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AVIANZA and Tony Aguilar join forces to promote the birds of Spain

The Poultry Interprofessional wants to promote the consumption of birds among the population that uses social networks

  • With the help of the popular radio and television presenter and with the collaboration of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, AVIANZA has launched a campaign on Instagram composed of dissemination actions, including a draw for poultry recipes among users.
  • For several weeks, Tony Aguilar has been giving away 40 signed coolers to users who have participated by commenting on which chicken, turkey or quail recipe is their favorite.
  • This action with Tony Aguilar is part of the interprofessional project on social networks, which includes collaborations with influencers Chef Bosquet, Cristina Ferrer, Clara P. Villalón among others.
  • The influencers are sharing their favorite poultry recipes on their social media profiles, which will be compiled in a free ebook, which will be available on the avianza.org website.

Madrid, November 13, 2023.- AVIANZA, the Spanish Interprofessional Association of Poultry Meat, together with the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, are carrying out an action to promote the consumption of poultry in Spain on social networks. To do this, they have joined forces with the renowned radio and television presenter, Tony Aguilar, who is carrying out an action to disseminate the benefits of poultry meat on his Instagram profile.

The presenter is reminding his audience that Spanish birds are a healthy, versatile and nutritious product and, furthermore, the perfect ally for the consumer in a complicated economic context because they give the peace of mind of knowing that, in an affordable way, they are being fed. in a healthy and balanced way.

To complete this action, Tony Aguilar is holding a raffle among Instagram users. To participate, those interested must follow the instructions set out in the raffle publication and indicate their favorite chicken, turkey or quail recipe and tag the person with whom they would share it. During these weeks Tony Aguilar is raffling off 40 portable coolers signed by him among the participants.

Fall campaign with influencers

This action with Tony Aguilar is the starting point for a social media campaign that AVIANZA is developing this fall with the aim of promoting the wide variety of dishes and recipes that can be made with this season's products.

To achieve this, the interprofessional is collaborating with influencers such as Chef Bosquet, Cristina Ferrer, Clara P. Villalón, among others. They are sharing their favorite poultry recipes on their social media profiles. Recipes that will be compiled in a free ebook, which will be available on the avianza.org website.

With these actions and thanks to the support of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, AVIANZA continues immersed in its campaign to promote the consumption of poultry meat in Spain, as well as to disseminate the benefits of this white meat with origin Spain, among which its great nutritional value, its quality and the safety of its production stand out. Spain is one of the main producers of poultry meat in Europe, where more than 750 million birds of Spanish origin are consumed each year. 

AVIANZA defends the interests of the Spanish poultry sector both in Spain and in the international market and represents more than 90% of companies linked to the poultry sector, both in chicken, turkey and quail meat. In total there are more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.

Presenter Tony Aguilar at the Avianza headquarters at the beginning of the draw on social networks.
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Avianza promotes its first certification to promote poultry meat from Spain

  • This certificate arises under the fundamental and unifying premises of Sustainability, Animal Welfare and Food Safety for the entire poultry meat production chain.
  • That the sector has its own distinctive mark is a decisive step to highlight the quality of Spanish poultry meat and consolidate the country as one of the European leaders in production.
  • This reference will be present in the attached poultry meat products so that the consumer associates the consumption of poultry with a product that meets the highest quality standards throughout the food chain.
  • The interprofessional encourages all national producers to join the network of companies certified with the AVES DE ESPAÑA distinctive

 

Madrid, October 24, 2023. Spanish poultry meat already has its own quality certificate. Under the global initiative “BIRDS OF SPAIN” (www.avesdeespana.es), promoted by Avianza (Spanish Interprofessional Association of Poultry Meat), the bases and necessary tools are laid to value the production of poultry meat (chicken, turkey and quail) in our country, from its breeding, production, preparation of products and its distribution throughout the world.

This certificate functions as a backbone element of the main values of the entire production chain: sustainability (both environmental, economic and social), the Animal welfare and the Food safety, which is why it represents a decisive step to value the quality of Spanish poultry meat and consolidate the country as one of the European leaders in poultry meat production.

This initiative also incorporates the Avianza Animal Welfare Spain (AAWS),a new B+ Animal Welfare Commitment badge, specific for the poultry meat sector, and guarantor of its implementation, above the current regulations throughout the production process.

