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THE SPANISH LIVESTOCK-MEAT SECTOR WILL REDUCE ITS GREENHOUSE EMISSIONS BY 30% IN THE COMING YEARS

  • The sector is involved in investments of 600 million euros in the field of livestock production and 542 million in industries to move towards environmental neutrality and compliance with the Sustainable Development Goals.
  • The plan includes 529 projects to reduce greenhouse gas emissions, 724 to reduce ammonia emissions, 220 focused on reducing emissions in transportation and another 110 investments on other aspects related to sustainability.
  • Interprofessional organizations highlight the sector's firm commitment to reducing GHG emissions, especially methane emissions, betting on more efficient livestock management, the promotion of more balanced diets and the application of sustainability and digitalization criteria in production processes

MADRID, November 5, 2021

The Spanish livestock-meat sector is working in a coordinated manner to reduce greenhouse gas emissions by 30% (GHG) attributable to its activity, as part of its firm commitment to move towards environmental neutrality and compliance with the Sustainable Development Goals (SDG), as reported by the six interprofessional organizations in the sector, ASICI, AVIANZA, INTERCUN, INTEROVIC , INTERPORC and PROVACUNO, on the occasion of the COP26 Climate Change Summit, which is being held these days in Glasgow.

To achieve these reduction objectives, of which 50% correspond to methane reductions (in line with the "Global Commitment on Methane", promoted by the US and the European Union at COP26 and to which 100 countries have joined, The sector is involved in investments of 600 million euros in the field of animal production and some 542 million euros in the meat industries), which also include other objectives such as improving energy efficiency in industries and facilities. livestock, manure, manure and sewage sludge management operations, and livestock feeding and enteric fermentation,

This entire plan that is being developed to contribute to the solution to the climate change problems facing our planet is an important part of a strategic sectoral project linked to European funds, which will mobilize investments of more than 5,054 million euros to increase its environmental sustainability and its capacity for innovation, contributing to the recovery and economic transformation of our country.

1,689 companies and ranchers from all the Autonomous Communities participate in this project, of which 73.6% are SMEs, together with technological partners in the fields of the circular economy, renewable energies and digitalization.

The objective includes a total of 529 investment proposals related to the reduction of greenhouse gases, 724 proposals to reduce ammonia emissions at facilities, 220 proposals focused on reducing emissions in transportation and 110 on other aspects related to the sustainability.

Reduction of ammonia, water footprint and energy consumption

In addition to the ambitious objectives regarding the reduction of greenhouse gases, especially methane, the livestock-meat chain contemplates the reduction of ammonia emissions from the facilities of the sectors included in an average value of 28% together with a 6% in the industry.

Likewise, energy consumption in farms and meat industries will also be reduced by 38% and 22%, respectively, with the projects undertaken.

The water footprint per kilogram of final product will also be reduced by an average value of 18%, as a consequence of the reduction in water consumption after the automation and robotization of processes, the control of leaks and water escapes due to the modernization of facilities and water supply systems, as well as operations associated with the reuse and recovery of water for cleaning operations, supplying livestock or irrigating crops.

Finally, feed consumption will decrease by 15%, which will in turn lead to a reduction in GHG and ammonia emissions. And the consumption of other raw materials will also be reduced by 23% in livestock facilities and by 18% in meat industries.

The livestock-meat chain has always shown its commitment to contributing to the progress and development of Spanish society and its territory, as demonstrated by its ecosystem that generates employment, wealth, territorial structure, balanced and healthy diet and responsible consumption, in addition to its efforts to reduce the environmental impacts generated by its activity.

ASICI. The Interprofessional Association of the Iberian Pig brings together producers and processing industries of Iberian products.

AVIANZA. The Spanish Interprofessional Poultry Meat Association brings together both farms and production centers as well as cutting and processing plants.

INTERCUN. The Interprofessional Organization to promote the Rabbit Sector integrates representatives of the production branch and rabbit meat processing-marketing companies.

INTEROVIC. The Interprofessional Organization of Sheep and Goat Meat represents the producers of this livestock branch and the industrialists and marketers who generate and distribute the derived products.

INTERPORC. The Interprofessional Agri-Food Organization of White-Capped Pigs represents all sectors of the white-capped pork value chain: production, processing and marketing.

PROVACUNO. The Interprofessional Agri-Food Organization of Beef is made up of the main organizations of the production sector and the processing/marketing sector.

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V Edition of the delivery of the Sepor de Oro Awards at the SEPOR Fair in Lorca

On October 25, the doors of SEPOR, the Lorca Livestock, Industrial and Agri-Food Fair (SEPOR), which, in its fifty-third edition, has done so in a format that has combined in-person presence with virtual assistance in which 65 exhibitors and a hundred speakers have participated.

In the three days that the fair lasted, professionals, students, commercial brands and users in general have been able to attend the different technical sessions and workshops. One of the most anticipated moments of #Sepor2021 has been the celebration of the Sepor Oro Awards, which were celebrating their V edition and where the work of companies and professionals in the agri-food sector was recognized.

From Avianza we congratulate all the winners and, especially, Maria Angeles Payán, head of the Payán Group, who has received the National Sepor de Oro Award A LIFETIME dedicated to growing the family business, as well as the Uvesa Group, Award for Innovation for its innovation project MICOALGA_FEED.

Arán Zaldívar, deputy technical director of Avianza, was our representative at the Sepor de Oro 2021 awards ceremony, which this year had the support of our interprofessional.

