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LIVESTOCK-MEAT FORUM COMMUNICATION: THE LIVESTOCK-MEAT SECTOR COMMITS TO CONTINUE “BUILDING THE COUNTRY”

  • The Interprofessional Organizations of the sector promote the Livestock-Meat Forum on two essential criteria: unity and a determined commitment to the country
  • At the presentation event, the Minister of Agriculture, Fisheries and Food, Luis Planas, highlighted the Government's support for the livestock and meat sector "for providing quality food, boosting our exports and giving life to our rural environment."


June 2022. Acting in a coordinated manner to face current challenges, such as sustainability and climate change, digitalization and innovation or the demographic challenge and the structuring of rural Spain, are the strategic axes of the Livestock-Meat Forum, a new initiative of the six interprofessional organizations of the sector that were presented today at the headquarters of the Ministry of Agriculture, Fisheries and Food, with the participation of Minister Luis Planas.


In his speech, the person in charge of the Spanish agri-food sector highlighted that «Society has to know that it has in our livestock farmers, in the meat sector, one of the pillars by which it can feel calm», highlighting "the need to publicize their work and the progress they are making to produce sustainable food, respectful of the environment and animal welfare."


The minister has reiterated the Government's support for the livestock and meat sector «for providing quality food, boosting our exports and giving life to our rural environment," and in relation to EU promotion aid, he stated that he shares the sector's concern: «reducing support for meat in promotion without a prior discussion of the analyzes and context that lead to that decision is wrong. Spain will defend this position within the framework of the EU", it is finished.


"All the sectors we represent are united and committed to our country", stated in their interventions the presidents of Interporc, Manuel García, and of Interovic, Raúl Muñiz, on behalf of the six interprofessional organizations (Asici, Avianza, Intercun, Interovic, Interporc and Provacuno).


«We are determined to create a strong public-private collaboration to value our sectors and the work and dedication of the hundreds of thousands of professionals who work in them, not only for the social, economic and territorial value, which we already contribute, but also, and above all, for anticipating the challenges that society and the market demand of us. It is precisely this alliance that provides the best added value to this initiative", They have highlighted.


For this, the Livestock-Meat Forum, which was born with the motto «Building country», is committed to three fundamental objectives:

  1. Share with society the chain's efforts to be more sustainable and innovative hand in hand with economic development.
  2. Make visible the work and voice of Spanish municipalities.
  3. Develop truthful and transparent communication with the support of the scientific world.

And all this through the contributions of the sector to the Spanish economy, to the structuring of rural Spain and the establishment of the population, to sustainability and digitalization, innovation and development.


The Spanish livestock-meat sector is a net generator of opportunities for our country: it creates quality jobs, energizes the territories where it is established and, thanks to the export vocation, it is promoting the Spain brand throughout the world. And all this, without losing the essence of the sector of protecting the territory and the environment, among other reasons, because its own existence depends on it.


The Forum responds to the desire of the livestock-meat chain to promote all advances in sustainability and the efforts and resources
intended to reduce the environmental impact, advance the circularity of productions and move towards environmental neutrality and the promotion of a more sustainable environment through significant economic investments, innovation and talent.


At the same time, the Forum also wants to publicize the important efforts made by the chain and the companies that make up it to address a deep integration of digitalization and innovation processes in the productive processes of the sector.


The Forum also aims to become, through the Municipal Livestock-Meat Network, the main defender of the economic and social activities that have allowed the survival of many cities and towns in rural areas. Its purpose is to establish meeting points that make visible the important work of the chain to face the demographic and economic challenges that the country must face, and promote public-private collaboration between city councils and the sector.


And finally, the Forum aims to provide quality information on the challenges and actions of the livestock-meat chain. biased information,
interested and directed has recently become a serious problem that affects the public sector and the markets alike. The
The contribution of the Forum will be transparency and the incorporation of the world of science and research into the social debate as the best means of
knowledge about the meat-livestock chain and its productions.


