, ,

THE SPANISH LIVESTOCK-MEAT SECTOR WILL REDUCE ITS GREENHOUSE EMISSIONS BY 30% IN THE COMING YEARS

  • The sector is involved in investments of 600 million euros in the field of livestock production and 542 million in industries to move towards environmental neutrality and compliance with the Sustainable Development Goals.
  • The plan includes 529 projects to reduce greenhouse gas emissions, 724 to reduce ammonia emissions, 220 focused on reducing emissions in transportation and another 110 investments on other aspects related to sustainability.
  • Interprofessional organizations highlight the sector's firm commitment to reducing GHG emissions, especially methane emissions, betting on more efficient livestock management, the promotion of more balanced diets and the application of sustainability and digitalization criteria in production processes

MADRID, November 5, 2021

The Spanish livestock-meat sector is working in a coordinated manner to reduce greenhouse gas emissions by 30% (GHG) attributable to its activity, as part of its firm commitment to move towards environmental neutrality and compliance with the Sustainable Development Goals (SDG), as reported by the six interprofessional organizations in the sector, ASICI, AVIANZA, INTERCUN, INTEROVIC , INTERPORC and PROVACUNO, on the occasion of the COP26 Climate Change Summit, which is being held these days in Glasgow.

To achieve these reduction objectives, of which 50% correspond to methane reductions (in line with the "Global Commitment on Methane", promoted by the US and the European Union at COP26 and to which 100 countries have joined, The sector is involved in investments of 600 million euros in the field of animal production and some 542 million euros in the meat industries), which also include other objectives such as improving energy efficiency in industries and facilities. livestock, manure, manure and sewage sludge management operations, and livestock feeding and enteric fermentation,

This entire plan that is being developed to contribute to the solution to the climate change problems facing our planet is an important part of a strategic sectoral project linked to European funds, which will mobilize investments of more than 5,054 million euros to increase its environmental sustainability and its capacity for innovation, contributing to the recovery and economic transformation of our country.

1,689 companies and ranchers from all the Autonomous Communities participate in this project, of which 73.6% are SMEs, together with technological partners in the fields of the circular economy, renewable energies and digitalization.

The objective includes a total of 529 investment proposals related to the reduction of greenhouse gases, 724 proposals to reduce ammonia emissions at facilities, 220 proposals focused on reducing emissions in transportation and 110 on other aspects related to the sustainability.

Reduction of ammonia, water footprint and energy consumption

In addition to the ambitious objectives regarding the reduction of greenhouse gases, especially methane, the livestock-meat chain contemplates the reduction of ammonia emissions from the facilities of the sectors included in an average value of 28% together with a 6% in the industry.

Likewise, energy consumption in farms and meat industries will also be reduced by 38% and 22%, respectively, with the projects undertaken.

The water footprint per kilogram of final product will also be reduced by an average value of 18%, as a consequence of the reduction in water consumption after the automation and robotization of processes, the control of leaks and water escapes due to the modernization of facilities and water supply systems, as well as operations associated with the reuse and recovery of water for cleaning operations, supplying livestock or irrigating crops.

Finally, feed consumption will decrease by 15%, which will in turn lead to a reduction in GHG and ammonia emissions. And the consumption of other raw materials will also be reduced by 23% in livestock facilities and by 18% in meat industries.

The livestock-meat chain has always shown its commitment to contributing to the progress and development of Spanish society and its territory, as demonstrated by its ecosystem that generates employment, wealth, territorial structure, balanced and healthy diet and responsible consumption, in addition to its efforts to reduce the environmental impacts generated by its activity.

ASICI. The Interprofessional Association of the Iberian Pig brings together producers and processing industries of Iberian products.

AVIANZA. The Spanish Interprofessional Poultry Meat Association brings together both farms and production centers as well as cutting and processing plants.

INTERCUN. The Interprofessional Organization to promote the Rabbit Sector integrates representatives of the production branch and rabbit meat processing-marketing companies.

INTEROVIC. The Interprofessional Organization of Sheep and Goat Meat represents the producers of this livestock branch and the industrialists and marketers who generate and distribute the derived products.

INTERPORC. The Interprofessional Agri-Food Organization of White-Capped Pigs represents all sectors of the white-capped pork value chain: production, processing and marketing.

PROVACUNO. The Interprofessional Agri-Food Organization of Beef is made up of the main organizations of the production sector and the processing/marketing sector.