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Gourmets Hall 2021: The best pairing of poultry meats with century-old wines

On Monday the doors of the 34th edition of the Gourmet Salon of Madrid, the largest quality Food and Beverage Fair in Europe and one of the most prestigious references in the world. This year the fair had more than 1,500 gastronomic companies, more than 37,000 products and 1,300 new products with an estimated attendance of 70,000 professional visitors. 


At the booth Food from Spain, in pavilion 8 of IFEMA, AVIANZA celebrated a pairing of the best poultry meats, chicken, turkey and quail, with a special selection for the event of wines from Baron Wineries from Sanlúcar de Barrameda, The Hague Wineries of Tenerife and several wineries Peninsula Viticulturists, all of them centuries old and with high quality wines.   

The showcooking was in charge of the chef Fernando del Cerro, Honorable Mention in Cuisine from the Royal Academy of Gastronomy and Brotherhood of Good Food, Grand Prix Award for future chef from the International Academy of Gastronomy and head of the kitchen at Casa José de Aranjuez, which made picantón kebab with sauce sour washed down by Listán Blanco Barrica wine from Bodega La Haya, roast turkey with cocoa mole on pumpkin puree served with Apostata wine from Península Vinicultores and quail in tomato pickle with live salad accompanied by Xixarito wine from Bodegas Barón.  

A delicious opportunity to taste Spanish poultry meat with exceptional wines that many of the attendees of the 2021 Gourmets Show enjoyed.

In the featured photo, from left to right: Marian Fernández, DO La Orotava specialist technician; Antonio Bentabol, Head of the Valuation Service of the Cabildo de Tenerife; Toni Garcia, Head Chef of the Casa José restaurant (Aranjuez); Jordi Montfort, General Secretary of AVIANZA; Fernando del Cerro, Chef of Casa Jose; Javier Parrilla, Minister of Agriculture and Fisheries of the Cabildo of Tenerife; Vicky Febles, Commercial Director of Bodega La Haya.

You can see the full event in this video.

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FORECAST LOSSES OF €300 MM DUE TO INCREASE IN RAW MATERIALS AND LIGHT

According to estimates from the Ministry of Agriculture, Fisheries and Food, the cost per ton of feed for chicken had already grown by 26,20% from January 2020 to August 2021. In the case of turkey, it has exceeded 23%.

Added to this is the cost of electricity prices, which has multiplied by 6 in one year, which means an impact on each bird of 5 cents per kg, being essential for their incubation, breeding and processing.

MADRID, October 18, 2021

The price evolution data for feed raw materials from the Ministry of Agriculture, Fisheries and Food (view Report) show a critical situation for the poultry sector. From January 2020 to August 2021, the cost of chicken feed, the most common in distribution chains, rose a 26.20%, going from €297.42 per ton to €375.37. Extrapolating the data to the 600 million specimens produced each year in our country, with an average of 3.9 kilos of feed for fattening, only in that area is an estimated cost overrun of more than 198 million euros. This extra cost means going from €1.13 per specimen feed to €1.46, more than €0.33 per chicken.

These increases also affect another very common product in our diet: turkey. The cost of fattening feed has gone from €293.22 per ton in January 2020 to the current €362 (23.4% more). A 10 kg specimen may require up to 24 kg of food throughout its breeding (they are usually between 8 and 17 kg in weight/individual). From January 2020 to September 2021, the cost of feeding a turkey on a farm has gone from €1.10/kg to €1.29/kg, that is, more than an additional €1.9 per specimen. In total, more than 13 million turkeys are produced each year in Spain, so the Total extra cost could exceed 24.7 million euros.

On the other hand, according to data from MAPA itself, The national average prices of chicken paid to producers have gone from €1.82/kg to €1.52/kg (data February 2020 vs September 2021), 16,49% less (view Report 2020 and evolution 2021). In the case of turkey, prices have gone from €2.53/kg to €2.12/kg (data February 2020 vs September 2021). One 16.2% less.

These increases in feed costs would in turn be caused by the rise in the main raw materials, which only since January 2021 has behaved like this: corn (rise of 20,96%), wheat (12,16%), barley (17,99%) . In the case of “soybeans” it has increased by 33% from 2020 to 2021.

Furthermore, in 2020 the turnover of the poultry meat sector fell to 2,184 million euros (5% less than in 2019), due to the crisis caused by the fall in demand, which generated even greater pressure for producers.

In this way, the increase in feeding costs for chickens, turkeys and quails alone would account for 10,16% of the business generated (222 million euros over the 2,184 million euros mentioned), to which additional costs would have to be added such as the adaptation of facilities and logistics chain in the face of COVID measures.

Added to this is the cost of electric power, which has gone from an annual average of €34.0/MWh in 2020 to multiplying by 6 and 7 in 2021, with an average annual wholesale market price above €200/MWh. In standard poultry production (farming and poultry processing) This could mean an increase in costs of more than €0.05/kg of bird, equivalent to more than 87 million euros per year for the entire sector. Finally, there has been an increase in the CPI greater than 4%, which directly impacts the labor costs of the sector.

The total sum of all these costs puts the Spanish poultry sector in an additional bill that exceeds 309.7 million euros.

A perfect storm against a strategic sector

Poultry meat is also one of the most affected by the price war between the main chains and distribution operators in Spain. The chicken entry low cost from foreign markets, even from outside the EU, also represent an insult and a threat to the competitiveness of our sector, since in some cases low-priced poultry meat that does not meet the European production standard is being introduced into our market.

