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AVIANZA represents the poultry sector at Meat Attraction 2023

  • The interprofessional space in this fair is a meeting point for the main national and international players in the meat sector.
  • Avianza is carrying out different daily show cookings led by the chef of Canal Cocina, Sergio Fernández, where he makes innovative proposals by adding smoked meats and truffle to the poultry meat.
  • Likewise, the association will participate on Wednesday in a round table on the role of interprofessionals in the face of the challenge of the Halal market at the Meat Attraction Forum (Hall 4 of IFEMA).

Madrid, March 6, 2023.- Today Meat Attraction has begun, the international fair for the meat sector that during these three days, from March 6 to 8, will make Madrid the meeting point for the main national and international players in the sector. Avianza, the Spanish Interprofessional Poultry Meat Association, wanted to be present representing the Spanish poultry meat sector. The association has a space (stand 4B13) to continue highlighting the Spanish poultry sector. Poultry meat is the most consumed in our country, which is also one of the main producers of poultry meat in Europe (more than 750 million birds of Spanish origin are consumed each year).

Daily cooking show with the television chef Sergio Fernández 

Among the activities that Avianza is developing in its space, the cooking workshops that the renowned Canal Cocina chef, Sergio Fernández, is giving stand out, with poultry meat as the protagonist. Likewise, Sergio Fernández will also give a workshop on behalf of Avianza in the Factoría Chef space at Meat Attraction tomorrow, Tuesday. 

Cooking show by Sergio Fernández at the Avianza stand: 

Monday, March 6: Chicken as the protagonist

  • 12:00 p.m.: cook chicken with smoked meats 
  • 1:00 p.m.: cook chicken with truffle 

Tuesday, March 7: The versatility of the turkey

  • 11:00 a.m.: turkey workshop at the Factory chef space 
  • 12:30 p.m.: cook turkey with truffle 

Wednesday, March 8: the secrets of quail meat 

  • 12:00 p.m.: cook quail with smoked meats 

Likewise, within the activities of Meat Attraction, Avianza will participate on March 8 at 10:30 a.m. in a round table on the role of interprofessionals in the face of the challenge of the Halal market. They will discuss the current situation of this market in the Gulf Cooperation Council countries and the opportunities that exist for Spanish meat companies. This colloquium will take place at the Meat Attraction Forum, in pavilion 4 of IFEMA.

For Jordi Montfort, secretary general of the Spanish Interprofessional Association of Poultry Meat, “for us it was essential to be part of Meat Attraction, the largest fair in the sector in Spain, where we continue to make known the wealth of the Spanish poultry sector to both national and foreign visitors.” 

Once again, the Ministry of Agriculture, Fisheries and Food of Spain has collaborated with Avianza to be present at this new edition of Meat Attraction.

Juan Arrizabalaga, general director of IFEMA; Josep Solé, president of Avianza; Luis Planas, Minister of Agriculture, Fisheries and Food; Jordi Montfort, general secretary of Avianza and Fernando Miranda, Secretary General of Agriculture and Food.
A moment of the cooking show at the Avianza stand.
Chef Sergio Fernández in the Avianza cooking show.
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AVIANZA prepares its participation in Meat Attraction 2023

  • The interprofessional will have a stand at this fair that serves as a meeting point for the main national and international players in the meat sector.
  • Avianza will carry out daily show cookings led by the chef of Canal Cocina, Sergio Fernández, where poultry with smoked meats and truffle will be the protagonist 
  • Likewise, the association will participate in a round table on the role of interprofessionals in the face of the challenge of the Halal market at the Meat Attraction Forum, in Hall 4 of IFEMA.

Madrid, March 1, 2023.- For three days, from March 6 to 8, Madrid will become the meeting point for the main national and international players in the meat sector, at the Meat Attraction fair, where Avianza will be present representing the Spanish poultry meat sector. The association will have a stand, EL 4B13, which will offer relevant information about the latest developments in this sector. 