, ,

CALL FOR TENDER

CALL FOR TENDER
Publication date: October 11, 2021
Tender for the selection of a promotion body for the development of a multi-annual program REA EU 1144/2014 for the promotion of poultry.

PROMOTION PROGRAM IN BELGIUM, FRANCE, SPAIN AND GERMANY

1/ CONTEXT
The Asociation:

AVEC (Coordinator)- Association of poultry processors and poultry trade in EU countries
AVEC is the voice of the European poultry sector. AVEC facilitates communication between international organizations and decision-makers and focuses on key areas such as animal health and welfare, food safety and quality, trade and sustainable development. AVEC members are national associations from 16 EU Member States + 1 associate member from the United Kingdom.

AVIANZA – the Spanish Poultry Meat Association (previously called Propollo)
The Spanish Poultry Meat Association -AVIANZA- has more than 65 associated companies, integrating more than 95% of the poultry meat market. In this sense, we have more than 5,000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 workers who work for the poultry meat industry in Spain.

BVG – Bundesverband der Geflügelschlachtereien e. v.
The BVG – Bundesverband der Geflügelschlachtereien e. V. is the professional organization and the sole representative body of the German poultry slaughter and processing industry. Its 33 members – mainly poultry slaughterhouses, poultry meat processors and marketers – represent more than 93% of the German poultry processing sector. As a specialized branch focusing on issues of the poultry processing industry, BVG is a member of the umbrella and top organization of the German poultry industry, the ZDG – Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association).

ICPC – French Interprofessional Broiler Committee

Since its origins in 2007, CIPC is a French poultry association that represents 85% of the broiler sector and each of its fields: hatchery, livestock, animal feeding, slaughterhouses. Based in Rennes, close to the main poultry production areas, it develops its network and experience to offer a variety of services available from professionals to scientists and closely linked to administration. The ICPC allocates its means and resources to broiler production, with a dedicated board member and survey activities. The French production volume in 2019 is estimated at 1,754 thousand Tec of poultry, including 222 MTec of ducks, 326 MTec of turkeys and 1,173 MTec of broilers.

SUST EU POULTRY – the Programme:

This program aims to raise awareness and promote European meat and poultry production methods, highlighting its commitment to creating the most sustainable and environmentally friendly European agri-food sector. The program focuses on the three factors of sustainability: the environment, the economy and society. The proposing organizations span four different European markets giving the program an ambitious European dimension and will focus on four different target markets: Belgium, Spain, Germany and France.

While the efforts and measures of the European poultry sector when the new Biodiversity and Farm to Fork strategies[1] were launched as part of the Green Deal[2] have been a great boost, there is still a tendency to identify the sector as a which has no beneficial role for climate action and the environment. For this reason, the aim of this program is to highlight the sustainability of EU agriculture for consumers, highlighting its commitment to climate change mitigation and underlining that the consumption of European poultry meat is beneficial for an sustainable European environment, society and economy.

With a total budget of more than 3 million euros and numerous promotional and information activities in Belgium, Spain, Germany and France, the association will not only use online and offline channels to communicate the message, but will also organize different events, tasting and workshops to reach the largest number of consumers possible. The impact this program will have on the European poultry sector will also encourage other key industry players to work on their sustainable products and production methods.

General objectives:

'Highlight the specific characteristics of agricultural production methods in the Union, in particular in terms of food safety, traceability, authenticity, labeling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, especially in terms of quality, flavor, diversity or traditions", is the general objective of this program.

If consumers are aware of the sustainable characteristics of the European poultry sector compared to the same products from third countries, they can prioritize poultry produced in the EU and make informed choices. Within this programme, our aim is to promote European poultry meat products, more specifically products originating mainly from chicken and turkey.

Contribution to the environment

This programme, based on the sustainability of European products and production methods, aims to support the European poultry meat sector through communication activities based on the strategies that the proposing organizations and all their partners are implementing to make more sustainable its production processes and its environmental impact. These strategies are in line with the European Farm to Fork and Green Deal strategies, both based on achieving more ecological and sustainable production systems, among other objectives.

This program also aims to adapt to new market trends in poultry meat consumption, as well as the environmental demands that people increasingly place on producers.

2/ TENDER

The hiring of a specialized executive agency is necessary to plan and execute the actions covered in this program once AVEC and its partners have signed the Grant Agreement. The partners expect a sustainable partnership with the implementing agency, based on high mutual trust, considering the budgets involved and the need to maintain the partners' trust through the proposed programme.