All the information at the consumer's fingertips

The AVES DE ESPAÑA certification in poultry meat products assures the consumer that the operators who obtain it have a certified system that includes strict traceability, quality and control requirements, identifying poultry for meat production in the market ( fresh, chilled or frozen, whether packaged or in bulk); and products made, transformed or processed with it.

To this end, products that meet all the requirements of the regulation and are certified will have the AVES DE ESPAÑA label on their packaging. Besides, This logo carries a QR code, in which the consumer can scan and learn up close all the information on the origin and traceability of the product they are consuming.

“This launch is a priority for Avianza and the sector, because we are sure that the Spanish Birds certificate will give consumers greater confidence in the transparency of quality processes, increase the prestige of the sector and its products and, of course, will favor local consumption over imported products” says Josep Solé, president of Avianza.

A challenge for the sector

From Avianza the website has been enabled BIRDS OF SPAIN (www.avesdeespana.es) to inform the entire sector about the details of the certification process and all national producers are urged to join the network of certified companies under the umbrella of AVES DE ESPAÑA.

The pilot project for this seal is being carried out with the poultry companies PADESA and Vall Companys, and the interprofessional estimates that more than twenty companies will join throughout this year.

A certified process

Compliance with the requirements of the regulation by operators and their certification is carried out through external audits carried out by a certification entity approved by ENAC, and are authorized by Avianza.

Avianza brings together more than 65 associated companies and represents more than 90% of companies linked to the poultry sector, both chicken, turkey and other poultry. In total, it has more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.

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OPEN CONVOCATORY

OPEN CONVOCATORY:

Tender for the selection of an implementing agency for the development of a multiple European program REA UE 1144/2014 for the promotion of poultry products

EURSPO: EUROPEAN PROMOTION PROGRAM IN FRANCE, POLAND, GERMANY AND SPAIN

1/ CONTEXT

The associations:

FRANCE: ICPC – French Interprofessional Committee for Broilers (Coordinator)

Since its origins in 2007, CIPC is a French poultry association that represents 85% of the poultry sector and each of its sectors: hatcheries, livestock farmers, animal nutrition, slaughterhouses. CIPC allocates its means and resources to broiler production, with a dedicated board member and survey activities. Based in Rennes, close to the main poultry production areas, CIPC represents the interests of its members on a wide range of issues such as animal welfare, sustainable production, food security, exports and social issues, which is why its employees are actively involved in various working groups and consult. with, for example, members, ministries, the French Food and Consumer Product Safety Authority (DGCCRF), universities and others. CIPC also contributes to disseminating all innovative results to encourage investments in the poultry sector. At EU level, CIPC follows the work of AVEC, the voice of the European poultry sector. At the national level, CIPC developed an Observatory on the rational use of antibiotics in poultry and contributes to the value group on agri-food, which is one of the three main agribusiness groups and participates in Avipole Training (the national training center for poultry free-range).

POLAND: KRD-IG – The Polish National Poultry Council – Chamber of Commerce

KRD-IG is a leading organization of the poultry sector in Poland, based in Warsaw, which aims to protect the interests of poultry farmers, producers and processors. Currently the KRD is made up of 110 members from various specialties in the poultry industry. Members of the KRD include agricultural universities, associations of poultry farmers and producers, poultry meat processing plants, feed production plants and individual poultry farmers and producers. They represent all sectors of the Polish poultry sector. KRD members produce approximately 70% of the total production volume of poultry for slaughter and approximately 80% of exported Polish poultry products. The organization actively stimulates the growth and modernization of the Polish poultry sector and represents the poultry industry in relations with the Polish government, administration and non-public organizations. KRD coordinates promotional and communication projects for the poultry industry and maintains a wide range of educational and informational initiatives. KRD actively represents the Polish poultry industry in Europe and around the world.

