AVIANZA and Cookpad join forces to celebrate World Fried Chicken Day by promoting home-cooking and making the most of your chicken.

• The interprofessional has teamed up with Cookpadthe largest platform for home cooking recipes, to encourage users to share fried chicken recipes until 6 July, with the hashtag #ElRetodelPolloFrito.

• Authors of homemade recipes from the Cookpad community, such as Recetas Para Ser Feliz, The Blondie Kitchen, Gema del Olmo and Mamá qué Comemos Hoy, have encouraged their followers to share their creations in the thematic challenge launched by Cookpad to its community. Cookpad to its community and on social networks, with a focus on home cooking and healthy eating.

• The recipes shared during #ElRetodelPolloFrito on Cookpad will be put together in a free ebook that will be available on this home cooking social network, which aims to encourage internet users to cook more with easy, simple and fun recipes with chicken as the main ingredient.

Madrid, 06 July 2022 - Avianza, the poultry meat interprofessional association, wanted to join the celebration of World Fried Chicken Day on 6 July with an action on social networks in collaboration with Cookpad, the world's largest home cooking social network that promotes home cooking as a habit of wellness and encourages its users to share simple and healthy recipes and ideas.

To develop this action, which has been carried out with the hashtag #ElRetodelPolloFrito on Instagram, four renowned Cookpad recipe authors shared their homemade fried chicken recipes encouraging people to participate in the challenge. In this way,Recetas para ser feliz, The Blondie Kitchen, Gema Recetas and Mamá Qué Comemos, who are also active on social networks, encouraged Cookpad users and their followers on Instagram to share their homemade fried chicken creations to celebrate this world day, in which the meat of this bird is the absolute protagonist.

From last week until 6 July, Cookpad authors, who are also creators of Foodie, Fitness, Healthy and Gourmet content, have been posting their best fried chicken recipes, encouraging home cooks, followers and the Cookpad community to share their tips and tricks for making fried chicken at home with no-waste and make-ahead ideas. The recipes shared during #ElRetodelPolloFrito on the Cookpad website and app will be included in the ebook "#ElRetodelPolloFrito: recipes, tips and more", which will be free to download and available on the Cookpad website and app for anyone interested.

"For us it is a priority to look after the needs of the poultry sector, but it is also very important to promote the consumption of poultry meat with actions such as this one, which, in a dynamic way and through social networks, become an incomparable showcase to highlight the benefits of white meat, among which we can highlight how healthy, light and versatile it is" assures Jordi Montfort, Avianza's secretary general. For this action, the interprofessional has once again enjoyed the collaboration of the Ministry of Agriculture, Fisheries and Food and Alimentos de España.

For her part, Maribel from "Recetas para ser feliz", one of the Cookpad authors who has joined the initiative and who has a community of 552K followers on Instagram, says that "I like challenges, so this time we are going to turn a traditional recipe on its head and cook (not) fried chicken with a spectacular result that is both tasty and healthy. Chicken is a more versatile food than we think and with this proposal I'm going to prove it to you". 

More information at www.avianza.org and cookpad.com/en