The last factor that impacts production costs has been the approval of the collective agreements for Slaughterhouses and Production Centers. With a conciliatory vision from Avianza, and the search for a stability scenario to avoid supply problems for consumers, a cumulative increase of 2,01% in labor costs is expected, which will reach 5,17% at the end of 2021, thus predicting labor stability in the sector.

For Jordi Montfort, secretary general of Avianza, “The increase in raw material prices has put the poultry sector in a critical position, together with other factors that in themselves already weakened a group that is an example of productivity, innovation and quality of its products and that generates thousands of Job positions. The data from the Ministry of Agriculture, Fisheries and Food are just the tip of the iceberg of a very complex scenario that is affecting thousands of families in our country, at a time when we need to support our industries more than ever.”

LINK TO OFFICIAL DATA

Evolution of feed and raw materials prices. Fountain: General website MAP / Feed Price Estimation Report September 2021.

Evolution national average chicken prices 2021. Evolution 2020. Source: MAP.

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CALL FOR TENDER

CALL FOR TENDER
Publication date: October 11, 2021
Tender for the selection of a promotion body for the development of a multi-annual program REA EU 1144/2014 for the promotion of poultry.

PROMOTION PROGRAM IN BELGIUM, FRANCE, SPAIN AND GERMANY

1/ CONTEXT
The Asociation:

AVEC (Coordinator)- Association of poultry processors and poultry trade in EU countries
AVEC is the voice of the European poultry sector. AVEC facilitates communication between international organizations and decision-makers and focuses on key areas such as animal health and welfare, food safety and quality, trade and sustainable development. AVEC members are national associations from 16 EU Member States + 1 associate member from the United Kingdom.

AVIANZA – the Spanish Poultry Meat Association (previously called Propollo)
The Spanish Poultry Meat Association -AVIANZA- has more than 65 associated companies, integrating more than 95% of the poultry meat market. In this sense, we have more than 5,000 farms, 281 slaughterhouses and cutting plants, as well as more than 40,000 workers who work for the poultry meat industry in Spain.

BVG – Bundesverband der Geflügelschlachtereien e. v.
The BVG – Bundesverband der Geflügelschlachtereien e. V. is the professional organization and the sole representative body of the German poultry slaughter and processing industry. Its 33 members – mainly poultry slaughterhouses, poultry meat processors and marketers – represent more than 93% of the German poultry processing sector. As a specialized branch focusing on issues of the poultry processing industry, BVG is a member of the umbrella and top organization of the German poultry industry, the ZDG – Zentralverband der Deutschen Geflügelwirtschaft e. V. (German Poultry Association).

ICPC – French Interprofessional Broiler Committee

Since its origins in 2007, CIPC is a French poultry association that represents 85% of the broiler sector and each of its fields: hatchery, livestock, animal feeding, slaughterhouses. Based in Rennes, close to the main poultry production areas, it develops its network and experience to offer a variety of services available from professionals to scientists and closely linked to administration. The ICPC allocates its means and resources to broiler production, with a dedicated board member and survey activities. The French production volume in 2019 is estimated at 1,754 thousand Tec of poultry, including 222 MTec of ducks, 326 MTec of turkeys and 1,173 MTec of broilers.

SUST EU POULTRY – the Programme:

This program aims to raise awareness and promote European meat and poultry production methods, highlighting its commitment to creating the most sustainable and environmentally friendly European agri-food sector. The program focuses on the three factors of sustainability: the environment, the economy and society. The proposing organizations span four different European markets giving the program an ambitious European dimension and will focus on four different target markets: Belgium, Spain, Germany and France.

While the efforts and measures of the European poultry sector when the new Biodiversity and Farm to Fork strategies[1] were launched as part of the Green Deal[2] have been a great boost, there is still a tendency to identify the sector as a which has no beneficial role for climate action and the environment. For this reason, the aim of this program is to highlight the sustainability of EU agriculture for consumers, highlighting its commitment to climate change mitigation and underlining that the consumption of European poultry meat is beneficial for an sustainable European environment, society and economy.

With a total budget of more than 3 million euros and numerous promotional and information activities in Belgium, Spain, Germany and France, the association will not only use online and offline channels to communicate the message, but will also organize different events, tasting and workshops to reach the largest number of consumers possible. The impact this program will have on the European poultry sector will also encourage other key industry players to work on their sustainable products and production methods.

General objectives:

'Highlight the specific characteristics of agricultural production methods in the Union, in particular in terms of food safety, traceability, authenticity, labeling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, especially in terms of quality, flavor, diversity or traditions", is the general objective of this program.

If consumers are aware of the sustainable characteristics of the European poultry sector compared to the same products from third countries, they can prioritize poultry produced in the EU and make informed choices. Within this programme, our aim is to promote European poultry meat products, more specifically products originating mainly from chicken and turkey.

Contribution to the environment

This programme, based on the sustainability of European products and production methods, aims to support the European poultry meat sector through communication activities based on the strategies that the proposing organizations and all their partners are implementing to make more sustainable its production processes and its environmental impact. These strategies are in line with the European Farm to Fork and Green Deal strategies, both based on achieving more ecological and sustainable production systems, among other objectives.

This program also aims to adapt to new market trends in poultry meat consumption, as well as the environmental demands that people increasingly place on producers.

2/ TENDER

The hiring of a specialized executive agency is necessary to plan and execute the actions covered in this program once AVEC and its partners have signed the Grant Agreement. The partners expect a sustainable partnership with the implementing agency, based on high mutual trust, considering the budgets involved and the need to maintain the partners' trust through the proposed programme.