The agency will interact with AVEC as Coordinator, but also with all partners individually to implement the program in their respective target countries.

The program will have a global budget of more than 3 million euros and has a total duration of 2 years. It focuses on three main audiences: young people, family decision-makers (who would form the final consumer section) and key opinion leaders, in Germany, France, Belgium and Spain.

Open bidding conditions:

  1. The objective of this tender is the application for a promotion program co-financed by the EU EEA agency. If European funds are not guaranteed, the tender will be considered void.
  2. This offer is unpaid. Unselected applicants will not receive any financial compensation.
  3. All information sent to selected applicants will be treated as strictly confidential, and due to the institutional nature of the data, it cannot be used for other clients.
  4. The AVEC will send to candidates who request it technical information on the selection of target markets and the objectives of the program for the preparation of their proposals.
  5. The selection criteria will ensure the best value for money in accordance with Regulation (EU) No 1144/2014 of the European Parliament.
  6. Once the creative work is submitted by the applicant, it becomes the property of the awarding entities without limitations of time and space, and this includes its use for all methods and means of communication.
  7. The contracting entities reserve the right to use creative concepts (images, logos, slogans and domain names) in the context of other own campaigns and without time limitations.
  8. The selected body will sign a contract with the contracting entities.
  9. No costs will be incurred before a framework agreement has been signed between the contracting entities and the European Commission, and a framework agreement between the contracting entities and the implementing body.

Mandatory elements that applicants must present:

Candidates must propose a strategic plan for the development of a multiple promotion REA program in the aforementioned markets with the objective of improving the image of poultry products and boosting their consumption.

The detailed proposal (PowerPoint format is preferred) must be submitted in English to Ms. Birthe Steenberg ([email protected]) and include:

  1. A dated and signed request letter accepting the bidding conditions.
  2. A presentation from the agency that includes proof of being up to date with tax payments, information on its financial viability, on its competencies to support the association with these missions and on its knowledge of the rules relating to promotion programs financed by The EU
  3. A proposal based on the knowledge of the target countries regarding the production, consumption and consumption habits of poultry meat. The agency must be able to propose a series of actions based on the different criteria established in the proposal.
  4. The organization must describe the objectives, the target audience, as well as the planned products and must include a budget proposal for each action within the general framework defined for that campaign.
  5. Affidavit duly dated and signed by the applicant declaring any possible conflict of interest arising from the work carried out by an institution in the poultry sector in any of the markets covered by the campaign.

The proposal must take into account the mandatory EU signature and other graphic elements, as stipulated in Regulation EC/1144/2014 and the corresponding legislation. The selected executive agency must strictly comply with these criteria for all actions planned and carried out, as non-compliance with these EU rules would result in ineligibility of the actions and loss of funding. In the event that our application does not lead to the signing of the grant agreement, the execution of the campaign should of course have no purpose and this offer would be null and void.

3/ SUPPORT ACTIONS

The selected implementing agency will support the beneficiaries in the implementation of the following measures provided for in this programme:

  1. Public relations activities (public relations office and press releases)
  2. Digital communication (campaign on social networks, online advertising, digital events, etc.
  3. Organization of events such as exhibitions/conferences/webinars/
  4. Advertising in different media (press, online, television, outdoor,…)
  5. …

The agency will have to propose how to articulate and adapt all these actions to the different target countries, as well as demonstrate its experience in the different fields of activities.

The agency will have to propose how to articulate and adapt all these actions to the different recipient countries. The AVEC will send to candidates who request it technical information on the selection of target markets and the objectives of the program for the preparation of their proposals.

An evaluation agency will also be selected to audit the program. The selected body is expected to facilitate the work of the evaluation body, as necessary, throughout the project, e.g. For example, provide the information requested by the evaluation body, participate in occasional meetings and accept its recommendations.

4/ SELECTION CRITERIA

The selection will be made by a jury made up of the AVEC team, as well as the other 3 partners from France, Germany and Spain participating in the project.