The presentation event of the Forum included the holding of two expert panels on "Sustainability and Digitalization" and "The channel's bets on the demographic, generational challenge and equality", moderated by journalists Íñigo Inchusta and Elisa Plumed, with the participation of Manuel Lainez (innovation and sustainability consultant), Carlos Piñeiro (information management systems in livestock), Francesc Boya (General Secretary of Demographic Challenge), Margarita Rico (professor-researcher at the University of Valladolid) and Lucía Velasco (livestock representative).


Link to the Forum presentation: https://youtu.be/m7HjmGH0tgU
Website: www.forogc.es


The Livestock-Meat chain
To correctly situate the enormous social and economic significance of the livestock-meat chain, we must refer to the millions of families in our country whose life and development is directly linked to livestock production, industry and meat marketing. More than 2 million people depend on this activity in Spain, from farmers who grow cereals and forage to feed livestock, through the feed manufacturing industry, livestock farmers, meat industries, the animal health industry, veterinary professionals, the livestock and meat logistics and transport sector, auxiliary industries (agricultural machinery, livestock facilities, facilities for industry, cold, etc.), organized distribution (supermarket and hypermarket chains) and specialized retail distribution (butcher shops-delicatessens).


Livestock activity is carried out on more than 350,000 farms throughout the country and more than half of our activity is located in municipalities with less than 5,000 inhabitants. Livestock farming directly employs more than half a million people and the meat industries and retail trade another 200,000 employees. Livestock farming contributes 16,500 million euros to Final Agricultural Production, while the turnover of the meat industry amounts to 31,727 million (28.5% of the entire agri-food industrial sector), with 9,107 million euros of exports in 2021 contributed to the country's trade balance.

More information:
Jose Manuel Alvarez
Interprofessional Platform Coordinator
Livestock-Meat
[email protected]
646 65 28 46

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AVIANZA highlights Spanish poultry meat at the Gourmets Hall with its ephemeral restaurant  

  • The Avianza restaurant has opened (and already closed) its doors in the space of the Ministry of Agriculture, Fisheries and Food and Nutrition of Spain, where chef Lucía Grávalos has made three avant-garde gastronomic proposals with chicken, turkey and quail as protagonists of the event.
  • Journalists, influencers, Avianza associates and professionals in the sector in general were able to taste these dishes and discover the benefits of white meat, in an event presented by the gastronomic journalist, Verónica Zumalacárregui.

This Tuesday the 35th edition of the Gourmets Hall featured an ephemeral restaurant within its walls dedicated exclusively to Spanish poultry. Avianza, the Spanish Interprofessional Association of Poultry Meat, wanted to highlight poultry meat in this way by opening its restaurant to journalists, influencers, associations and professionals in general in the sector, so that all of them could enjoy a cutting-edge menu without going out. from IFEMA. Poultry meat is the most consumed in our country, which is also one of the main producers of poultry meat in Europe (more than 750 million birds of Spanish origin are consumed each year).

Chef Lucía Grávalos was in charge of devising and preparing this poultry menu consisting of three dishes. The diners began the tasting with a Stewed turkey terrine with foie sauce, they continued savoring Pickled quail cannelloni and they ended the gastronomic experience with a Lemon and herb marinated chicken taco, all made with local products. Lucía has worked with great Spanish chefs who are internationally renowned such as Martín Berasategui, Dani García or Álvaro Salazar.

Likewise, the presenter and gastronomic journalist Verónica Zumalacárregui was in charge of conducting this gastronomic experience and accompanying Lucía in the presentation of each of the dishes.

In the words of Jordi Montfort, general secretary of Avianza, “for the association it is very important to be present and support such benchmark events in the sector as the Gourmets Show and in this way continue giving prominence to Spanish poultry meat, its quality and versatility” and adds that “thanks to the collaboration of the Ministry of Agriculture, Fisheries and Food of Spain and the vision and good work of chef Lucía Grávalos it has become clear, once again, that well-made chicken, turkey and quail become gourmet and cutting-edge products ”.