Daily cooking show with the television chef Sergio Fernández 

Among the activities that the Avianza stand will feature, the cooking workshops given by the Canal Cocina chef, Sergio Fernández, stand out, with poultry meat as the protagonist. Likewise, Sergio Fernández will also give a workshop on behalf of Avianza in the Factoria Chef space at Meat Attraction. 

Cooking show by Sergio Fernández at the Avianza stand: 

Monday, March 6: Chicken as the protagonist

  • 12:00 p.m.: cook chicken with smoked meats 
  • 1:00 p.m.: cook chicken with truffle 

Tuesday, March 7: The versatility of the turkey

  • 12:00 p.m.: turkey workshop at the Factory chef space 
  • 1:30 p.m.: cook turkey with truffle 

Wednesday, March 8: the secrets of quail meat 

  • 12:00 p.m.: cook quail with smoked meats 

Likewise, within the activities of Meat Attraction, Avianza will participate on March 8 at 10:30 a.m. in a round table on the role of interprofessionals in the face of the challenge of the Halal market. They will discuss the current situation of this market in the Gulf Cooperation Council countries and the opportunities that exist for Spanish meat companies. This colloquium will take place at the Meat Attraction Forum, in pavilion 4 of IFEMA.

Avianza's participation in Meat Attraction has the collaboration of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain.

Sergio Fernández will be the chef in charge of the Avianza showcooking at Meat Attraction 2023.

Avianza stand at Meat Attraction 2022.
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AVIANZA participates in Gulfood Dubai, the largest agri-food fair in the Middle East

  • This international food and beverage supply exhibition has started today and will end on Friday, February 24 at the Dubai World Trade Center and features more than 5,000 exhibitors from around the world. 
  • The interprofessional has a stand (HALL 4, STAND B4-19) where to show visitors the great capacity of the Spanish poultry industry in terms of innovation, digital transformation, healthy eating and nutrition  
  • This action by Avianza is framed within the agreement with ICEX, as part of its internationalization plan

Madrid, February 20, 2023.- Today, Gulfood Dubai 2023, the largest fair in the Middle East dedicated to the food and beverage industry, opened its doors, and Avianza, the Spanish Interprofessional Association of Poultry Meat, is present with an information stand by ICEX, as part of your internationalization plan. 

Until Friday, February 24, the interprofessional will show distributors, the restaurant sector and consumers the values associated with the Spanish poultry industry, an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in healthy eating and nutrition. . Marta Lafarque, head of Avianza's internationalization area, is in charge of this action at the Dubai World Trade Center, where she is already receiving different personalities, companies and associations, among others, in the Avianza space, located in hall 4 , booth B4-19. 

Gulfood Dubai is the largest agri-food fair in the Middle East, as well as in Africa, Southeast Asia and Oceania, a unique setting in which the Spanish Interprofessional Poultry Meat Association will give visibility and promote Spanish poultry meat. In this edition, more than 5,000 exhibiting companies and institutions will gather and visitors from more than 120 countries are expected. 

For Jordi Montfort, general secretary of the Spanish Interprofessional Association of Poultry Meat, “For Avianza it is very important to have the ability to participate in such renowned fairs as Gulfood that allow us to publicize the quality of the products of the Spanish poultry meat sector to a region as interesting and important within our internationalization plan as the countries of Middle East". 

Visit of the ICEX team with María Naranjo, director of the ICEX Food Industry. From left to right: Andrés Salinero, ICEX commercial advisor, Álvaro Ángulo, ICEX commercial attaché, Marta Lafarque, Avianza internationalization, María Naranjo and ICEX commercial analyst.
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Josep Solé, elected new president of Avianza

  • The Board of Directors of Avianza unanimously approved the appointment to replace Antonio Sánchez, president of the institution since 2019.
  • The position of vice president falls to Jordi Salvador (APPE) and that of treasurer to Pelayo Hidalgo (AMACO) and Jordi Montfort will continue as general secretary of the interprofessional
  • The Spanish Interprofessional Poultry Meat Association brings together more than 65 associated companies and represents more than 90% of companies linked to the chicken, turkey and quail meat sector.