GERMANY: BVH – Bundesverband bäuerlicher Hähnchenerzeuger eV

The BVH is the federal association of chicken producers and is responsible for agricultural operations at all stages of German chicken meat production. The task of the association is to pool information on broiler production, provide competent information to all interested parties as well as authorities and institutions, and thus make the German poultry industry internationally competitive. With around 1,000 members currently, the 95% of the German poultry industry is organized in the BVH. As a subsidiary specialized in topics related to the poultry industry, BVH is a member of the main organization of the German poultry industry, the ZDG – Zentralverband der Deutschen. Geflügelwirtschaft e. V. (German Poultry Association). At EU and international level, BVH is a member organization of AVEC and the International Poultry Council. BVH is the recognized interlocutor of the German Federal Ministry of Food and Agriculture for all issues related to poultry meat production. BVH's tasks cover a wide variety of topics representing the interests of its member companies, such as animal welfare, food safety, the promotion of export activities and marketing standards.

SPAIN: AVIANZA – Spanish Interprofessional Association of Poultry Meat

AVIANZA has 43 associated companies, integrating more than 95% of the poultry meat market, currently having more than 5,000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 employees working for the poultry meat industry in Spain. AVIANZA's commitment is to develop innovation and market access for associates who seek equitable promotional activities that allow them to develop in a constantly changing world. Avianza focuses on the promotion of all poultry meat products, specifically on quality, environmental and sustainable consumption measures. Poultry meat production in Spain is technologically advanced and fully integrated, representing 23% of national meat production. Around 80% of the total poultry meat in Spain is chicken production.

EURSPO – the Programme:

The EURSPO Program focuses on the promotion and information on sustainable European poultry products and the benefits of European poultry meat consumption with emphasis on industry efforts towards more sustainable European production systems and more sustainable consumption trends (against food waste).

The market analysis identifies and justifies the need for such an important program, both for the European Union and for the participating organizations (CIPC, BVH, AVIANZA, KRD) and is aligned with the strategies and Work Plan 2023 of Farm to Fork and Green Deal. and complies with the FBDG (Food Based Dietary Guides), reinforcing all the efforts made by the European Commission itself.

The main goal of the present program is to provide general information and raise awareness about the sustainability strategies that the European poultry meat industry has been and will continue to implement, especially in terms of the negative impact of food waste on the environment, the economy and society.

The general objectives are:

  1. highlight the specificities of the European Union, in particular in terms of respect for the environment and sustainability, in order to highlight the sustainable strategies that the European poultry meat industry has been implementing for many years;
  2. raise awareness of the benefits of choosing products from the EU to promote a healthy lifestyle;
  3. increase the competitiveness and consumption of European poultry products, thus increasing the European market share in Germany, France, Spain and Poland.

This proposition has a pan-European identity with a unified European image across all target markets, tailoring the message to the individual challenges they face and inspiring and motivating action from all stakeholders.

The EURSPO program focuses on three target audiences: young people, family decision-makers (who would form the final consumer section) and opinion leaders in France, Poland, Germany and Spain. By selecting these segments, promotional campaigns aim to target generations that seek information, learn about food choices, and make decisions; those who make food decisions for themselves and their families, shaping our consumption trends; and those who can spread our message of sustainability.

With a total budget of more than 4 million euros and numerous promotional and information activities in France, Poland, Germany and Spain, the association will not only use online and offline channels to communicate the message, but will also organize different events, tasting and workshops to reach the largest number of consumers possible. The impact this program will have for the European poultry sector will also encourage other key industry players to work on their sustainability and approach to food waste.

2/ CALL FOR TENDER

The hiring of a specialized implementation agency is necessary to plan and execute the actions covered in this program once CIPC and the rest of the associations have signed the grant agreement. The partners expect a sustainable partnership with the implementing agency, based on high mutual trust, considering the budget involved and the need to maintain the partners' trust through the proposed program.

The selected Agency will interact with CIPC as Coordinator, but also with all partners individually to implement the program in their respective target countries.

Open bidding conditions:

1. The objective of this competition is the application for a promotion program co-financed by the EU REA agency. If European funds are not guaranteed, the tender will be considered void.

2. This tender is not remunerated. Unselected applicants will not receive any financial compensation.

3. All information sent to selected applicants will be treated with strict confidentiality, and due to the institutional nature of the data, it cannot be used for other clients.

4. CIPC will send applicants, upon request, a report that will include technical information related to the selection of target markets and program objectives for the preparation of their proposals.

5. The selection criteria will ensure the best value for money in accordance with Regulation (EU) No 1144/2014 of the European Parliament.

6. Once the applicant's creative proposal has been submitted, it becomes the property of the contracting entities without limitations of time and space, and this includes its use for all media and communication media.

