menu featuring chicken skewers and poultry sausages, among others.

The fastest runners received prizes in sports equipment, with €100 for the winners, €75 for the runners-up and €50 for the third-placed runners in the male and female categories. All participants were entered into a draw for a €100 voucher for sports equipment.

This event is part of the EURSPO campaign, a programme promoted by poultry associations from France, Poland, Germany and Spain under the motto “European Poultry Meat: A Sustainable Choice”. Its aim is to raise consumer awareness about the sustainability of the European poultry sector and its commitment to a more environmentally friendly food system, with a particular emphasis on reducing food waste.