The agency will interact with AVEC as Coordinator, but also with all partners individually to implement the program in their respective target countries.

The program will have a global budget of more than 3 million euros and has a total duration of 2 years. It focuses on three main audiences: young people, family decision-makers (who would form the final consumer section) and key opinion leaders, in Germany, France, Belgium and Spain.

Open bidding conditions:

  1. The objective of this tender is the application for a promotion program co-financed by the EU EEA agency. If European funds are not guaranteed, the tender will be considered void.
  2. This offer is unpaid. Unselected applicants will not receive any financial compensation.
  3. All information sent to selected applicants will be treated as strictly confidential, and due to the institutional nature of the data, it cannot be used for other clients.
  4. The AVEC will send to candidates who request it technical information on the selection of target markets and the objectives of the program for the preparation of their proposals.
  5. The selection criteria will ensure the best value for money in accordance with Regulation (EU) No 1144/2014 of the European Parliament.
  6. Once the creative work is submitted by the applicant, it becomes the property of the awarding entities without limitations of time and space, and this includes its use for all methods and means of communication.
  7. The contracting entities reserve the right to use creative concepts (images, logos, slogans and domain names) in the context of other own campaigns and without time limitations.
  8. The selected body will sign a contract with the contracting entities.
  9. No costs will be incurred before a framework agreement has been signed between the contracting entities and the European Commission, and a framework agreement between the contracting entities and the implementing body.

Mandatory elements that applicants must present:

Candidates must propose a strategic plan for the development of a multiple promotion REA program in the aforementioned markets with the objective of improving the image of poultry products and boosting their consumption.

The detailed proposal (PowerPoint format is preferred) must be submitted in English to Ms. Birthe Steenberg ([email protected]) and include:

  1. A dated and signed request letter accepting the bidding conditions.
  2. A presentation from the agency that includes proof of being up to date with tax payments, information on its financial viability, on its competencies to support the association with these missions and on its knowledge of the rules relating to promotion programs financed by The EU
  3. A proposal based on the knowledge of the target countries regarding the production, consumption and consumption habits of poultry meat. The agency must be able to propose a series of actions based on the different criteria established in the proposal.
  4. The organization must describe the objectives, the target audience, as well as the planned products and must include a budget proposal for each action within the general framework defined for that campaign.
  5. Affidavit duly dated and signed by the applicant declaring any possible conflict of interest arising from the work carried out by an institution in the poultry sector in any of the markets covered by the campaign.

The proposal must take into account the mandatory EU signature and other graphic elements, as stipulated in Regulation EC/1144/2014 and the corresponding legislation. The selected executive agency must strictly comply with these criteria for all actions planned and carried out, as non-compliance with these EU rules would result in ineligibility of the actions and loss of funding. In the event that our application does not lead to the signing of the grant agreement, the execution of the campaign should of course have no purpose and this offer would be null and void.

3/ SUPPORT ACTIONS

The selected implementing agency will support the beneficiaries in the implementation of the following measures provided for in this programme:

  1. Public relations activities (public relations office and press releases)
  2. Digital communication (campaign on social networks, online advertising, digital events, etc.
  3. Organization of events such as exhibitions/conferences/webinars/
  4. Advertising in different media (press, online, television, outdoor,…)
  5. …

The agency will have to propose how to articulate and adapt all these actions to the different target countries, as well as demonstrate its experience in the different fields of activities.

The agency will have to propose how to articulate and adapt all these actions to the different recipient countries. The AVEC will send to candidates who request it technical information on the selection of target markets and the objectives of the program for the preparation of their proposals.

An evaluation agency will also be selected to audit the program. The selected body is expected to facilitate the work of the evaluation body, as necessary, throughout the project, e.g. For example, provide the information requested by the evaluation body, participate in occasional meetings and accept its recommendations.

4/ SELECTION CRITERIA

The selection will be made by a jury made up of the AVEC team, as well as the other 3 partners from France, Germany and Spain participating in the project.

Selection criteria:

  1. Quality and coherence of the strategy, argumentation of the proposed actions (30 points)
  2. Value for money (20 points)
  3. Understanding and strict compliance with EU promotion rules (20 points)
  4. Experience in EU promotion projects/communication actions, in particular on sustainability aspects, as well as quality of information provided on the financial viability of the Agency (20 points)
  5. Qualifications of the project management team and experience in the 4 target countries (10 points)

5/ PROPOSED PLANNING

November 15, at the latest, 6:00 p.m.: Deadline to submit the application for the tender
November 29 at 6:00 p.m.: notification of the elected agency and detailed notification to the other non-elected agencies

6/ CONTACTS

Ms. Birthe Steenberg, General Secretary of AVEC ([email protected]) is available to answer any questions candidates may have (tel: + 32 (0) 492 10 75 71).

[1] European Commission – https://ec.europa.eu/food/farm2fork_en
[2] European Commission – https://ec.europa.eu/clima/policies/eu-climate-action_en

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THE LIVESTOCK-MEAT CHAIN SHOWS ITS UNITY AND COMMITMENT

The six interprofessional organizations that represent the Spanish livestock-meat sector (ASICI, AVIANZA, INTERCUN, INTEROVIC, INTERPORC AND PROVACUNO) have demonstrated their unity of action and commitment to value and defend the interests of the entire chain and guarantee its sustainability and economic, environmental and social resilience to contribute to the recovery and stability that Spain needs to face future challenges. 