Madrid, January 26, 2023. The Board of Directors of the Spanish Interprofessional Poultry Meat Association (Avianza) has unanimously elected Josep Solé as the new president. Solé replaces Antonio Sánchez, president of Avianza since 2019, in the position.

Likewise, Jordi Salvador, from PADESA, has been elected vice president representing APPE (Association of Chicken Producers of Spain) and Pelayo Hidalgo as treasurer, representing AMACO (National Association of Poultry, Rabbit and Poultry Cutting Plants Processors). ) and CEO of Grupo Avícola Hidalgo. For his part, Jordi Montfort will continue in the position of general secretary of the institution.

Josep Solé Rocaspana, son of beef ranchers, studied Agricultural Technical Engineering. He has a long career of almost 30 years in the Vall Companys Group, where he started in the pig area. Currently, and for the last fifteen years, he has held the position of general director of the Poultry Area. “I assume this new position with enthusiasm and a great desire to contribute my vision to continue giving the interprofessional the weight that we deserve,” he said at the time of his appointment, adding that “we need a powerful and visible interprofessional and for this the formula is continuous work, proactivity and, of course, getting the institutional support that the meat sector in general, and the poultry sector in particular, has earned.”

The now president of Avianza and his new team collect the previous legacy and will continue working for the poultry sector with the clear objective of promoting the consumption of poultry meat, putting the focus on the internationalization of the sector (where agreements have been closed with the European Commission and relations have been opened with the Arab Emirates, among others) and guarantee the quality and safety of Spain's birds through a quality seal that will be released in 2023.

A consolidated interprofessional

The Spanish Interprofessional Poultry Meat Association brings together more than 65 associated companies and represents more than 90% of companies linked to the poultry sector, both chicken, turkey and quail meat. This translates into more than 5,000 farms and production centers, 281 cutting and processing plants, which provide direct employment to more than 40,000 professionals.

Avianza provides support to its associates in everything related to relations with European, Central and Regional Administrations, foreign trade and legislative issues, both at the level of Spain and Europe. But it also develops promotion and dissemination campaigns for the sector for all products related to birds, promotes R&D programs that promote innovation and sustainable production processes, among others.

Likewise, the association has become a spokesperson and means of transmitting to society the critical situation that the sector is experiencing due to a series of events that all members of the poultry production chain have suffered during these months, such as the rising energy costs, the war in Ukraine with the consequent rise in feed prices and inflation.

Josep Solé, new president of Avianza.
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Avianza guarantees the salary increase of the Collective Agreement of Poultry and Rabbit Slaughterhouses

  • The interprofessional (through AMPE and AMACO) reiterates the need to support the workers of the agreement and their families 
  • In the coming days, the UGT, CCOO and CIG will be convened to prepare the salary tables, which will have an effective date of January 1, 2023.

Madrid, January 25, 2023. AVIANZA, Spanish Interprofessional Association of Poultry Meat, has made the decision to anticipate the salary increase corresponding to the year 2023 for workers dependent on the Collective Agreement of Poultry and Rabbit Slaughterhouses.

This measure has been approved jointly with AMPE, Association of Chicken Slaughterhouses of Spain, and AMACO, National Association of Poultry, Rabbit Processors and Poultry Cutting Plants, associations actively linked to AVIANZA.

This new decision comes ahead of the agreement established on March 7, 2022, which provided that salaries for 2023 could not be paid until the lawsuits presented by the Trade Union Organizations (UGT and CCOO) in the Supreme Court were resolved.

For this reason, both organizations will proceed to convene UGT, CCOO and CIG in the coming days in order to prepare the salary tables, which will take effect on January 1, 2023.

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The Municipal Livestock-Meat Network celebrates its first Meeting of Mayors and Councilors

The initiative is promoted by the interprofessional organizations ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, in collaboration with the FEMP

The Secretary General for the Demographic Challenge, Francesc Xavier Boya, and the Secretary General of the Spanish Federation of Municipalities and Provinces, Carlos Daniel Casares, participated in the municipal dialogue meeting, along with around twenty mayors and councilors of municipalities adhering to the Grid

January 25, 2023.  The Municipal Livestock-Meat Network held the first meeting of mayors and councilors of its member municipalities in Madrid, attended by around twenty officials from municipalities such as Alcarràs (Lleida), Alerre and Binéfar (Huesca), Cabezuela and Cantimpalos ( Segovia), El Viso (Córdoba), Lleida, Tarancón (Cuenca) or Totana (Murcia).