The Avianza restaurant was located in the Gastronomic space of the Ministry of Agriculture, Fisheries and Food of Spain, in pavilion 8 of IFEMA and was attended by more than 100 people.

The 35th edition of the Gourmets Fair, the No. 1 quality Food and Beverage Fair in Europe, opened its doors last Monday, April 25 and will continue to host more than 1,500 gastronomic firms and 37,000 products until next Thursday, April 28. first level.  

In the featured photo, from left to right: Francisco García, Padesa; Marta Lafarque, Avianza; Jonathan Querol, Padesa; Jordi Montfort, Avianza; Lucía Grávalos, chef; Veronica Zumalacárregui, presenter; Vicente Rico and Alberto Redondo, Sada group.

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AVIANZA collaborates with meat interprofessionals in the solidarity activity with the Messengers of Peace Foundation at Meat Attraction

Within the Meat Week that was held coinciding with Meat Attraction, the International Fair for the Meat Industry, AVIANZA, together with the interprofessional organizations ASICI, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, have collaborated with the Messengers of Peace Foundation by providing dishes made with meat products to contribute to the important solidarity activity headed by Father Ángel. 

From March 7 to 12, different dishes of rabbit, beef, lamb and poultry, Iberian ham sandwiches and white pork sausages, prepared by the cooks and cutters of the Foundation, were served at the solidarity tables of the Foundation's solidarity dining room. six organizations from the Spanish meat sector. 

Messengers of Peace, founded in Asturias in 1962 by Father Ángel García Rodríguez, currently has numerous social programs, as well as areas of training, childhood, women, seniors, immigration, etc., and close management of a hundred nursing homes in different parts of Spain. All focused on improving the social and living conditions of the most disadvantaged citizens. 

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AVIANZA calls for responsibility to avoid serious problems in the agricultural chain  

After the launch of the indefinite strike last Monday in the road freight transport sector in Spain, Avianza, the Spanish Interprofessional Association of Poultry Meat, which brings together 90% of companies in the sector, sees with great concern how this situation is critically affecting both poultry breeding and product distribution in the supermarket channel of our country. .  

In a sector in which time is a vital factor, access to feed is key to raising birds and closing production times at the right time. The variation in days can pose a serious problem for both animal welfare and bird management on farms, with more than 46 million chickens produced each month, 1.5 million each day. Avianza represents more than 5,000 production farms, which currently do not have the arrival of feed and other resources guaranteed.  

Due to the characteristics of poultry meat, the exit of the birds to the production centers and, subsequently, to the shelves of markets, supermarkets and the HORECA channel is also critical. Not having agile transportation corridors implies a serious problem for the conservation chain, as well as for the supply of distribution channels to meet the demand of the population.   

That is why at Avianza we urge the State Administrations, transport associations and organizations involved to take measures to ensure adequate minimum services and the guarantee of being able to carry out crucial work for feeding the population.  

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Avianza will participate in the next edition of Meat Attraction

On March 8, the doors of Meat Attraction, the fair that will bring together the main national and international players in the meat sector at IFEMA, and where, for the first time, the Spanish poultry meat sector will be present.

Avianza will have a stand, 4B13, where relevant information about the latest developments in this sector will be offered. A series of activities aimed at the professional public will take place there, as well as workshops and specialized training to address new fields of marketing, innovation or export. The space will also have a showcooking and product demonstration area.  

In addition to the Avianza professional team, the stand will host the presence of 4 of our associated companies: Coren, Nutrave, Pujante and Uvesa, which will represent a committed sector that has invested decisively in recent years in innovation, process modernization, sustainability and export capacity to new international markets.

Workshop led by the Spanish Michelin Star pollero

Among the activities that will be carried out, the workshop that will take place in the Factoría Chef Space, the Wednesday, March 9 at 2:00 p.m., with Higinio Gómez Ortiz, renowned poultry farmer with more than 5 decades of experience and one of the greatest poultry experts in our country.