Read more
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Berlin Declaration: A sustainable future where we all fit

After its General Assembly in Berlin, AVEC, The European Poultry Meat Association, in which he participates Avianza and AMACO As representatives of our country, they have launched a joint declaration of all their national members in favor of the challenges of sustainability in the sector. 


This Berlin Declaration (English version), which you can see below, represents the vision of a strategic sector in Europe such as poultry (chicken, turkey, quail, duck, goose and others), whose combined production exceeds 38,000 million euros, with exports of more than 2,000 million euros a year. 


More than 25,000 family farms throughout Europe generate nearly 370,000 direct jobs. 


«At Avianza we subscribe to the Berlin Declaration as a necessary point of reflection for the entire European poultry sector regarding the main challenges that we have been addressing from each of our national interprofessional organizations. The response to the great demands of our society and our consumers to advance sustainable food in all its aspects is in the hands of our farmers and companies in the sector, who have been working for years to guarantee the highest standards of quality, safety and respect for environment. It is more necessary than ever to listen to them.» Jordi Montfort, Secretary General of Avianza.

Berlin Declaration

AVEC and the representatives of the respective integrated national associations commit to developing and promoting a Sustainability Charter to be presented in early 2022. The charter will aim to find the best balance between the three pillars of sustainability: environmental, social and economic , to be consistent with the objectives of the EU Green Deal and the Farm to Fork Strategy.

AVEC has begun a reflection process with the aim of facing the next challenges of our planet, which we believe cannot be combated alone, but must be addressed with a common approach. Therefore, all stakeholders in the production chain (breeding company representatives, farmer representatives, food processors, academics and scientists) are participating in this initiative.

With this declaration, the European poultry meat sector commits to a sustainable future.

Our agreement

The European poultry meat sector is a competitive, innovative and sustainable sector that contributes significantly to the balanced and healthy diet of the people of Europe and the world. We provide high quality poultry meat of species such as chicken, turkey, quail, duck, goose or others.

The poultry meat sector is a strategic asset in the EU food system, with a total production value of €38 billion, with exports worth more than €2 billion per year and providing direct employment. to more than 370,000 people. Chickens, turkeys and ducks are raised to high standards on 25,000 family farms across Europe.

In Europe, conventional poultry meat production represents 80% of the market. Using highly efficient production processes, only a minimal amount of natural resources is needed to generate a source of protein of great value for the human diet.

Implementing higher welfare standards for our animals is part of our DNA and we are proud to be world leaders in this matter. To achieve animal welfare and have high product quality, the extensive experience of our highly qualified professionals, who bring many years of experience to our sector, is crucial.

Our mission is progress

We are a progressive and committed sector that constantly works on the development of our procedures throughout the entire production chain. As an integrated sector, we work closely together and benefit from knowledge sharing at all levels.

We are aware that society and politicians in the European Union are immersed in an intense debate about the future of livestock farming. We see ourselves as an active part in this discussion and as a trusted partner. We advocate an open, responsive and constructive dialogue with the EU institutions, politicians and relevant stakeholders, striving to find new solutions.

Context

To ensure a just transition towards more sustainable European poultry meat production, EU authorities need to ensure and enforce a level playing field with international trading partners and demand identical rules for poultry meat. imported.

In the context of the European Green Deal and the Farm to Fork strategy in which the 27 EU Member States committed to making the European Union the first climate-neutral continent by 2050, the EU poultry sector wants to contribute to a more sustainable world.

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This is the consumer of poultry meat in Spain

Of the Do It Yourself to the "culinary critic", without giving up family traditions

What's behind a good roast chicken or a turkey salad? How do we integrate poultry meat into our diet? AVIANZA presents the x-ray of the most popular profiles among Spanish consumers during the summer: families, couples and singles

August 2021. Every year we produce in Spain more than 1.7 million tons of birds, to which are added imports from other countries. In the three summer months alone, more than 120 million copies are consumed, with roasted or fried chicken as the protagonist, along with grilled turkey fillets as a rising dish and the recovery of traditional recipes with native birds, such as quail.

Behind the figures, with an average of consumption per person of 14 kg of poultry meat per year, there are many stories hidden that revolve around the most demanded product in our country. Avianza (avianza.org), the Spanish Interprofessional Association of Poultry Meat, has carried out an online study on the profile of consumers in our country of this type of product, which reflects that choosing a good product, cooking it, plating it and consuming it is one of the greatest delights for anyone, regardless of their age, their gender or their marital status.

These are the main conclusions of the study:

Family consumers: from tradition to healthy experimentation

Many family celebrations in Spain are accompanied by a delicious gastronomic proposal with native poultry meats. Consumer preferences revolve around chicken and turkey meat for their versatility, price and success in the menu of the week. They also value the possibility of take advantage of all parts of the product and they are very receptive to the cooking advice they find on social networks.

Their likes: They revolve around barbecue or roast chicken, chicken or turkey salad, curry chicken, fried chicken, crispy fried or free-range chicken, among others, with a strong link also with home cooking recipes, especially if they are combined with regular ingredients in your shopping basket.

It is an environment where woman is the main buyer (72% vs 28% men), and has the widest age range, with 67% between 35 and 54 years old. Also notable is the 28% of buyers between 55-64 years old, older people who must prepare food for large groups.

Strong ties stand out intergenerational family, the cooperation in the preparation of dishes and meal planning, as well as a great love of popular recipes that are characterized by their flavor and that provide a solution to most of the diners' needs.