Raúl Muñiz, president of INTEROVIC, and Mª Luz de Santos, Director of INTERCUN, intervened on behalf of the six interprofessional organizations to welcome the municipal officials, and the Secretary General for the Challenge also participated in the dialogue meeting. Demographer of the Ministry for the Ecological Transition and the Demographic Challenge, Francesc Xavier Boya, who has highlighted the role of the industry in rural municipalities such as “strategic to structure the rural environment and a great ally for the depopulation process in territories of our country”; and the Secretary General of the Spanish Federation of Municipalities and Provinces (FEMP), Carlos Daniel Casares, who has conveyed the organization's commitment supported by the collaboration agreement signed in June 2021, highlighting the interest of the initiatives promoted by the network as “vital element to confront the growing trend of depopulation in Spain.” 

At the meeting, the lines of work for 2023 were presented and the Constitutive Declaration of the Network, which includes in ten points its founding objectives to develop this initiative as the best instrument to defend and promote the shared interests between the livestock-meat chain and the local entities in which its activities are based.

The Municipal Livestock-Meat Network was born with the impetus of the six interprofessional organizations ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, in collaboration with the FEMP, with the purpose of recognizing the important support of the municipalities in the development of the activity of the chain, and become a platform for dialogue and a space for collaboration between municipalities and the sector, to face common challenges.

The Network already has twenty-five municipalities throughout Spain (Galicia, Cantabria, Aragon, Catalonia, Castilla-La Mancha, Murcia, Extremadura, Castilla y León), and another twenty in the process of joining, seeking synergies to promote the conditions that have allowed the livestock-meat value chain to be one of the most important economic and social drivers of the country for some time and to act as one of the largest backbone agents of rural Spain, especially in those smaller municipalities, thus contributing to combat the growing depopulation in them.

The importance of the livestock-meat chain in the Spanish economy

The positive impact of the livestock-meat chain is also significant at the national level, where it contributes nearly 48,000 million euros to the national GDP and generates 672,000 direct jobs. In addition, the activity mobilizes two million associated jobs that fall into a varied selection of activities such as agricultural production aimed at feeding livestock and professionals in the veterinary, feed, animal health, logistics and transportation, and auxiliary industries sectors.

Livestock activity is carried out on more than 350,000 farms throughout the country, which contribute 16.5 billion euros to Final Agricultural Production, according to data from the Ministry of Agriculture, Fisheries and Food. In addition, the Spanish meat industry put a total of 7.7 million tons of meat and 1.5 million tons of processed meats on the markets in 2021, worth 31,727 million euros. This production has ensured Spain's food sovereignty with regard to meat and has also allowed 3.46 million tons of meat and various processed products to be exported to markets around the world. These transactions have reached a value of 9,107 million euros, with a growth of 5% in foreign turnover and volume compared to the previous year's figures. These figures have a special strategic relevance at a time when international trade is suffering a strong decline and where the livestock-meat chain has emerged as a guarantee to maintain the positive balance of the balance of payments.

How to be part of the Network

Municipalities that wish to be part of the Municipal Livestock-Meat Network must approve an institutional declaration in favor of the meat-livestock chain and accompany this decision with a communicative action. All the necessary information about the process, the purposes of the Municipal Network and the contact form are available in the platform website.

The Municipal Network for the livestock-meat chain intends to be a reflection of the great diversity that exists in Spain. For this reason, it intends that in the medium term among its members there will be towns from all geographical areas of the country and that they will be governed by political forces of all stripes. The initiative also takes care of demographic representativeness with the participation of municipalities of all sizes, including those with less than 5,000 inhabitants, where the positive impact of the activity is even more notable.