7. The contracting entities reserve the right to use creative concepts (images, logos, slogans and domain names) in the context of other own campaigns and without time limitation.

8. The selected agency will sign a contract with the contracting entities.

9. No costs shall be incurred before a framework agreement has been signed between the contracting entities and the European Commission, and a framework agreement between the contracting entities and the implementing body.

Mandatory elements that applicants must submit:

Candidates must propose a strategic plan for the development of a multi-promotion REA program in the aforementioned markets with the objective of improving the image of poultry products and boosting their consumption.

The detailed proposal (preferably in PowerPoint format) must be sent in English to the coordination team ( [email protected] ) and Mr. Yann Brice ( [email protected] ) and must include:

  1. Application letter dated and signed accepting the bidding rules.
  2. A Presentation of the agency that includes proof of being up to date with the payment of taxes, information on its financial viability, on its powers to accompany the association in these missions and on its knowledge of the regulations relating to promotion programs financed by The EU.
  3. A proposal based on the knowledge of the target countries about the production, consumption, sustainability aspects and consumption habits of poultry meat. The agency should be able to propose a range of actions based on the different criteria established in the proposal, providing results and impact (not lower than those indicated in the Program description).
  4. The agency must describe the objectives, the target audience, as well as the expected deliverables and must include a budget proposal for each action within the general framework defined for that campaign.
  5. Taking into account the main message of the campaign, the agency must design an alternative to the general creative concept of the campaign, in particular, the initial design (1 to 3 variants) of the visual identification of the campaign (graphic sign (logo) of campaign), master layout, website home page, advertising design (both offline and online), examples of posts on social networks, promotional materials, stand design for fair, POS and other events planned in the program.
  6. Affidavit duly dated and signed by the applicant stating any possible conflict of interest arising from the work carried out by an institution in the Poultry sector in any of the markets covered by the campaign.

The proposal must integrate the mandatory EU signature and other graphic elements as stipulated in Regulation CE/1144/2014 and related legislation. The selected implementing agency will have to strictly comply with these criteria for all actions planned and carried out, as non-compliance with these EU rules would lead to ineligibility of the actions and loss of funding. In the event that our application does not reach the signing of the grant agreement, the conduct of the campaign should of course have no purpose and this tender would be null and void.

3/ SUPPORT ACTIONS

The selected implementing agency will support the beneficiaries in the implementation of the following actions provided for in this program:

  • Public relations activities (public relations office and press releases)
  • Digital media (social media campaign, online advertising, digital events, etc.)
  • Organization and promotion of Points of Sale and different types of Events (B2B, B2C) and activities aimed at the consumer (restaurant weeks, sponsorships…)
  • Advertising in different media (press, online, outdoor...)

The Candidate must propose how to articulate and adapt all these actions to the different target countries, as well as demonstrate their experience in the different fields of activity.

CIPC will send applicants, upon request, a report that will include technical information related to the selection of target markets and program objectives for the preparation of proposals.

An Evaluation Agency will also be selected to audit the program and its activities. The selected body is expected to facilitate the work of the evaluation agency as necessary throughout the project, for example by providing information requested by the evaluation agency, participating in occasional meetings and taking into account its recommendations.

4/ SELECTION CRITERIA

The selection will be made by a jury made up of the 4 national poultry associations (CIPC, KRD-IG, BVH, AVIANZA) that participate in the project.

Selection criteria:

  1. Quality, creativity and coherence of the strategy, argumentation of the proposed actions (35 points)
  2. Experience in EU promotion projects, understanding and strict compliance with EU promotion rules (15 points)
  3. Experience in Communication actions, particularly in food promotion, aspects of sustainability and food waste (15 points)
  4. Quality of information provided on the financial viability of the agency and value for money (20 points)
  5. Project management team qualifications and experience in participating countries (15 points)

5/ PROPOSED PLANNING

  • November 30 at 6:00 p.m.: Deadline for sending the application to the tender.
  • December 15 at 6:00 p.m.: Notification of the chosen agency and detailed notification to the other agencies of those not selected.