Selection criteria:

  1. Quality and coherence of the strategy, argumentation of the proposed actions (30 points)
  2. Value for money (20 points)
  3. Understanding and strict compliance with EU promotion rules (20 points)
  4. Experience in EU promotion projects/communication actions, in particular on sustainability aspects, as well as quality of information provided on the financial viability of the Agency (20 points)
  5. Qualifications of the project management team and experience in the 4 target countries (10 points)

5/ PROPOSED PLANNING

November 15, at the latest, 6:00 p.m.: Deadline to submit the application for the tender
November 29 at 6:00 p.m.: notification of the elected agency and detailed notification to the other non-elected agencies

6/ CONTACTS

Ms. Birthe Steenberg, General Secretary of AVEC ([email protected]) is available to answer any questions candidates may have (tel: + 32 (0) 492 10 75 71).

[1] European Commission – https://ec.europa.eu/food/farm2fork_en
[2] European Commission – https://ec.europa.eu/clima/policies/eu-climate-action_en

,

REGISTER FOR THE WORLD POULTRY DAY EVENT: KEYS TO AN INDUSTRY OF THE FUTURE

Next May 10 we invite you to a very special day on the occasion of the #WorldPoultryDay (from 12pm to 1pm). We organize a sector meeting 1TP5Poultry industry with 3 great professionals to analyze the keys to our future:

✅ Maria Naranjo Crespo, Director of Food, Gastronomy and Wines of the ICEX.
✅ Carlos Garcés Narro, innovation specialist and professor in the Department of Animal Production and Food Science and Technology at the CEU Cardenal Herrera University.
✅ #AntonioNotary, a doctor specializing in both endocrinology and nutrition and sports medicine. Professor of Sports Nutrition by the Catholic University of Murcia.
✅ And Jordi Montfort, secretary general of #Avianza.

Registration in https://lnkd.in/ggeWz2T

,

ARAL REPORT: PROCESSED TURKEY AND CHICKEN MEAT, CHALLENGES OF THE POULTRY SECTOR

Magazine ARAL (download here) has made a complete report on the market for processed turkey and chicken meat During last year. With the participation of several consulting firms and companies in the sector, this analysis shows how the poultry industry It has adapted to the new consumption habits of society, both those derived from the effects of this pandemic and those that had been registered in the preferences of families.

The biggest challenge in the sector has been in the customization of product offering, supported by the innovation and transformation of production companies, as well as the response to a client who seeks to know the origin of the products they consume as well as their production processes.

As pointed out Jordi Montfort, secretary general of Avianza In an opinion article that is part of this study, our sector has placed special focus on transparently showing the pillars that support our activity, such as Quality in raw materials, Sustainability and the Animal welfare.

In this article, we explain how we are gaining the trust of a consumer who is increasingly looking for the quality seal of our products of national origin, and for which we are carrying out digitalization processes of our value chain to reach them in a more direct and accessible way. And as Jordi Montfort points out, «quality and flavor take precedence over price competition, and this is something that the consumer appreciates, who welcomes the new proposals«.

Article written by Fernando Caballo Arcaya.

,

AGRIBUSINESS SPECIAL: AN INDUSTRY COMMITTED TO ANIMAL WELFARE

The newspaper Agribusiness includes in its latest issue a special dedicated to Animal welfare, in which our interprofessional has participated with an opinion article that includes our main actions in this important commitment of the entire poultry industry. Can access the full content of the special on its website. We reproduce here the entire tribune of Jordi Montfort, secretary general of Avianza.

A responsible, innovative poultry industry committed to animal welfare

The Spanish poultry industry is a international benchmark for innovation capacity, transformation and adaptation to the new challenges posed by consumers and the agri-food value chain itself. Occupying this position has been possible thanks to a constant commitment of investment in all production processes, from genetics, raising birds on our farms, logistics and transportation, processing and manufacturing of products, or final marketing. And all this in addition, generating a important contribution to our economy, as well as the revitalization of business activity in rural areas.

Our farms, production centers and the entire ecosystem of companies in general are increasingly more professionalized, more technical, and even more prepared to address the process of internationalization to even more demanding markets, if possible. And in this evolution, Having an “Animal Welfare Commitment” seal is a priority for everyone. Because a large part of the homework has already been done. We are talking about the ability to transparently show that consumer that, for years, our companies and professionals have complied beyond and beyond with the principles set by the World Organization for Animal Health (OIE) in terms of animal welfare, as well as the regulations. of the European Union, such as the European Convention for the Protection of Animals on Livestock Farms. They are facts.