More information:

José Manuel Alvarez – Municipal Livestock-Meat Network

646 65 28 46 – communications@gmail.com

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Avianza promotes sustainable European poultry meat among Spanish university students

INTERNATIONAL SUSTAINABLE EUROPEAN POULTRY MEAT CAMPAIGN

  • The conference aims to raise awareness about the European poultry sector and its work to develop and promote more sustainable production methods.
  • This program promotion of the European sustainable poultry sector, co-financed by the European Commission, has carried out two seminars at the Autonomous University of Barcelona and in the Polytechnic University of Madrid and plans to organize three more events at universities during 2023

Madrid, January 10, 2023. The promotion of sustainable European poultry meat is spreading across the most prestigious faculties in Spain, where students of veterinary medicine, agri-food engineering and food sciences and nutrition are participating in seminars specially designed for them.

With the help of the Spanish Interprofessional Association of Poultry Meat (AVIANZA) and with the co-financing of the European Commission, they have already been carried out two seminars at the Autonomous University of Barcelona and in the Polytechnic University of Madrid.

Both events were held in order to raise awareness about the European poultry sector and its work to develop and promote more sustainable production methods among students in fields related to agri-food and future professionals in the sector.

The seminar at the UAB took place last November at the Faculty of Veterinary Medicine, while at the Polytechnic University of Madrid it took place in December at the Higher Technical School of Agronomic, Food and Biosystems Engineering. 

The two events hosted a total of more than 300 students from different university careers including veterinary science, agri-food engineering and other studies with a professional future in the European poultry sector.

The speakers at these seminars have been Carlos Garcés, President of the Spanish Association of Poultry Science and vice president of the European Federation of the World's Poultry Science Association (WPSA) and Magaly González, expert Sustainability, circular economy and agri-food consultant. Both speakers have developed a dialogue about the European poultry sector, its involvement with the three pillars of sustainability and the added value of his professional experience in the teaching, research and dissemination fields.

The program plans to organize three more events in some of the most important universities in Spain during 2023.

Program to promote the European sustainable poultry sector

SUSTAINABLE EUROPEAN POULTRY MEAT is a promotional campaign that will last two years and is supported by the European Commission. It has been launched by three national poultry associations (from Germany, France and Spain) and their framework association, with the main objective of raising awareness among European consumers about the sustainability of the European poultry sector and the high quality of its product.

The speakers Magaly González (left) and Carlos Garcés together with the professor of the UAB veterinary faculty, Ana Cristina Barroeta.

Students attending the UAB event in Barcelona.
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The new common seal of the livestock-meat sector brings its commitment to animal welfare to the tables of Spaniards

  • ANDThe common seal “B+ ANIMAL WELFARE COMMITMENT” includes in a unified image all the meats and products certified by the different certification systems implemented in a coordinated manner by each sector.
  • The Spanish sector thus responds to consumer demands regarding ethical production that is respectful of animal welfare and contributes to ensuring that distribution has certified products on its shelves identified with a single seal that guarantees the best practices in this field. ambit

December 14, 2022. The Spanish livestock-meat sector represented by its six Interprofessional Organizations has presented the common seal «B+ ANIMAL WELFARE COMMITMENT», which includes in a unified image all the meats and products certified by the different certification systems implemented in a coordinated manner by each sector.

This is another pioneering initiative that reflects the commitment of the Spanish livestock sector to compliance with the highest standards of livestock welfare and to consolidate Spain as one of the great international references in animal welfare, highlighting the efforts carried out by the sector, with the ultimate objective of responding to the demands of society and offering:

  • To consumers: guarantee and confidence in the acquisition of their certified products, produced through ethical production systems based on the support of the science of production and animal welfare.
  • To commercial distribution and specialized distribution operators: a certification system that encompasses requirements based on scientific and technical criteria that are more demanding than those required by European and national regulations.

The common seal «B+ ANIMAL WELFARE COMMITMENT» strictly guarantees the products of operators that have been certified through the Technical Procedures and Regulations of the respective "Animal Welfare Commitment" certification schemes, developed by the six Interprofessionals based on the criteria and elements established by ENAC (the National Entity of Accreditation), to obtain your accreditable certification recognition. «B+ ANIMAL WELFARE COMMITMENT» and the respective certification schemes that support it are in a continuous process of verification and improvement, with the objective of recognition and accreditation by ENAC.