Its geographical location is broader than other groups, with presence in large and small cities, towns and medium-sized municipalities.

Within families, Avianza has also analyzed the profile of parents with small children, with a majority age range between 27 and 44 years, also with a predominance of women (80% vs 20% men) as a purchase decision maker. In this case, we are talking about a woman who calls herself “modern", curious, who likes to be informed, loves the properties of poultry meat and is not afraid to leave his comfort zone to find technical and specialized information, especially with the aim of offering healthy foods to their young children.

They look for security and balance in the diet, beyond the product itself. Nutritional balance and also between what is fun or attractive for children with recommendations that may not be as much to their liking, but essential for their growth. Poultry meat is therefore a creative way to, “with patience”, respond to nutritional challenges. The increase in turkey in their menu is appreciated, especially grilled or cold cuts.

These types of fathers and mothers love DIY (Do It Yourself), with its own style, without anachronisms and inclusive. They are not mothers or fathers who want to compete, they love diversity, they are multifaceted, they know it and practice it, and they are capable of doing “magic with time.”

These types of families want experience new things, create new dishes with chicken or turkey, and invite the little ones to be part of the experience.

As buyers, they don't like bargains, they distrust hoaxes and slogans, and they don't accept being told what to do, buy or take. It encourages them to draw their own conclusion. Its mission statement is: “I'm not a target and neither is my family, you don't know me”.

Coupled consumers: “gastronomy tastes twice as good with who you love”

Named “gourmet" either "food lovers” for their interests, they are defined as foodies. They are passionate about discovering new proposals, especially if they bear the seal healthy. His ideal dish during romantic moments usually revolves around poultry meat (chicken, turkey or native species such as quail) as it allows him to combine “good eating” with well-being. After all, there is nothing worse than heavy digestion after a dinner for two.

In this type of buyer profile the woman shows a lower age ranger, from 25 years old, while it rises to 35 years for them. However, increasingly we find couples without children at older ages, up to 55 years old. Highlights the group of urbanites living in big cities, with higher education, who like to travel, learn about other cultures, and enjoy a medium/high purchasing power. Concerned about ecology and climate change, innovative in their diet, and with interest in the origin of the product you consume. The Spanish poultry meat seal is a guarantee for them.  

It is the most “masculinized” profile of the four analyzed by the Avianza study, which does not mean that it is the majority, but it does reveal that Man assumes a more leading role in the decision to purchase poultry meat. It's about a man fan of good eat, knowledgeable about the product and comfortable in kitchens. Directly links the kitchen with the well-being in all its phases: from the preparation of the menu for his week (what do I feel like), the design of the route through establishments to find the product he is looking for and has in mind, the storage at home (he is an expert in redistributing the freezer), he cares about the preparations (marinades, macerates), and respect and enjoy the rhythms required to obtain the best result.

For this type of consumers kitchen time is personal time, and they do not hesitate to dedicate it for themselves and their partners. That is why they enjoy the plating, details and accompaniments to the main product. “Gastronomy tastes twice as good with your partner”, they declare. Seeing your partner enjoy such careful final preparation is part of what unites you. They view cooking as culture, even as “live art.” Are traditional consumers and their modernized versions, but without altering values or principles. Finally, they are considered gourmet fans on social networks and specialized online sites. Recipes with less common bird species, such as capon, pularda, turkey, or quail, are gaining ground.

“Single” Consumer: delivery yes, but without giving up quality food

The consumer segment that lives alone has been associated with interests in low-nutrition takeout food, but the consumption of poultry meat is a way to break that concept. The proliferation of delivery or home delivery options makes it easier to incorporate poultry dishes into your menu., which also resist travel better and the time it takes to arrive at your home.

Estudio pollo carne avicola

Singles, students, people who telework at home, we are not only talking about young people, but about older people with a situation that has become separated or divorced. The distribution by sex is equal (50%), with women between 25 and 40 years old, and men between 30 and 45, which also reflects a later departure from home for this second segment.

The “millennial chicken” consumer is “appadicted, social, critical and free-thinking.””. They attach great importance to being close to reality, and dedicate time to home management, nutrition or personal well-being. They are pragmatic, pure practicality.

They resort to the service of delivery because you don't have time or desire to cook It is not incompatible with good eating and being satisfied, beyond the usual proposals. They want to try new restaurants and play at being culinary critics.

Their visit to the supermarket is aimed at buying a cut (tray of meat) and the appropriate ingredients, because they also feel prepared to cook and produce an even better version. They have no budget limitation, but they want to check which is the best option vs delivery. They distrust sales strategies based on purely commercial campaigns, although they are encouraged to participate in contests if they see the bases clear and it represents a challenge.

They love their ability to self-manage, take advantage of their “single” situation and not miss satisfying opportunities (cinema, travel, spa, adventure,…) for tomorrow. Always accompanied by a good gastronomic proposal.  

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Open letter livestock-meat sector

This is the letter signed by the six interprofessional organizations of the livestock-meat sector in response to the campaign launched by the Ministry of Consumer Affairs and its owner, Mr. Alberto Garzón Espinosa. In it we express our "stupor" at what we consider an unjustified attack on a very important part of our population, our economy and our professionals.