With clients such as Coque, Lu or Diverxo, this professor from the Basque Culinary Center will show all those attending the workshop the stuffing and bridging techniques, the temporality of birds or the organoleptic qualities of birds.  

We invite you to visit us at our stand 4B13 and join the more than 20,000 professional visitors that Meat Attraction will have in this edition.

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Gulfood: Spanish poultry meat triumphs in the United Arab Emirates

Having just finished Gulfood, the largest fair in the Middle East dedicated to the food and hospitality industry, the Avianza team deployed there, with Jordi Monfort, our general secretary of Avianza, and Marta Lafarque, our head of the international area, only have good words about the participation of the sector in the fair.

In the first international foray into the Middle East that Gulfood has represented for Avianza, we have been able, first of all, to be the communicative bridge between the attending associated companies, Uvesa Group, Urgasa Group, Coren either Children of Juan Pujalte, among others, with potential B2B clients present at the fair, carrying out our main professional task: supporting companies in the sector.

In addition, the event has become a key networking point with entities as strategic for Avianza as the Dubai Municipality, which allows us to strengthen commercial ties. All this in collaboration with ICEX, our partner for promoting the internationalization plan in the Middle East, with which we have carried out the #MEgustaPoultry campaign that began last September in Dubai to give visibility and promote poultry meat.

Last but not least, Gulfood has been the visible face of the Spanish poultry sector where the more than 40,000 attendees have been able to see, first-hand, the excellence and quality of national products, where we highlight the interest of purchasing managers from countries such as Arab Emirates either Saudi Arabia.

Without a doubt, a great experience that we hope to repeat in the near future to continue representing the poultry sector in the world.

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The love of chicken will steal your heart

The health benefits of chicken are well known today. That is why eating poultry meat is going to steal your heart but it is going to give it back very healthy. We are going to tell you why.

It has been scientifically proven that the consumption of poultry meat is very favorable for achieving a strong and healthy heart. From its high protein content to the vitamins it provides, you can see that this type of meat has a lot to offer.

There are studies that show that people who regularly consume chicken, turkey and other poultry suitable for consumption have had a significant reduction in LDL cholesterol particles (harmful cholesterol) without modifying HDL cholesterol (beneficial particles).

This is due to the high protein and unsaturated fat content of poultry meat, in general, which makes it a good option for cardiovascular health.

Protein strengthens muscles, which helps heart function, while unsaturated fats help lower cholesterol levels. Chicken is also a great source of omega-3 fatty acids, vitamin B6, B12, niacin and selenium. Omega-3s are important for maintaining healthy blood pressure levels and keeping blood thin. Vitamin B6 helps metabolize carbohydrates and proteins into energy for the body, while B12 helps with the production of red blood cells. Niacin plays an important role in reducing LDL cholesterol levels.

Skinless breast of chicken, turkey, quail and all types of poultry is one of the leanest cuts of meat on the market, with a fat content of only 1.6 grams. It is also low in calories, making it the perfect food for people who are trying to lose weight or maintain it.

Your heart will be in love with chicken in a long-lasting relationship, in which you will be happy and surely, if you eat partridges, you will also eat chicken and turkey with your eyes... and with your mouth!

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Give wings to your feelings. Celebrate the month of love with the Avianza contest

At Avianza we invite you to participate in our contest to celebrate the month of love and you will be eligible for one of the five El Corte Inglés gift cards of 150 euros that we have for true bird lovers.  

How to take part? It is very simple! Below we give you the steps you have to follow.  

  1. Choose the bird that makes your heart beat and with which you are going to prepare that recipe that will raise sighs.  
  1. Don't throw away the purchase receipt! You will need it to be able to participate in the contest, as long as it is greater than 7 euros.  
  1. Fill in the form and, in addition to the contact information, attach the recipe and purchase receipt. 

You have until next February 28 to participate. Once the contest is over, the Avianza jury will select the 5 winners who will be announced on March 2 in this link. 