The common seal «B+ ANIMAL WELFARE COMMITMENT» was created to facilitate consumers' identification, through a single seal, of all products certified with these certification schemes in the white pork, Iberian pork, rabbit meat, sheep-goat, beef and veal sectors. poultry meat, and to offer distribution companies and specialized distribution greater ease in managing their animal welfare requirements for their suppliers and customers.

The certification system of the six Interprofessionals that now culminates with the common seal «B+ ANIMAL WELFARE COMMITMENT» It complies with the "Five Freedoms" and the principles of Animal Welfare established by the World Organization for Animal Health (WHO). The best Spanish technical and academic specialists in this matter have participated in its development, and it has been endorsed by high-level Scientific Committees, resulting in a certification system that encompasses requirements based on scientific and technical criteria that are more demanding than those required in the European and national regulations.

The certificate developed by each interprofessional, provides recognition, solidity and breadth and allows its adaptation to each livestock production, endorsing the good practices carried out in the areas of well-being, health, biosafety, animal management and traceability in all links. of the production chain, and is responsibly aligned with the “Farm to Fork” strategy and the Green Deal of the European Union, and therefore is also committed to sustainability, quality and food safety.

Behind this seal «B+ ANIMAL WELFARE COMMITMENT» There are hundreds of thousands of ranchers and workers in the sector who make an effort every day and fight for a commitment that they have all acquired, in order to transmit with transparency to the consumer and distribution all the criteria of well-being and ethical production that are They apply in the good care of animals and in attention to the demands received from society in this important aspect of food production.

ASICI. The Interprofessional Association of the Iberian Pig brings together producers and processing industries of Iberian products.

AVIANZA. The Spanish Interprofessional Poultry Meat Association brings together both farms and production centers as well as cutting and processing plants.

INTERCUN. The Interprofessional Organization to promote the Rabbit Sector integrates representatives of the production branch and rabbit meat processing-marketing companies.

INTEROVIC. The Interprofessional Organization of Sheep and Goat Meat represents the producers of this livestock branch and the industrialists and marketers who generate and distribute the derived products.

INTERPORC. The Interprofessional Agri-Food Organization of White-Capped Pigs represents all sectors of the white-capped pork value chain: production, processing and marketing.

PROVACUNO. The Interprofessional Agri-Food Organization of Beef is made up of the main organizations of the production sector and the processing/marketing sector.

More information:

Jose Manuel Alvarez

Interprofessional Platform Coordinator

Livestock-Meat

[email protected]

Meat interprofessionals during the presentation of the B+ Animal Welfare Commitment seal.
Presentation of the B+ Animal Welfare Commitment seal.
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Avianza shows the benefits and possibilities of turkey meat in a workshop on the occasion of Thanksgiving

  • With the help of the Spanish Interprofessional Association of Poultry Meat, and the Ministry of Agriculture, Fisheries and Food, Damián González, executive chef of the Torres Brothers, discovered all the secrets of the star dish of Thanksgiving and the Christmas holidays in general : the turkey
  • During the workshop and subsequent dinner, held at the Dos Cielos restaurant in Madrid, attendees also learned preparation and carving techniques for this bird to later taste this tasty preparation in an enjoyable evening. 

Madrid, November 24, 2022.- Avianza, the Spanish Interprofessional Poultry Meat Association, and the Ministry of Agriculture. Fishing and Food (MAPA), have wanted to join the traditional celebration of Thanksgiving, where the turkey is the main protagonist. To do this, they have counted on chef Damián González, right-hand man of the Torres Brothers, to carry out an informative workshop on turkey meat at the prestigious Dos Cielos restaurant (Hotel Palacio de los Duques Gran Meliá). 