Having an “Animal Welfare Commitment” seal is a priority for everyone

Avianza

For this reason, our interprofessional actively participates in different work committees, both in our sector and with other interprofessionals, to create the common framework that allows us to promote a seal that represents to our consumers the guarantee of poultry production which is governed by the highest standards of animal welfare, as well as ethical criteria. Standards that are applied in areas of biosecurity, food, accommodation and facilities, or animal management.

It is a common responsibility, which is nourished by the improvements proposed by the entire ecosystem of the meat industry, committees of experts involving universities and technology centers, certification entities, operators and the animal protection and defense organizations themselves. Dialogue and respect must be the basis of improvement.

Because in the European Union we have one of the most demanding and advanced regulations in the field of animal welfare, and our companies are guarantors of compliance. When our poultry products compete in international markets, and also the national one, it should be an important competitive advantage, especially given the threat of low-cost poultry meat from markets that are more lax in their production policies. And this is something that we want to highlight in a positive way: Spanish poultry meat is a healthy, safe and quality product.

Our companies and professionals have spent years transforming their facilities into highly advanced complexes, where innovation and digitalization help to control and improve each part of the production process, with a significant investment in traceability. Technologies such as blockchain, or the governance and adoption of data for making better decisions, are part of this transformation process, and their practical application can contribute to giving elderly solidity and transparency to initiatives such as our quality and animal welfare seal.

We have the opportunity to harmonize the certification processes so that the consumer recognizes in a single seal that reality of which we are so proud.

Avianza

From Avianza We want that when consumers go to their shelves they have the guarantee that purchasing a poultry product produced in Spain is synonymous with all the values that we have mentioned previously. And also the efforts of thousands of anonymous professionals and families who work every day to guarantee that Spanish poultry meat is part of the gastronomic heritage of our country.

In 2021 we address important challenges in the internationalization of our products, focusing on markets such as Japan, Hong Kong, the Middle East or the EU itself, especially with a Premium product, and the ability to communicate more widely, efficiently and transparent the good practices in terms of animal welfare that we have applied in all links of the value chain of the meat industry.

,

This is the SWOT of the meat industries, including poultry

25 professionals representing the Spanish meat industries have participated in this complete report of the meat magazine, where the SWOT of each of the sectors, including the Poultry. Through it, the main Weaknesses and Threats, where the report highlights, among others, the tensions in the market prices, also diminished by the COVID19 crisis, as well as the need to carry out more proactive communication work around the properties of meat products and the commitment of professionals to more sustainable and safe production.

As for the Strengths, the professionals consulted highlight the resilient nature of our industries, as well as our objective of internationalization, relying on the good external image of Spanish products, of high quality and with a production model that is an example for the rest. of markets.

As for Opportunities, it precisely affects the potential that the opening of new markets for our meat would mean for our industries, something that, for example, we have been working on since Avianza with the recent agree with ICEX.

Our general secretary, Jordi Montfort, has analyzed for Meat What are the main components of that SWOT applied to our industry (image attached). The Strengths stand out, where our sector has been making significant investments and solid advances in professionalization and technical improvement of our value chain or innovation as a lever for growth and strengthening of our companies.

In addition, it highlights two of the production pillars of our interprofessional, such as biosafety and the quality of our products as a sign of identity and our values.

You can download the full report from their website.

,

NEXT GENERATION FUNDS: THE MEAT SECTOR PROMOTES THE GREEN AND DIGITAL ECONOMY

The meat sector in Spain, including the poultry industry, will promote a 3.5 billion project to accelerate the green and digital economy in our country, within the framework of the funds Next Generation of the European Union.

AVIANZA has joined together with other interprofessional organizations such as Interporc, Asici, Interovic, Provacuno and Intercun to form a working group that represents more than 21 industries. The team is made up of associations and companies, and Manuel García, from Vall Companys.

Two important technological partners also participate in the initiative: Hispasat and Telefónica, whose challenge is to provide infrastructure and technological solutions to accelerate digitalization and innovation in production centers and the rest of the value chain of the Spanish meat industries. Funds Next Generation They are an opportunity to promote your transformation, under the principles of Sustainability, new ways of working, inter-connectivity of different areas of activity, etc.

On the part of the poultry sector, this group has partners from Avianza as Vall Companys Group, Uvesa Group either Coren, among others.

The objective of this project is that 50 % of the financing comes from private funds, while the other 50% is provided by the European “Next Generation” funds, for which they will have to be approved first by the Government, to later pass by the analysis and acceptance of the EU.