7/ CONTACTS

The coordination team and Mr. Yann Brice (Executive Director of CIDEF-CIPC-CICAR-ATM Avicole) are available to answer any questions candidates may have by email at [email protected] and [email protected] . Each email written within the framework of this call for tender must be in English and mention “EURSPO: Call for Tender – Implementation Agency” in the subject of the email.

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AVIANZA is committed to using poultry meat from Spain

  • The Spanish Interprofessional Association of Poultry Meat has carried out a workshop in Madrid's Mercado de la Paz, with the chef and nutritionist Marta Verona, where recipes for use with chicken, turkey and quail and local products have been the protagonists. 
  • The journalists and food bloggers in attendance were able to delve into how to take advantage of each part of the birds and learn recipes so as not to waste even a bit of this versatile, healthy and economical meat.
  • This workshop has had the collaboration of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain with the aim of continuing to promote the consumption of Spanish poultry meat among consumers.
  • According to the Food and Agriculture Organization of the United Nations (FAO), it is estimated that approximately one third of all food produced in the world is wasted

Madrid, October 20, 2023.- AVIANZA, the Spanish Interprofessional Association of Poultry Meat, together with the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, have carried out a cooking workshop using birds from Spain in Madrid's Mercado de la Paz with the renowned chef and nutritionist Marta Verona as master of ceremonies.

These institutions have wanted to delve deeper into food use given, on the one hand, the complicated economic and social context that the majority of Spanish society is going through and, on the other, the versatility and price of Spanish poultry meat. This meat meets all the requirements to become the star product in the shopping cart in difficult times.

To do this, AVIANZA called on journalists and bloggers specialized in gastronomy and food to show them firsthand the benefits of chicken, turkey and quail as healthy and useful foods.

During the workshop, Marta Verona shared with attendees the best options for cooking the different parts of poultry, their different uses taking into account healthier alternatives, as well as different recipes where the use and reuse of poultry meat took priority. For this workshop, the best local products provided by the same stalls at the La Paz Market were used.

The use recipes made by Marta Verona were: Guacamole toast and homemade turkey cold cuts; Vegetable chicken tacos in red wine and pineapple and quail skewers with vinaigrette sauce, dishes that AVIANZA will share on its website and social networks after this event with the aim of offering useful and quality information to consumers. 

“In this particular workshop we wanted to focus on food use because, unfortunately, we believe that it is the most appropriate given the economic-social context in which we find ourselves, in which we can almost speak of survival cuisine,” said Jordi. Montfort, general secretary of AVIANZA, and added that "in these cases, Spanish birds are an ally for the consumer and give families peace of mind knowing that, for little money, they are getting a healthy and balanced diet with the best animal protein.”

Food waste, a growing problem

With this action AVIANZA wanted to join the fight against the serious problem of food waste. According to the Food and Agriculture Organization of the United Nations (FAO), it is estimated that approximately one-third of all food produced in the world is wasted, equivalent to around 1.3 billion tons of food annually. This translates into a high economic cost since, globally, the value of wasted food exceeds $1 trillion a year.

Once again, this showcooking workshop had the collaboration of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, which continues to develop together with the interprofessional actions to promote poultry consumption in our country. Spain is one of the main producers of poultry meat in Europe, where more than 750 million birds of Spanish origin are consumed each year. AVIANZA defends the interests of the Spanish poultry sector both in Spain and in the international market and represents more than 90% of companies linked to the poultry sector, both in chicken, turkey and quail meat. In total there are more than 5,000 farms and production centers, 281 cutting and processing rooms, which provide direct employment to more than 40,000 professionals.

Marta Verona teaching the AVIANZA showcooking workshop with the collaboration of MAPA and Foods of Spain.
Jordi Montfort, general secretary of AVIANZA, welcoming the attendees.
Attendees at the Spanish Poultry meat utilization event.
Marta Lafarque, responsible for Internationalization of AVIANZA, chef Marta Verona and Jordi Montfort, general secretary of AVIANZA.