#LoveWithWings

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The livestock-meat sector reiterates its commitment to contribute to the progress and development of Spanish society

The six interprofessional organizations of the livestock-meat sector, ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC and PROVACUNO, have made public their satisfaction with the approval of the agri-food PERTE (Strategic project for economic recovery and transformation) by the Council of Ministers of today, which will allow progress in the sector's transformation horizons under the levers of sustainability and digitalization, to shore up Spain's position at the European and global forefront.
of the meat sector.

The interprofessionals thank the Government for considering the agri-food sector - of which the livestock-meat chain is an important part - as a strategic sector for the country, an assessment that is reflected in the approval of this PERTE, integrated into the Recovery Plan, Transformation and Resilience, and that is of singular relevance for Spain.

With this approval, the pioneering initiative promoted by the livestock-meat interprofessionals bears fruit, a sectoral strategic plan linked to European funds that, today, is already being developed by a very large number of companies throughout the chain ( ranchers and industries) from all over Spain.

This livestock-meat sector project will mobilize significant private investment that accompanies PERTE, with the aim of increasing its environmental sustainability and its capacity for innovation, contributing to the recovery and economic transformation of our country.

In this project proposed by the livestock-meat chain, 1,689 companies and farmers from all the Autonomous Communities participate, of which 73.6% are SMEs, together with technological partners in the fields of the circular economy, renewable energy and digitalization, and with an important focus on the territorial problems of our country and the positive contribution to the structure of Spain
rural and the fight against depopulation.

With all this, the livestock-meat chain continues to show its commitment to contribute to the progress and development of Spanish society and its territories, through an ecosystem of activities that generate employment, wealth, territorial and socioeconomic structuring, and focused on sustainability. and in balanced, healthy and responsible eating.

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AVIANZA will be representing the Spanish poultry meat market at Gulfood

On February 13, the doors of Gulfood, the largest fair in the Middle East dedicated to the food and hospitality industry, will open, and Avianza, the Spanish Interprofessional Association of Poultry Meat, will be there, hand in hand with ICEX, as part of its internationalization plan.

The Dubai World Trade Center will be the space where, for four days, the Avianza team will have its stand at Saeed Hall 1 – World Food S1-J4 / S1-K3 STAND 04, which will become the reference point for all visitors from 120 countries and more than 4,000 attending companies who want to know the excellence and quality of Spanish poultry meat.

Participation in Gulfood represents one more action within the #MEgustaPoultry campaign, which began last September in Dubai, to give visibility and promote Spanish poultry meat in the Middle East, one of the priority markets of its internationalization plan. This campaign aims to show distributors, the restaurant sector and consumers the values associated with the Spanish poultry industry, as an international benchmark for its capacity for innovation, transformation and adaptation to new challenges in terms of healthy eating and nutrition.

In these months several actions have been carried out, from the campaign “Back to school” in which there has been the collaboration of 3 recognized Influencers in the UAE who have prepared several dishes using chicken, turkey and quail as a base, to training for cooks and chefs in the country by the renowned Asturian chef Mariano Andrés in SCAFA, The School of Culinary And Finishing Arts in Dubai, among other activities.

The #MEgustaPoultry campaign, which has, in addition to the support of ICEX, the backing of the Foods & Wines From Spain brand and the use of the Poultry From Spain quality seal, culminates with participation in this renowned fair where the aim will be to increase business figures. of the poultry sector, which reaches a turnover of 2.3 billion euros per year and has more than 40,000 direct and indirect jobs.

For Jordi Montfort, secretary general of the Spanish Interprofessional Association of Poultry Meat, “For Avianza it is very important to have the ability to participate in such renowned fairs as Gulfood that allow us to publicize the quality of the products of the Spanish poultry meat sector to a region as interesting and important within our internationalization plan as the countries of Middle East".

We invite you to follow us on our social networks, instagram and LinkedIn, where, in the coming weeks, we will share our experience at Gulfood.