From Avianza, the Spanish interprofessional poultry meat association, we could not disagree more with their statements. We are a sector that has contributed responsibly and committed to the healthy diet of society, which has not stopped working in the most complicated moments of this pandemic, when we were asked to be there to supply the population. That has made significant efforts in terms of innovation, digital transformation, sustainability and support of that Mediterranean lifestyle that you mention, and of which we are part. Excluding us or attacking our sector is erasing an important part of our gastronomic culture and our contribution of value to the economy of our country.

Letter signed by ASICI, Avianza, Intercun, Interovic, Interporc and Provacuno

Dear Minister:

The six signatory Interprofessional Organizations want to express the astonishment of the hundreds of thousands of farmers, companies, workers and technicians from all over Spain linked to the livestock and meat sectors that we represent, at the campaign signed by yourself and the Ministry of which you are headline, in which he defames the entire livestock-meat sector.

It is worrying that a minister of the Government of Spain raises a series of statements, all of them erroneous, and also does so through public channels, trying to create an artificial confrontation with a sector, the livestock-meat sector, which plays a social and economic role. of the first magnitude in our country. According to the FAO, our sector generates more than 2.5 million jobs in Spain and almost 9,000 million euros of exports to Spain's trade balance.

It is irresponsible to use data in a distorted manner when many of them are from the Government of which it is a part, such as the official consumption data of the Ministry of Agriculture, Fisheries and Food or the data from the National Greenhouse Gas Inventory of the Ministry for the Ecological Transition and the Demographic Challenge.

The sector we represent will continue its informative work through verified data, such as the following:

  • When you claim that excessive meat consumption has led to an increase in cardiovascular diseases, diabetes and even some types of cancer, you should know that all international indicators reflect that the diet and lifestyle pattern of our country is the most suitable in the world, offering profiles that place Spain at the forefront of the world:
  • Spain is the healthiest country in the world (according to the Bloomberg ranking, Healthiest Country Index).
  • Spain is the country with the highest life expectancy in the world (according to the IHME of the University of Washington and the prestigious scientific journal The Lancet).
  • Spain is the country with the highest life expectancy in the European Union (according to the “State of Health in the EU 2019” report by the European Commission).
  • Spain has a rate well below the average cancer incidence rate of all OECD countries (according to the “Health at Glance 2019” study by the Organization for Economic Cooperation and Development (OECD).
  • When you claim that 15,000 liters of water are required to produce 1 kg of meat, you should know that the 90% of water attributed to meat production is "green water", coming from rain, which would continue to fall in the event of the disappearance of animals. Only one 10% corresponds to "blue water" and "gray water", an amount less than that of many vegetable crops.
  • When you ensure that 14.5% of greenhouse gases worldwide come from livestock, you should know that:
  • Livestock and manure production account for only 5.8% of emissions (Climate Watch and World Resources Institute, Our World in Data. Oxford University. 2020).
  • Energy, whether in the form of electricity, heat, transportation or industrial processes, accounts for the majority (74%) of greenhouse gas (GHG) emissions. The global food system, which encompasses production and post-agricultural processes such as processing and distribution, accounts for the remaining 26% of emissions. And of that 26%, livestock and fishing represent only a third (Joseph Poore and Thomas Nemecek. Science, 2018).
  • 80% of greenhouse gas (GHG) emissions from livestock farming in the world come from developing countries (FAO, 2017). We cannot contribute to mitigating climate change with a Eurocentric vision.
  • The intensity of emissions (CO2 eq/kg of meat) varies between different areas of the world. In our environment (Western Europe) we have one of the lowest emission intensities in the world (FAO, 2017). Our production systems are more efficient in the use of food, management and animal health. That is why we produce fewer emissions per unit of final product.
  • It is important to remember that, in Spain, according to official data from the National Inventory of Greenhouse Gases -Ministry for the Ecological Transition and the Demographic Challenge-, livestock production of meat represents only 7.8% of our country's total GHG emissions. On the contrary, transportation accounts for 27% of these emissions, followed by industry with 19.9%, electricity generation (17.8%), fuel consumption (8.5%) or industrial processes and use of other products (8%) (MITECO, 2020).
  • It is important to also remember that the methane produced in agriculture represents around 27% of the total methane emitted in the world. This methane is part of a biogenic cycle (it is transformed into CO2 and H.2Or in 12 years), which is absorbed by plants in photosynthesis. With stable livestock censuses, we do not increase CO2 in the atmosphere over time, so we do not contribute to warming like the consumption of fossil fuels is doing. Therefore, our emissions reduction contributes to the mitigation of climate change, just like other economic sectors.
  • When you claim that “the abuse of antibiotics endangers their effectiveness for both animals and humans,” you should know that:
  • The use of antibiotics as growth promoters in farm animals has been prohibited since 2006 (Directive 2001/82/EC and its subsequent amendments). Only sometimes, as in the case of humans, is it necessary to treat food-producing animals to cure a bacterial disease. The responsible use of medicines guarantees the well-being of animals, and that the food derived from them is healthy and safe.
  • European regulations regulate what medications and how they can be used to treat animals. Thus, only medications that have been authorized after having undergone a scientifically based risk assessment and favorable results can be used.
  • This has also been confirmed by the Spanish Agency for Medicines and Health Products (AEMPS), indicating that Spain reduced sales of veterinary antibiotics by 13.6% in 2019, a reduction of 58.8 TP3T between 2014 and 2019 (National Antibiotic Resistance Plan). Antibiotics).
  • At the European level, according to the latest report from the European Food Safety Agency (EFSA) on the monitoring of residues of veterinary medicines and other substances in animals and products of animal origin, only 0.30% of non-conformities were detected in 2019. Thus , EFSA concludes that there is a high level of compliance and that the European surveillance system is solid and contributes to consumer protection.