Marta Verona with the turkey cold cuts recipe.
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AVIANZA bets on KM.0 in the second edition of its Ephemeral Restaurant at the Gourmets Hall

  • The interprofessional once again organized an event in this gastronomic hall to highlight poultry meat in the space of the Ministry of Agriculture, Fisheries and Food and Food of Spain, with the renowned chef Fabián León as master of ceremonies 
  • This year Avianza wanted to give prominence to consumption and local, sustainable products that boost the local economy. 
  • Journalists, influencers, Avianza associates and professionals in the sector in general were able to taste some innovative poultry recipes in a fun “blind tasting”

Madrid, April 19, 2023.-  The 36th edition of the Gourmets Hall once again featured an ephemeral restaurant dedicated exclusively to Spanish poultry within its walls. Avianza, the Spanish Interprofessional Poultry Meat Association, and after the success of the 2022 edition, wanted to once again highlight the poultry sector by opening the Avianza Ephemeral Restaurant, at the Ministry stand. On this occasion, the interprofessional has focused on local products.  

with the message Ephemeral Restaurant KM.0Avianza wanted to promote the consumption of products produced by local farmers in local companies and thus highlight the quality of Spanish products, also helping to protect its economy.  

"We have more than 5,000 poultry farms in Spain, so there is practically one 20 kilometers from your house and meeting the highest standards and quality controls required by Spanish and European legislation, therefore, do not hesitate to consume poultry meat. Spanish bird, benefits us all. “This is the message we want to send to society,” he assured. Jordi Montfort, general secretary of Avianza and added that "in these critical moments for the sector we have to get consumers to bet on our meat, which is synonymous with excellence and sustainability." Poultry meat is the most consumed in our country - more than 750 million birds of Spanish origin are consumed each year. In addition, we are one of the main producers of poultry meat in Europe. 

To achieve this objective, the interprofessional opened its restaurant to journalists, influencers, associations and professionals in the sector, so that all of them could enjoy an avant-garde menu without leaving IFEMA and under the command of the television chef Fabián León. 

Blind tasting of Birds of Spain

Those attending the event were able to experience a “blind tasting” where the chef prepared three original recipes with chicken, turkey and quail but without revealing what type of meat was used in each one. After the tastings, guests could vote for the meat used in each recipe, a doubt that was revealed at the end of the event. 

The recipes that attendees were able to try were: 

  • Chicken bread with artisan butter and tangerine salt (we use the skin of the tangerines and oranges).
  • Cream of pea pods with smoked turkey and dill
  • Coca of pickled quail and Aranjuez sage.

These preparations were made by Fabián León, a finalist chef in the first edition of Masterchef and who promotes easy, fast and healthy cooking at home, as well as useful cooking. 

This event has had the collaboration of the Ministry of Agriculture, Fisheries and Food of Spain, and was attended by more than 60 people. 

The 36th edition of the Gourmets Fair, the No. 1 quality Food and Beverage Fair in Europe, opened its doors last Monday, April 17 and will continue to host more than 1,500 gastronomic firms and 37,000 premium products until next Thursday, April 20. level.  

A moment from the Efímero Avianza Restaurant.
Chef Fabián León during the Avianza presentation.

Josep Solé, president of Avianza, chef Fabián León and Jordi Montfort, general secretary of Avianza.

Josep Solé and Jordi Montfort with the guest gastronomic influencers.

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The Municipal Livestock-Meat Network celebrates its first Meeting of Mayors and Councilors

The initiative is promoted by the interprofessional organizations ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, in collaboration with the FEMP

The Secretary General for the Demographic Challenge, Francesc Xavier Boya, and the Secretary General of the Spanish Federation of Municipalities and Provinces, Carlos Daniel Casares, participated in the municipal dialogue meeting, along with around twenty mayors and councilors of municipalities adhering to the Grid

January 25, 2023.  The Municipal Livestock-Meat Network held the first meeting of mayors and councilors of its member municipalities in Madrid, attended by around twenty officials from municipalities such as Alcarràs (Lleida), Alerre and Binéfar (Huesca), Cabezuela and Cantimpalos ( Segovia), El Viso (Córdoba), Lleida, Tarancón (Cuenca) or Totana (Murcia).

Raúl Muñiz, president of INTEROVIC, and Mª Luz de Santos, Director of INTERCUN, intervened on behalf of the six interprofessional organizations to welcome the municipal officials, and the Secretary General for the Challenge also participated in the dialogue meeting. Demographer of the Ministry for the Ecological Transition and the Demographic Challenge, Francesc Xavier Boya, who has highlighted the role of the industry in rural municipalities such as “strategic to structure the rural environment and a great ally for the depopulation process in territories of our country”; and the Secretary General of the Spanish Federation of Municipalities and Provinces (FEMP), Carlos Daniel Casares, who has conveyed the organization's commitment supported by the collaboration agreement signed in June 2021, highlighting the interest of the initiatives promoted by the network as “vital element to confront the growing trend of depopulation in Spain.” 

