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AVIANZA participates in Gulfood Dubai, the largest agri-food fair in the Middle East

  • This international food and beverage supply exhibition has started today and will end on Friday, February 24 at the Dubai World Trade Center and features more than 5,000 exhibitors from around the world. 
  • The interprofessional has a stand (HALL 4, STAND B4-19) where to show visitors the great capacity of the Spanish poultry industry in terms of innovation, digital transformation, healthy eating and nutrition  
  • This action by Avianza is framed within the agreement with ICEX, as part of its internationalization plan

Madrid, February 20, 2023.- Today, Gulfood Dubai 2023, the largest fair in the Middle East dedicated to the food and beverage industry, opened its doors, and Avianza, the Spanish Interprofessional Association of Poultry Meat, is present with an information stand by ICEX, as part of your internationalization plan. 

Until Friday, February 24, the interprofessional will show distributors, the restaurant sector and consumers the values associated with the Spanish poultry industry, an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in healthy eating and nutrition. . Marta Lafarque, head of Avianza's internationalization area, is in charge of this action at the Dubai World Trade Center, where she is already receiving different personalities, companies and associations, among others, in the Avianza space, located in hall 4 , booth B4-19. 

Gulfood Dubai is the largest agri-food fair in the Middle East, as well as in Africa, Southeast Asia and Oceania, a unique setting in which the Spanish Interprofessional Poultry Meat Association will give visibility and promote Spanish poultry meat. In this edition, more than 5,000 exhibiting companies and institutions will gather and visitors from more than 120 countries are expected. 

For Jordi Montfort, general secretary of the Spanish Interprofessional Association of Poultry Meat, “For Avianza it is very important to have the ability to participate in such renowned fairs as Gulfood that allow us to publicize the quality of the products of the Spanish poultry meat sector to a region as interesting and important within our internationalization plan as the countries of Middle East". 

Visit of the ICEX team with María Naranjo, director of the ICEX Food Industry. From left to right: Andrés Salinero, ICEX commercial advisor, Álvaro Ángulo, ICEX commercial attaché, Marta Lafarque, Avianza internationalization, María Naranjo and ICEX commercial analyst.
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The livestock-meat sector reiterates its commitment to contribute to the progress and development of Spanish society

The six interprofessional organizations of the livestock-meat sector, ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, have made public their satisfaction with the approval of the agri-food PERTE (Strategic project for economic recovery and transformation) by the Council of Ministers of today, which will allow progress in the sector's transformation horizons under the levers of sustainability and digitalization, to shore up Spain's position at the European and global forefront.
of the meat sector.

The interprofessionals thank the Government for considering the agri-food sector - of which the livestock-meat chain is an important part - as a strategic sector for the country, an assessment that is reflected in the approval of this PERTE, integrated into the Recovery Plan, Transformation and Resilience, and that is of singular relevance for Spain.

With this approval, the pioneering initiative promoted by the livestock-meat interprofessionals bears fruit, a sectoral strategic plan linked to European funds that, today, is already being developed by a very large number of companies throughout the chain ( ranchers and industries) from all over Spain.

This livestock-meat sector project will mobilize significant private investment that accompanies PERTE, with the aim of increasing its environmental sustainability and its capacity for innovation, contributing to the recovery and economic transformation of our country.

In this project proposed by the livestock-meat chain, 1,689 companies and farmers from all the Autonomous Communities participate, of which 73.6% are SMEs, together with technological partners in the fields of the circular economy, renewable energy and digitalization, and with an important focus on the territorial problems of our country and the positive contribution to the structure of Spain
rural and the fight against depopulation.

With all this, the livestock-meat chain continues to show its commitment to contribute to the progress and development of Spanish society and its territories, through an ecosystem of activities that generate employment, wealth, territorial and socioeconomic structuring, and focused on sustainability. and in balanced, healthy and responsible eating.

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AVIANZA will be representing the Spanish poultry meat market at Gulfood

On February 13, the doors of Gulfood, the largest fair in the Middle East dedicated to the food and hospitality industry, will open, and Avianza, the Spanish Interprofessional Association of Poultry Meat, will be there, hand in hand with ICEX, as part of its internationalization plan.

The Dubai World Trade Center will be the space where, for four days, the Avianza team will have its stand at Saeed Hall 1 – World Food S1-J4 / S1-K3 STAND 04, which will become the reference point for all visitors from 120 countries and more than 4,000 attending companies who want to know the excellence and quality of Spanish poultry meat.

Participation in Gulfood represents one more action within the #MEgustaPoultry campaign, which began last September in Dubai, to give visibility and promote Spanish poultry meat in the Middle East, one of the priority markets of its internationalization plan. This campaign aims to show distributors, the restaurant sector and consumers the values associated with the Spanish poultry industry, as an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of healthy eating and nutrition.

