The Government and Avianza strengthen the poultry meat trade in Saudi Arabia

He Ministry of Agriculture, Fisheries and Food and the Spanish Interprofessional Association of Poultry Meat (Avianza) participate in a trade mission in Riyadh, capital of Saudi Arabia, of the November 12-14. This initiative is part of the promotion strategy Food from Spain and the Interprofessionall avícola, which joins forces for the internationalization of the Spanish agri-food sector.

The mission responds to the growing interest in Spanish poultry products in the Saudi market and includes the participation of representatives of Avianza, who accompany the companies Coren, Oblanca, Urgasa and Vall Companys, all of them associated with the interprofessional and selected through an internal call.

Over the three days, the mission followed an agenda of meetings and field visits focused on identifying opportunities for collaboration with local importers and distributors.

Among the most notable activities, the following have been carried out: bilateral meetings between Spanish companies and key players in the Saudi market, with the aim of exploring possible import and distribution agreements for Spanish poultry meat. Visits have also been scheduled to supermarkets and large stores in Riyadh to gain first-hand knowledge of the local business environment and consumer habits.

These actions will allow participating companies to better understand the needs of the Saudi consumer and explore opportunities to adapt their products to the demands of this market.

Saudi Arabia has become a strategic market for Spanish poultry meat, driven by the growing demand for high-quality food. Studies by Avianza They confirm that the interest of Saudi consumers in Spanish poultry products has grown significantly in recent years, reflecting the potential for expansion of the sector in this country.

This trade mission in Riyadh is part of the agreement between the Ministry and Avianza for the period 2024-2025, whose objective is to strengthen the competitiveness of the Spanish agri-food sector at an international level.

Read more. Source: https://www.europapress.es/economia/noticia-gobierno-avianza-viajan-riad-reforzar-comercio-carne-avicola-arabia-saudi-20241113101534.html