At the meeting, the lines of work for 2023 were presented and the Constitutive Declaration of the Network, which includes in ten points its founding objectives to develop this initiative as the best instrument to defend and promote the shared interests between the livestock-meat chain and the local entities in which its activities are based.

The Municipal Livestock-Meat Network was born with the impetus of the six interprofessional organizations ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, in collaboration with the FEMP, with the purpose of recognizing the important support of the municipalities in the development of the activity of the chain, and become a platform for dialogue and a space for collaboration between municipalities and the sector, to face common challenges.

The Network already has twenty-five municipalities throughout Spain (Galicia, Cantabria, Aragon, Catalonia, Castilla-La Mancha, Murcia, Extremadura, Castilla y León), and another twenty in the process of joining, seeking synergies to promote the conditions that have allowed the livestock-meat value chain to be one of the most important economic and social drivers of the country for some time and to act as one of the largest backbone agents of rural Spain, especially in those smaller municipalities, thus contributing to combat the growing depopulation in them.

The importance of the livestock-meat chain in the Spanish economy

The positive impact of the livestock-meat chain is also significant at the national level, where it contributes nearly 48,000 million euros to the national GDP and generates 672,000 direct jobs. In addition, the activity mobilizes two million associated jobs that fall into a varied selection of activities such as agricultural production aimed at feeding livestock and professionals in the veterinary, feed, animal health, logistics and transportation, and auxiliary industries sectors.

Livestock activity is carried out on more than 350,000 farms throughout the country, which contribute 16.5 billion euros to Final Agricultural Production, according to data from the Ministry of Agriculture, Fisheries and Food. In addition, the Spanish meat industry put a total of 7.7 million tons of meat and 1.5 million tons of processed meats on the markets in 2021, worth 31,727 million euros. This production has ensured Spain's food sovereignty with regard to meat and has also allowed 3.46 million tons of meat and various processed products to be exported to markets around the world. These transactions have reached a value of 9,107 million euros, with a growth of 5% in foreign turnover and volume compared to the previous year's figures. These figures have a special strategic relevance at a time when international trade is suffering a strong decline and where the livestock-meat chain has emerged as a guarantee to maintain the positive balance of the balance of payments.

How to be part of the Network

Municipalities that wish to be part of the Municipal Livestock-Meat Network must approve an institutional declaration in favor of the meat-livestock chain and accompany this decision with a communicative action. All the necessary information about the process, the purposes of the Municipal Network and the contact form are available in the platform website.

The Municipal Network for the livestock-meat chain intends to be a reflection of the great diversity that exists in Spain. For this reason, it intends that in the medium term among its members there will be towns from all geographical areas of the country and that they will be governed by political forces of all stripes. The initiative also takes care of demographic representativeness with the participation of municipalities of all sizes, including those with less than 5,000 inhabitants, where the positive impact of the activity is even more notable.

More information:

José Manuel Alvarez – Municipal Livestock-Meat Network

646 65 28 46 – communications@gmail.com

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AVIANZA collaborates with meat interprofessionals in the solidarity activity with the Messengers of Peace Foundation at Meat Attraction

Within the Meat Week that was held coinciding with Meat Attraction, the International Fair for the Meat Industry, AVIANZA, together with the interprofessional organizations ASICI, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, have collaborated with the Messengers of Peace Foundation by providing dishes made with meat products to contribute to the important solidarity activity headed by Father Ángel. 

From March 7 to 12, different dishes of rabbit, beef, lamb and poultry, Iberian ham sandwiches and white pork sausages, prepared by the cooks and cutters of the Foundation, were served at the solidarity tables of the Foundation's solidarity dining room. six organizations from the Spanish meat sector. 

Messengers of Peace, founded in Asturias in 1962 by Father Ángel García Rodríguez, currently has numerous social programs, as well as areas of training, childhood, women, seniors, immigration, etc., and close management of a hundred nursing homes in different parts of Spain. All focused on improving the social and living conditions of the most disadvantaged citizens. 