In these months several actions have been carried out, from the campaign “Back to school” in which there has been the collaboration of 3 recognized Influencers in the UAE who have prepared several dishes using chicken, turkey and quail as a base, to training for cooks and chefs in the country by the renowned Asturian chef Mariano Andrés in SCAFA, The School of Culinary And Finishing Arts in Dubai, among other activities.

The #MEgustaPoultry campaign, which has, in addition to the support of ICEX, the backing of the Foods & Wines From Spain brand and the use of the Poultry From Spain quality seal, culminates with participation in this renowned fair where the aim will be to increase business figures. of the poultry sector, which reaches a turnover of 2.3 billion euros per year and has more than 40,000 direct and indirect jobs.

For Jordi Montfort, secretary general of the Spanish Interprofessional Association of Poultry Meat, “For Avianza it is very important to have the ability to participate in such renowned fairs as Gulfood that allow us to publicize the quality of the products of the Spanish poultry meat sector to a region as interesting and important within our internationalization plan as the countries of Middle East".

We invite you to follow us on our social networks, instagram and LinkedIn, where, in the coming weeks, we will share our experience at Gulfood.  

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AVIANZA launches the #MEgustaPoultry poultry meat promotion campaign in the United Arab Emirates

MADRID, November 10, 2021

This last quarter, the United Arab Emirates is having a more Spanish aroma than ever thanks to the campaign #MEgustaPoultry launched by AVIANZA, the Spanish Interprofessional Association of Poultry Meat, in collaboration with ICEX Spain Export and investments, to give visibility and promote poultry meat in the Middle East, one of the priority markets of its internationalization plan.

The objective is to show distributors, the restaurant sector and consumers some of the values associated with the Spanish poultry industry, as an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of healthy eating and nutrition. After months of preparation, this campaign begins in Dubai combining digital actions on social networks, promotion in local media and actions on the ground, where the aim is to highlight the quality of Spanish poultry meat, the nutritional properties of this type of product and trust. in the production companies of our country.

Influencers and chefs support Spanish poultry meats

AVIANZA's #MEgustaPoultry campaign, which started in September, consists of various actions to bring poultry meat closer to both the general public and national cooks and chefs. The first of these has been the campaign “Back to school” in which there has been the collaboration of 3 renowned Influencers in the UAE: the gastronomy editor of Harpers Bazaar Arabia and chef Dalia Dogmoch, the blogger Homam Ayaso of The Gastronaut and the chef Suad Shamma, who have prepared several dishes using as a base chicken, turkey and quail and, in which more than 120 thousand people have been reached so far.  

This action is also supported by the best chefs in our country who work there, such as the renowned Asturian chef Mariano Andres, responsible for ten restaurants in Dubai. He will be in charge of carrying out the training for cooks and chefs of the country in the three sessions that will be held during the months of October and November at SCAFA, The School of Culinary And Finishing Arts in Dubai. Andrés will also champion Spanish Week with a tribute to Spanish poultry farming on the menu of one of his restaurants, Seville's, during the third week of November.

Finally, the television chef Vineet Bathia and John Faver, chef de cuisine at the Sur, restaurant at the Westin Dubai Hotel, will be in charge of cooking a four-hands dinner at the Paella Event which will be attended by personalities, media and officials from the Dubai food sector.

The #MEgustaPoultry campaign has, in addition to the support of ICEX, the backing of the Foods & Wines From Spain brand and the use of the Poultry From Spain quality seal.

AVIANZA and ICEX, a long-term agreement

After the signing of the collaboration agreement between the two entities and the subsequent definition of dissemination, training and promotion actions for poultry products, the #MEgustaPoultry campaign represents the beginning of the development of a series of activities that seek to increase the business figures of the poultry sector, which reaches a turnover of 2.3 billion euros per year and has more than 40,000 direct and indirect jobs.

For Jordi Montfort, secretary general of the Spanish Interprofessional Association of Poultry Meat, “This campaign is the first step to publicize the wealth of the Spanish poultry meat sector, and the possibility of consolidating the necessary process of international expansion of our producers, in a market as attractive as that of the United Arab Emirates."

By ICEX, Maria Naranjo, director of the Food Industry, has shown her satisfaction with the launch of this promotional campaign that, through market diversification, highlights the Spanish poultry sector with products of excellence. “The Middle East is a strategic region and the United Arab Emirates is the best destination to serve as a visibility platform for the extensive range of products that are being worked on in the gourmet section under the Poultry from Spain brand”.