As you know, a few months ago we had the opportunity to meet with the Secretary General of the Ministry of Consumer Affairs, with whom we had a very cordial and fruitful meeting. At the meeting, we presented all the sectoral initiatives to support the country's recovery after the serious pandemic situation. Initiatives that include strong commitments in the areas of sustainability and the transition towards production models based on climate neutrality and circularity, as well as quality employment, territorial structuring, equal opportunities and balanced and healthy for the entire population.

We said it at the meeting and we reiterate it now: the livestock-meat sector contributes to job creation and creates opportunities and has strong environmental commitments with verifiable results. From the sector, we will continue on the path of institutional collaboration and dialogue; and we will continue to trust that our public officials contribute, with their attitude and their statements, to that climate of understanding and not by constructing a confrontation that does not exist.

Sincerely,

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We sign an agreement with the Spanish Federation of Municipalities and Provinces

Our joint work continues with the rest of the interprofessionals for the construction of the Municipal Livestock-Meat Network, a joint initiative to bring together municipalities with a significant presence of livestock and industries in their territory. The next step has been the signing of an important collaboration agreement with the FEMP, and the presentation of what will be the First Network Forum, scheduled for October. We reproduce the joint press release.

The Spanish Federation of Municipalities and Provinces (FEMP) and the six Interprofessional Organizations of the meat sector (OIAS) have signed today a collaboration agreement to promote the Municipal Livestock-Meat Network, an initiative launched by the Interprofessionals to work jointly with the Spanish municipalities that have a significant presence of livestock and industrial activities in their territory. 

The agreement has been signed by the secretary general of the FEMP, Carlos Daniel Casares, and the representatives of the OIAS: Antonio Prieto (president of ASICI), Antonio Sánchez (president of AVIANZA), Javier Gómez (vice president of INTERCUN), Raúl Muñiz (president of INTEROVIC), Alberto Herranz (director of INTERPORC) and Eliseu Isla (president of PROVACUNO). The event took place at the National Institute of Agricultural and Food Research and Technology (INIA), whose director, Esther Esteban, welcomed the participants. 

In his speech on behalf of the six Interprofessionals, Eliseu Isla stated that «Having the support of the FEMP for the development of this Network is a very relevant step for this initiative. "We are sure that together we will be able to join forces to make visible the rural world and its important role in Spanish territorial cohesion, as well as to promote innovation and progress in the livestock-meat sector.". 

For his part, Carlos Daniel Casares has highlighted «the contribution of the livestock-meat sector to the economy of thousands of municipalities in our country. “Depopulation is one of the great challenges we have as a country and livestock farming and meat industries are a tool to generate opportunities in rural areas.”. 

The Municipal Livestock-Meat Network aims to give visibility to the role of municipalities in the functioning of the sector, as well as promote public-private collaboration at the municipal level, developing actions or strategies to promote the sector, which has demonstrated its capacity for resilience and strength. strategic during the Covid-19 crisis. 

The Network will constitute a space for collaboration to face common challenges and share experiences that stimulate activity in the rural world and in municipalities throughout the territory and was created with the purpose of recognizing the important support of municipalities in the development of the activity of chain. In fact, the joint work carried out by companies and municipalities has allowed the livestock-meat chain to be one of the most important economic drivers in the country for some time and to act as the largest backbone agent of Rural Spain. 

In the development of this livestock-meat activity, municipalities play a fundamental role. With their support, the chain's activity has contributed, according to the latest data, a total of 42,000 million euros to the national GDP. The Municipal Livestock-Meat Network was created precisely with the purpose of recognizing this important synergy, and the essential work and support of the municipalities of our country. 

Joint work for livestock, meat and the development of rural Spain 

In this direction, the six interprofessional organizations that promote the Network have been working together for more than a year on the design of objectives and plans aimed at the social and economic recovery of our country, including the Next Generation Livestock-Meat project that may be part of the next PERTE Agri-food, with its own investments of more than 5,000 million euros distributed in matters of sustainability, digitalization and innovation. 

Its application together with aid from the European fund will bring about an unprecedented transformation of the sector in all the municipalities that host this economic activity, creating employment in the rural world and, especially, in areas at serious risk of depopulation. Likewise, work will also be done within the framework of the Network towards the development of the National Demographic Challenge Strategy, in order to adapt the sector's action to the needs of the municipalities. 

The first Network Forum will be held in October 

After the signing of this agreement, the First Forum of the Network is scheduled to be held in October of this year, with the official presentation of the municipalities that participate in it. There are already town councils such as Totana (Murcia) or Los Tojos (Cantabria), which have formalized their membership in the Network, and others such as Ourense, Marchena (Seville) or Zafra (Badajoz), which are processing it, or such as Porriño (Pontevedra), which plans to approve its incorporation at its next plenary session at the end of this month. 

Participation in the Network will allow municipalities to be part of a platform that is visible to the authorities and have a voice through it, benefiting from the interrelation with their counterparts from other localities to share opportunities in the rural world and the sector. 

Likewise, they will be able to actively participate in the political conversation, defending the interests of a sector that contributes to the economy, society and demographics of their territory, sharing experiences that stimulate the rural world and achieving institutional, business and public opinion visibility. .

In short, the Municipal Livestock-Meat Network will be a space for everyone, towns and cities, with which to continue building a rural world with quality of life, full of opportunities and with an eye toward the present and the future.