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AVIANZA calls for responsibility to avoid serious problems in the agricultural chain  

After the launch of the indefinite strike last Monday in the road freight transport sector in Spain, Avianza, the Spanish Interprofessional Association of Poultry Meat, which brings together 90% of companies in the sector, sees with great concern how this situation is critically affecting both poultry breeding and product distribution in the supermarket channel of our country. .  

In a sector in which time is a vital factor, access to feed is key to raising birds and closing production times at the right time. The variation in days can pose a serious problem for both animal welfare and bird management on farms, with more than 46 million chickens produced each month, 1.5 million each day. Avianza represents more than 5,000 production farms, which currently do not have the arrival of feed and other resources guaranteed.  

Due to the characteristics of poultry meat, the exit of the birds to the production centers and, subsequently, to the shelves of markets, supermarkets and the HORECA channel is also critical. Not having agile transportation corridors implies a serious problem for the conservation chain, as well as for the supply of distribution channels to meet the demand of the population.   

That is why at Avianza we urge the State Administrations, transport associations and organizations involved to take measures to ensure adequate minimum services and the guarantee of being able to carry out crucial work for feeding the population.  

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Avianza will participate in the next edition of Meat Attraction

On March 8, the doors of Meat Attraction, the fair that will bring together the main national and international players in the meat sector at IFEMA, and where, for the first time, the Spanish poultry meat sector will be present.

Avianza will have a stand, 4B13, where relevant information about the latest developments in this sector will be offered. A series of activities aimed at the professional public will take place there, as well as workshops and specialized training to address new fields of marketing, innovation or export. The space will also have a showcooking and product demonstration area.  

In addition to the Avianza professional team, the stand will host the presence of 4 of our associated companies: Coren, Nutrave, Pujante and Uvesa, which will represent a committed sector that has invested decisively in recent years in innovation, process modernization, sustainability and export capacity to new international markets.

Workshop led by the Spanish Michelin Star pollero

Among the activities that will be carried out, the workshop that will take place in the Factoría Chef Space, the Wednesday, March 9 at 2:00 p.m., with Higinio Gómez Ortiz, renowned poultry farmer with more than 5 decades of experience and one of the greatest poultry experts in our country.

With clients such as Coque, Lu or Diverxo, this professor from the Basque Culinary Center will show all those attending the workshop the stuffing and bridging techniques, the temporality of birds or the organoleptic qualities of birds.  

We invite you to visit us at our stand 4B13 and join the more than 20,000 professional visitors that Meat Attraction will have in this edition.

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The livestock-meat sector reiterates its commitment to contribute to the progress and development of Spanish society

The six interprofessional organizations of the livestock-meat sector, ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, have made public their satisfaction with the approval of the agri-food PERTE (Strategic project for economic recovery and transformation) by the Council of Ministers of today, which will allow progress in the sector's transformation horizons under the levers of sustainability and digitalization, to shore up Spain's position at the European and global forefront.
of the meat sector.

The interprofessionals thank the Government for considering the agri-food sector - of which the livestock-meat chain is an important part - as a strategic sector for the country, an assessment that is reflected in the approval of this PERTE, integrated into the Recovery Plan, Transformation and Resilience, and that is of singular relevance for Spain.

With this approval, the pioneering initiative promoted by the livestock-meat interprofessionals bears fruit, a sectoral strategic plan linked to European funds that, today, is already being developed by a very large number of companies throughout the chain ( ranchers and industries) from all over Spain.

This livestock-meat sector project will mobilize significant private investment that accompanies PERTE, with the aim of increasing its environmental sustainability and its capacity for innovation, contributing to the recovery and economic transformation of our country.

In this project proposed by the livestock-meat chain, 1,689 companies and farmers from all the Autonomous Communities participate, of which 73.6% are SMEs, together with technological partners in the fields of the circular economy, renewable energy and digitalization, and with an important focus on the territorial problems of our country and the positive contribution to the structure of Spain
rural and the fight against depopulation.

With all this, the livestock-meat chain continues to show its commitment to contribute to the progress and development of Spanish society and its territories, through an ecosystem of activities that generate employment, wealth, territorial and socioeconomic structuring, and focused on sustainability. and in balanced, healthy and responsible eating.