These are some of the main commitments collected by this project:

  • In terms of sustainability, The dossier prepared includes the intention to join to the European Green Deal, reduce single-use plastics by 25 % and boost the supply of energy from renewable sources, reaching 70 % in three years.
  • The fight against climate change It also appears in this initiative, since to reduce the carbon footprint it proposes reducing emissions by 15 % for the livestock sector, and by 30 % for the meat industry.
  • In digitalization, both ranchers and the industry propose using “Blockchain” technology, until 50% of exports are reached, 10 % of companies have developed an “online” sales channel and that there is a boost to robotization.
  • The project also reflects actions related to equal opportunities to reach 50 % of female employment in all links of the chain.
  • And also others related to animal welfare, to extend the implementation of the certificate during 2021. Animal Welfare Commitment.

From Avianza We consider this project as a pioneering initiative for our poultry industry, and we trust in the approval of Next Generation funds for its subsequent application over the next three years. Our mission is to contribute to the environmental, economic and social sustainability of our poultry sector, and support our partners at a momentous time to ensure their viability in the face of the serious effects of this pandemic on the economy.

'Revista Cárnica: «Between hope and vindication»

Our president, Antonio Sanchez, analyzes for the Meat Magazine How has the evolution of our poultry industry been in 2020, a year marked by the pandemic and the effects of COVID-19.

As it explains, "Taking stock of a year as complicated as this one can be disheartening, but putting into perspective the challenges addressed and how we have faced them with responsibility and sacrifice, I am left with a feeling of pride.«

We can assert that we have established ourselves as one of the most competitive and innovative meat industries in Europe. 

Antonio Sánchez, President Propollo.

In this article, our president also breaks down the four lines of action of our interprofessional organization in the coming years, focusing on:

  • Internationalization
  • Quality and Sustainability
  • R&D&i investment
  • Animal welfare.

To view the full article, download here.

La Tribuna: Prepared for danger

We analyzed for Promecal, a media publishing company such as La Tribuna de Ciudad Real, how avian flu is evolving in Europe, as well as how our sector is very prepared to address its evolution with preventive measures.

Our Secretary General, Jordi Montfort, explains how «Our industry has strict protocols for action in this type of situation in coordination with national public administrations such as the Ministry of Agriculture and international ones through the European Commission or the OIE, as it is a notifiable disease.»

ANDIn the event of an outbreak or affected area, our companies are prepared to respond early, coordinating with the authorities the necessary actions to limit its incidence and repercussions.

Jordi Montfort, Secretary General Propollo

To see the full article here.

,

'ceci n'est pas un steak', the campaign to call a spade a spade

On October 23, we learned the result of the vote by parliamentarians in Brussels on the names of meat in all vegan products that have been marketed in Europe for months.

Unfortunately all our efforts to support the industry, which poses not to confuse the consumer by correctly naming foods from the meat industry, have been in vain, since the final results confirm that for the moment, it will be legal to speak in terms of "burger" or "Nugetts" to products that are 100% derived from soybeans and other plant products.

The amendment 165, which had already been approved in the Agriculture Committee, established that certain names such as hamburger either steak They should be reserved for “meat preparations”, That is, fresh meat or meat subjected to processes that do not “alter its muscle fiber structure.” However, the majority of deputies believe that a tofu burger cannot be deprived of that name. The amendment has been rejected by 379 votes against, 284 in favor and 27 abstentions.

The bosses' association: 'Ceci n'est pas un burger'

The controversy had mobilized the main European employers, associations and companies. While the possibility of the European Parliament condoning the veggie burger, the European livestock sector, in a nod to Magritte, used the image of that delicacy to launch the campaign Ceci n'est pas un burger ('This is not a hamburger, in French).

“Enough of the surreal names for meat and dairy!”

Statement from the Copa-Cogeca employers' association.

Environmental, vegetarian and vegan entities, among others, had defended the opposite. Large European corporations such as Ikea or Unilever joined this thesis and defended that amendment 165 went “against the growing consumer interest” in alternatives to animal products, whether for reasons of diet, health or the environment. In addition, they maintained that it could act as a brake on competition by introducing entry barriers in the food market.

It is not the first time that the European institutions have faced this debate. In 2017, the Court of Justice of the EU already ruled that soy and tofu products that were presented as an alternative to these foods could not be called “milk” or “butter.” In this regard, the deputies have supported extending this measure to almond drink.

At Propollo we hope that in the future things can be called by their true name.