During the gastronomic workshop, which was attended by around fifty people including personalities, journalists and influencers and which could be followed live on the Avianza Instagram channel, the chef showed various preparation techniques such as preparation, type of cooking and oven temperatures. He also gave the keys to the carving and plating technique, as well as the best culinary combinations. As a finishing touch, attendees later enjoyed an authentic Thanksgiving dinner in a unique and relaxed atmosphere where they savored the prepared turkey.  

The objective of this workshop has been to highlight the benefits of turkey meat, such as its low fat content, its reduced caloric intake or the presence of proteins of high biological value. All this makes turkey one of the most interesting lean meats on the market.

In the words of Jordi Montfort, general secretary of Avianza, “with actions like this from Avianza we want to continue highlighting the quality and versatility of meats such as turkey, which in addition to contributing to a healthy diet, allows us to prepare delicious dishes for the most important celebrations. or for everyday dishes.” 

Turkey meat is one of the most versatile white meats that exist due to its excellent combination of health and flavor. In the case of Thanksgiving, one of the most important holidays in the United States that is celebrated on the fourth Thursday in November, it is the star dish and is usually served stuffed and accompanied by cranberry sauce. Likewise, stuffed turkey is one of the most common recipes for the Christmas holidays. 

Jordi Montfort, general secretary of Avianza and José Miguel Herrero, general director of the Food Industry, welcoming the event.

Jordi Montfort and Damián González during the presentation of the turkey preparation and carving workshop.
Chef Damián González during the turkey preparation and carving workshop.

Image of the carved turkey with the traditional Thanksgiving garnish.

Traditional Thanksgiving dish.

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After the success of the free online workshop “Cooking with Birds”, Avianza and Talent Class challenge you to make the recipe for “Poultry with Trumpet Ragut”

  • During the workshop, chef Aurelio Morales explained the versatility and tricks for cooking poultry, made the recipe “Quail with trumpet ragut and black gnocchi” and launched the “Poultry with trumpet ragut” challenge for the first time. 
  • The challenge, in which all interested parties can participate, consists of making this delicious chef's recipe with chicken, turkey or quail and uploading the result to the Talent Class cooking platform: https://www.talent-class.com/avianza and social networks (with the hashtag #retoavianza and tagging @talentclass_) 
  •  You can participate until November 22 at 11:59 a.m. and the prize, awarded by an expert jury, will consist of a dinner at the Allard Club in Madrid 

Madrid, October 24, 2022.-  Avianza, the interprofessional poultry meat association, has successfully carried out the online cooking workshop “Cooking with Poultry”. The day was taught by the renowned chef, Aurelio Morales, on the cooking course platform, Talent Class. In this masterclass, the great versatility of birds when cooking was highlighted and the recipe was developed “Quail with trumpet ragut and black gnocchi.” 

After cooking this recipe, the chef launched the “Birds with trumpet ragut” challenge, both for those attending the course and for all people who wish to participate. This challenge consists of making Aurelio Morales' recipe but being able to use chicken, turkey or quail as the main element. 

In this link on the Talent Class platform, https://www.talent-class.com/avianza, those interested can follow the recipe and upload the result to be able to compete until November 22 at 11:59 a.m. Likewise, it will also be essential to upload the recipe to social networks with the hashtag #retoavianza and tagging @talentclass_. 

Adults can participate in this challenge and share as many recipes as they want (although one will be selected per participant). The jury of chefs, appointed by Talent Class, will evaluate the aesthetics and composition of the dish and on November 23, the 3 winners will be announced through the Talent Class social networks and on the Avianza blog.

Each winner will receive as a prize a menu at the Club Allard restaurant in Madrid (to be consumed before March 30, 2023). 

With these actions and with the support of the Ministry of Agriculture, Fisheries and Food of Spain, Avianza continues immersed in its campaign to promote the consumption of poultry meat in Spain, as well as the dissemination of the benefits of this white meat. , among which its great nutritional value and quality stand out. 

Chef Aurelio Morales and his right-hand man, Pablo González, during the online workshop "Cooking with birds."
Recipe made in the online workshop: "Quail with trumpet ragut and black gnocchi."
Avianza and Talent Class Challenge: “Birds with Trumpet Ragut” until November 22.